5 Benefits of Marketing Automation

Rodrigo
15/10/2020
What are the main benefits of having automation coupled with your Digital Marketing strategies? Digital Marketing automation is an excellent choice for integrating any company's Digital Marketing strategies, as it can provide a series of advantages. Check out the main ones: 1- Helps in the process of capturing qualified leads For Digital Marketing, data is precious and the company's website can be the gateway to collecting it, because it is through it that people will be able to learn about the work of each organization. Therefore, it is important to create mechanisms for visitors to provide the data necessary for the company to maintain contact with them on other digital channels. And that's where Marketing Automation comes in. Using the tool, it is possible to create pop-ups with forms that will be triggered when the visitor shows interest in the content and products/services available there, either by browsing to the end of the web page or clicking on more than one item on the website menu. Everything is automated and at the ideal time to capture that lead. 2- Helps integrate the company's communication channels Everyone who invests in Digital Marketing knows the importance of being present in multiple communication channels used by the company's persona, aiming to have more opportunities to reach the public. Therefore, through Marketing automation, it is possible to integrate all the data obtained in these different channels, that is, if someone fills out a form on the website, that person's data can be sent directly to Facebook, Instagram or another social network, allowing the company to work on this lead in other media as well. 3- Helps the company to have personalized communication Through automation, it is possible to segment personas by very specific interests, offering very personalized content and thus maintaining high engagement so that they move through the sales funnel. As Marketing Automation helps in analyzing the performance of efforts, through its reports issued month by month, it is possible to analyze the public's engagement, whether in blog posts, social networks or even in email marketing, and start producing materials based on what has the highest click rate, for example. This helps the corporation not waste time on irrelevant content that does not have a positive impact on its target audience. 4- Helps identify sales opportunities With the data collected on digital channels through Marketing automation, it is possible to analyze the audience's behavior and use this information to identify those who are closest to becoming a customer. With the process of producing appropriate content, sales become closer to customers because they will already have many doubts answered based on each nutrition material and can move on to a more effective decision-making process. This way, the sales team will not need to go through the traditional and lengthy process of convincing the customer, as they will be much more prepared to make the purchase. 5- Causes a reduction in Customer Acquisition Cost (CAC) In short, Customer Acquisition Cost (CAC) is the average amount invested to acquire a new consumer, calculated by adding the total amount invested by the Marketing and Sales teams to the number of new customers in the month.

5 Benefits of Marketing Automation

A marketing automation can be a great ally for companies that invest in Digital Marketing, as it provides much more agility in the lead qualification processes, in addition to making actions more scalable.

With a focus on greater efficiency, it also helps companies reduce their costs and time spent on tasks. 

Read the text below and understand the importance of Marketing automation for to implement Digital marketing in a company!

What are the main benefits of having automation coupled with your Digital Marketing strategies? Digital Marketing automation is an excellent choice for integrating any company's Digital Marketing strategies, as it can provide a series of advantages. Check out the main ones: 1- Helps in the process of capturing qualified leads For Digital Marketing, data is precious and the company's website can be the gateway to collecting it, because it is through it that people will be able to learn about the work of each organization. Therefore, it is important to create mechanisms for visitors to provide the data necessary for the company to maintain contact with them on other digital channels. And that's where Marketing Automation comes in. Using the tool, it is possible to create pop-ups with forms that will be triggered when the visitor shows interest in the content and products/services available there, either by browsing to the end of the web page or clicking on more than one item on the website menu. Everything is automated and at the ideal time to capture that lead. 2- Helps integrate the company's communication channels Everyone who invests in Digital Marketing knows the importance of being present in multiple communication channels used by the company's persona, aiming to have more opportunities to reach the public. Therefore, through Marketing automation, it is possible to integrate all the data obtained in these different channels, that is, if someone fills out a form on the website, that person's data can be sent directly to Facebook, Instagram or another social network, allowing the company to work on this lead in other media as well. 3- Helps the company to have personalized communication Through automation, it is possible to segment personas by very specific interests, offering very personalized content and thus maintaining high engagement so that they move through the sales funnel. As Marketing Automation helps in analyzing the performance of efforts, through its reports issued month by month, it is possible to analyze the public's engagement, whether in blog posts, social networks or even in email marketing, and start producing materials based on what has the highest click rate, for example. This helps the corporation not waste time on irrelevant content that does not have a positive impact on its target audience. 4- Helps identify sales opportunities With the data collected on digital channels through Marketing automation, it is possible to analyze the audience's behavior and use this information to identify those who are closest to becoming a customer. With the process of producing appropriate content, sales become closer to customers because they will already have many doubts answered based on each nutrition material and can move on to a more effective decision-making process. This way, the sales team will not need to go through the traditional and lengthy process of convincing the customer, as they will be much more prepared to make the purchase. 5- Causes a reduction in Customer Acquisition Cost (CAC) In short, Customer Acquisition Cost (CAC) is the average amount invested to acquire a new consumer, calculated by adding the total amount invested by the Marketing and Sales teams to the number of new customers in the month.

But after all, what is Marketing Automation?

Many people think that any automated action, such as following back on Instagram or scheduling posts on social networks, is considered a Marketing automation, however, these actions do not correspond to the real meaning of the concept of Digital Marketing Automation. 

Through technology, automation helps companies to have a better understanding and personalized action in relation to the people who interact with their digital channels, with email being one of the main tools for this, but not only. 

Automation allows the company to offer the information that customers need at each stage of the process. sales funnel in an automated way, reducing manual work and increasing the efficiency of actions.

To do this, you can use automated mechanisms to send specific emails, post on social media, assess the qualification level of leads, take actions to contact them and measure data.

With all the actions allowed in marketing automation, it is possible to manage the engagement provided and create more targeted strategies for customer conversion.

What are the main benefits of having automation coupled with your Digital Marketing strategies?

A Digital Marketing automation is an excellent choice to integrate any company's Digital Marketing strategies, as it can provide a series of advantages. Check out the main ones:

1- Helps in the process of capturing qualified leads

For Digital Marketing, data is precious and the company's website can be the gateway to collecting it, because it is through it that people will be able to learn about the work of each organization.

Therefore, it is important to create mechanisms for visitors to provide the necessary data for the company to maintain contact with them on other digital channels. And that is where Marketing Automation comes in.

Using this tool, you can create pop-ups with forms that will be triggered when visitors show interest in the content and products/services displayed there, either by scrolling to the end of the web page or clicking on more than one item on the website menu. All of this is done automatically and at the ideal time to capture that lead.

2- Helps in integrating the company's communication channels

Everyone who invests in Digital Marketing knows the importance of staying present on multiple communication channels used by person of the company, aiming to have more opportunities to reach the public. 

Therefore, through Marketing automation, it is possible to integrate all the data obtained from these different channels, that is, if someone fills out a form on the website, that person's data can be sent directly to Facebook, Instagram or another social network, allowing the company to work on this lead in other media as well.

3- Helps the company to have personalized communication 

Through automation, it is possible to segment personas by very specific interests, offering highly personalized content and thus maintaining high engagement so that they move through the sales funnel.

As Marketing Automation helps in analyzing the performance of efforts, through its reports issued month by month, it is possible to analyze the public's engagement, whether in blog posts, social networks or even in email marketing, and start producing materials based on what has the highest click rate, for example.

This helps the corporation not waste time on irrelevant content that does not have a positive impact on its target audience.

4- Helps identify sales opportunities

With the data collected on digital channels through Marketing automation, it is possible to analyze the audience's behavior and use this information to identify those who are closest to becoming a customer.

With the process of producing appropriate content, sales become closer to customers because they will already have many questions answered from each nutrition material and can move on to a more effective decision-making process. Therefore, the sales team will not need to go through the traditional and long process of convincing the customer, who will arrive much more prepared to make a purchase.

5- Causes reduction in Customer Acquisition Cost (CAC)

In short, Customer Acquisition Cost (CAC) is the average amount invested to acquire a new consumer, calculated by adding the total amount invested by the Marketing and Sales teams to the number of new customers in the month.

As Marketing automation helps the company to produce according to the public's interest, it is possible to reduce the cost of projects and efforts that do not yield new conversions for the organization, greatly increasing the cost-benefit of the investment in Digital Marketing for the business.

5 Benefits of Marketing Automation

But how do Marketing automation tools work?

To understand How a Marketing Automation Tool Works, it is necessary to keep in mind that, in order to offer the best possible service to meet customer expectations, it is essential to deal with them in a personalized way, which can be complicated, especially for smaller companies.

And it is exactly in this process that Marketing automation will work, collecting data, storing and cross-referencing important information for each customer or lead, making the personalization process much easier and more assertive.

Finally, learn some ways to implement Marketing automation in your business!

Now that you know what Marketing Automation is and its main advantages, check out some strategies and tools that can be implemented to ensure this resource in your company's processes:

1- Email Marketing Automation

O Email Marketing is a Digital Marketing strategy that is based on communication between the company and its consumers through email, one of the most used networks in the digital universe. With this action, it is possible to create a relationship with the lead, nurturing them with relevant content from your blog (learn more how to create a successful blog!), promotions and newsletters, in order to make it advance in customer journey and become a loyal consumer of the brand in question.

This strategy was once seen as invasive, however, nowadays, with the evolution of Content Marketing and Digital Marketing professionals themselves, email has become one of the ways to communicate with potential consumers in the most personal and human way possible. With the Email Marketing Automation, It is possible to further optimize the results of efforts in this digital channel, improving sales performance.

2- Sales Automation

Did you know that there are many sales that end up being lost simply because the approach was made at the wrong time? Well, if the answer is yes, know that a simple automation system can be the solution to this problem. CRM, which is the sales automation platform, allows complete customization of the entire path taken by the lead with the sales team, through the following actions:

  • Monitoring lead scores and their interactions with the company;
  • Identifying the right time for the sales team to start sending business proposals;
  • Providing a history of interactions for each contact, with options for sending personalized messages to each one;
  • Monitoring the main needs of potential customers.

3- Social Media Automation

Social media is essential for any Digital Marketing strategy, as it represents virtual meeting points where the company has a greater chance of finding and impacting its target audience. However, managing it can be a major challenge for companies, as it requires consistency to establish a presence and maintain a consistent image.

Therefore, implementing the Marketing automation for social networks It is very important, making it possible for the company to make publications, analyze results and schedule posts in one place, considerably reducing the work and time to manage them.

5 Benefits of Marketing Automation

4- Lead Generation Automation

Many companies end up opting to buy ready-made lead lists, which is not recommended at all and goes against the Brazilian General Data Protection Law (LGPD) , since it is very likely that the vast majority will not show interest in what your company has to offer, and it is also very likely that your attempts to send emails will end up in spam.

Therefore, it is very important to invest in Marketing automation with the aim of generating leads, by providing landing pages, exclusive content and even forms on your website.

Does your company already use marketing automation in any of its processes? If not, start as soon as possible and see how your results will improve even more!

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