Social media is now one of the biggest means of communication that brands find to reach their target audiences. However, with so much competition, it is necessary to stand out so as not to become just another one. But how do you create creative posts that grab attention?
We’ve put together some tips to teach you how to create creative posts that engage your audience. Check them out!
How to create creative posts: 6 tips
According to a report by App Annie Intelligence, Brazilians spend an average of 5,4 hours a day on their cell phones. This makes Brazil the country where people spend the most time using mobile apps.
During this time, users are impacted by several posts from different brands and segments. And for content to make people stop scrolling through their feed, it needs to be creative and well aligned with their interests.
We can think of social media as being like the windows of physical stores. Often, people may just be walking past without any intention of buying anything, but if the window is attractive, they may stop to look at it and even go in to check it out.
The same thing happens with social networks. If a user is impacted by a post and finds other interesting posts on the profile that catch their attention, the chances of them buying something or closing a deal with that brand increase.
Now, if the feed is all messy, the posts are not aligned or not at all creative, the most likely thing is that he will leave it aside and forget about that brand.
But how do you create creative posts that engage users? How to attract customers and stand out among so much competition?

Check out these tips:
Make a post plan
To create creative posts, you need to plan. This is a fundamental point in marketing strategies, as it is through this planning that you will be able to define the objectives of each post and the days they will be published. You can also categorize them or work with editorials for each day of the week.
Invest in the visual aspect of your posts
The visual part of the posts is a very important point, as it is what will catch the customer's attention first.
You shouldn't use too much text in your images, as such posts will go unnoticed in your feed. Balancing images and text is what will generate results. If you have more images than text, even better.
Investing in good design courses, tools to create posts or hiring a design professional who already has experience are great options.
The entire look needs to be aligned with the brand and be beautiful so that, among the competition, it makes the user want to know more about what was presented there.
Use social media tools
Whether it's a post for Instagram, Facebook, Twitter or any other, social networks have their own tools. On Instagram, stories have stickers, question boxes, polls, tests, among others. Be sure to use them in your posts, because they are great for creativity and interaction with the audience.
Search trending topics
Doing good research on topics that are related to your segment and are trending helps you create creative posts. Try to check what your competitors are posting and see how you can adapt it (important: don't copy it!) to your product or service. Since the topics are trending, there is a greater chance that the audience will engage.
Don't miss the timing
This tip complements the one mentioned above, because in addition to looking for inspiration in trending topics, you need to keep your timing. It is important that your post is already up while the topics are being discussed. If you wait, you will end up missing the timing and your post will not add to the discussion.
Enjoy the memes
Brazil is one of the countries that uses memes the most in conversations on social media and, sometimes, even in everyday life.
Even in serious matters, memes are widely used, as evidenced by a study conducted by the Public Policy Department of the Getúlio Vargas Foundation, which showed that 34% of mentions related to the coronavirus (from the beginning of the pandemic in Brazil until March 2020) were memes. News stories accounted for 17%.
Another piece of data that proves this high usage is from a study conducted by Globosat in partnership with Consumoteca. According to the study, 85% of Brazilian internet users interact with memes on the internet.
BBB is a great example of a trending topic that can generate, mainly, creative posts on Instagram and Twitter. The memes and references generated during the show's broadcast are extremely talked about on the internet. Therefore, using something that happened in the house to create a post is a great option.
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Conclusion
For those who want to start in the digital world, be successful in this field and know how to create creative posts, it is necessary to consume a lot of content and be what they call a 'heavy user' of social networks.
Those who use social media on a daily basis are aware of the topics that the public likes the most and the memes that are used the most. Therefore, they can create posts without losing the timing and reach the desired audience.
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