Blog as part of the strategy for your company to sell more

Rodrigo
28/12/2020
How does a blog fit into a digital marketing strategy? With the right strategies, a blog can and should be part of your digital marketing plan. By creating and sharing quality content that is appropriate for your persona and target audience, you can become an authority in your segment, help and influence potential customers, and increase your sales! If you have an e-commerce site selling makeup products, for example, having a blog with product reviews and how to use them can influence visitors to your site and encourage them to buy. Even posts with fashion and beauty tips are valid, making you an authority on the subject. It is clear that the digital transformation has changed the way we consume information, products, and services. With a cell phone in hand, users search on Google for what they want and need right away, receiving millions of results in just a few seconds. If done correctly, your company will appear on the first page! To do this, you need to pay attention to the use of SEO (search engine optimization). Pay attention to items such as correct use of keywords (check search volume, funnel stage and ranking difficulty); Internal linking to other texts on your blog; Meta title with the text's keyword and attractive meta description. You've already seen that you can't just do anything, right? The content must be aligned with your client's expectations, there must be planning and frequency in the publications. Include posts about your company, the products and/or services it offers, market news and promotions. Oh, and don't forget to respond to your audience too, because no one likes to talk to themselves!

Blog as part of the strategy for your company to sell more

How does a blog fit into a digital marketing strategy? With the right strategies, a blog can and should be part of your digital marketing plan. By creating and sharing quality content that is appropriate for your persona and target audience, you can become an authority in your segment, help and influence potential customers, and increase your sales! If you have an e-commerce site selling makeup products, for example, having a blog with product reviews and how to use them can influence visitors to your site and encourage them to buy. Even posts with fashion and beauty tips are valid, making you an authority on the subject. It is clear that the digital transformation has changed the way we consume information, products, and services. With a cell phone in hand, users search on Google for what they want and need right away, receiving millions of results in just a few seconds. If done correctly, your company will appear on the first page! To do this, you need to pay attention to the use of SEO (search engine optimization). Pay attention to items such as correct use of keywords (check search volume, funnel stage and ranking difficulty); Internal linking to other texts on your blog; Meta title with the text's keyword and attractive meta description. You've already seen that you can't just do anything, right? The content must be aligned with your client's expectations, there must be planning and frequency in the publications. Include posts about your company, the products and/or services it offers, market news and promotions. Oh, and don't forget to respond to your audience too, because no one likes to talk to themselves!

Years ago, blogs were all the rage in the digital world. Today, new platforms have emerged, but they are still very important when it comes to good digital marketing strategies.

The pandemic only reinforced what everyone knew: building a digital presence is an obligation for brands that want to continue existing. And having a blog helps (a lot) in this process, especially if your company aims to sell more. Understand why:

What is a blog?

Blogs emerged in the late 1990s and are nothing more than a means of communication. There, you can share ideas, reviews, criticisms and much more. It can be both personal and professional. 

Many companies are investing in blogs as a digital marketing tool. After all, the vast majority of people use search engines to ask questions, look for a product or service, learn something or entertain themselves, finding several blogs along the way. And one of them could be your brand's, if used correctly!

How to create a blog?

FOR create a successful blog, you will need to follow a few steps:

  • Create a domain and a name for your blog. Remember that they must be easy to understand so as not to cause confusion for the user;
  • Check if your chosen domain is available and register it;
  • Choose a platform to create your blog. Nowadays, there are several available on the internet, such as WIX, Blogger, WordPress, among others. Here at the agency, we recommend WordPress to our clients;
  • Choose a hosting for your website;
  • Get your blog up and running: choose a template, install the puglins necessary and start producing content!

How is blogging part of a digital marketing strategy?

With the right strategies, a blog can and should be part of your digital marketing plan. 

By creating and sharing quality content that is appropriate for your persona and target audience, you can become an authority in your segment, help and influence a potential customer and increase your sales!

If you have an e-commerce business selling makeup products, for example, having a blog with product reviews and how to use them can influence your website visitors and encourage them to buy. Even posts with fashion and beauty tips are valid, making you an authority on the subject.

It is clear that digital transformation has changed the way we consume information, products and services. With a cell phone in hand, the user search on Google what he wants and needs at the time, receiving millions of results in just a few seconds. 

If done correctly, your company will appear on the first page! To do this, you need to pay attention to the use of SEO (search engine optimization). Pay attention to items such as the correct use of key words (check search volume, funnel stage and ranking difficulty); internal linking for other texts on your blog; Meta title with the keyword of the text and meta description attractive. 

You've already seen that you can't just go around doing anything, right? Content must be aligned with your customer’s expectations, there must be planning and frequency in the publications. Insert posts about your company, the products and/or services it offers, market news and promotions. Oh, and don't forget to respond to your audience too, because no one likes to talk to themselves!

How do I generate leads with my blog?

If your goal is to sell more, generating leads through your blog can also help you! Check out some ideas:

  • Internal landing page links: Place the link to landing pages that your company has already created. This could be a promotion or an e-book on a topic related to the brand's area of ​​expertise;
  • Pop up: Place pop-ups with unmissable offers on the most visited pages of your blog;
  • Forms: How about putting a form in the middle of the text? If you have a company that provides services, for example, it is worth putting a form so that the user can request a quote. 

It may seem like a lot of work, but the rewards are very rewarding! So don't give up! And if you need help starting your blog, get in touch and count on GS2 Marketing Digital.

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