
The process of evaluating a company in relation to its competitors is known as benchmarking. But to facilitate this initiative, there are already digital tools that help you spy on what your competitors are doing on the network.
The name may not be very common to everyone, but this is an old practice, used for a long time, by the largest companies in the world, even before the digital age.
With this activity, companies listed on Fortune Global have already admitted to gathering information about their competitors, which would have resulted in an increase in their budgets based on the data obtained.
And in any sector, but especially within the digital marketing industry, it is essential to evaluate how your company is in the market compared to its competition.
That said, read our text and find out which are the main tools on the market used to spy on competitors. Check it out!
Why are competitor analysis tools essential?
There are several perfect competition market analysis tools to help all entrepreneurs looking to conduct a study quickly and efficiently.
These tools are essential for companies because they allow analysts to spend less time trying to understand their competitors' information, allowing them to focus more time on what really matters: marketing. So, instead of wasting time spying on your competitors, let some smart tools do the work for you.
An example of a competition “spying” tool that we can mention, widely used in digital marketing plan is Semrush, which mainly researches the organic traffic of a given website, identifying the main keywords that drive traffic through search engines.
Competitor analysis is now technological, easy and efficient. Using these tools will help you understand where your company is doing well, where there are gaps to improve due to the failures of your competitors and where you need to urgently change course. It is a mechanism for improvement. This is essential to maintaining the success of your brand.
But in addition to talking about Semrush, we will also present other tools that can help you a lot in “following” your competitor’s steps and, at the same time, set up your strategy for the growth of your brand:

9 Tools to Gain Valuable Insights into Your Competitors
Semrush
With Semrush, a platform specialized in obtaining fundamental data for any digital marketing strategy, you will be able to widely promote the optimization of your content.
When you type in the URL, the tool will give you an overview of the domain you're searching for, as well as assess how it uses keywords, sponsored links, where the traffic comes from, and more.
Additionally, you can type in the URL of your competitors' websites to get information about the keywords they use to rank their content and which terms generate the most traffic to their website.
Best of all, all the information comes in graphical format, which helps to understand the analysis.

SimilarWeb
This feature analyzes both competitors' traffic and their user behavior, based on a sampling projection.
This tool practically reveals a dossier of your competitor, providing number of visits, traffic source, percentage of paid and organic traffic coming from Google, which networks generate the most visits, and more.
Additionally, SimilarWeb can measure the popularity of the website in a national and global context using intelligent rankings.
Google Alerts
The tool sends notifications to your email when it detects a new content on Google about the terms you will define or the keywords. You can also set up alerts with the name of your competitor and their products for your competitive analysis.

Open Site Explorer
Given the importance of links in digital marketing, this tool is extremely useful. With it, you can analyze your competition based on the authority and influence gained from links from other websites.
This makes it possible to check your competitor's flaws and outline growth strategies using this data.
Rank Signals
This tool also allows us to monitor our backlinks and those of our competitors.
It's a great opportunity to discover vehicles, for example, for a press office to enter the field to get great links for SEO projects.
Social Mention
Monitors most social networks, blogs, and YouTube videos. You can use the tool to find what is being talked about about any term. It also analyzes how often your competitors are being mentioned.
Website grader
This tool allows you to detect the efficiency of your competitors by performing a basic analysis of the SEO performance of websites.
BuzzSumo
With this tool, you can receive information about your competitor's best performing social media posts.
You can also receive an alert for posts from a specific brand or topic. BuzzSumo also provides detailed and objective analysis through its comparative reports.
But register for testing, because the free option has its limitations.

Alexa
Another SEO analysis tool, which is capable of providing analyses that compare and optimize online businesses.
It is used to classify the relevance of websites, with benchmark tools, number of views per month, time spent on the site and bounce rate, etc.
It is an excellent way to find out what the market is like at the moment, if you are thinking about launching a business.
These are some tools that can help you in your day-to-day life, and as we know that there are many others available on the market, share with us a tool that you have used and that is bringing good results to your business.
What is competition?
The word competition is used to define the degree of competitiveness that exists between companies and entities that provide the same products or services, and that compete with each other for similar objectives or market segments.
According to economic theory, the existence of competition is fundamental to promoting productivity and innovation of products and services, and can therefore be considered one of the reasons for the growth and development of companies.
In addition to being the ideal fuel to encourage competitors to be more efficient in their deliveries, managing to produce many more products or services at lower costs.
Competition Analysis
Competitor analysis, also known as market analysis, is the exercise of regularly monitoring your competitors, which are companies that provide products and services similar to yours.
The main points that are generally observed are the prices offered, the customer experience, commercial management, among others.
This research is extremely important to help with the planning and management of your business' sales, as it enables the identification of risks and opportunities that are essential to boost the development of your revenues.
Any company that performs a broad competitive analysis becomes aware of how its brand is positioned in the market in relation to its competitors that are competing for the same target audience. Therefore, it is an easy way to identify the characteristics that your company has that differentiate it from the rest.
Furthermore, knowing in which aspects your business is well positioned compared to its competitors is the key factor your company needs to win new customers.
Below are some strategies that can be created through competitor analysis:
- Better positioning of your brand in the market;
- Boosting revenue;
- Increased sales.

GS2 Digital Marketing
We are a digital marketing agency, specialized in inbound marketing, focused on results. Our services include the analysis of competitors through the best tools on the market, content strategies, SEO consulting and much more.
Our success is based on the design of your brand's purchase journey. We gather data and analyze our successful clients from different segments to come up with a methodology that will increase your sales.
We have the best methods to make your business grow!
Want to know more about how GS2 Marketing Digital can help you spy on your competitors?
Talk with us!
