Customer acquisition: 7 tips for success

Customer acquisition is an essential factor for a company to continue growing and selling more. Many experts keep repeating that “sales are the oxygen of companies” and that a company that doesn’t grow is dying. That’s why we’ve brought you 7 creative ideas for customer acquisition to make your strategy a success.

Customer acquisition: 7 tips for success

Customer acquisition is an essential factor for a company to continue growing and selling more. Many experts keep repeating that “sales are the oxygen of companies” and that a company that does not grow is dying.

So we brought 7 creative ideas for customer acquisition for success in your strategy.

What is customer acquisition?

Understanding what capturing new customers is not very difficult.

After all, the word explains itself: is the search for people who are willing to buy or consume your product or service

The objective of this process is for the sales team, which must be well structured, to contact these people, always respecting the stage they are at in the sales funnel. 

Nowadays, with the concepts of Inbound Marketing and Inbound Sales and with all the changes that have occurred with the consumer profile, the sales team must be trained to take a more consultative approach. 

Since potential customers come to the seller much more mature and with relevant information about the problem they need to solve and the solution your company offers.

Nowadays, there is no longer room for salespeople who want to “push” a product or service. Salespeople need to have a good understanding of the solution they are offering, the customer profile and the stage of the purchasing journey the prospect is at. 

Take advantage and read the tools to spy on your competitors.

Customer acquisition is an essential factor for a company to continue growing and selling more. Many experts keep repeating that “sales are the oxygen of companies” and that a company that doesn’t grow is dying. That’s why we’ve brought you 7 creative ideas for customer acquisition to make your strategy a success.

Know the persona, target audience and ideal customer

For this to happen, it is important to define who is the persona, the target audience and ideal customer of your brand. 

This is because, for acquisition to be done assertively, potential customers must have the profile you are looking for. Otherwise, this strategy will not be as successful as you hoped, as it will be very difficult to sell to those who do not need your solution.

Even if you manage to do this, it may result in losses, since customer retention will be very difficult and the effort generated in the sale will not be worth it in the medium and long term.

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Contact can be made by telephone, email, WhatsApp, or even in person. 

It is up to the company to understand the best way or ways to approach the user so as not to miss this opportunity, since contact can be attempted through different channels.

Several studies show that the response time for a lead who “raised their hand”, that is, asked to be contacted to learn more about a product or service, is directly proportional to the conversion rate. The data is not exactly the same in the various studies, but in all of them the rates drop exponentially with each passing hour. This confirms that the sooner you make contact, the greater the chances of capturing the customer.

How to attract new customers? Check out 7 tips

Acquiring clients for accounting, insurance brokerage or even a veterinary clinic will not change much in the concept itself, so we brought 7 creative ideas for customer acquisition that can be used in any business segment. 

But before following these tips, you need to keep in mind that you need to improve your business' reputation and credibility, in addition to offering excellent service. After all, an unhappy customer is bad publicity, right?

Check out below how to attract and capture more customers.

1- Know your persona and your target audience The first step to a good customer acquisition system is to know your persona and your target audience, as we mentioned above. The persona is your ideal customer.  Knowing the characteristics of this customer, as well as the pain points they are looking to solve, is essential for you to communicate assertively and attract new customers. 2- Use content marketing to your advantage You also need to invest in creative ideas to attract customers.  And there’s nothing better than using content marketing for this.  Once you know your persona and the problems they are looking to solve, this step becomes much easier.  Investing in quality content, be it e-books, infographics and social media posts in a creative and assertive way, respecting the purchasing journey, is the right path to success.  Content can show you as an expert on the subject and make customers much more mature to purchase your product or service.  3- Understand and respect the stages of the sales funnel Speaking of the purchasing journey, it is very important to understand how the sales funnel works.  The sales funnel is divided into top, middle and bottom.  At the top, your potential customers start as visitors and progress until they become actual customers at the bottom of the funnel.  Understanding the buying journey involves knowing exactly what the lead's pain is at each stage of the journey and which points and channels of contact with your brand. This way, you must be present with the right content for the moment. Relying on digital marketing tools in this process, such as marketing automation platforms to gain scale in actions, in addition to a well-designed marketing plan, helps you get through this stage much more efficiently.  4- Create an email flow Returning to the subject of content marketing, why not invest in a segmented email flow to promote your materials? This way, you make these leads move forward in the sales funnel, making it much simpler for them to become customers.  The email marketing strategy is a very efficient way to generate sales by scaling the process.  5- Use Google My Business to your advantage Being present on Google My Business is one of the techniques for attracting customers, since new people can discover your brand through it, in addition to being a very effective platform for generating trust and value for leads who are almost ready to buy.  After all, Google is the most accessed search engine (99,48%) in the world and in Brazil, and if your company is not on it, attracting customers can be much more difficult. This is because it is an organic attraction tool, which can make it much easier for your business to sell more.  6- Don't forget about paid media Among the customer acquisition strategies, we have paid media, which are paid advertisements on websites and social networks.  A very effective way of attracting new customers, since organic traffic through social networks is almost non-existent and through Google, it includes an SEO strategy, which despite being very efficient, yields results in the medium and long term.  7- Invest in referrals from current customers There’s nothing better than using social proof to get new customers.

1- Know your persona, your target audience and ideal customer

The first step to a good customer acquisition system is to know your person, your ideal client (Ideal Customer Profile – ICP) and your public-bowel, as we said above. 

In short, according to the Digital Results:

  • Human: is a fictional character constructed from ethnography of real people;
  • Audience: is a group of people that the company defines as its main customers;
  • Ideal Customer Profile (ICP): is a description that summarizes your best customer.

2- Use content marketing to your advantage

It is also necessary to invest in creative ideas to attract customers. And nothing better than using content marketing for this.

Once you know your persona and the problems they are looking to solve, this step becomes much easier.

Investing in quality content, whether it be e-books, infographics or social media posts in a creative and assertive way, respecting the purchasing journey, is the right path to success. Content can show you as an expert on the subject and make customers much more mature to make the purchase of your product or service.

3- Understand and respect the stages of the sales funnel

Speaking of the purchasing journey, It is very important to understand how the sales funnel works.

The sales funnel is divided into top, middle and bottom. At the top, your potential customers start as visitors, and progress until they become actual customers at the bottom of the funnel.

Understanding the purchasing journey involves knowing exactly what the lead's pain is at each stage of the journey and what the points and channels of contact with your brand are. This way, you must be present with the correct content for the moment. 

Count on digital marketing tools In this process, such as marketing automation platforms to gain scale in actions, in addition to a well-made marketing plan, help to go through this stage in a much more efficient way.

4- Create an email flow

Returning to the subject of content marketing, why not invest in a segmented email flow to promote your materials? 

This way, you move these leads forward through the sales funnel, making it much easier for them to become customers. The email marketing strategy is a very efficient way to generate sales by scaling the process.

5- Use Google My Business to your advantage

Be present at Google My Business It is one of the techniques for attracting customers, since new people can discover your brand through it, in addition to being a very effective platform for generating trust and value for leads who are almost ready to purchase.

After all, Google is the most accessed search engine (99,48%) in the world and in Brazil, and if your company is not on it, attracting customers can be much more difficult. 

This is because it is an organic attraction tool, which can make it much easier for your business to sell more.

6- Don't forget about paid media

Among the strategies for attracting customers, we have paid media, which are paid advertisements on websites and social networks. A very effective way to attract new customers, since organic traffic through social networks is almost non-existent, and for Google, it includes an SEO strategy, which despite being very efficient, yields results in the medium and long term.

A great way to find clients looking for your service is to invest in sponsored links, which are the Google search results that appear at the top of the page, with a small indication of the word “ad”.

7- Invest in referrals from current customers

There’s nothing better than using social proof to get new customers.

Many companies use what they call a “referral program,” offering benefits to those who refer the brand to others.

Know that if you sold to the right customer, delivered what they needed and provided an excellent shopping experience, they will recommend you practically spontaneously, generating new customers with a much lower acquisition cost and making your company even more profitable.

Do you understand why the process of attracting new customers is so important for your company? And why it should be done in a structured and planned way?

Now that you have read our creative ideas for customer acquisition, it's time to start putting together your strategy to make this happen. Get to know our Marketing Consulting.

Contact us and bring even more success to your business!

 

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