Businesses are spending more of their budgets on digital advertising than ever before and are growing in popularity as a result, but your company still isn’t using digital marketing. Why?
You may even think you don't need one digital marketing agency, but a quick X-ray of the scenario will show that more and more companies want to increase revenue and grow in the short, medium and long term are choosing to implement digital marketing, either internally, by educating and training employees or even hiring an outsourced service, such as a digital marketing and inbound marketing agency.
Companies do not always have the time and personnel for digital marketing training, so if the internet has arrived to change the world, with clear and precise scenes in the business area, Why not take advantage of this trend and hire a digital marketing agency to improve your results?
Don’t forget that the cyber landscape is constantly changing, with new tactics emerging every day. Having an agency that can help you navigate new paths will help you navigate this vast territory.
Before you make this decision, make sure you really understand what is digital marketing. After that, to hire a digital marketing agency, you will need to follow a few steps. Here they are:
Identify your company's needs
The best digital marketing agencies execute projects for clients who want to work with the digital marketing methodology, with a lot of planning and strategy to discover where your target audience, persona, focuses their attention in the digital environment and create baits that can yield good results for your company.
But what have you actually decided to do with digital marketing in your company? You need to define these objectives before hiring an agency.
For example, you want to invest in the potentials of social networks, do you want to invest in paid media or do you intend to automate your marketing via email? If you answered yes to any of the above questions, you really need qualified professionals to help you, as we mentioned channels used by digital marketing above and your goals should be broader than that.
If you still don't have an answer to this, marketing planning should be started immediately and a qualified company is the best option for this.
Therefore, this inward look can be very significant in reaching certain answers. Look at your website, your content or your emails. Are they revealing a poor digital presence, without goals and objectives? Being on the internet does not mean that you are doing the right thing. better marketing.
One of the digital marketing agency can help companies work on their results by investing in Google Adwords or Facebook/Instagram ads, promoting better results on Google through SEO (Search Engine Optimization), implementing a content strategy, e-mail marketing campaigns , improving the website design to generate more traffic, etc. There are many possibilities of channels used within good planning.
If you are lost and have no answers to the questions above, only a good digital marketing agency can help you organize the best planning and outline a strategy that aims to meet your persona.
Since a good market and persona study is necessary to know which digital channels to invest in, how much to invest and what the order of priority is to start.
Before you go looking for the best digital marketing agencies, here are some essential questions to ask:
- Do I need an agency or consultancy?
- Address
- What investment are you willing to make for this hiring?
- What size agency do you want?
- Do I have in-house staff to be the agency's liaison, make necessary approvals and provide input for briefings?
Agency or consultancy?
When you think about having just one consultancy, you will have consultants who analyze and guide you, but do not execute what you need.
The consultants themselves can evaluate, identify problems and propose solutions, including hiring an agency.
Agencies, on the other hand, analyze the scenario, make an assessment and execute what the company will need in the digital marketing segment.
The advantage of hiring an agency is that it brings together several qualified professionals to create a very unique scope. Since digital marketing requires professionals specialized in content, social media, SEO, paid media, email marketing, marketing automation, copywriting, strategy and planning. That's the bare minimum!!!
You need to analyze whether it is worth having all the people in-house.
Address
One of the most beneficial aspects of the internet is that it reduces borders. For many services, physical location is not essential to achieving good results.
In the case of a digital marketing agency, all services can be performed remotely. Let's give examples of understanding customer personas, creating a strategy, producing content and even sending materials for approval.
All of this can be done via email, Skype meetings or Google Meetings.
Location is definitely not an issue these days.
What services does the agency offer?
Once you have decided to hire an agency, you also need to understand other aspects, such as the services that the agency provides. digital marketing agency has to offer and the niche of expertise.
It is important to know that not all digital marketing companies are the same. Some work with the entire Digital Marketing project, while others specialize in executing one part of the strategy, such as content, social media or paid media.
Some companies are more focused on sales, while others are more focused on metrics, while others serve all areas of digital marketing and may have a broad service capacity.
But if the hiring company has a defined niche in which it wants to invest, perhaps an agency specialized in a fraction of digital marketing can yield great results.
It is always necessary to evaluate the company's own needs and know what budget is available to undertake what the contractor wants or needs.
Another important point is to be careful with digital marketing agencies that offer very low prices. Your company may think it is getting a good deal, but remember that you tend to get what you pay for, so if you pay too little, you may not get the best results.
What are the agency's results?
The best digital marketing agencies are results-focused. Make sure that this company's goals are aligned with yours.
It is important to know the agency's previous results, do they have cases to present to you?
Transparency is always a fundamentally important element in this client-agency relationship.
The agency needs to be receptive to your questions, provide the necessary clarifications, and present who will be your main point of contact, that is, who is behind the curtain and will keep the contracting company informed about all actions.
Check out two examples of success stories here at GS2:
Project management segment
With an SEO project, we designed a strategy based on the keywords searched by the persona, taking into account search volume, ranking difficulty, and the moment in the persona's purchasing journey. The results began to appear after 3 months, but have continued to this day. From the end of 2017 to June 2020, the growth in organic traffic potential reached more than 57.000%.
Health segment
Dr. Marco Túlio Cavalcanti is a urologist and andrologist with a practice in the city of São Paulo. The strategy was based on a complete Inbound Marketing plan based on the production of relevant content for the personas, in addition to a strategy with media purchasing (ads) to attract “bottom of the funnel” personas.
As a result, the YouTube channel went from 61,8 thousand followers to 132 thousand, the organic traffic potential increased by more than 600%, we had a 0 (zero) result in Google's SERP for a term with more than 2500 searches per month and we generated more than 1800 leads with the rich materials published, on erectile dysfunction and penile prosthesis. All this in just three months.
Internal structure
It is important that you have an internal person who is able to provide all the necessary information so that the agency can do its job well, as well as make the necessary approvals. This partnership between agency and client is essential for good results.
If you want to know how much a digital marketing agency charges or the price of services, get in touch so we can make a digital diagnosis of your company and design the best scope for your strategy.
Read also https://grupos2mkt.com/agencia-marketing-digital-pandemia/