Clubhouse: understand everything about the new social network of the moment!

Last week, another app became a trend on social media. And if you're up to date with what's happening in the digital world, you've probably already guessed that we're talking about Clubhouse, which surpassed TikTok in search interest at the beginning of February. Keep reading to learn all about the new social network of the moment!  Clubhouse: what is it?  Clubhouse is a social network that works as a kind of interactive podcast.  This is because it allows the user to only send audios.  Unlike other social networks, it is not possible to post photos - other than the user's small profile photo - or videos.  Despite having become popular in 2021, when Elon Musk, CEO of Tesla, used and commented on it, the application was created in 2020, by Rohan Seth, a former Google employee, and Paul Davidson, a Silicon Valley entrepreneur.  The FOMO strategy, or Fear of Missing Out, is being pointed out as a major driver of the network, which continues to break download records. For now, it is only available for iOS systems, and an invitation is required to access it - with each user only being able to invite 2 people, making the social network highly sought after. The network launched in April 2020 and has already reached more than 2 million users, and if you think that is not enough, know that it took Instagram about two years to reach this mark.  How does the Clubhouse work?  You can search for topics that interest you - often with authorities speaking on the topic - and spend hours listening to several very enriching discussions in rooms where people can be speakers, if invited by the moderator to speak on the topic, or just listeners (listeners can be followers of any of the speakers).  It is also possible to create interest clubs and, as expected, digital marketing has been one of the big topics among them. However, there is a limit of listeners in the room, which is 5 thousand people at the same time.  And anyone who thinks that the audio is recorded is mistaken!  There is no option to store conversations, and these chats already have a predetermined duration. What to expect from Clubhouse?  Google Trends data from February this year indicates that the search volume for “Clubhouse” surpassed searches for “Joe Biden”, the current president of the United States.  Another interesting fact is that in May 2020, Clubhouse was valued at 100 million dollars, and now it is valued at 1 billion dollars.  Using the scarcity trigger, since it is only available to iOS users and can only be accessed with an invitation, the network has been causing a stir and attracting big businesspeople.  It is full of big names from the most diverse sectors.  In fact, Twitter is another social network that has already been working on audio features: Twitter Audio Spaces, very similar to Clubhouse.  It seems that audio rooms are a great promise for the coming years, doesn't it? Speaking about the issue of inclusion, it should be noted that this network does not cover non-oral deaf people and some other groups.  Instagram, for example, uses the #paracegover feature, which enables audio description to help understand posts.  On the other hand, the creators have already stated that they are working to make the app available to everyone, such as Android users. Have you used Clubhouse yet?
Clubhouse: understand everything about the new social network of the moment!

Clubhouse: understand everything about the new social network of the moment!

Last week, another application arrived to turn trend on social media

And if you are up to date with what is happening in digital world, you can already imagine that we are talking about the Clubhouse, that surpassed the TikTok in the interest of searching in early February. 

Keep reading the text and understand everything about the new social network of the moment!

Last week, another app became a trend on social media. And if you're up to date with what's happening in the digital world, you've probably already guessed that we're talking about Clubhouse, which surpassed TikTok in search interest at the beginning of February. Keep reading to learn all about the new social network of the moment!  Clubhouse: what is it?  Clubhouse is a social network that works as a kind of interactive podcast.  This is because it allows the user to only send audios.  Unlike other social networks, it is not possible to post photos - other than the user's small profile photo - or videos.  Despite having become popular in 2021, when Elon Musk, CEO of Tesla, used and commented on it, the application was created in 2020, by Rohan Seth, a former Google employee, and Paul Davidson, a Silicon Valley entrepreneur.  The FOMO strategy, or Fear of Missing Out, is being pointed out as a major driver of the network, which continues to break download records. For now, it is only available for iOS systems, and an invitation is required to access it - with each user only being able to invite 2 people, making the social network highly sought after. The network launched in April 2020 and has already reached more than 2 million users, and if you think that is not enough, know that it took Instagram about two years to reach this mark.  How does the Clubhouse work?  You can search for topics that interest you - often with authorities speaking on the topic - and spend hours listening to several very enriching discussions in rooms where people can be speakers, if invited by the moderator to speak on the topic, or just listeners (listeners can be followers of any of the speakers).  It is also possible to create interest clubs and, as expected, digital marketing has been one of the big topics among them. However, there is a limit of listeners in the room, which is 5 thousand people at the same time.  And anyone who thinks that the audio is recorded is mistaken!  There is no option to store conversations, and these chats already have a predetermined duration. What to expect from Clubhouse?  Google Trends data from February this year indicates that the search volume for “Clubhouse” surpassed searches for “Joe Biden”, the current president of the United States.  Another interesting fact is that in May 2020, Clubhouse was valued at 100 million dollars, and now it is valued at 1 billion dollars.  Using the scarcity trigger, since it is only available to iOS users and can only be accessed with an invitation, the network has been causing a stir and attracting big businesspeople.  It is full of big names from the most diverse sectors.  In fact, Twitter is another social network that has already been working on audio features: Twitter Audio Spaces, very similar to Clubhouse.  It seems that audio rooms are a great promise for the coming years, doesn't it? Speaking about the issue of inclusion, it should be noted that this network does not cover non-oral deaf people and some other groups.  Instagram, for example, uses the #paracegover feature, which enables audio description to help understand posts.  On the other hand, the creators have already stated that they are working to make the app available to everyone, such as Android users. Have you used Clubhouse yet?

Clubhouse: what is it?

Clubhouse is a social network that works as a kind of interactive podcast. This is because it only allows users to send audio messages. Unlike other social networks, it is not possible to post photos – other than the user's small profile photo – or videos.

Despite having become popular in 2021, when Elon Musk, CEO of Tesla, used and commented on it, the application was created in 2020, by Rohan Seth, a former Google employee, and Paul Davidson, a Silicon Valley entrepreneur.

The FOMO strategy, Fear of Missing Out, or fear of being left out, is being pointed out as a great driver of the network, which continues to break download records. 

For now, it is only available for iOS systems, and you need an invitation to access it – with each user only being able to invite 2 people, making the social network highly sought after. 

The network launched in April 2020, has already reached more than 2 million users and if you think that's not enough, know that it took Instagram about two years to reach this mark.

How does the Clubhouse work?

You can search for topics that interest you – often with authorities speaking on the topic – and spend hours listening to several very enriching discussions in rooms where people can be speakers, if invited by the moderator to speak on the topic, or just listeners (listeners can be followers of any of the speakers).

It is also possible to create Interest Clubs and, as expected, digital marketing has been one of the big topics among them. 

However, there is a limit of listeners in the room, which is 5 people at a time. And anyone who thinks that the audio is recorded is mistaken! There is no option to store conversations, and these chats already have a predetermined duration. 

What to expect from the Clubhouse?

Google Trends data from February this year indicates that the search volume for “Clubhouse” surpassed searches for “Joe Biden”, the current president of the United States. Another interesting fact is that in May 2020, Clubhouse was valued at 100 million dollars, and is now valued at 1 billion dollars.

Using the scarcity trigger, since it is only available to iOS users and can only be accessed with an invitation, the network has been causing a stir and attracting big businessmen. It is full of big names from the most diverse sectors.

In fact, Twitter is another social network that has already been working on audio features: Twitter Audio Spaces, very similar to Clubhouse. It seems like audio rooms are a big promise for the next few years, right? 

Speaking about the issue of inclusion, it should be noted that this network does not include non-oral deaf people and some other groups. Instagram, for example, uses the #paracegover feature, which allows audio description to help understand posts.

On the other hand, the creators have already stated that they are working to make the application available to everyone, such as Android users. 

Have you used Clubhouse? Tell us about it!

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