11 quick tips for your email marketing campaign

11 quick tips for your email marketing campaign

11 quick tips for your email marketing campaign

11 quick tips for your email marketing campaign

Apply a strategy of email marketing that actually works can present several obstacles, so it is very important to think about them very carefully.

Read and learn how to make your email marketing deliver results!

See also: Online courses are gaining more and more space in the era of automation

But after all, what is email marketing?

The strategy of email marketing is the use of email as a tool for digital marketing campaigns, with the aim of creating and maintaining customer relationships, thus improving sales and retention results.

Many people associate this practice with spam, but the difference is that before anything else in email marketing, the lead, as we call our contact, gave us permission to send the emails.

This lead arrived in our email database through some downloaded rich material, newsletter registration or by another means “of their own free will”. The campaigns also offer the option to unsubscribe, which shows your respect for the public.

Check out 11 quick tips for email marketing!

Anyone who uses this type of tool knows that it is a great way to engage your customers or leads. However, like any other type of work, it is necessary to follow some rules so that your email marketing achieves the expected results. Check out some tips:

  • Try to send the email with an eye-catching subject line.

The first way to attract your customer’s attention is by using an interesting and attractive subject line that will make them want to click on your email instead of just sending it to the trash. Try to avoid generic subjects like “New in store #2”.

  • Add numbers and percentages to the subject

The use of number and percentages on the subject is a good strategy, since they are attractive because they sell concrete and confirmed information. They also bring with them the logical reasoning of the reader, which requires more attention.

Ex: “Learn how to increase your sales by up to 20%” or “9 tips to improve your customer engagement”.

  • Pay attention to the number of characters in the subject

It is recommended to keep between 20 to 41 characters in the subject, since from then on it starts to get cut off when viewed on mobile devices.

  • Use variables

Often, people end up ignoring these emails because they simply seem like another automated email, that is, it was not written directly to them.

Therefore, using variables such as customer name and other information you can collect that is relevant in context, you can transform your email into a message that will make the lead feel like it was made especially for them, which will entice them more to open and read the content.

  • Try to maintain a good balance between text and image

Ideally, your email campaign should maintain a database with 60% text and 40% image to have a good accessibility rate. This means that your email must maintain this balance to ensure a greater number of accesses. If you send emails with only images, you run the risk of some leads having an image blocker and thus receiving an “empty” email.

  • Never use capital letters unnecessarily

Emails with text written entirely in capital letters tend to fall into the SPAM filter, used by almost all email providers.

Therefore, try using other strategies to draw your Lead's attention, such as bold, italics or even increasing the font size.

  • Try not to make the email too long

In addition to causing readers to lose interest in the content, very long emails can even have their content cut off by internet providers. Therefore, the person will miss a good part of the message if they do not click on the option to show the entire message.

  • Try to include links in the images in the email

Since they attract a lot of attention, users may click on the images to be redirected to another page of their choice. Try to choose links and images that have the same context.

  • Send discount codes

Use promotional coupons It is a great strategy to attract new consumers or to make your old customers buy again. In addition, emails with coupons have a higher open rate.

  • Use GIFs

The characteristic movement of GIFs, like images, has the ability to attract the reader's attention, as well as giving the email a more relaxed feel, increasing the lead's proximity to the company.

  • Avoid using attachments

The use of attachments in your content tends to be frowned upon by email providers, who may understand that the message is a virus, sending it to spam.

If the message requires an attachment, the best way is to host the file on your blog's server or through a cloud service, such as Google Drive or Dropbox, and make the link available in the email.

Now that you know what you should and shouldn't use in your email marketing campaign, all you need to do is get to work and start thinking about your strategy to increase your customer base!

Read also How to sell on the social networks most used by Brazilians

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