
The digital transformations that the world is constantly undergoing are promoting radical changes in consumer behavior. If before Marketing was based on showing that certain products and services were important for people's lives and most people did not care about the quality of the solutions sold, today, times have changed and the Inbound Marketing arrived to provide a new “tool” for companies to win.
Using this strategy, corporations around the world are achieving great results, increasing their number of sales and customers. Read the text below and understand how it works!

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First of all, what is Inbound Marketing?
Inbound Marketing It is a set of virtual strategies that aim to voluntarily attract potential customers and transform them into leads, based on consumer relationships and education.
But what is lead?It is nothing more than a term that defines a person who is interested in having more information about a company's products or services. In other words, he or she is not yet a customer, but could become one. A person becomes a lead as soon as he or she leaves some contact information, such as an email, so that the company can start a “relationship”.
Also known as attraction marketing, this strategy focuses on offering relevant and useful content on internet channels, as well as adding value at all stages of your customer's purchasing journey, in this world of total digital transformation.

But, if my company sells products and services, why do I need to worry about making “relevant content” available on the internet?
To answer this question, we will use numbers. There is nothing better than them to have precise arguments, right?
Well, let's think that, for a company to have financial health, it needs customers who consume.
Today, because the world is in people's “hands”, through smartphones, tablets and computers, it is very common for potential consumers to carry out research before making a purchase, looking for details and features of a product or service.
Therefore, around 67% of the purchasing process is already defined before the customer even arrives at a physical store or e-commerce site. In other words, marketing dominates the purchasing journey.
But this is no longer done as it used to be, through invasive and often unwanted advertising on TV, magazines, etc. Inbound Marketing,everything is done within a context of attraction, which offers something to the consumer in exchange for their purchase, such as knowledge and information.
Thus, although many people think otherwise, the Inbound Marketing has its advantages over Traditional Marketing, check it out:
- It is 62% cheaper than Outbound Marketing (traditional);
- With Inbound marketing, companies that have blogs get 97% more links directed to their platforms;
- The average ROI (Return on Investment) is an admirable 275%;
It doesn't take much thought to understand that it is more than advantageous to assign the strategies of Inbound Marketing to your company's platforms, right?
But, if you still need one more number, know that 92% of American marketing professionals consider this tool as essential for this world where virtual and real are “together and mixed”!
Therefore, modern innovative companies use the Inbound Marketing aggressively to increase the visibility of your business, reduce the cost of acquiring customers, attract new customers, generate content that makes a difference in the purchasing process and, in a way, optimize the sales process.

Inbound is much more permissive, communicative and attractive!
Attraction to your product or service through Inbound is achieved based on three pillars: SEO (Search Engine Optimization), which is the best positioning through keywords in Google searches, Content Marketing e Social Media.
But everything is done through a specific sequence of steps, which aim to attract, convert, relate, sell and analyze. For example, in the attract stage, the idea is to generate more views for a website, generating leads. Only then will the sales process be successful.
So, you need to create ways to attract your lead or future customer to you, such as a blog, which is linked to the idea of Content Marketing.
In other words, offer what your target audience wants: quality content that can provide information and knowledge that helps them meet needs or solve a problem.
It is important to keep in mind that the blog will not be directly responsible for the sale, but it will help to have a solid relationship with the person from the company.
The conversion stage is nothing more than a complement to the previous one. For example, this is when the customer agrees to provide their data in exchange for a reward or benefits, such as direct offers related to the purchase, as well as free trials, budget requests or offering e-books and other tools to educate and solve customer problems.
Meanwhile, in the relationship stage, it is necessary to invest in attracting potential customers through strategies such as email marketing and even newsletters, with the aim of strengthening relationships with those on the other side of the screen.
All this work leads to the sales stage, which is the most anticipated by companies.
Selling today requires a consultative approach, in which all information about products and services must be delivered to the customer, before the sale is closed, all based on the lead's profile and interests.
After all this, the analysis stage comes into play, where it is expected that all these actions can be measured and have their return based on facts. In other words, each action on websites, posts and campaigns must be measured through its interaction with the target audience.
If all these steps are followed correctly, the increase in the number of sales and opportunities is imminent. How about starting to think about Inbound Marketing for your new strategies?

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