A key part of digital marketing, copywriting is a persuasive writing technique, in which sales copy is a text that has the function of convincing someone to take action.
Sales copy focuses on converting readers into consumers of a certain product or service. Therefore, the copy to sell guides the audience in making a decision.
Therefore, this text needs to convince and persuade. Remember that persuading is not synonymous with lying: it is necessary to gather arguments and convince honestly, with real data and information that are part of your business or product.
Learn more about copy for sales in this text.
Knowing how to write a good microcopy is essential!
First of all, within the copy text we have the microcopy, which is the detail of the copy, with more information to help with persuasion. Microcopy is the key to increasing conversions, as it makes it easier for the reader to take action and click on CTA (Call to Action) links and buttons.
Anyway, every word matters, which is why microcopy is so important. It provides guidance to avoid giving rise to the reader's fears and objections, providing clarity, direction, security and instruction for the user's decision.

What are mental triggers?
Primarily, one of the techniques for generating leads and obtaining and retaining customers is the use of mental triggers, which are nothing more than words that encourage the reader to make a decision.
Thus, a good sales copy activates a mental triggerl that awakens the desire to immediately purchase a product or service.
According to Digital Results: “The trigger, when activated, can open a memory window that transports the person back to the past, where they had their first experience.".
Finally, mental triggers are external events or circumstances that can produce emotional symptoms and are known in neuroscience as biases.
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Examples of sales copy
"It's just a crazy dream until you achieve it” (Nike)
"Being Nubank means having a more uncomplicated financial life” (Nubank)
"Movies, series and much more. No limits” (Netflix)
"organize your life” (Evernote)
7 copy ideas for sales
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Know the differences in the profession
Copywriter
- Use eye-catching words to attract consumers;
- Guides towards a sale (conversion);
- It is within the marketing/creative team;
- Writes campaigns, emails, social media, websites, etc.
Web Writer
- Creates a life narrative for the brand;
- Informs, deepens and educates about a subject;
- It is within the marketing/creative team;
- Writes blog posts, articles, newsletters and more.
UX Writer
- Use clear words to explain things;
- Guides the use of a product/navigation;
- It is within the product team;
- Writes websites, applications, chatbots, feedback on errors, successes and conclusions.
tech writer
- Use objective words to teach something;
- Guides the use and configuration of a product/system/service; simplifying complexity;
- Is part of the product team or working across the board;
- Writes documentation, manuals, guides, support pages, etc.
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