How to prepare a Digital Marketing Plan to increase your company's revenue

How to prepare a Digital Marketing Plan to increase your company's revenue

How to prepare a Digital Marketing Plan to increase your company's revenue

How to prepare a Digital Marketing Plan to increase your company's revenueBusiness is not going well and you don't know how to increase your company's revenue and find new customers? The solution is right before your eyes, exactly where you are reading this article. It's called the INTERNET.

According to research published by IBGE in 2017, Brazil has around 126,3 million internet users, which corresponds to 69,8% of the country's total population.

With this evolution and hegemony as the world's largest source of communication and information, especially since the 2000s, companies have had to adapt to the digital environment and seek to take advantage of its ease of entering into direct contact with consumers.

Thus the call was born Digital marketing.

After all, do you know what Digital Marketing is?

Digital Marketing uses communication techniques and strategies to promote products and/or services quickly, in a personalized and meaningful way.

In other words, Digital Marketing is defined as the set of marketing activities carried out by a company with the aim of aim to attract more consumers, communicate with them and ultimately sell to them.

marketing planWhat is a Digital Marketing Plan?

Its definition consists of planning the marketing activities that a company wants to carry out in the digital environment.

The plan's function is to outline the marketing strategy based on the objectives that were established based on the company's needs, as well as defining the steps necessary to achieve them.

How important is it to have a Digital Marketing plan?

The Internet and social networks have given consumers the power to easily find information about your company and brand, as well as being able to share and read experiences and opinions about your products and/or services.

This context makes a Digital Marketing plan is essential for any company, since its tools help to create the brand image by identifying the main needs and preferences of the target audience, by obtaining valuable information from the profiles of visitors, both from websites and social networks, which is very important to increase engagement and sales in the company in question.

Furthermore, a good Digital Marketing plan can define in a focused and practical way which actions on the networks must be carried out continuously so that the company or brand's objectives are achieved.

Steps of a Digital Marketing plan to increase your company's revenue

The construction and planning of a Digital Marketing plan is carried out by an agency specialized in the subject and is divided into several stages, from the analysis of the company's scenario to the creation of content focused on information obtained from the target audience.

analysis

Business scenario analysis

This moment consists of the analysis of how the company positions itself in the market and in the digital environment, identifying the entire structure of the corporation's website and the keywords to be used based on what was found.

Benchmarking

Benchmarking

This second stage aims to verification of direct and indirect competition. At this point, opportunities are verified and how the company behaves compared to its competitors (difficulties in ranking on Google and competitiveness).

Keyword study

Keyword study

Using keywords correctly is essential for the success of your Digital Marketing plan. It is through these that your potential customers find your company when they perform searches on search engines.

At this stage, keywords are selected based on the number of searches they have on Google. The selection criteria are:

  •  Number of monthly searches;
  •  Opportunity of each word (the fewer sites are using the word in question, the easier it is for your company to be among the first topics on Google);
  • Segmentation (it is important that the keywords are related to the company's segment).

person

Creating personas and mapping the purchasing journey

A persona is a representation of a customer based on real data that people search for on the internet. Their goals, life stories and even their motivations are outlined.

It is nothing more than your target audience (much more in-depth) and it is from this collected data that the editorial plan is created.

The purchasing journey is the path that the persona takes before making a purchase and generally has 4 stages: “learning and discovery”, “problem recognition”, “solution consideration” and “purchase decision”.

It is necessary to map out the content and actions that the company will develop for each stage of the journey, always with the goal of taking the lead to the next stage. It is very important to consider that leads come into contact with the company at different stages of the journey and that they do not need to follow it in a linear fashion.

editorial plan

Editorial plan

Based on the previous study, the editorial plan is created. It brings together the main topics of the blog, which will be created with the aim of answering the main questions and searches of the personas.

Your blog must meet the needs of your target audience and be able to indicate your company's solution as the most recommended.

Furthermore, the editorial plan is also responsible for determining which content will be explored on your social networks (Instagram, Facebook, Twitter, etc.). Posts should always aim to create a community with consumers, thus providing them with a unique experience.

The goal is no longer just to sell, but to build loyalty. That's why persona studies for the editorial plan are done, with the aim of creating media capable of making the customer identifies with what the company disseminates.

landing pages2

Landing pages and Rich Material

 

The so-called conversion materials, or rich material, are eBooks (digital books), infographics, guides and other content that address the needs of your personas, always seeking to reference your company as a solution to the problem encountered by the consumer.

This content is accompanied by a “call to action”, that is, a form, link to a contact page or even an email address, to keep in touch with the customer.

Conclusion

Regardless of the size and segment of your company, be sure to invest time in creating a good Digital Marketing strategy.

There is no doubt that good planning, together with commitment to execution, will guarantee success for your business!

➡️➡️➡️Read also: Want to sell more? Understand how the main sales methodologies work!

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