You probably already know that, nowadays, the best opportunities are in the digital environment and that blogs are excellent tools for achieving great results. But do you know how to create a successful blog?
Contrary to what some people think, having a blog is not about writing about any subject and expecting people to access it and interact with your content. In fact, there is a step-by-step process and some essential actions to take to take your blog to a successful level. The blog is part of a content strategy which must be very well thought out and structured.
Check out our tips on how to create a successful blog!
How to create a successful blog: why is it important to have a presence on this platform?
If you still don't know what results you can achieve by running a blog, you might be wondering: why do I need a platform like this? Isn't it already outdated?
Well, first of all, it is necessary to keep in mind that the idealization of a blog is important because it is part of the strategies of the Inbound Marketing, which are responsible for helping your company to be found in the virtual environment, generate authority and, consequently, sell more.
In other words, whether you are an individual who wants to write about a specific topic and want to reach as many people as possible or you are a company with a segmented market niche and want to talk about it, offering relevant information to your consumer, the blog is the right way to hear your voice.
To do this, your blog must have content (based on marketing strategies) Content Marketing that seek to help resolve the doubts of your target audience, teach how to do something useful for everyday life or even offer the possibility of reaching a goal, your company gains credibility and establishes connections with this audience.
How to Create a Successful Blog: First Steps
The first steps to understanding how to create a successful blog and make money with it they go through actions such as:
1- Choose a subject that interests you or a theme that is already linked to your universe, your product or service;
2- Define a visual identity that has to do with the company and start publishing relevant content.
3- Organize a posting schedule based on a calendar. How often will you post?
Once you have this defined, the next step should be to define a domain, i.e. a sequence of characters that will identify the website in question.
Now you should think about hosting your blog, as if it were the “online home” of your blog. The ideal thing is to hire a specialized service or allow a digital marketing agency help you in this process.
One of the most widely used in the world is WordPress, which has a multitude of possibilities for themes, plugins and extensions, as well as several other more technical advantages. This is our recommendation here at the agency.
How to Create a Successful Blog: Some Important Definitions!
As previously mentioned, creating a successful blog is not easy and requires maximum dedication and knowledge. After creating the domain and starting to think about the visual layout of the site, it is important to start planning and defining some points that will be extremely important for the blog to actually fulfill its role. Check it out:
1- Definition of the persona
A person It is nothing more than a semi-fictional character created to represent the company's potential client, that is, it is necessary to carry out a study and understand the doubts and problems of these people, with the aim of making the blog's content focused on resolving these issues.
Having a well-defined persona is essential and means that the company knows its audience well, increasing the chance of achieving its goals!
2- Define a strategy based on the sales funnel
If you have already read our article talking about the sales funnel, you probably already know how important it is for anyone who wants to implement Digital Marketing, so the blog is not left out.
In this case, it is necessary to sit down and survey the topics that the company will address, taking into account each stage of the funnel and also the journey of the customer.
The contents must be separated as follows:
- Top of funnel: must contain content for people who do not yet know they have a problem, that is, more comprehensive topics about the company's segment of activity;
- Funnel medium: here, people already understand that they have a problem, therefore, the content must delve deeper into it and show solutions that the corporation's product and/or service can offer;
- Bottom of the funnel: At this stage, the topics should show the customer that the company's solution is the best, since they already know they have a problem and are looking for a product and/or service to satisfy it. Here, it might be interesting to post success stories and testimonials from other consumers.
To define the strategy, it is also important to do research and discover the most accessed keywords in the segment, with the aim of placing blog posts at the top of search engines!
3- Having good planning is essential for the success of your blog
As with everything in life, planning is also very important to ensure a successful blog. To do this, it is recommended to create a schedule of posts separated by the three stages of the sales funnel and start posting content from each, with the aim of having greater success in the Inbound Marketing strategy and, consequently, attracting more visitors.
Furthermore, it is important to be consistent and persistent, avoiding leaving the blog inactive for too long. Having new content every week is the secret!
4- It is necessary to be concerned about the user experience
Nowadays, when the customer experience It is extremely important, there is no point in having a good blog if the user does not feel comfortable navigating its pages. To do this, it is necessary to invest in a layout that works, both on desktop and mobile.
Furthermore, it is important to ensure that the website does not take too long to load, as this is a factor that causes people to abandon the content!
How to create a successful blog: visual theme and good texts are essential requirements
When trying to find out how to create a successful blog, Another point that deserves a lot of attention is design. Using videos and beautiful photos guarantees a good return and increases the retention of people on your pages. Complete content, in addition to text, can offer an experience in video, audio and also infographics.
After defining a subject segment, hosting and visual identity, remember that one of the most important factors, as previously mentioned, is posting quality content, that is, texts need to be well written, without Portuguese errors and with important and useful information.
In order for your blog to be found within Google search engines, it is important to follow strategies SEO (Search Engine Optimization), with the aim of achieving better positions in Google search results.
And of course, everyone wants to be on the first page of Google when their target audience does a search. To do this, you need to hire a digital marketing agency and work with keywords and search volumes that will provide more viewing possibilities.
How about starting to create your successful blog as soon as possible?
After reading the text, have you already had some ideas? How about sharing them with us and getting help to create a blog that can attract better results for your company? Contact one of our consultants!