CRM sales: understand how the tool helps in inbound marketing 

CRM Sales: understand how the tool helps in inbound marketing It is likely that everyone who has any involvement with digital marketing has heard, at least once, about CRM Sales.  But, despite having heard about it, many people don't know exactly what CRM is for, how to use it and how this tool helps in everyday life.  Understand more about online sales CRM in the text below.  What is Sales CRM?  CRM is the acronym for Customer Relationship Manager, which in Portuguese means 'Customer Relationship Management'.  It refers to a set of practices to improve customer experience and relationships.  CRM platforms for sales allow you to record data and information about each of your company's customers, such as contact methods, purchase history, website visits, content consumed, etc.  This information is updated in real time and, in addition, sales CRM software also generates reports so that professionals have insights to optimize sales.  CRM controls sales and allows the salesperson to build a relationship with the customer, offering them personalized service and an improved buying and selling experience.  CRM Sales in Inbound Marketing Before understanding how Sales CRM can be an extension of inbound, it is necessary to understand how inbound marketing works.  Inbound Marketing is characterized by strategies that aim to attract potential customers to the website/blog, through content that is relevant to the target audience.  In this case, the company does not go after the customer, but creates ways for them to reach the brand, using search engines, blogs, social networks and other channels available to be found by its audience.  The goal is to become an authority on the subject so that when people need what the company offers, they think of it directly.  CRM in sales can be adopted as a continuation of inbound marketing processes, because with the data stored and reports generated by the software, it is possible to have good knowledge about the target audience and what they consume most, thus being able to create better strategies to reach exactly who will convert.  Attracting only the right customers and not just any customer is the big goal of inbound marketing, and sales CRM can help with that.  The marketing team must enter all possible information into the CRM so that the sales team knows as much as possible about this lead.  The content you consumed, when you entered the flow, when the lead conversion occurred, etc.  The more data available, the more the seller can personalize their service and captivate the customer.  Marketing and sales teams must work together and not as two separate teams. This way, they will be able to generate more leads and convert even more with quality content and personalized customer service.  Read more: How to attract customers CRM Sales: how to choose one?  After understanding what CRM is in sales, people are likely to wonder how to choose a good CRM software to get the most out of it.  There are paid systems, with several features, but there are also free sales CRMs, which are really good and help a lot in the beginning.  But what is the best free sales CRM?  There is no free sales CRM that is better than another.  Each one has its own features and is best suited to a specific niche or segment.  Below we list 3 free CRM examples so that people can choose the best sales CRM for their companies.  RD Station CRM RD Station's CRM system has no user limitations and offers many business solutions.  It has a paid plan, but the free one is already quite complete, as it allows you to create a CRM sales funnel, manage the sales team, access reports and the possibility of using WhatsApp, having an integrated telephone and sending emails through the platform.  HubSpot CRM HubSpot also has a free and very complete CRM system.  It has features like detailed reporting on sales activity, productivity and individual performance, email tracking and notifications, prospect tracking, meeting scheduling and live chat.  Bitrix24 Bitrix24 CRM has several features such as online payments, sales automation, contact center, sales intelligence and more.

CRM sales: understand how the tool helps in inbound marketing 

It is likely that everyone involved in digital marketing has heard about CRM Sales at least once. However, despite having heard about it, many people do not know exactly what it is for, how to use it and how this tool helps in their daily lives. 

Understand more about online sales CRM in the text below.

What is Sales CRM?

According to Hubspot, CRM is the acronym for Customer Relationship Manager, which in Portuguese is 'Customer Relationship Management'. It refers to a set of practices to improve customer experience and relationships. 

CRM platforms for sales allow you to record data and information about each of your company's customers, such as contact methods, purchase history, website visits, content consumed, etc. This information is updated in real time and, in addition, the software also generates reports so that professionals have insights to optimize sales. 

CRM controls sales and allows the salesperson to build a relationship with the customer, offering them personalized service and an improved buying and selling experience. 

CRM Sales in Inbound Marketing

Before understanding how Sales CRM can be an extension of inbound, it is necessary to understand how inbound marketing works.

Inbound Marketing is characterized by strategies that aim to attract potential customers to the website/blog, through content that is relevant to the target audience. In this case, the company does not go after the customer, but creates ways for them to reach the brand, using search engines, blogs, social networks and other available channels to be found by its audience.

The goal is to become an authority on the subject so that when people need what the company offers, they think of it directly.

ebook wants to learn how to generate leads without headache

CRM in sales can be adopted as a continuation of inbound marketing processes, because with the data stored and reports generated by the software, it is possible to have good knowledge about the target audience and what they consume most, thus being able to create better strategies to reach exactly who will convert. 

Attracting only the right customers and not just any customer is the big goal of inbound marketing, and sales CRM can help with that. 

The marketing team must enter all possible information into the CRM so that the sales team can know as much as possible about this lead. The content they consumed, when they entered the flow, when the conversion into a lead occurred, etc. The more data available, the more the salesperson will be able to personalize their service and captivate the customer. 

the teams of marketing and sales They must work in an integrated manner and not as two separate teams. This way, they will be able to generate more leads and convert even more with quality content and personalized customer service. 

Read more:

CRM Sales: how to choose one?

After understanding what CRM is, people are likely to wonder how to choose a good CRM software to get the most out of it. 

There are paid systems, with several features, but there are also free platforms, which are really good and help a lot in the beginning. 

But what is the best free sales CRM? 

There is no free platform that is better than another. Each one has its own features and is best suited for a specific niche or segment. 

Below we list 3 free CRM examples so that people can choose the best sales CRM for their companies. 

RD Station CRM

RD Station's CRM system has no user limitations and offers many business solutions. 

It has a paid plan, but the free one is already quite complete, as it allows you to create a CRM sales funnel, manage the sales team, access reports and the possibility of using WhatsApp, having an integrated telephone and sending emails through the platform. 

Hub Spot CRM

HubSpot also has a free and very complete CRM system. It has features such as detailed reports on sales activity, productivity and individual performance, email tracking and notifications, prospect tracking, meeting scheduling and live chat.

Bitrix24

Bitrix24 CRM has several features such as online payments, sales automation, contact center, sales intelligence and more.

It has paid versions, but the free one allows you to have unlimited users and 5 GB of stored data. 

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