
Podcasts are all the rage at the moment and we can't live without them anymore, whether we listen to them while commuting on Spotify or watch them at home on YouTube, for example. Do you want to have one? Find out more how to make a podcast to follow.
What is a podcast and how to make one?
Podcasts are very similar to radio when delivered in audio format. But the biggest difference is that they are available for listeners/followers to listen to and watch whenever or wherever they want. They are often performed live, like YouTube podcasts. The recording is then kept on the channel or audio platform.
The purpose of the podcast is to share content, entertain the public, provide more information, educate the public, in audio or video format.. Many podcasts, for example, have video recordings available on YouTube and, at the same time, leave the audio of the same recording on Spotify.
Some podcast streaming platforms:
- Youtube
- Google Podcasts
- Amazon Music
- Spotify
- Apple podcasts
- BalloonPlay
- Deezer
In short, in practice, you choose a topic and create a program or episode to share what you know about a particular subject.
Audio podcasts are accessible at any time of day, anywhere, unlike videos, where you have to stop to watch.
This means of communication contributes greatly to improving a company's reputation and demonstrating what it is capable of, showing its audience how much it knows about a given topic.
Companies that have podcasts demonstrate creativity, modernity and that they are ahead of their time.

The main advantages of podcasting:
- You can listen to it anywhere;
- Podcasts are free;
- They help save time;
- They are practical and fun;
- Who doesn't like watching a video on Youtube?
How to make a podcast step by step

1. Planning
Scenario
Create a setting that reflects your brand. A relaxed decor with armchairs conveys an informal message of a chat, for example, especially if the proposal is in video format.
Brand and Personality
Listening to someone’s voice is different from reading a text. Define the tone of voice, jokes, phrases and jargon that will be characteristic of your brand and your person.
Public
Who do you want to speak to and converse with? Knowing who your audience is helps you define the language: simple or complex, informal or formal.
Research the competition and be different from them
Do some research into what's going on in terms of podcasts, especially those that have similar editorial content to yours. Get inspired, but don't copy: be original.
Theme
Talk about topics you are an expert in and define the format: chat, round table, debate, informative, educational, storytelling, interview, dissertation, etc.
Define the editorial line
Your editorial line is your compass. In addition to the themes and format, you need to define the types of subjects that will be covered and possible guests.
Choosing guests
Search for people you would like to talk to or interview.
Frequency
Choose fixed days and times for live recording or release of material. Frequency and regularity help to engage and keep the audience connected to your content.]

How to make a podcast script?
It's always a good idea to have a script in advance of what you'll be talking about, even if it changes throughout the recording. Write down all the questions you'd like to ask your guest. It's also a good idea to separate them by topic, if there's more than one.
Scripts are essential to not getting lost in the subject. Our main tip is: act naturally and go with the flow of the moment. Many interesting subjects come up when you least expect them: don't miss the point!
Read more about:
2. Recording
Microphone
It's an investment. So, invest in a professional with excellent acoustics. The choice will depend on the location and whether the podcast will be individual or in a group, in a large or small room.
Environment or Setting
Pay attention to acoustic insulation to avoid external noise and reverberation control, using corrugated foam to minimize sound reflection.
If your podcast is also a video, the setting needs to “match” the format. If it’s an informal chat, for example, it’s worth putting armchairs instead of a central table.
Installation
Define how the podcast will be recorded. There are many software programs on the market, some of which are not very complex for recording and editing. If you prefer, hire a agency to help you.
Video episodes can also be made via Google Meet or Zoom. After editing, simply make the audio available on podcast platforms, such as Spotify, and the video available on your YouTube channel.
4. Edition
Editing is a very important part of a podcast and makes all the difference for good podcasts. In addition to editing the episode itself, we suggest cutting short clips (videos) to share on social media, which is great for audience engagement.
5. Publication
Many podcasts on YouTube, for example, let their followers know the day the live recording will take place and invite them to participate by sending in questions, which greatly helps engagement. They then leave the recorded podcast on the channel.

Check out our Podcast tips
Show me the ROI: https://open.spotify.com/show/2EesfP1qgI7DBYM45m4iJz
Marketing Tribe: https://www.tribodemarketing.com.br/podcast
Braincast: https://www.b9.com.br/shows/braincast/
From Zero to the Top: https://open.spotify.com/show/48ljM9qIbODhemJ7lLGjeR
Marketing School: https://marketingschool.io/
TED Daily: https://www.ted.com/about/programs-initiatives/ted-talks/ted-talks-daily
How to make a school podcast?
For the education sector, such as schools, the script follows the same line as any other type of podcast. Our tip is the podcast Planck Talks do Planck College: It’s worth subscribing and activating the “bell” to receive notifications of new videos.
Curiosity: what does the word podcast mean?
The word pod cast is the union of POD (Personal On Demand) with CAST, from broadcast, as the digital audio file made available on the Internet is known, normally done in series, where new episodes are sent to subscribers automatically.
GS2 Marketing offers the entire podcast structure
Today, GS2 is responsible for planning and executing podcasts for clients from different segments and has just launched a traveling podcast project, where it provides the entire structure so that episodes can be recorded anywhere.
Contact us to understand how our launch works, which has packages and formats for different needs.

Meet GS2 Digital Marketing
If you want to have your own podcast, get to know GS2 Marketing Digital, an agency specialized in inbound marketing, which also helps you get the podcast of your dreams off the ground.
Furthermore, we are specialists in assertive content for our clients, with creative and remarkable actions.
This seriousness and intelligence in digital marketing provides recognition from many of our clients, for whom we have become a lead generation and conversion machine.