Consumer 4.0: the consumer at the center of your company

Consumer the consumer at the center of your company

Consumer 4.0: the consumer at the center of your company

Consumer the consumer at the center of your company

O consumer 4.0 is the result of all the means at your disposal. This profile is marked by very specific characteristics, such as a high level of demand, adaptation to the digital environment and broad access to information.

Nowadays, simply selling a product is not enough. It is extremely important that your company is able to create an experience and engagement through its digital platforms in order to attract your consumers.

Is your company ready to serve this type of customer? Read and understand everything about the 4.0 consumer!

How have consumption habits changed?

Companies must adapt to changes in their customers' profiles. With the ease of access to information and changes in the way products are charged, brands have been moving and studying to offer solutions to people's needs and desires.

Second survey carried out by NGN Intelligence, 71% of consumers prefer online shopping over buying in physical stores, which means that online media is becoming increasingly important in people's daily lives, leading to companies becoming more immersed in this digital world.

But after all, who is the 4.0 consumer?

The fact that consumers have easy access to information has forced companies to change their approach. Now, brands need to adapt to the customer, not only by producing different products, but by communicating and being present, innovating and working with all the different communication channels.

According to a research conducted by Nielsen, new products from consumer goods companies often fail in their first year. One of the reasons for this is that brands do not care about resolving the main needs or frustrations of people, who are increasingly demanding when it comes to these new products.

This proves how important the target audience's position has become for the success of a product. The consumer must be at the center of companies' strategies, which must now have real-time and multifaceted communication, instead of the traditional bilateral one.

What are the main tips for relationships with consumer 4.0?

Check out our tips to stand out in this new market reality:

  • Try to listen to the consumer

One of the main changes that need to be made to adapt to 4.0 consumers is to start understanding who your company's customers are.

You need to use this knowledge about your target audience to create an image on digital platforms that conveys transparency and focuses on building lasting relationships with the consumer.

  • Have a broad presence on several social networks

For the company to be able to communicate efficiently with 4.0 consumers, the brand needs to diversify its service channels.

Whether it’s Email, Whatsapp, Instagram, Facebook or even Twitter, the brand needs to be prepared to meet any demand.

To achieve this, it is very important that the company establishes an organizational image, so that it offers the same content across all of these communication channels, but adapting to each of them.

For example, your company can adopt a more informal and humorous language on Twitter, as it is used more by young people, however, it cannot apply the same strategy in Email.

  • Attract through Inbound Marketing

Consumers in the new market reality absorb a variety of content on the Internet, from videos to blog posts, so it is important that your company is also present in these information transmission formats. This concept of audience capture is the basis of the study of Inbound Marketing, which brings the public through the idea of ​​value.

  • Bring together the online and offline worlds

As a digital native, the 4.0 consumer expects brands to be present in the digital and real world, in the most natural way possible.

The company must use its advertising media, such as billboards, in a way that conveys the same message as its digital platforms, in addition to also attracting consumers to get to know them, generating more engagement.

  • interact with the audience

Consumers 4.0 want to interact with their favorite brands. This gives them the feeling that it is more than just a simple purchasing relationship. They feel important and have the feeling that their opinion has an impact on the company's decisions.

This engagement is of great importance in companies’ marketing strategies today. As an indicator, it shows how involved your audience is on social media and helps you create the best strategies to attract consumers.

Now that you know everything about 4.0 consumers, it's time to start defining your strategies to further increase your company's profits!

Read also How to sell on the social networks most used by Brazilians

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