Core Web Vitals: How can they affect your business?

Core Web Vitals: what does it mean? Google's Core Web Vitals is a set of metrics that analyzes the user experience on your website. And it is very important that this experience is positive, since today we have a multitude of websites and brands available on the web. With these metrics, it will be possible to identify areas for improvement on the website and define new strategies. To do this, Google will take into account 3 criteria: Largest Contentful Paint (LCP), that is, the page loading speed, with the ideal value being less than 2,5 seconds. First Input Delay (FID) measures interactivity. It calculates how long it takes for the user to get a response from the website after they perform their first action. The ideal value is less than 100 seconds. Cumulative Layout Shift (CLS) measures the visual stability of the page. Do you know when you enter the website and think it has already finished loading and suddenly a new element appears (pop up, giff, etc.)? The ideal value for this event is less than 0,1.

Core Web Vitals: How can they affect your business?

There has never been so much talk about ensuring a good experience for internet users when browsing your website! Proof of this is in Google's announcement that, to replace the old Speed ​​report, it is launching the Core Web Vitals No. Search Console.

But do you know what this means and how these metrics can impact your business? Follow the text we prepared on the subject!

Core Web Vitals: what do they mean?

O Core Web Vitals Google's is a set of metrics that analyzes the user experience on your website. And it is very important that this experience is positive, since today we have a multitude of websites and brands available on the web. 

With these metrics, it will be possible to identify areas for improvement on the website and define new strategies. To do this, Google will take three factors into consideration:

  • Largest Contentful Paint (LCP), that is, the page loading speed, with the ideal value being less than 2,5 seconds. 
  • First Input Delay (FID) measures interactivity. It calculates how long it takes for the user to get a response from the website after they perform their first action. The ideal value is less than 100 seconds.
  • Cumulative Layout Shift (CLS) Measures the visual stability of the page. Do you know when you enter the website and think that the loading has already finished and suddenly, a new element appears (pop up, giff, etc.)? The ideal value for this event is less than 0,1. 

Core Web Vitals: Are These the Only Metrics That Matter?

A LCP, IN and CLS These are not the only metrics that website owners should focus on, but they will primarily be those used by Google, as they are measurable and show results focused on user experience. 

In the future, Google will invest in other metrics, but this is already a big step. 

Core Web Vitals: How can metrics impact my business?

Understanding the main metrics and knowing how to use them is vitally important to maintain engagement on your website. 

Digital consumers are hyperconnected, spending most of their day online. They want unique experiences, and they want them now. In other words, they won't think twice about changing websites if yours takes too long to load, for example. 

If you want to maintain good engagement, increase the time users spend on your site and even be found on the web, you need to invest in user experience. 

To do this, we have separated some tips:

  • Measure the speed of your website (some tools like Google Insights PageSpeed can help you);
  • Reduce server response time;
  • Reduce the size of your images;
  • Eliminate resources that prevent rendering, such as Javascript and CSS codes;
  • Apply the AMP (Accelerated Mobile Pages) feature to improve mobile loading.

Is your website up to date with the metrics and ready to receive users? With digital transformations, those who do not invest in improvements will be left behind! If you need help, count on GS2 Marketing Digital!

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