In addition to social networks…

In addition to social networks...

In addition to social networks…

In addition to social networks...

It's no secret that social media is a part of most people's lives, right? In addition to being a great means of communication for people in general, it can be a very important channel for the success of companies.

Through them, corporations are able to increase their customer base, as well as having closer contact with them.

If you already know the strategies of Inbound Marketing, you probably know that social media is an important channel within a successful strategy.

Want to know why and how they can help your company succeed? Read the article and find out!

First of all, remember the concept of Inbound Marketing

Loosely translated, the term Inbound Marketing can be defined as attraction marketing, that is, it is the strategy designed to attract the public's interest in a natural way, through content that addresses needs and doubts about a certain subject and about the product/service provided by the company.

This strategy can be divided into 4 parts:

  • Attract new visitors to your website (users);
  • Convert them into contacts, i.e. leads;
  • Turn them into customers;
  • Win them over so that they become brand ambassadors.

Ok, but… where do social networks become so important in this process?

Social media plays an important role in all stages of Inbound Marketing. If you stop to think about the number of people who use social media these days, you will understand its importance.

According to a survey carried out by GlobalWebIndex, Brazil is the 2nd country in the world where individuals spend the most time browsing social networks. That's 150 minutes, on average, per day, always looking for entertainment, information, interaction and, this is where your company comes in, consumption.

In addition to social networks...

When you create rich material, such as an eBook, a guide or a infographic, or even a blog post, promotion is essential for conversions to occur. With this in mind, it is clear that social networks can fulfill this role with excellence, right?

And the cool thing is that you can do this in several ways, such as:

  • Use a meme that is very successful to promote your rich material;
  • Create an interesting video to showcase an infographic;
  • Create polls related to topics on your company's blog to increase engagement.

There are many other actions you can come up with. Remember to be creative in this process!

However, in addition to promoting your content and creating a fan base, it is important to keep in mind that your company cannot have total control over its audience on social media.

Therefore, to not miss any opportunities and maintain contact with your followers, it is essential that you transform users into leads and insert them into nurturing flows, which can be carried out through email marketing, for example, so that they continue to have access to information about your company's product/service.

At this point, you will be able to interact with these potential customers through two channels: social media and email.

In addition to social networks...

But after all, how do you turn users into Leads?

First of all, do you know what Leads are? Well, in the language of Digital marketing, is a potential customer who at some point left contact details for your company.

But how to transfer these individuals to the marketing platforms that will manage these leads, automating digital marketing actions and thereby improving the performance of your strategy, such as RD Station?

One of the most widely used strategies by corporations around the world is the use of “digital baits”, capable of directing these people to a Landing Page (lead capture page), where the user can make a conversion, and in exchange for something, such as a guide, ebook or even a quiz, they will leave their contact details and become part of your Leads base.

In addition to social networks...

This conversion occurs when the individual provides some very important data, such as their name and email. With these data, your company is able to create personalized content and nurture the Lead with the ultimate goal of turning them into a loyal customer and ambassador for your brand.

How is your company's interaction on social media? Are you using them for the purposes described above? Not yet?! Don't waste time and start now!

Leave the first comment

Contents