A challenge that many corporations are facing, especially at the current moment the world is going through, is finding ways to advertise and sell their products and services quickly and effectively in digital media.
The expansion of the internet allows both small, medium and large companies to use virtual language to promote their products through digital marketing strategies.
If you haven't overcome this challenge yet, keep reading and find out how to do digital marketing in practice.
How to do digital marketing: understand how and why
Before talking about all the possibilities that the internet can provide commercially, it is important to understand what is digital marketing.
To simplify, we can say that it is a set of activities that companies, or even people, use virtually to attract new business., create relationships and develop a brand identity. It's marketing using digital channels.
According to a survey carried out by Endeavor together with the magazine Pequenas Empresas Grandes Negócios, the current moment has been extremely favorable for digital marketing, because it allows the development of actions that reach the majority of the public, which is more connected than ever.
At this time, digital marketing companies can act as agents of transformation for clients who want to better position themselves in the market and need to look for new channels to reach their audience.
But the most interesting thing about digital marketing is that all the data obtained can be measured using various tools. This allows you to constantly analyze your strategies and change your steps if necessary. Let's understand more benefits of using digital marketing channels, that is, digital channels in a marketing strategy:
Answering some frequently asked questions
O Inbound Marketing It is a strategic way of acting within the digital environment, attracting people interested in issues related to the solution that your product or service offers, relating to this potential client. by offering a solution to a problem and not the product or service in an imposed way.
Digital marketing has grown precisely because of the ease of interaction, since Outbound Marketing, which is traditional marketing done through advertising campaigns such as billboards, TV and radio, does not allow consumers to express their opinions about what they have just seen. Furthermore, this form of marketing is imposed on the consumer, who receives this advertising even if they are not part of the group interested in a given subject.
In Inbound, there are several online efforts that can yield extremely positive results, such as using pay-per-click advertising targeted at your persona, rich content and materials for blogs, email marketing and actions on social networks.
Digital marketing planning: define objectives and target audience
To understand how to do digital marketing and draw up a good plan, the first rule is to define your objectives well, define goals and metrics to be applied.
One of the biggest benefits for those who use digital marketing is the ease of measuring the impact of each of these channels, such as how many visitors to a website become buyers, making it possible to identify which ones bring the most results and therefore deserve greater investment.
Furthermore, part of the response of how to do digital marketing is to define a strategic plan, and the first step towards this is to design your persona, understand your market, map numbers from that market and competitors.
to create a person, which is nothing more than an imaginary profile of the ideal consumer you want to reach. This will help determine the language that will be used in your virtual interactions and the best content to be produced.
Next, it is very important to define which channels will be used in the campaigns. digital marketing project: social media, blogs, website, etc.
Solve problems
So, remember that another point to clarify how to do digital marketing is to determine the content to be posted, as this needs to answer questions and help solve problems. It is important to remember that nowadays everyone has all the information in the world at their disposal and the consumer is always looking to learn more.
So, post something that creates a point of contact between your company and your persona.
It is also important to define a schedule of actions to enhance each individual action. Do you want promotional pieces on the website, content marketing on blogs, provocations on social media? Everything is correlated and should be part of a larger plan.
Therefore, it is very important that everything that is posted is done with the utmost care. A poorly placed word on Twitter or a poorly written piece of writing can generate an incredible amount of noise, but not necessarily in a positive way.
Digital marketing project: importance of social networks
As social networks They are an excellent channel for talking directly to your consumer and understanding their desires, being one of the main allies of small, medium and large companies to create a relationship channel with their potential customers.
Therefore, with the application of very well thought out strategies, it is a very rich means of building a brand image.
Using this channel has been essential in this time of crisis, because the potential audience of any company is on social media.. Research indicates that Brazilians are the second most present online audience and love social media.
At this time, people are seeking information and consuming content more than ever, such as watching live broadcasts from all segments, and companies that are able to have strategies that deliver value to their customers will be able to stand out.
One way to make the most of this channel is to remember that relationships are the key word, which is why humanization is the key to the materials that must be created. Currently, listening to your audience and understanding what they want has been more important than ever, because people are anxious about these significant changes and desperately want to find solutions.
E-mail marketing
Email marketing has been considered by leading experts in the field as one of the most relevant Digital Marketing strategies.
The main benefit that makes this channel so popular among companies is the possibility of complete automation – from creating specific triggers to encourage opening rates to sending them to monitoring viewing and engagement.
For example, in e-commerce, it is used to encourage the return of abandoned shopping carts. One strategy is to remind the consumer of the purchase 1 day after viewing the product and abandoning the cart and suggest a special discount to complete the purchase.
In service strategies, it is also extremely relevant and has high conversion rates in the most diverse segments.
Monitoring tools
Since all actions in digital marketing can be measured, it is also very important to set up monitoring tools. There are several tools for different metrics.
Google Analytics
Google Analytics is very comprehensive, it will give you access to the website, most visited pages, profile of these visitors, their geographic location, in addition to being able to also inform which channels and paths taken by customers, in addition to analyzing which campaigns gave the best results, which goals were achieved and even the performance of virtual stores.
Google Search Console
This tool is used to monitor and also preserve a website's presence in search results. in search engines. With this tool you can check what people are searching for, how Google is reading page descriptions, titles and images; security issues on the site and search traffic.
SimilarWeb
This monitoring analytics tool provides a wealth of data on top content, social engagement, traffic sources, etc. With this platform, you can also check search traffic and keywords.
Mlabs
There are tools that will monitor social networks and provide important metrics for your business, such as Mlabs, for example. In addition, it schedules posts on various social networks.
SemRush
This tool provides very important data for those who invest in SEO., such as the keywords that you are getting organic access for on your website and even “spying” on this type of competitor positioning. As well as the words that your audience is searching for on Google.
RD Station
The RD Station marketing platform focuses your entire digital marketing strategy, such as automated email marketing, building lead capture pages (contacts), and managing this lead base. The platform has just launched a new feature that also captures contacts from your website that arrive via WhatsApp.
In addition to showing an overview of your sales funnel and integrating with your own CRM.
CRM
CRM (Customer Relationship Management), which can be translated as Customer Relationship Management, is a fundamental digital tool for sales professionals, which will allow them to strengthen ties, make conversions and build customer loyalty.
With this platform, it is possible to automate and organize customer relationship management.
The software will create a history of the relationship with the customer so that records or negotiation deadlines are not lost, in addition to centralizing all information related to service, such as customer data, email exchanges, notes taken in meetings, etc.
Conclusion
If you have questions about how to do digital marketing, invest in a specialized professional who will show you the importance of being organized in the process and help you understand the goals that need to be achieved according to your business objectives. With this care, your campaigns and social interactions will certainly have a great chance of achieving good results.