At GS2, our mission goes beyond just offering digital marketing services. We want solid results and constant growth for each client, which is why we developed the GS2 Impact Cycle.
This unique method is our way of ensuring that each step of the process is carefully planned, executed and demonstrated, always with a focus on continuous results and quality lead generation.
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What is the GS2 Impact Cycle?
The GS2 Impact Cycle is much more than an organized work method; it is a strategic and integrated approach that accompanies the entire development and evolution process of our clients.
We understand that each company is unique, and our cycle was designed to adapt to the specific needs of each project, always taking into account the customer journey, lead collection and the results that the customer seeks in practice.
This cycle is supported by four main pillars: proper planning, execution, sales e data analysis. Each pillar plays a critical role in ensuring our clients not only achieve their goals, but exceed their growth targets.
GS2 Impact Cycle: how does it work?

Our process begins with a thorough study of your business and the market in which you operate.
We want to absorb every detail of the challenges and opportunities we can explore. From there, we develop an action plan that is objective and effective.
Our method is based on real data and insights, which allows us to build a solid strategy for concrete results.
1. Planning

The first step in the GS2 Impact Cycle is planning. Here, we dive deep into your business to understand not only who you are, but what you do, who your target audience is and what they’re looking for.
Planning involves a detailed market analysis, defining clear objectives and mapping the customer journey.
At this point, we consider factors such as:
- Who are your competitors and how do they position themselves in the market;
- What are the trends that can influence consumer behavior;
- What is the profile of your ideal customer, where they are and how they communicate.
Our goal is to develop a personalized strategic plan that guides all marketing actions and ensures that each step taken is aligned with your growth objectives.
2. Execution

With your planning in place, it’s time to put your ideas into action — this is where the magic happens.
The execution phase is where our team of digital marketing experts transforms concepts into impactful and creative campaigns. We want to captivate our clients' customers and, to do so, we invest in strategies that combine innovation and solutions.
Our team works with a variety of tools and channels, such as social media, blogs, email marketing, SEO and paid campaigns, always with the aim of increasing visibility and strengthening your brand's online presence.
During this phase of the GS2 Impact Cycle, every detail is carefully thought out and adjusted to achieve maximum engagement and conversion.
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Successful Marketing Campaigns
3. Sales

But anyone who thinks that digital marketing is just about visibility is mistaken. We are also talking about conversion.
And it is in the sales phase that we focus on capturing and converting leads. We want to attract people who are genuinely interested in your product or service and who have the potential to become loyal customers.
We invest in lead scoring strategies and sales funnels that make the conversion process more accurate and efficient. The goal here is simple: to generate a positive effect on your business's revenue.
We know that leads are essential for long-term success, which is why we apply specific methods to ensure that each lead generated is aligned with the ideal customer profile that we defined in the planning.
4. Data analysis

The last but not least pillar is data analysis. At this stage, we can already measure what worked and identify what can be improved.
We believe that data is key to a sustainable, long-term marketing strategy, which is why this step is essential to our GS2 Impact Cycle.
We analyze performance reports, conversion indicators, and other relevant metrics to evaluate each campaign. With this data, we can understand what worked well and what needs adjustments.
If a strategy does not achieve the expected performance, we make the necessary adjustments and improve the cycle with a more precise and targeted approach. This approach allows us to constantly evolve and maintain focus on solid and growing results for your business.

What is it like to have a digital marketing agency by your side?
Having GS2 Marketing Digital by your side means having a complete and capable team, ready to understand the nuances of the market and act with solutions.
We know that the digital world is constantly changing, and our team is prepared to adapt and transform challenges into opportunities. Our team of experts is focused on contributing to your growth, but also on creating a partnership where we feel part of your success story.
When a company chooses us as digital marketing agency, She is not just hiring a service, she is investing in a complete and powerful solution.
Our commitment is to transform stories into financial results, increase visibility and strengthen market impact. We believe that our clients' growth is our growth, and each achievement is celebrated as a step closer to success.