Haven't you prepared your Black Friday campaign yet? Then it's best to start planning your strategies right now.
Learn how early marketing actions can make a difference on Black Friday this year. So, read the article and see what you can do today to sell a lot on one of the most important commercial dates of the year.
When is Black Friday 2023?
Black Friday 2023 takes place on the last Friday of the month, November 24th. The date is one of the biggest opportunities for sales teams to hit their targets.
Black Friday 2023: retail outlook
According to Black Friday Report 2023 carried out by Olist, 68,8% of store owners and traders are optimistic and expect to earn more this year, as unlike last year, in November 2023 there will be no events that normally affect sales.
Furthermore, the economic scenario is more favorable compared to last year. With inflation under control, a reduction in interest rates is expected, making it a more attractive time to buy.
Among the categories that will be most sought after, household appliances lead with 14,4%, followed by electronics with 12,6% and finally fashion and accessories with 11,4%.
So, how can we take advantage of all this consumer excitement caused by this opportunity to sell more? By investing in early marketing actions.
Now that you know when Black Friday starts, see what you can do to take advantage of this favorable sales wave.
Black Friday Deals: How to Get Started?
Who said you have to wait until Black Friday to start selling? Research shows that marketing campaigns carried out 30 days in advance generate more engagement with the public.
Therefore, start with some actions that will help to enhance your results.
Evaluate the results of the previous edition
Before planning your Black Friday marketing efforts, analyze the results from the previous year. To do this, ask yourself the following questions:
- What worked and should be repeated?
- What didn't work?
- What can be improved?
- Are the leads segmented?
- What was the conversion rate of the landing pages?
- Was the call to action on the landing pages attractive?
- How did your marketing emails perform?
- Which channels generated the best results?
Evaluate the navigability of your website
If you have an online store and all your actions will be done online, check if your website is https.
It is worth remembering that, since 2017, Google has given preference to sites that have the SSL/TLS certificate, which guarantees greater security for the user.
In addition, there is the issue of navigability, which is the user's performance when searching for information within a page. Will your website support the Black Friday traffic to provide the best experience for your consumer?
If you hesitated to answer, it might be a good idea to upgrade your website hosting plan for Black Friday. That way, you won't run the risk of losing a sale due to slow page loading times.
Ensure adequate stock
If you have a physical store, you need to ensure that you have enough stock to meet demand on the date.
Do you already know which products will be on sale and what discount will be given? No more “everything for half off” offers, okay? Today’s consumers do a lot of research before buying and it won’t be difficult to find the real price of a product.
Have the necessary human resources to meet demand
Is your team sufficient to meet Black Friday demand and have you been properly trained to negotiate during this period? In some cases, additional hiring may be necessary.
Plan content during Black Friday
To ensure that your promotions are effective, you need to build an audience in advance. What does this mean? You need to create a desire in people for your promotions.
To do this, invest in good content, such as teasers and posts on social media, anticipating the action. You can make a video teaser with a compilation of upcoming promotions and make your audience eager to buy.
Create custom landing pages
If you already have a landing page running, consider creating another one specifically for Black Friday. With different visual communication that will attract attention and desire in your persona.
But, to be effective, it needs to be done in advance, preferably before the day of the event. Black Friday and bring offers and baits and exclusives.
See what you can do on your landing page to make it more attractive:
- Offer advance discounts on products that the consumer likes;
- Create Thank You Pages which, in addition to meeting the lead's expectations, allows them to continue browsing the website;
- Check if your email list is nurtured;
- Attract more leads before Black Friday by offering some rich material.
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Invest in channels with better performance and make a schedule
After defining which products and services will be offered, you need to find the channels where these actions will be publicized: Google Ads, social networks or emails.
From there, define a schedule for publishing content, without forgetting to consider the creation and approval deadlines. Planning is essential here.
You can invest in:
- Promotional images;
- Retargeting banners;
- Videos;
- animations;
- Call to action for website;
- Send warm-up emails to a VIP list with registration on a Landing page;
- Send messages in Whatsapp/Telegram groups;
- Reels and IGTV: Instagram videos generate 30% more engagement than other formats;
- Ads on Instagram and Facebook before the day of Black Friday;
- Messages like: “Save The Date” to remind your lead that the date is approaching.
Create real discounts
To engage leads, discounts must be truly attractive. The famous “Black Fraud” is already well known to consumers and to avoid consumer rejection, offer real discounts.
Offer a variety of payment options
Don't make life difficult for the consumer Black Friday, the idea is to help you close the sale, so make payment easy.
Offering payment options via PIX or installments via credit card and bank slip are more than necessary to close the sale and ensure customer satisfaction.
Make early offers
Many brands take advantage of the week or even the month to create promotional actions, such as Black Week ou Black Month.
This way, it is possible to bring forward the Black Friday campaign by days or weeks to secure sales before your competitors.
Create a Black Friday email campaign
Schedule your marketing emails for Black Friday. To draw more attention to your emails, take advantage of the chromatic appeal and invest in strong, striking colors.. Don't forget to choose the best times to send your email.
Use exit pop-up on website
Exit pop-ups can be very useful for making an unmissable offer, one that the consumer absolutely does not want to miss. If the discount is really worth it, the customer will hardly be able to resist.
Make retargeting ads
Since not everyone makes a purchase the first time they come into contact with promotional material, it is important to run retargeting ads.
This action can be interesting both for those who left a product in the cart and for those who showed interest when visiting a page.
plan yourself
With time and planning, it is possible to carry out effective marketing actions and sell a lot on Black Friday. To do this, make a checklist with all the actions you need to carry out during the period and have good sales.
But if you don't know where to start planning your Black Friday actions, count on a digital marketing consulting who specializes in generating sales for his clients.
How were Black Friday 2022 sales?
In 2022, the e-commerce sector was responsible for 6,2 billion in revenue from Black Friday sales.
Despite the high turnover, factors such as the World Cup and the elections impacted sales on one of the most important dates in commerce, registering a 23% drop compared to the same period in 2021.
Among the best-selling products, home appliances, electronics, telephony, fashion and accessories and IT items were those that received the most orders.
- Home appliances: 17,9%;
- Electronics: 15,3%;
- Telephony: 14,7%;
- Fashion and accessories: 6,2%;
- Computing: 6,1%.
So, if you want more effective results in 2023, remember the anticipated actions above, but also know that having the expertise of a digital marketing agency can make all the difference.
Meet GS2 Marketing
We are a digital marketing agency, specialized in inbound marketing, focused on results.
With creative and unusual actions, we use all available digital channels to produce a feasible difference for our clients with greater performance, promoting monitoring and differentiated results.
This seriousness and intelligence in digital marketing provides recognition from many of our clients, for whom we have become a functioning lead generation machine.
Our success strategy is based on the design of your persona's purchasing journey. We gather data and analyze our successful clients from different segments to come up with a methodology that will increase your sales.
Our agency has the most strategic areas of digital marketing to make your business grow and help you sell more!
Want to know more about how GS2 Marketing can help you sell more on Black Friday?
Talk with us!
