Automated service: what are the benefits for your business?

Good relations between a company and its customers are one of the most important aspects of any business.  In this sense, automated service can be one of the essential points for the development of your company.  In this text, see the advantages of automating customer service.  What is automated service?  This way of serving the customer does not require human interaction; it can be carried out by technological systems, such as automated service software, which will understand the demands and resolve whatever is necessary more quickly.  Automated service can provide a better customer experience, because it ensures faster responses from the company, and thus, it can promote greater engagement in purchasing decisions, because there is already research that shows that the response time for the customer is crucial, each minute can represent a percentage of lost chances of closing the sale with that lead that requested your attention.  Investing in this speed of service is a very important factor because the pandemic has accelerated the digital transformation process and, as a result, your future customers have also become more hurried, more demanding and may not be willing to wait a long time for responses from conventional service.  It is more than a fact that the customer profile has changed, no one wants to be on the phone waiting for hours for human interaction anymore.  According to a survey by Sercom, of the 64% of 1.080 participants who prefer to use SAC through digital channels, such as company apps, SMS, WhatsApp and Telegram, the latter two are preferred by 28%; while 28% also prefer chat and only 8% through social networks.  Furthermore, another advantage of this consumer preference is that automating customer service via WhatsApp or other channels is not just for large companies, it can also be very suitable for small entrepreneurs or small businesses.  Automated service helps build relationships With the help of technology, automated service can be a fundamental tool for building greater “intimacy” with your customers in these new times and will bring countless benefits, because it allows the brand to understand what is happening in real time and promote rapid action to resolve the issue.  Understand some advantages of investing in automated customer service: Strengthening the brand When a customer has an experience that they consider satisfactory with a brand through agile and efficient automated customer service, they will remember it positively and can become a promoter of products and services.  Continuous improvement Managers of a company that offers automated service via WhatsApp or other channels have the opportunity to hear the complicated or simpler questions of their target audience and promote improvements in their processes.  Increased productivity Automating certain tasks that are simpler and more standardized, such as qualifying leads, scheduling, providing support for questions, etc., will free up more time for the team to perform more strategic functions.  Increase in the number of customers and sales By automating customer service, it is possible to serve more people at the same time, which consequently generates more sales opportunities due to the speed of the process, which also allows for greater satisfaction of leads and customers.  Integration with other platforms A brand that sells through different channels, such as website chat, Facebook, WhatsApp or Telegram, can ensure integration between all of them with an automated service platform.  Cost reduction By investing in automated service, a company can provide 24-hour service without having to hire staff, and also reduce its costs.  Furthermore, a platform to automate customer service is not always expensive and can be implemented quickly.  How to make automated service?  There are countless ways to automate customer service to ensure a better customer experience, whether it be a chatbot or even SMS messages.  Understand some tools for automated service: Voicebot The same Sercom survey also indicates that customers want to feel humanized in service.  Thus, voice searches have become increasingly common among people.  Let's think about it: who has never asked Alexa or Google Assistant random questions just for fun?  But imagine asking these questions for more important reasons and getting the answer right away?  It is quite practical and functional.  Therefore, using a voicebot for automated customer service can make the process more human.  With this feature, it is possible to respond to numerous customer requests, including negotiating debts or even closing sales.  Chatbot This is one of the most widely used automation tools that can be offered to provide customer service.  It can even be done through the channels most used by people, such as automated service on Whatsapp or Messenger.  The customer simply needs to make a request, and the chatbot responds incredibly quickly, until human interaction is required.  FAQ FAQ (frequently asked questions) pages work like a help center and are a great way to automatically answer questions that most consumers have.  In general, they are on the company website and are divided by themes.  Although it depends on the customer seeking solutions to their problem in the collection of questions, this tool will serve as a complementary service and relieve others that can only be functional with human interaction.  Audio Response Units Called IVRs are a type of automated telephone service in which responses are recorded and played when customers seek support.  Depending on the key pressed by the customer, the response is displayed.  It is an older automation, but it still works for companies that want to ensure more agility in customer service.  SMS With SMS (Short Message Service) blasts, the company can reach a large number of customers quickly.  These messages are short messages sent to leads' cell phones, which can be great ways to improve user engagement in sales campaigns or product and service promotion.  Conclusion Automated service across multiple channels is a way to modernize processes and streamline procedures that will certainly be very useful to your target audience.  In addition to allowing increased availability of care, it can also help reduce the recurrence of various problems.  Therefore, it is interesting to research the platforms and channels that are most suitable for your business.

Automated service: what are the benefits for your business?

Good relations between a company and its customers are one of the most important aspects of any business. In this sense, automated customer service can be one of the essential points for the development of your company.

In this text, see the advantages of automating customer service.

What is automated service?

This way of serving the customer does not require human interaction; it can be carried out by technological systems, such as automated service software, which will understand the demands and resolve whatever is necessary more quickly.

Automated service can provide a better customer experience, because it ensures faster responses from the company, and thus, can promote greater engagement in purchasing decisions, Because there are already studies that indicate that the response time for the customer is crucial, each minute can represent a percentage of loss in the chances of closing the sale with that lead that requested your attention.

Investing in this speed of service is a very important factor because the pandemic has accelerated the digital transformation process and, as a result, your future customers have also become more hurried, more demanding and may not be willing to wait a long time for responses from conventional service. 

It is more than a fact that the customer profile has changed, no one wants to be on the phone waiting for hours for human interaction anymore.

According to a survey by Sercom, of the 64% of 1.080 participants who prefer to use SAC through digital channels, such as company apps, SMS, WhatsApp and Telegram, the latter two are preferred by 28%; while 28% also prefer chat and only 8% through social networks.

Furthermore, another advantage of this consumer preference is that automating customer service via WhatsApp or other channels is not just for large companies, it can also be very suitable for small entrepreneurs or small businesses.

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Automated service helps build relationships

With the help of technology, automated service can be a fundamental tool for building greater “intimacy” with your customers in these new times and will bring countless benefits, because it allows the brand to understand what is happening in real time and promote rapid action to resolve the issue.

Understand some advantages of investing in automated service:

brand strengthening

When a customer has an experience they consider satisfactory with a brand through agile and efficient automated service, they will remember it positively and may become a promoter of the products and services.

Continuous improvement

Managers of a company that offers automated customer service via WhatsApp or other channels have the opportunity to hear the complicated or simpler questions of their target audience and promote improvements in their processes.

Productivity increase

Automating certain tasks that are simpler and more standardized, such as qualifying leads, scheduling, providing support for questions, etc., will free up more time for the team to perform more strategic functions.

Increase in the number of customers and sales

By automating customer service, it is possible to serve more people at the same time, which consequently generates more sales opportunities due to the speed of the process, which also allows for greater satisfaction of leads and customers.

Integration with other platforms

A brand that sells through multiple channels, such as website chat, Facebook, WhatsApp or Telegram, can ensure integration between all of them with an automated service platform.

Cost reduction

By investing in automated customer service, a company can provide 24-hour service without having to hire staff, and also reduce costs. Furthermore, a platform to automate customer service is not always expensive and can be implemented quickly.

Good relations between a company and its customers are one of the most important aspects of any business.  In this sense, automated service can be one of the essential points for the development of your company.  In this text, see the advantages of automating customer service.  What is automated service?  This way of serving the customer does not require human interaction; it can be carried out by technological systems, such as automated service software, which will understand the demands and resolve whatever is necessary more quickly.  Automated service can provide a better customer experience, because it ensures faster responses from the company, and thus, it can promote greater engagement in purchasing decisions, because there is already research that shows that the response time for the customer is crucial, each minute can represent a percentage of lost chances of closing the sale with that lead that requested your attention.  Investing in this speed of service is a very important factor because the pandemic has accelerated the digital transformation process and, as a result, your future customers have also become more hurried, more demanding and may not be willing to wait a long time for responses from conventional service.  It is more than a fact that the customer profile has changed, no one wants to be on the phone waiting for hours for human interaction anymore.  According to a survey by Sercom, of the 64% of 1.080 participants who prefer to use SAC through digital channels, such as company apps, SMS, WhatsApp and Telegram, the latter two are preferred by 28%; while 28% also prefer chat and only 8% through social networks.  Furthermore, another advantage of this consumer preference is that automating customer service via WhatsApp or other channels is not just for large companies, it can also be very suitable for small entrepreneurs or small businesses.  Automated service helps build relationships With the help of technology, automated service can be a fundamental tool for building greater “intimacy” with your customers in these new times and will bring countless benefits, because it allows the brand to understand what is happening in real time and promote rapid action to resolve the issue.  Understand some advantages of investing in automated customer service: Strengthening the brand When a customer has an experience that they consider satisfactory with a brand through agile and efficient automated customer service, they will remember it positively and can become a promoter of products and services.  Continuous improvement Managers of a company that offers automated service via WhatsApp or other channels have the opportunity to hear the complicated or simpler questions of their target audience and promote improvements in their processes.  Increased productivity Automating certain tasks that are simpler and more standardized, such as qualifying leads, scheduling, providing support for questions, etc., will free up more time for the team to perform more strategic functions.  Increase in the number of customers and sales By automating customer service, it is possible to serve more people at the same time, which consequently generates more sales opportunities due to the speed of the process, which also allows for greater satisfaction of leads and customers.  Integration with other platforms A brand that sells through different channels, such as website chat, Facebook, WhatsApp or Telegram, can ensure integration between all of them with an automated service platform.  Cost reduction By investing in automated service, a company can provide 24-hour service without having to hire staff, and also reduce its costs.  Furthermore, a platform to automate customer service is not always expensive and can be implemented quickly.  How to make automated service?  There are countless ways to automate customer service to ensure a better customer experience, whether it be a chatbot or even SMS messages.  Understand some tools for automated service: Voicebot The same Sercom survey also indicates that customers want to feel humanized in service.  Thus, voice searches have become increasingly common among people.  Let's think about it: who has never asked Alexa or Google Assistant random questions just for fun?  But imagine asking these questions for more important reasons and getting the answer right away?  It is quite practical and functional.  Therefore, using a voicebot for automated customer service can make the process more human.  With this feature, it is possible to respond to numerous customer requests, including negotiating debts or even closing sales.  Chatbot This is one of the most widely used automation tools that can be offered to provide customer service.  It can even be done through the channels most used by people, such as automated service on Whatsapp or Messenger.  The customer simply needs to make a request, and the chatbot responds incredibly quickly, until human interaction is required.  FAQ FAQ (frequently asked questions) pages work like a help center and are a great way to automatically answer questions that most consumers have.  In general, they are on the company website and are divided by themes.  Although it depends on the customer seeking solutions to their problem in the collection of questions, this tool will serve as a complementary service and relieve others that can only be functional with human interaction.  Audio Response Units Called IVRs are a type of automated telephone service in which responses are recorded and played when customers seek support.  Depending on the key pressed by the customer, the response is displayed.  It is an older automation, but it still works for companies that want to ensure more agility in customer service.  SMS With SMS (Short Message Service) blasts, the company can reach a large number of customers quickly.  These messages are short messages sent to leads' cell phones, which can be great ways to improve user engagement in sales campaigns or product and service promotion.  Conclusion Automated service across multiple channels is a way to modernize processes and streamline procedures that will certainly be very useful to your target audience.  In addition to allowing increased availability of care, it can also help reduce the recurrence of various problems.  Therefore, it is interesting to research the platforms and channels that are most suitable for your business.

How to make automated service?

There are countless ways to automate customer service to ensure a better customer experience, whether it be a chatbot or even SMS messages.

Understand some tools for automated service:

voicebot

The same Sercom survey also indicates that customers want to feel humanized in their service. 

Voice searches have become increasingly common among people. Let's think about it: who has never asked Alexa or Google Assistant random questions just for fun? But imagine asking these questions for more important issues and getting the answer right away? 

It is quite practical and functional. Therefore, using a voicebot for automated customer service can generate greater humanization in this process. 

With this feature, it is possible to respond to numerous customer requests, including negotiating debts or even closing sales.

chatbot

This is one of the most widely used automation tools that can be offered to provide customer service. It can even be done through the channels most used by people, such as automated customer service on WhatsApp or Messenger. The customer simply has to make a request, and the chatbot responds incredibly quickly, until customer service with human interaction is required.

FAQ

FAQ (frequently asked questions) pages function as a help center and are a great way to automatically answer questions that most consumers have.

In general, they are on the company website and are divided by themes. 

Although it depends on the customer seeking solutions to their problem in the collection of questions, this tool will serve as a complementary service and relieve others that can only be functional with human interaction.

Audible Response Units

Called URAS, they are a type of automated telephone service in which responses are recorded and executed when customers seek support.

Depending on the button pressed by the customer, the response is displayed. It is an older automation, but it still works for companies that want to ensure faster customer service.

SMS

With SMS (Short Message Service) blasts, the company can reach a large number of customers quickly. 

These messages are short messages sent to leads' cell phones, which can be great ways to improve user engagement in sales campaigns or product and service promotion.

Conclusion

Automated service across multiple channels is a way to modernize processes and streamline procedures that will certainly be very useful to your target audience.

In addition to allowing increased availability of care, it can also help reduce the recurrence of various problems. 

Therefore, it is interesting to research the platforms and channels that are most suitable for your business. These technological tools have a lot to offer for your results. 

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