Marketing success stories serve as living proof that the marketing strategy used with that client was successful.
What's more, it shows that you really know what you're doing and your results speak for themselves.
Want to learn more about the power of digital marketing? Check out some successful marketing cases and the results this strategy can bring to your business:
Marketing success stories: what is it?
You must already know what is digital marketing, but perhaps you haven’t yet seen how valuable it can be to your business.
Digital marketing success stories can be summarized as proof of the result of an action taken to generate more visibility for a product or service..
It also serves to guide potential customers on their purchasing journey. After all, people need references to buy, they need to trust that what you say you know how to do is real.
Success stories in digital marketing
Digital marketing success stories will demonstrate the effectiveness of strategies used specifically for the digital environment.
And since digital marketing results are medium and long term, investing in creating successful cases is not only smart, but necessary to become an authority in a relatively new area like this.
How to build a successful case in digital marketing?
To build your marketing success stories you must think about three basic elements:
- What was the problem the customer was experiencing?
- What solution did your company find?
- What results were achieved?
This will unfold in 3 stages: planning, action and analysis. Let's understand each of them now:
Planning stage
In the planning stage, you need to conduct an in-depth study of your customer, understand their history, their challenges and, most importantly, their goals. From there, plan a strategy that highlights the strengths of your product or service.
But for successful marketing cases to work, you need to be consistent in your planning and, if necessary, change direction.
Therefore, executing the strategy and evaluating the results is as important as planning. Only then will it be possible to see whether the strategy is working or needs to be rethought.
And that's where the next step comes in: action!
Action step
Once a plan and the strategies that will be used have been defined, it is time to get down to work.
And, as we said before, along the way it may be necessary for these strategies to be changed, especially because everything changes very quickly when it comes to digital marketing.
So, you need to monitor your planning closely and adjust it whenever necessary if you want to achieve your goals.
Analysis stage
After putting the strategies defined in the planning into action, it is time to analyze your results. To do this, ask yourself the following questions:
- What solutions were found?
- What results did these solutions bring?
- What transformation did this solution generate in the persona's life?
To help you measure your results, some digital marketing tools can be very useful, such as RD Station, for example, which generates reports on the actions applied in a given period and shows how effective they were.
At this stage, it is interesting to collect testimonials from the audience, or from people who have consumed the product or service.
Thus, these testimonials can be used as social proof to impact other potential customers, generating value and identification.
Well, now that you understand the concept of marketing success stories and the steps needed to build yours, let's take a look at some success stories from GS2 Marketing Digital that speak for us?
Dr. Marco Tulio Cavalcanti – Inbound Marketing

What was the customer's problem?
Dr. Marco Túlio Cavalcanti is an influential urologist and andrologist, focusing on men's sexual health and male performance.
Your goal when looking for a digital marketing agency was to expand its authority to digital media, to reach an even greater number of people interested in the subject.
What solution was found?
To achieve the client's objective, GS2 Marketing Digital acted on several fronts:
- Mapping and designing personas;
- Production of relevant content for each person identified;
- Distribution of content on strategic channels such as blogs, social networks, email marketing and YouTube, especially. All content was planned taking into account the customer journey in each of these channels.
- The blog content was developed under an SEO strategy with the aim of ranking on Google SERP.
What results were achieved?
The results became a marketing success story doctor:
✅ In three months, Dr. Marco Túlio Cavalcanti's YouTube channel went from 61,8 thousand followers to 132 thousand;
✅ In 12 months, your YouTube channel reached 300 thousand followers;
✅ The organic traffic potential on the website increased by more than 600% in three months;
✅ Result 0 (zero) in Google Serp for a term with more than 2.500 searches per month;
✅ Generation of more than 1.800 leads through rich materials on topics of interest to the persona, such as erectile dysfunction and penile prosthesis;
✅ After 12 months, around 900 leads are generated per month with the rich materials. These leads come organically from the various acquisition channels (YouTube, Google Serp and Instagram).
Inova Veterinary Hospital – Inbound Marketing

What was the customer's problem?
Inova Hospital Veterinário had already been in existence for 7 years when they approached us to take over the company's marketing.
Despite already being recognized in the Sorocaba region, managers believed that there was potential for growth in the region.
The challenge of implementing a marketing strategy became even greater with the onset of the pandemic. Since the marketing plan was already in place, it needed to be readjusted to meet the new demands of the moment.
What solution was found?
- A strategy focused on Inbound Marketing;
- The production of content on different channels, such as blogs and social networks;
- Production of rich material, such as e-books and infographics for lead conversion;
- Lead nurturing through email marketing;
- Investment in paid traffic (Google Ads) to attract leads who are already looking for a veterinary clinic or emergency service in the region;
- Blog content production following SEO best practices (Search Engine Optimization), with the aim of generating organic traffic;
- Creation of a new visual identity with the development of 3 characters, which represent the mascots of the client's 3 main personas: dog, cat and wild animal lovers to create connection and identification with the public.
What results were achieved?
✅ In 12 months, there was a 95% increase in the number of new patients coming from Google;
✅ In the first 12 months, 745 new patients were referred through Google. In the second year of the project, this number jumped to 1456;
✅ Over 1.042% increase in organic traffic potential;
✅ Over 2.000% website traffic growth;
✅ Increase in Google My Business metrics, as a result of the performance of the various channels;
✅ Increase in lead generation.
Frozen Meal Company – Inbound Marketing

The client
This company is a brand of ultra-frozen meals founded by a family that has been operating in the food and education segment in Vale do Paraíba for over 30 years.
Its mission is to bring practicality to people's lives through healthy and nutritious food.
To do this, it invests in:
- Practical meals with a varied and creative menu;
- Quality ingredients, preferably organic and local;
- Sustainable processes and products.
- Ultra-freezing method, which maintains all the freshness and characteristics of the food.
Problems faced
This frozen food company did not have a digital marketing plan with defined actions to serve the customer at each stage of the purchasing journey.
And, despite making sales through specific actions on social media, there was no tool that helped create a relationship with these consumers.
Additionally, there were no actions to impact the top-of-funnel persona, such as blog articles or rich materials. As a result, some problems were visible:
- Little digital presence;
- Little relationship with customers in the digital environment;
- Low brand recognition;
- Low conversion rate.
The solution
To solve the client's problems, GS2 Marketing Digital acted on several fronts:
Strategy
- Mapping and designing personas;
- Production of content relevant to the persona on social media;
- Production of blog content, using SEO techniques;
- Distribution of content on strategic channels such as blogs, social networks and email.
Technological resources
RD Station was instrumental in automating processes at various stages of the sales funnel and ensuring the success of this project. With it, we created email automation flows for:
- Registration on the website;
- Cart abandonment;
- Remarketing to base customers;
- Sending discount coupon for the first purchase;
- Nutrition through purchased kits;
- In addition to offering rich material through pop-ups on the website.
What results were achieved?
The results achieved through strategies and the use of technological resources such as RD Station have become a success story for our agency:
From January to July 2022, the ultra-frozen meal company achieved the following results:
✅ 13.900% increase in traffic potential (from 5 to 700 hits per month);
✅ 75% increase in items sold on the website (from 403 to 706);
✅ 23% growth on Instagram;
✅ 92% increase in online sales.
✅ 192% increase in the number of visits to the website over a period of 6 months (from 1088 to 3183 visits);
✅ Generation of 492 leads in the same period;
✅92% increase in the number of e-commerce sales.
How to structure your company to be successful with digital marketing?
As we have already said, the vast majority of people seek opinions and recommendations from friends and social networks before closing a sale.
If they are considering hiring a digital marketing agency, for example, they will look for references from people who have already hired the service to evaluate what their experience was like, right?
That's where digital marketing success stories come in, to show results and the practical application of the value of your business.
After all, that potential client can see how other people who shared the same pain or desire found a solution.
If you are a doctor, for example, digital marketing can help you become an authority on the subject. In this case, your patients will be your success stories.
This really helps customers who are already aware of their problem and are already considering a solution.
This is because, when they see that other people have solved their problems with your solution, it becomes easier to choose you to help them and not your competitor.
Did you see how successful marketing cases can be great allies when it comes to attracting new customers and selling more?
If you enjoyed seeing our clients' results and have already started to imagine this strategy applied in your company, let us make your company a success story too!

Meet GS2 Marketing
We are a digital marketing agency, specialized in Inbound Marketing, focused on results.
With creative and unusual actions, we use all available digital channels to produce a feasible difference for our clients with greater performance, promoting monitoring and differentiated results.
This seriousness and intelligence in digital marketing provides recognition from many of our clients, for whom we have become a functioning lead generation machine.
Our success strategy is based on the design of your persona's purchasing journey. We gather data and analyze our successful clients from different segments to come up with a methodology that will increase your sales.
Our agency has the most strategic areas of digital marketing to make your business grow!
Want to know more about how GS2 Marketing can help you become one of our marketing success stories too?
Talk with us!