5 Digital Marketing Trends for 2020

digital marketing trends 2020

5 Digital Marketing Trends for 2020

digital marketing trends 2020

The year 2020 promises a lot in the world of Digital marketing!

Year after year, the tool continues to consolidate itself as one of the most efficient for attracting consumers and expanding a brand's reach.

The success of internet-focused strategies attracts companies of all types and sizes, which means that new things appear every year.

Therefore, to be successful in 2020, you need to know more than you did in 2019. After all, every year there are changes in audience preferences, requiring companies to be aligned with market trends.

With that in mind, we have selected the 5 biggest Digital Marketing trends for your company in 2020. Check it out!

  • Using private chats for communication

The use of social networks to interact with consumers was one of the biggest revolutions brought about by marketing in the current era of digital transformation.

They are widely used as a platform for attract the audience's attention and, in more advanced cases, they have private chats to serve as service channel.

Social networks such as Twitter, Instagram and Facebook make these private messages available and are already widely used by companies.

In 2020, companies are likely to start using WhatsApp, including for lead nurturing. In addition to sending newsletters, for example, companies can offer their audiences the option to join WhatsApp groups or broadcast lists.

  • Artificial technologies will dominate the world!

Artificial technologies, which we previously only saw in movies, are now a reality and are here to stay. Today, they are already applied in chatbots, virtual assistants and have the ability to learn from user interactions.

The trend is that, in the future, they infest practically every digital platform we know.

An example that shows the importance of investing in these technologies is huge growth in voice searches, which in January 2018, already totaled around 1 billion searches using this feature.

Therefore, in 2020, it is important for companies to use Digital Marketing to be present in this type of search. One way to do this is by optimizing services in applications such as Waze or Google Maps, for example, allowing virtual assistants, such as Alexa, to find and recommend the establishment to those searching nearby.

  • Audio content creation

Just like images, audio is an element that has become very popular in Digital Marketing in recent years (see Audio Marketing).

The trend for 2020 is the availability of recorded audio content, allowing consumers to press play and perform tasks simultaneously.

Your company can do this by creating a podcast channel or simply adding a player with the audio on your website.

  • Expansion of visual search

Visual search is a feature that has been frequently used by users, which allows a search to start from an image sent, which can even be a printscreen.

This year, the trend is that these searches will only increase. Therefore, it is essential to keep the company's inventory (especially e-commerce) up to date and optimize marketing strategies. SEO, mainly related to images, such as the insertion of title tags, for example.

According to a survey conducted by Criteo, companies that invest in this resource will, by 2021, experience an increase of up to 30% in their profit margin.

  • Valuing company transparency

After the data leak scandals involving Facebook, consumers' distrust of providing basic information such as name, gender and email address to companies has increased considerably, which makes successful Digital Marketing actions very difficult.

Therefore, in 2020, to regain public trust, It is essential that companies value transparency regarding the use of requested data.

Um study pointed out that companies producing content honestly can retain up to 94% of customers.

Check out what can be done to provide transparency to consumers:

  • establish your business values, mission and vision;
  • make it clear that your interest is not limited to profits;
  • respond honestly to consumer questions;
  • only use data with the permission of its owners;
  • make room for feedback and value its importance.

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