Choosing a company to help with your business, among the best digital marketing agencies, is not an easy task. However, the agency can be a great facilitator when it comes to bringing results across multiple channels.
In fact, many companies that seek to outsource digital strategy services generally choose an agency for the same reasons. And do you know what they are?
Read our text and understand how the checklist works to hire the best digital marketing agency. Enjoy your reading!
How to choose the best digital marketing agency in Brazil?
First of all, it is important to understand that, regardless of the way the client chooses to work, the criteria for choosing one of the best digital marketing agencies must be similar to those used to hire any other outsourced service.
Consequently, it is essential to add some particularities of a digital marketing service provider. See below the checklist criteria for hiring a digital marketing agency.

Analyze the budget
When we talk about the best digital marketing agencies, it is worth remembering that there are companies for all budgets and needs. Still, since this is digital marketing, it is important that other aspects are taken into consideration when evaluating the costs of outsourcing this service and its digital marketing plan.
When hiring an agency, it is essential to keep in mind that there are paid marketing automation platforms used to attract new customers and build relationships, which will be part of the budget, such as RD Station Marketing, for example.
When making a financial plan, it is important to consider three factors: monthly platform fees, investments in advertising platforms and monthly agency fees.
Look for agencies that have the same goal as your brand
It seems difficult to find a partner company that has a cultural alignment, work style and growth objective among the best digital marketing agencies in the world, for your business.
The truth is that in practice, all you need to do is for your brand to highlight the way you would like the work to be done. Therefore, combine the style of work offered by the agency with your company's procedures.
For example: if your business prioritizes building projects and goals in several stages, such as validations, tests and adjustments, look for an agency with a good vision of management and brand building in the long term. After all, there is no right or wrong, but it is necessary to follow what makes the most sense for the company's needs at the moment.
Understand what the agency has already done with digital marketing
It is a fact that most people who searched for the best digital marketing agencies on the internet have probably already found some success story that showed, in practice, how the agency delivered an excellent result for a given client.
However, since the world of digital marketing is full of techniques, strategies and terms, the best way to understand what an agency does is certainly through a success story. In addition, it is possible to find other ways that allow a company to know the reputation of an agency in the market. They are:
- Seek technical work certifications and awards;
- Check which companies or platforms these agencies have partnered with;
- Talk to some clients from that agency's portfolio.
Check out one of the GS2 Digital Marketing success stories.
Try to compare the services and budgets offered by the agencies
Just like any business, in the digital market, it is quite common for agencies to compete to attract more clients to their portfolios. This procedure, also known as competition, is used to compare prices and methodologies.
Therefore, whenever possible, it is essential that a brand seeks to compare the services and budgets of at least three agencies to make the best choice for its needs.
Be available to monitor the services provided by the agency
It is super important that there is integration between the company and the digital marketing agency, this relationship is essential to define the responsibilities of each party, in addition to monitoring routines.
To clarify this topic, we have listed below some examples that are good to keep in mind when hiring an agency:
- Have the availability to hold meetings defined for what makes sense for the strategy constructed: weekly, fortnightly or monthly;
- Know and have a relationship with the person or team responsible for handling the commercial contacts generated and trying to convert them into sales for the company;
- Demand from the agency reports aligned with the metrics your business needs to achieve.
What is a digital marketing agency?
A digital marketing agency is a company responsible for contributing to the success of its clients through digital evolution, achieving strategic results that seek to guarantee good brand positioning and, above all, impress in business metrics.
In fact, it is possible to find digital marketing agencies of all types, for all needs and with characteristics that differentiate them greatly from each other.
For this reason, it is very normal to find agencies with different work niches, such as those specialized in Inbound Marketing, digital launches and information products, marketing techniques, such as SEO and traffic or with market niches, such as agencies that only serve doctors and specialized clinics.
Therefore, the channels used by each agency to achieve the best results may even be the same, such as social networks, email marketing and paid media, however, the way in which these resources are prioritized is the main difference.
This priority for some type of strategy can and should be a differentiator to guide the search for clients who want to hire the best digital marketing agency that meets their needs.
Read more:
Digital marketing agency for schools
What is the best digital marketing agency in Brazil?
For those looking for one of the best digital marketing agencies in the state of SP, you need to know GS2 Marketing Digital!
GS2 understands that there are many processes and, at first, they can be a little difficult to apply. Therefore, there is nothing better than having specialized help on the subject, so that the correct strategies can be used.
We are experts in marketing consultancy, attract visitors, generate leads and nurture a good relationship with the customer until the moment the deal is closed.
Our success strategy is based on the design of your persona's purchasing journey. We rely on the most strategic areas of digital marketing to help your company grow.
Want to know more about how we can help you create your digital marketing strategies?
Get in contact us and get to know our success stories! We are ready to help you!
Also stay up to date on marketing automation by clicking on our e-book below.
