Core Update: Tips on Google Updates for SEO

One of the biggest challenges for those who work with SEO is keeping up with Google's updates to its algorithm.  Recently, there was a new update, the Core Update, and it will require more attention from marketers if they want to have their pages well positioned in the search engine.  Check out some of these updates in this text.  Why is it important to keep up with updates?  Every day, thousands of pages are published on Google, so the competition is fierce.  But how are they positioned within Google?  This is what SEO (Search Engine Optimization) does, which is a set of techniques that define the ranking of a page based on a keyword.  SEO will define a series of criteria that will consider the placement of a page for each search.  To get an idea of ​​what this movement is like, according to information from Internet Live Stats last year, more than 3,5 billion searches are carried out every day.  Through tracking, indexing and displaying results, the great oracle of modern times brings information with great agility and quality, placing itself ahead of many other search engines, such as Bing, Yahoo, Aol, and more recently, You.com, which has just been launched and is firmly committed to competing with the giant.  For this to happen in an organized way and using almost 200 ranking factors, from time to time, Google constantly updates the criteria for its algorithm.  There have been several algorithm updates this year alone, but the most recent update, the Core Update, will once again move the creation of content intended for Google, which will continue to need to present EAT (expertise, authority and credibility), with quality texts.  Recent updates: Page Experience Update and Core Update Google Page Experience came into effect this year, in June.  The focus is on user experience and has established Core Web Vitals, which are 3 new metrics: LCP (Largest Contentful Paint): evaluates the delay in loading the page; FID (First Input Delay): evaluates the website's response time; CLS (Cumulative Layout Shift): evaluates the visual stability of the page.  Since June, other updates have come, such as the Core Update (June and July), which brought extensive changes, but not all at once, so there were more updates in the following months.  There was also the Link Spam Update (June), with the purpose of combating spam, and it was implemented for web pages and image results.  In November, Google continued its fight against spam and brought another update on this topic, the Spam Update (November).  The most recent Core Update is from November, and there were two in the same month, which have to do with EAT and content rules.  Learn important tips for the new updates See what comes into effect with the Core Update and some tips according to information from John Mueller, senior webmaster trends analyst at Google, who has a weekly question and answer program on the subject: On-Page Optimization All websites or pages must answer questions, facilitate navigation and user experience.  To achieve this, you must always have a title that is consistent with the content, meta description, well-applied internal linking, images with alternative text, H1, H2 and H3 titles and a friendly URL.  Keyword Keywords should be distributed naturally within a text and without excess.  But there is no exact answer to how many times the keyword should appear, it will basically depend on the size of each text.  Additionally, a good way to present keywords is in titles, especially in questions that answer user questions.  Keyword in focus The keyword should always be as visible as possible, whether in titles, headings or subtitles.  So, communicate the keyword first in your title, in the first paragraph of the header, etc.  Unique content above the fold The answer to the main topic of the keyword should be above the first fold, especially when it is unique.  It can be the text itself or even a video.  This will help your content stand out from other pages that have similar themes.  Information matters more than size Texts must be very complete, so it is not exactly the number of words that will influence the ranking, but how informative and explanatory the text is for its user.  What matters most is the value that content is bringing to him.  However, it is important to emphasize that certain topics cannot be addressed in such a complete and informative way with just a few words.  Anchor texts need to provide value Google uses anchor text to know whether the page is being linked to, so in this case, longer text can generate more elements for the search engine to provide extra context for individual pages.  Duplicate texts will not rank When a text is exactly the same as that on another page, it will not be seen as a negative criterion.  However, Google itself has already stated that it will not present all pages, and will choose only one to rank, ignoring the others.  However, identical content in different formats, for example, a video and a blog post, is not considered duplicate content.  Internal links These links take users to other pages and increase the time users spend on your site.  However, it is important to know that placing too many internal links can harm your page's ranking.  Furthermore, it is important to always use an anchor page that is related to your content.  If the content has value, a slightly greater use of links is appropriate.  Reoptimizations need to have weight Simply improving the date and adding a few more secondary words to texts that have already been published and will be reoptimized will not influence your rankings.  Now, there needs to be at least a 40% change to the old content.  Good spelling and grammar are essential. These are ranking criteria that Google highly emphasizes.  Spelling or grammar mistakes are very damaging to a page.  Having well-written, quality texts is a high priority for ranking.  EAT Pages, especially those with specific and technical content, need solid foundations, with reliable information, with indications of sources and authors, to reflect the truth and convey credibility.  Preferably signed by experts.  People need to feel like it's a page they can bookmark for clarification on certain topics.  Google doesn't understand sarcasm Many users like texts written in a sarcastic tone, however, for Google, this style doesn't change anything because it is not a ranking factor.  In some cases, the classification may even be affected since the algorithm does not understand sarcasm and may interpret the information incorrectly.  So, it is better to avoid it.  Removing blog comments interferes with rankings User comments are indexed by Google like any other content, and can be considered part of that content, although they are treated slightly differently by the algorithm.  Thus, they can also help with ranking on search pages.  Therefore, removing these comments can hurt your page's ranking in search results.  On the other hand, customer reviews do not affect the page ranking.  Core Web Vitals is a tiebreaker Core Web Vitals is a set of guidelines that aim to increase loading speed and provide a good user experience. Therefore, on sites where these guidelines are applied, it will be more than a classification criterion; it can determine the placement of a page in relation to another that is not guided by these guidelines.  Original page titles appear in ranking When a title is changed in a reoptimization, the original title continues to be used for ranking metrics.  Google My Business is important for ranking Optimizing your Google My Business listing is just as important for your ranking as updating your website.  To search for locations, you need to be strongly configured to be better found by queries like “near me”.  URL length is essential Google appreciates shorter URLs for presenting search results.  Read also: Google Web Stories What does SEO do for your results?  The question about the continuity of SEO arises whenever a new update comes out, such as the Core Update.  But despite a growing trend towards humanizing search engines, it is certain that SEO remains strong and steady.  These new updates can even be used to optimize websites, so it is important for programmers to pay close attention to these new moves by Google, especially after the release of the page experience update and Core Web Vitals, which came into effect in June 2021.  Furthermore, it is always imperative to think about whether the published content makes sense to your user, even with the use of keywords and secondary words in accordance with SEO rules.

Core Update: Tips on Google Updates for SEO

One of the biggest challenges for SEO professionals is keeping up with Google's algorithm updates. Recently, there was a new update, the Core Update, and it will require more attention from marketers if they want to have their pages well positioned in the search engine.

Check out some of these updates in this text.

Why is it important to keep up with updates?

Every day, thousands of pages are published on Google, so the competition is fierce. But how do they rank within Google? This is what SEO (Search Engine Optimization) does, which is a set of techniques that define the ranking of a page based on a keyword.

SEO will define a series of criteria that will consider the placement of a page for each search. To get an idea of ​​what this movement is like, according to information from Internet Live Stats last year, more than 3,5 billion searches are carried out daily.

Through tracking, indexing and displaying results, the great oracle of modern times brings information with great agility and quality, placing itself ahead of many other search engines, such as Bing, Yahoo, Aol, and more recently, you.com, which has just been launched and is firmly committed to competing with the giant.

For this to happen in an organized way and using almost 200 ranking factors, from time to time, Google constantly updates the criteria for its algorithm.

There have been several algorithm updates this year alone, but the most recent update, the Core Update, will once again move the creation of content intended for Google, which will continue to need to present EAT (expertise, authority and credibility), with quality texts.

Recent Updates: Page Experience Update and Core Update

A Google Page Experience came into effect this year, in June. The focus is on user experience and established the Core Web Vitals, which are 3 new metrics: 

  • LCP (Largest Contentful Paint): evaluates the delay in loading the page;
  • FID (First Input Delay): evaluates the website's response time;
  • CLS (Cumulative Layout Shift): evaluates the visual stability of the page.

Since June, other updates have come, such as Core update (June and July), which brought extensive changes, but not all at once, so there were more updates in the following months. 

There was also the Link Spam Update (June), with the purpose of combating spam, and it was implemented for web pages and image results. In November, Google continued its fight against spam and brought another update on this topic, the Spam Update (November).

The most recent Core Update is from November, and there were two in the same month, which have to do with EAT and content rules. 

ebook wants to learn everything about marketing automation

Learn important tips for new updates

See what comes into effect with the Core Update and some tips according to information from John Mueller, senior webmaster trends analyst at Google, who has a weekly question and answer program on the subject:

On Page Optimization

All websites or pages must answer questions, facilitate navigation and enhance the user experience. To achieve this, it is necessary to always have a title that is consistent with the content, meta description, well-applied internal linking, images with alternative text, H1, H2 and H3 titles and a friendly URL.

Keyword

Keywords should be distributed naturally within a text and without excess. However, there is no exact answer as to how many times a keyword should appear; it will basically depend on the size of each text. 

Additionally, a good way to present keywords is in titles, especially in questions that answer user questions.

Keyword in focus

The keyword should always be as visible as possible, whether in titles, headings or subheadings. Therefore, communicate the keyword first in your title, in the first paragraph of the heading, etc.

Exclusive content above the fold

The answer to the main topic of the keyword should be above the fold, especially when it is unique. This could be the text itself or even a video.

This will help your content stand out from other pages that have similar themes.

Information matters more than size

Texts must be very complete, so it is not exactly the number of words that will influence the ranking, but how informative and explanatory the text is for your user. What matters most is the value that the content is bringing to the user. 

However, it is important to emphasize that certain topics cannot be addressed in such a complete and informative way with just a few words.

Anchor texts need to provide value

Google uses anchor text to know whether a page is being linked to, so in this case, longer text can yield more information to the search engine to provide extra context for individual pages.

Duplicate texts will not rank

When a text is exactly the same as that on another page, it will not be seen as a negative criterion. However, Google itself has already stated that it will not present all pages, and will choose only one to rank, ignoring the others. 

However, identical content in different formats, for example, a video and a blog post, is not considered duplicate content.

One of the biggest challenges for those who work with SEO is keeping up with Google's updates to its algorithm.  Recently, there was a new update, the Core Update, and it will require more attention from marketers if they want to have their pages well positioned in the search engine.  Check out some of these updates in this text.  Why is it important to keep up with updates?  Every day, thousands of pages are published on Google, so the competition is fierce.  But how are they positioned within Google?  This is what SEO (Search Engine Optimization) does, which is a set of techniques that define the ranking of a page based on a keyword.  SEO will define a series of criteria that will consider the placement of a page for each search.  To get an idea of ​​what this movement is like, according to information from Internet Live Stats last year, more than 3,5 billion searches are carried out every day.  Through tracking, indexing and displaying results, the great oracle of modern times brings information with great agility and quality, placing itself ahead of many other search engines, such as Bing, Yahoo, Aol, and more recently, You.com, which has just been launched and is firmly committed to competing with the giant.  For this to happen in an organized way and using almost 200 ranking factors, from time to time, Google constantly updates the criteria for its algorithm.  There have been several algorithm updates this year alone, but the most recent update, the Core Update, will once again move the creation of content intended for Google, which will continue to need to present EAT (expertise, authority and credibility), with quality texts.  Recent updates: Page Experience Update and Core Update Google Page Experience came into effect this year, in June.  The focus is on user experience and has established Core Web Vitals, which are 3 new metrics: LCP (Largest Contentful Paint): evaluates the delay in loading the page; FID (First Input Delay): evaluates the website's response time; CLS (Cumulative Layout Shift): evaluates the visual stability of the page.  Since June, other updates have come, such as the Core Update (June and July), which brought extensive changes, but not all at once, so there were more updates in the following months.  There was also the Link Spam Update (June), with the purpose of combating spam, and it was implemented for web pages and image results.  In November, Google continued its fight against spam and brought another update on this topic, the Spam Update (November).  The most recent Core Update is from November, and there were two in the same month, which have to do with EAT and content rules.  Learn important tips for the new updates See what comes into effect with the Core Update and some tips according to information from John Mueller, senior webmaster trends analyst at Google, who has a weekly question and answer program on the subject: On-Page Optimization All websites or pages must answer questions, facilitate navigation and user experience.  To achieve this, you must always have a title that is consistent with the content, meta description, well-applied internal linking, images with alternative text, H1, H2 and H3 titles and a friendly URL.  Keyword Keywords should be distributed naturally within a text and without excess.  But there is no exact answer to how many times the keyword should appear, it will basically depend on the size of each text.  Additionally, a good way to present keywords is in titles, especially in questions that answer user questions.  Keyword in focus The keyword should always be as visible as possible, whether in titles, headings or subtitles.  So, communicate the keyword first in your title, in the first paragraph of the header, etc.  Unique content above the fold The answer to the main topic of the keyword should be above the first fold, especially when it is unique.  It can be the text itself or even a video.  This will help your content stand out from other pages that have similar themes.  Information matters more than size Texts must be very complete, so it is not exactly the number of words that will influence the ranking, but how informative and explanatory the text is for its user.  What matters most is the value that content is bringing to him.  However, it is important to emphasize that certain topics cannot be addressed in such a complete and informative way with just a few words.  Anchor texts need to provide value Google uses anchor text to know whether the page is being linked to, so in this case, longer text can generate more elements for the search engine to provide extra context for individual pages.  Duplicate texts will not rank When a text is exactly the same as that on another page, it will not be seen as a negative criterion.  However, Google itself has already stated that it will not present all pages, and will choose only one to rank, ignoring the others.  However, identical content in different formats, for example, a video and a blog post, is not considered duplicate content.  Internal links These links take users to other pages and increase the time users spend on your site.  However, it is important to know that placing too many internal links can harm your page's ranking.  Furthermore, it is important to always use an anchor page that is related to your content.  If the content has value, a slightly greater use of links is appropriate.  Reoptimizations need to have weight Simply improving the date and adding a few more secondary words to texts that have already been published and will be reoptimized will not influence your rankings.  Now, there needs to be at least a 40% change to the old content.  Good spelling and grammar are essential. These are ranking criteria that Google highly emphasizes.  Spelling or grammar mistakes are very damaging to a page.  Having well-written, quality texts is a high priority for ranking.  EAT Pages, especially those with specific and technical content, need solid foundations, with reliable information, with indications of sources and authors, to reflect the truth and convey credibility.  Preferably signed by experts.  People need to feel like it's a page they can bookmark for clarification on certain topics.  Google doesn't understand sarcasm Many users like texts written in a sarcastic tone, however, for Google, this style doesn't change anything because it is not a ranking factor.  In some cases, the classification may even be affected since the algorithm does not understand sarcasm and may interpret the information incorrectly.  So, it is better to avoid it.  Removing blog comments interferes with rankings User comments are indexed by Google like any other content, and can be considered part of that content, although they are treated slightly differently by the algorithm.  Thus, they can also help with ranking on search pages.  Therefore, removing these comments can hurt your page's ranking in search results.  On the other hand, customer reviews do not affect the page ranking.  Core Web Vitals is a tiebreaker Core Web Vitals is a set of guidelines that aim to increase loading speed and provide a good user experience. Therefore, on sites where these guidelines are applied, it will be more than a classification criterion; it can determine the placement of a page in relation to another that is not guided by these guidelines.  Original page titles appear in ranking When a title is changed in a reoptimization, the original title continues to be used for ranking metrics.  Google My Business is important for ranking Optimizing your Google My Business listing is just as important for your ranking as updating your website.  To search for locations, you need to be strongly configured to be better found by queries like “near me”.  URL length is essential Google appreciates shorter URLs for presenting search results.  Read also: Google Web Stories What does SEO do for your results?  The question about the continuity of SEO arises whenever a new update comes out, such as the Core Update.  But despite a growing trend towards humanizing search engines, it is certain that SEO remains strong and steady.  These new updates can even be used to optimize websites, so it is important for programmers to pay close attention to these new moves by Google, especially after the release of the page experience update and Core Web Vitals, which came into effect in June 2021.  Furthermore, it is always imperative to think about whether the published content makes sense to your user, even with the use of keywords and secondary words in accordance with SEO rules.

These links take users to other pages and increase the time users spend on your site. However, it is important to know that placing too many internal links can harm your page's ranking.

Furthermore, it is important to always use an anchor page that is related to your content. If the content has value, it is worth using a little more links.

Reoptimizations need to have weight

Simply improving the date and adding a few more secondary words to previously published texts that will be re-optimized will not affect your rankings. However, at least 40% of the old content must be changed.

Good spelling and grammar are essential

These are ranking criteria that are highly valued by Google. Spelling and grammar errors are very damaging to a page.

Having well-written, quality texts is a high priority for ranking.

EAT

Pages, especially those with specific and technical content, need solid foundations, with reliable information, with indications of sources and authors, to reflect the truth and convey credibility. Preferably, they should be signed by experts.

People need to feel like it's a page they can bookmark for clarification on certain topics.

Google doesn't understand sarcasm

Many users like texts written in a sarcastic tone, however, for Google, this style doesn't change anything because it is not a ranking factor.

In some cases, the ranking may even be affected since the algorithm does not understand sarcasm and may interpret the information incorrectly. Therefore, it is best to avoid it.

Removing comments from your blog affects rankings

User comments are indexed by Google like any other content, and can be considered part of that content, although they are treated slightly differently by the algorithm. As such, they can also help with rankings in search results.

Therefore, removing these comments can hurt your page's ranking in search results.

On the other hand, customer reviews do not affect the page ranking.

Core Web Vitals is a tiebreaker

Core Web Vitals is a set of guidelines that aim to increase loading speed and provide a good user experience. Therefore, on websites where these guidelines are applied, it will be more than a classification criterion; it can determine the placement of a page in relation to another that is not guided by these guidelines.

Original page titles appear in rankings

When a title is changed in a reoptimization, the original title continues to be used for ranking metrics.

Google my business is important in ranking

Optimize the file Google My Business is just as important to your ranking as updating your website. For local searches, you need to be strongly configured to be better found for queries like “near me.” 

URL length is essential

Google appreciates shorter URLs for presenting search results.

Read also

What does SEO do for your results?

The question about the continuity of SEO arises every time a new update, such as the Core Update, comes out. But, despite a growing trend towards humanizing search engines, it is certain that SEO remains strong and steady.

These new updates can even be used to optimize websites, so it is important for programmers to pay close attention to these new moves by Google, especially after the release of the page experience update and Core Web Vitals, which came into effect in June 2021.

Furthermore, it is always imperative to think about whether the published content makes sense to your user, even with the use of keywords and secondary words in accordance with SEO rules. 

To really have a good effect, content must always connect with your target audience.

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