How to attract customers: 4 digital marketing tactics

Rodrigo Sanchez
24/05/2021
How to attract customers… that’s the famous “million dollar question” that everyone wants to know! To help you, we'll show you how the right digital marketing strategies lead to foolproof tactics that will help you attract more customers to your business and also build loyalty with the ones you already have! Follow it. How to attract customers online: find out why you should use digital marketing as a strategy You can imagine that, to attract more customers, you need to know where they are. And here's a very important fact: 4.5 billion people use the internet today, according to the Digital 2020 survey, carried out jointly by Hootsuite and We Are Social. So, if you want to know how to attract more customers, you are already aware that being present online is no longer an option, right? And to be successful, it is essential to use the correct digital marketing strategies. Literally, digital marketing is a set of actions aimed at achieving the company's objective, communicating, providing value to customers, partners and consumers, strengthening the brand's branding and, consequently, selling more! And anyone who thinks that the focus of these strategies is sales advertising at all times is mistaken. In fact, be aware that if you do this, it is very likely that your chances of selling will drop. This can be explained by two points: No one likes to be bombarded with advertisements all the time; People are on the internet focused on entertainment and searching for information, with sales being a consequence of a good relationship with the company. This doesn't mean that you shouldn't be interested in how to run promotions to attract customers, but this certainly shouldn't be your focus at the initial stage of your customer's purchasing journey. How to attract customers to your store: discover foolproof tactics After doing a quick search, you will notice that many brands are looking for topics such as: how to attract customers to a women's clothing store, how to attract customers to a car wash, or how to attract customers to a law firm and even how to attract customers to a pet shop. The truth is that there is no magic formula in digital marketing. What exists is a lot of study on the strategies currently available, many success stories of strategies that work and are validated by thousands of companies every day. However, there are some foolproof tactics that can help your business. We have 4 tips for you: 1- Know your persona Knowing your persona is the first step. Understand your ideal customer's consumption habits, their pain points and needs, as well as their behaviors. This way, your marketing actions will be more assertive and segmented. 2- Understand how the sales funnel works Knowing how the sales funnel works is a fundamental step in your marketing strategy. It is a process that the customer, or a potential customer, goes through from the first point of contact with the company. And this entire process will bring this customer closer to the brand, creating a relationship and adding value to your offering. The purchase decision will come at the right time, after a series of actions such as blog posts, ads, e-books, marketing emails and more. To do this, it is important to understand who your persona is beforehand and use strategies such as Inbound Marketing (attraction marketing) and content marketing. You must discover what your persona's pain points are and offer content geared towards what they need, when they need it. Understand the stages of the sales funnel: Top of the funnel In the first stage, customers are still visitors, and are often unaware of the problem or “pain” they have. They are just researching the topic in a very broad way. Your content will be essential for this customer to discover a previously “hidden” need. Produce blog posts based on the keywords that the persona is searching for, make posts on social media, offer e-books that, when downloaded, will provide you with valuable data for the next stages of the funnel, becoming what we call leads. Middle of the funnel The next stage is the middle of the funnel. Here, the persona already knows that they have a problem to be solved and looks for ways to do so. At this stage, the tips should be more specific. And by creating richer content, you can ask for other important data such as that potential customer's phone number. You can bet on spreadsheets, webinars, and more. However, remember that this is not yet the buying stage, and offering a product or service at any cost could cause you to lose a potential buyer. These two stages, top and middle of the funnel, are what will create the trust the consumer needs to buy from you. Bottom of the funnel We have reached the final stage. Here, the leads are already qualified and marked as what we call an “opportunity”. Show how your brand is the best suited to help them with their problem. If you do the steps leading up to the bottom of the funnel in the best possible way, this won't be difficult. The sales funnel ends when the purchase is made. After that, you can invest in building customer loyalty using relationship marketing strategies, making them become fans of the brand and buying from you again. 3- Optimize your website content with SEO strategies Optimizing your content with SEO strategies - Search Engine Optimization - will increase your chances of being found in the first suggestions when doing a search on web search engines, such as Google. To do this, it is important to understand, once again, what your persona is looking for on the web (keywords). Some tools can help you with this process, such as SEMrush or Similarweb. This is an organic result, and it is very important to do so, since several studies have made it clear that the percentage of people who go past the first page of Google is very low. 4- Invest in YouTube YouTube is the second largest search engine in the world. Therefore, investing in YouTube marketing is an excellent strategy for content producers, and one that is not yet widely used. Producing content about your market niche, in video form, will help you build authority in the area, increase your engagement, and increase the visibility of your brand, as more people will find you. These 4 tactics are infallible for those who know how to use them strategically, with a lot of work and discipline. There really is no magic formula, but effective results with work are completely possible. How to attract customers on Instagram In 2020, Instagram completed 10 years of existence. Today there are 1 billion active users per month, making Instagram the 5th most popular social network in the world. If you want to know how to attract customers through Instagram, we have some tips for you: Know your target audience and your persona Knowing your target audience and your persona will make your content and actions much more assertive. After all, there’s no point in attracting followers who won’t interact with your Instagram posts or consume your product or service. Structure your profile correctly To make it easier for your persona to find you, it is essential to structure your profile correctly. This includes your profile picture, bio, username, highlights and feed, contact details, and website. Produce quality content Content is king. As we said before, nobody likes to be bombarded with advertisements all the time. Produce tips and step-by-step guides about your niche and show that you are concerned about helping your client. The sale will be a consequence of good relationships and trust. Some digital marketing tools can help you with this process, such as Mlabs, which allows you to schedule posts on the day and time you want. It also provides insights into your post, allowing you to analyze metrics and make strategy changes if necessary. But remember: some automation tools are prohibited on Instagram and can get your account banned, such as those that follow and unfollow profiles. Be very careful! Respond to comments and direct messages We live in the age of agility. Therefore, response time counts a lot when it comes to selling a product or service. Don't forget to respond to visitors to your profile when they leave a comment or send you a direct message. Now that you know how to attract customers, it's time to take action. Need help?

How to attract customers: 4 digital marketing tactics

How to attract customers…that’s the famous “million dollar question” that everyone wants to know!

To help you, we'll show you how the right digital marketing strategies lead to foolproof tactics that will help you attract more customers to your business and also build loyalty among the ones you already have! Follow along. 

How to attract customers… that’s the famous “million dollar question” that everyone wants to know! To help you, we'll show you how the right digital marketing strategies lead to foolproof tactics that will help you attract more customers to your business and also build loyalty with the ones you already have! Follow it. How to attract customers online: find out why you should use digital marketing as a strategy You can imagine that, to attract more customers, you need to know where they are. And here's a very important fact: 4.5 billion people use the internet today, according to the Digital 2020 survey, carried out jointly by Hootsuite and We Are Social. So, if you want to know how to attract more customers, you are already aware that being present online is no longer an option, right? And to be successful, it is essential to use the correct digital marketing strategies. Literally, digital marketing is a set of actions aimed at achieving the company's objective, communicating, providing value to customers, partners and consumers, strengthening the brand's branding and, consequently, selling more! And anyone who thinks that the focus of these strategies is sales advertising at all times is mistaken. In fact, be aware that if you do this, it is very likely that your chances of selling will drop. This can be explained by two points: No one likes to be bombarded with advertisements all the time; People are on the internet focused on entertainment and searching for information, with sales being a consequence of a good relationship with the company. This doesn't mean that you shouldn't be interested in how to run promotions to attract customers, but this certainly shouldn't be your focus at the initial stage of your customer's purchasing journey. How to attract customers to your store: discover foolproof tactics After doing a quick search, you will notice that many brands are looking for topics such as: how to attract customers to a women's clothing store, how to attract customers to a car wash, or how to attract customers to a law firm and even how to attract customers to a pet shop. The truth is that there is no magic formula in digital marketing. What exists is a lot of study on the strategies currently available, many success stories of strategies that work and are validated by thousands of companies every day. However, there are some foolproof tactics that can help your business. We have 4 tips for you: 1- Know your persona Knowing your persona is the first step. Understand your ideal customer's consumption habits, their pain points and needs, as well as their behaviors. This way, your marketing actions will be more assertive and segmented. 2- Understand how the sales funnel works Knowing how the sales funnel works is a fundamental step in your marketing strategy. It is a process that the customer, or a potential customer, goes through from the first point of contact with the company. And this entire process will bring this customer closer to the brand, creating a relationship and adding value to your offering. The purchase decision will come at the right time, after a series of actions such as blog posts, ads, e-books, marketing emails and more. To do this, it is important to understand who your persona is beforehand and use strategies such as Inbound Marketing (attraction marketing) and content marketing. You must discover what your persona's pain points are and offer content geared towards what they need, when they need it. Understand the stages of the sales funnel: Top of the funnel In the first stage, customers are still visitors, and are often unaware of the problem or “pain” they have. They are just researching the topic in a very broad way. Your content will be essential for this customer to discover a previously “hidden” need. Produce blog posts based on the keywords that the persona is searching for, make posts on social media, offer e-books that, when downloaded, will provide you with valuable data for the next stages of the funnel, becoming what we call leads. Middle of the funnel The next stage is the middle of the funnel. Here, the persona already knows that they have a problem to be solved and looks for ways to do so. At this stage, the tips should be more specific. And by creating richer content, you can ask for other important data such as that potential customer's phone number. You can bet on spreadsheets, webinars, and more. However, remember that this is not yet the buying stage, and offering a product or service at any cost could cause you to lose a potential buyer. These two stages, top and middle of the funnel, are what will create the trust the consumer needs to buy from you. Bottom of the funnel We have reached the final stage. Here, the leads are already qualified and marked as what we call an “opportunity”. Show how your brand is the best suited to help them with their problem. If you do the steps leading up to the bottom of the funnel in the best possible way, this won't be difficult. The sales funnel ends when the purchase is made. After that, you can invest in building customer loyalty using relationship marketing strategies, making them become fans of the brand and buying from you again. 3- Optimize your website content with SEO strategies Optimizing your content with SEO strategies - Search Engine Optimization - will increase your chances of being found in the first suggestions when doing a search on web search engines, such as Google. To do this, it is important to understand, once again, what your persona is looking for on the web (keywords). Some tools can help you with this process, such as SEMrush or Similarweb. This is an organic result, and it is very important to do so, since several studies have made it clear that the percentage of people who go past the first page of Google is very low. 4- Invest in YouTube YouTube is the second largest search engine in the world. Therefore, investing in YouTube marketing is an excellent strategy for content producers, and one that is not yet widely used. Producing content about your market niche, in video form, will help you build authority in the area, increase your engagement, and increase the visibility of your brand, as more people will find you. These 4 tactics are infallible for those who know how to use them strategically, with a lot of work and discipline. There really is no magic formula, but effective results with work are completely possible. How to attract customers on Instagram In 2020, Instagram completed 10 years of existence. Today there are 1 billion active users per month, making Instagram the 5th most popular social network in the world. If you want to know how to attract customers through Instagram, we have some tips for you: Know your target audience and your persona Knowing your target audience and your persona will make your content and actions much more assertive. After all, there’s no point in attracting followers who won’t interact with your Instagram posts or consume your product or service. Structure your profile correctly To make it easier for your persona to find you, it is essential to structure your profile correctly. This includes your profile picture, bio, username, highlights and feed, contact details, and website. Produce quality content Content is king. As we said before, nobody likes to be bombarded with advertisements all the time. Produce tips and step-by-step guides about your niche and show that you are concerned about helping your client. The sale will be a consequence of good relationships and trust. Some digital marketing tools can help you with this process, such as Mlabs, which allows you to schedule posts on the day and time you want. It also provides insights into your post, allowing you to analyze metrics and make strategy changes if necessary. But remember: some automation tools are prohibited on Instagram and can get your account banned, such as those that follow and unfollow profiles. Be very careful! Respond to comments and direct messages We live in the age of agility. Therefore, response time counts a lot when it comes to selling a product or service. Don't forget to respond to visitors to your profile when they leave a comment or send you a direct message. Now that you know how to attract customers, it's time to take action. Need help?

How to attract customers online: find out why you should use digital marketing as a strategy

It's easy to imagine that to attract more customers, you need to know where they are. And here's a very important fact: 4.5 billion people use the internet today, according to the Digital 2020 survey, conducted jointly by Hootsuite and We Are Social.

When choosing where to stay, If you want to know how to attract more customers, you are already aware that being present online is no longer an option., right? And to be successful, it is essential to use the correct digital marketing strategies.

Literally, digital marketing is a set of actions aimed at achieving the company's objective, communicating, providing value to customers, partners and consumers, strengthening the brand's branding and, consequently, selling more!

And anyone who thinks that the focus of these strategies is to constantly promote sales is mistaken. In fact, if you do this, it is very likely that your chances of selling will decrease. This can be explained by two points:

  • Nobody likes to be bombarded with advertisements all the time;
  • People are on the internet focused on entertainment and searching for information, with sales being a consequence of a good relationship with the company.

It doesn't mean you shouldn't be interested in how to run promotions to attract customers, but this certainly shouldn't be your focus at the initial stage of your customer's purchasing journey. 

How to attract customers to your store: discover foolproof tactics

Doing a quick search, you will notice that many brands are looking for topics such as: how to attract customers to a women's clothing store, how to attract customers to a car wash, or how to attract customers to a law firm and even how to attract customers to a pet shop.

The truth is that there is no magic formula in digital marketing. What there is is a lot of research on the strategies currently available, many success stories of strategies that work and are validated by thousands of companies every day.

However, there are some surefire tactics that can help your business. We have put together 4 tips for you:

1- Know your persona

Knowing your persona is the first step. Understand your ideal customer’s consumption habits, their pain points and needs, as well as their behaviors. 

This way, your marketing actions will be more assertive and segmented. 

2- Understand how the sales funnel works

Knowing how the sales funnel works is a fundamental step in your marketing strategy. It is a process that the customer, or potential customer, goes through from the first point of contact with the company. And this entire process will make this customer approach the brand, creating a relationship and adding value to your offer. The purchase decision will come at the right time, after a series of actions such as blog posts, ads, e-books, marketing emails and much more. To do this, it is important to understand who your persona is beforehand and use strategies such as Inbound Marketing (attraction marketing) and content marketing. You must find out what your persona's pain points are and will offer content aimed at what they need, at the time they need it. Understand the stages of the sales funnel: Top of the funnel In the first stage, customers are still visitors, and often are not aware of the problem or “pain” they have. They are just researching the topic in a very broad way. Your content will be essential for this customer to discover a previously “hidden” need. Write blog posts based on the keywords that the persona searches for, make posts on social media, offer e-books that, when downloaded, will provide you with valuable data for the next stages of the funnel, becoming what we call leads. Middle of the funnel The next stage is the middle of the funnel. Here, the persona already knows that they have a problem to be solved and is looking for ways to do so. At this stage, the tips should be more specific. And, by creating richer content, you can ask for other important data, such as the potential customer’s phone number. You can bet on spreadsheets, webinars, and much more. However, remember that this is not yet the purchase stage, and offering a product or service at any cost can cause you to lose a potential buyer. These two stages, top and middle of the funnel, are what will create the trust that the consumer needs to buy from you. Bottom of the funnel We have reached the final stage. Here, the leads are already qualified and marked as what we call an “opportunity”. Show how your brand is the best fit to help them with their problem. If you do the steps leading up to the bottom of the funnel in the best possible way, this won’t be difficult. The sales funnel ends when the purchase is made. After that, you can invest in building customer loyalty using relationship marketing strategies, making them become fans of the brand and buying from you again.

Know how the sales funnel works is a fundamental step in your marketing strategy. 

It is a process that the customer, or a potential customer, goes through from the first point of contact with the company. 

This entire process will bring the customer closer to the brand, creating a relationship and adding value to your offering. The purchase decision will come at the right time, after a series of actions such as blog posts, ads, e-books, marketing emails and much more.

For this it is important to understand who your person before and make use of strategies such as Inbound Marketing (attraction marketing) and content marketing.

You must discover what your persona's pain points are and offer content geared towards what they need, when they need it. 

Understand the stages of the sales funnel:

In the first stage, customers are still visitors, and often are not aware of the problem or “pain” they have. They are simply researching the topic in a very broad way.

Your content will be essential for this customer to discover a previously “hidden” need. 

Produce blog posts based on the keywords you person search, make posts on social media, offer e-books that, when downloaded, will provide you with valuable data for the next stages of the funnel, becoming what we call leads.

  • middle of the funnel

The next stage is the middle of the funnel. Here, the person You already know that you have a problem that needs to be solved and you are looking for ways to do it.

At this stage, the tips should be more specific. And, by creating richer content, you can ask for other important data, such as the potential customer's phone number. 

You can invest in spreadsheets, webinars, and more. However, remember that this is not yet the buying stage, and offering a product or service at any cost can cause you to lose a potential buyer. 

These two stages, top and middle of the funnel, are what will create the trust the consumer needs to buy from you. 

We have reached the final stage. Here, the leads are already qualified and marked as what we call an “opportunity”.

Show how your brand is the best fit to help them with their problem. If you do the steps leading up to the bottom of the funnel in the best possible way, this won’t be difficult. 

The sales funnel ends when the purchase is made. After that, you can invest in customer loyalty using strategies marketing of relationship, making him become a fan of the brand and buying from you again. 

3- Optimize your website content with SEO strategies

Optimizing your content with SEO strategies – Search Engine Optimization – will increase your chances of being found in the first suggestions when searching on web search engines, such as Google. 

To do this, it is important to understand, once again, what your persona is looking for on the web (keywords). Some tools can help you with this process, such as SEMrush or Similarweb. 

This is an organic result, and it is very important to do so, since several studies have made it clear that the percentage of people who go past the first page of Google is very low.  

4- Invest in Youtube

YouTube is the second largest search engine in the world. Therefore, investing in YouTube marketing is an excellent strategy for content producers, and one that is still not widely used. Producing content about your niche market, in the form of videos, will help you build authority in the area, increase your engagement, and increase the visibility of your brand, since more people will find you. These 4 tactics are infallible for those who know how to use them strategically, with a lot of work and discipline. There really is no magic formula, but effective results with work are completely possible.

YouTube is the second largest search engine in the world. Therefore, investing in youtube marketing It is an excellent strategy for content producers, and one that is not yet widely used. 

Producing content about your market niche, in video form, will help you build authority in the area, increase your engagement, and increase the visibility of your brand, as more people will find you.

These four tactics are infallible for those who know how to use them strategically, with a lot of work and discipline. There really is no magic formula, but effective results with work are completely possible.

How to attract customers on Instagram

In 2020, Instagram celebrated its 10th anniversary. Today, there are 1 billion active users per month, making Instagram the 5th most popular social network in the world.

If you want to know how to attract customers through Instagram, we have some tips for you:

  • Know your target audience and your persona

Knowing your target audience and your persona will make your content and actions much more assertive. After all, there is no point in attracting followers who will not interact with your Instagram posts or consume your product or service. 

  • Structure your profile correctly

so that your person To find you more easily, it is essential to structure your profile correctly. This includes your profile photo, biography, username, highlights and feed, contact details and website.

  • Produce quality content

Content is king. As we’ve said before, no one likes being bombarded with ads all the time. 

Provide tips and step-by-step instructions about your niche and show that you are concerned about helping your client. Sales will be a consequence of good relationships and trust. 

Some digital marketing tools can help you with this process, such as Mlabs, which allows you to schedule posts on the day and time you want. It also provides information about your post, allowing you to analyze metrics and change your strategy if necessary. 

But remember: some automation tools are prohibited on Instagram and can get your account banned, such as those that follow and unfollow profiles. Be very careful!

Content is king. As we’ve already said, no one likes to be bombarded with ads all the time. Produce tips and step-by-step instructions about your niche and show that you’re concerned about helping your customer. Sales will be a consequence of good relationships and trust. Some digital marketing tools can help you in this process, such as Mlabs, which allows you to schedule posts on the day and time you want. It also provides information about your post, allowing you to analyze metrics and change your strategy if necessary. But remember: some automation tools are prohibited on Instagram and can ban your account, such as those that follow and unfollow profiles. Be very careful!

  • Reply to comments and direct messages

We live in the age of agility. So, Response time counts a lot when making a sale of a product or service. 

Don't forget to respond to visitors to your profile when they leave a comment or send you a direct message. 

Now that you know How to attract customers, it's time to take action. 

Need help? Contact us and let's talk!

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