Do you know how to appear in Google searches? And who doesn't want to?
The goal of many businesses is to appear on Google, which is the largest search engine on the internet. Every day, millions of people use this channel to search for tips, information, products, studies and other items.
Having your company available for search nowadays makes your work more accessible and competitive.
Are you interested and want to know more? Keep reading, we will show you the best tips to know how to appear in Google searches in a simple way.
How to appear in Google searches?
Your business can appear in several ways on Google, through your professional profile on Instagram, with a video about your brand on YouTube or even through Google My Business.
Do you know what's better than appearing in searches? It's being ranked and in the top positions, generating more visitors to your website. To do this, it's ideal to outline a strategy that guarantees excellent performance in the final search results.
In order to appear in searches, Google uses data to identify which websites are the best and most qualified to help people find solutions to their questions.
That said, it is extremely important for your business to be on Google, as your biggest competitors are already there.
See what criteria Google uses
Getting your website to appear in Google searches is simple. The search engine tries to show the best results for the search query, which makes a good impression on the algorithm. To recommend your website, it is essential that you follow these steps:
- Offer high-quality content;
- Your website needs to work on multiple screen sizes;
- The structure of your website should provide Google with relevant information, we are talking about the HTML, which is the structure that you don't see, but it is what Google reads;
- Loading speed is essential;
- Promote a secure experience with HTTPs;
- Finally, register your company on Google My Business.
After understanding that there are several ways that will help you appear in Google searches, as well as outlining good actions and strategies, it is time to understand the step-by-step process.
Want to know how to stay ahead of the competition with page optimization?
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Learn the step by step
Check out the tips we’ve put together to help you understand how to appear first in Google searches.
- First, register your website with Google Search Console: This platform was created to help website managers monitor the visibility of their pages in the search engine;
- Make use of SEO: the term Search Engine Optimization is responsible for understanding whether your website deserves to be in the first position of the ranking, through titles, description, keywords and others.
For this reason, we will delve deeper into how to adopt good SEO practices to be more successful in your internet searches:
- Focus on a good keyword: This is the strategy responsible for achieving the best positioning on Google. Think about the search intent and how people might search for that word to find the content on your website or blog;
- Analyze the competition's steps: they can be essential in providing relevant information on how to improve your position in searches;
- Make good content: publish original and well-crafted content that will draw the public to your website;
- Insert the keyword in the page title: It is important to check the information you placed inside the tag in your website's HTML, Google takes this into consideration;
- Pay attention to the header: separate the article into topics, it is important to show Google what you are reporting;
- Use alt on images: In all the images you use on your website, include the alt, it is very important to get more hits and a better positioning on Google;
- Put the keyword in the URL: Google better positions websites that take care to associate the keyword in the URL;
- Insert internal links: Interweave your site, place links from other pages on your site or blog into your new content.
Stay up to date and see the tips on Google updates for SEO that we have put together for you, just read the article below:
Conclusion
Throughout this article, we show you some tips on how to make your website appear in Google searches organically.
Remember: outline SEO strategies in your content, inbound marketing is a great tool to help you attract new customers and authority on the internet.
With that, take advantage and also read about “Data analysis in marketing is fundamental in the strategy” and leverage your business.
Meet GS2 Marketing
We are a digital marketing agency, specialized in inbound marketing, focused on results.
With creative and unusual actions, we use the best digital marketing tools to produce a feasible difference for our clients with more performance, promoting monitoring and differentiated results.
Our agency has the most strategic areas of digital marketing to make your business grow and help you sell more!
In addition, we offer digital marketing consulting to help you improve your digital marketing results at your company.
Want to learn more about how to appear in Google searches? GS2 Marketing can help you build an efficient strategy.
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