Email tips for an efficient and accurate message for your strategy

Looking for email tips to nurture your customer relationships?  The secret is in customization!  To do this, you need to know your persona very well and invest in relevant content.  Check out this article for tips on how to make your emails more attractive and get your message across efficiently.  Tips on how to write an email What makes an email impossible to ignore?  The title, or subject of the email.  That's why this is the first on our list of professional email tips that you can't miss: Get the subject line of your email right Would you open an email with the subject line “Magazine issue #123”?  Does this sound appealing to you?  And this one: “These email tips increased my open rate by 40%.”  The second one seems more attractive, right?  After all, who doesn’t want to know how to increase their email open rate?  Understand that the subject of the email is what will determine whether people will open it or not, so it has to be attractive and generate curiosity in the persona.  Therefore, invest time thinking: What topic is of interest to my persona?  How can I attract your attention to my content?  What are your pains and desires?  Professional Email Tips to Use in the Subject Line Email Tips: What to Use?  Invest in copywriting techniques to generate identification; Use social proof to show your clients' results; Use case studies to show practical results; Bet on numbers and percentages; Bring research data; Bet on emojis ????, they attract the reader's attention; Show the trends in your niche; If you are using automation, use variables and insert the client's name in the subject, so it becomes more personal; Don't forget the pre-header or header, use it to give more details about the subject of the email or to close a loop, if you opened one.  Email Tips: What to Avoid?  Words or the entire subject of the email in ALL CAPS; Subject text color in red; Words that SPAM loves: free, urgent, today only, 100% free, click now, etc.; Do not exceed the number of characters: from 20 to 41 for viewing on a cell phone and a maximum of 80 on a desktop.  Read also about: Business marketing Service marketing Consider text and images in your email Forget about long texts in your email, unless you want to bore your reader.  Therefore, write short and objective paragraphs.  Another tip is, when you are writing an email you need to balance text and image, if you want to capture the reader's attention until the end.  Therefore, think of the 60/40 ratio, that is, your text should have 60% text and 40% images.  Here the maxim applies, a picture is worth a thousand words, remember?  — Ah, but I'm not a designer and I don't know anything about images.  This is no longer an excuse when you have access to free tools like Canva, for example.  The watchword here is balance, not too much text, not too many images.  Oh, and if you're going to use images, don't forget these email tips: Be careful with the size of the images, no one has the patience to wait for an image to load for a long time; Don't forget the alternative text of the images, this helps people find your content through the images; Invest in links in your images, so the reader can read more of your content.  Always configure the link to open on a new page, this prevents the reader from leaving the page before seeing the call to action; — Call to action?  We will talk about this strategy later.  First, we need to talk more about the sender and the content of the email.  Humanize your email In the age of automation, those who humanize their content come out ahead.  After all, who likes talking to robots?  Even though we know this email came from an automated sending, when you personalize your content, you have a better chance of gaining the reader's attention.  And this starts with choosing the sender.  Therefore, don't leave your company as the sender of emails, ok?  Your reader wants to talk to real people, so give your senders names: “Hello!  This is Joana from company X” “Hello, João, this is Daniel from marketing writing to you” Is that all?  No, the content also has to feel like a relaxed conversation and not a technical manual.  The content should sound like a friendly conversation Still talking about humanizing your content, the text of your email should be a constant invitation to the reader to read the next paragraph.  As if you were having a relaxed chat about a topic that interests you.  Check out these email tips for using content: Talk about the difficulties they are facing; How this can be bad; But also, how this can be easily solved, if they read your full content, or click the button to learn more about your solution.  The content has to be more about your audience's problem, the hustle of that problem and the solution, rather than about topics that are not relevant to your persona.  But it is worth remembering that all of this must be supported by your content marketing strategies, that is, the tone of voice that will be used, the problems that will be addressed, what your product or service actually solves, etc.  But it must challenge the reader Imagine that you wrote an email to a client, took care with the subject, used images, brought relevant data, painted a negative or hopeful scenario in his head, that is, you did the lesson properly, but in the end, you didn't challenge him.  — What does that mean?  We are talking about CTA or call to action.  The call to action is the final card of your email, it is there that you encourage the reader to think about whether they want to stay in this situation forever or whether they want to solve the problem?  So, before asking the reader to click anywhere on your page, challenge them by reinforcing the problem or what they really want.  For example: “If you can’t stand being ignored on social media anymore, click here and learn once and for all how to make an attractive post.” It’s like you made a pact with him, you see?  Just be careful with your solution, it really has to be the solution to a problem he is going through.  Don't frustrate him, okay?  And give him freedom to choose. What if the reader no longer wants to read your content?  Did you give him the option to unsubscribe from your list?  Not?  So do it right now.  When a reader puts your email in SPAM, this harms its delivery to other customers, as the algorithm understands that your content is disturbing readers.  Therefore, always offer the option to unsubscribe at the end of each email.  This is good for two reasons, first because you only keep potential customers on your list who identify with your content.  Secondly, because canceling will help you understand more about your persona's preferences, the topics they like the most and those you should avoid.  Did you like our tips on how to create an email?  But do you find it difficult to implement them all?  So, count on those who get real results with email marketing and have already helped clients from various segments to increase their sales with intelligent email marketing strategies.  Meet GS2 Marketing We are a digital marketing agency, specialized in inbound marketing, focused on results.  With creative and unusual actions, we use the best digital marketing tools to produce a feasible difference for our clients with greater performance, promoting monitoring and differentiated results.  This seriousness and intelligence in digital marketing provides recognition from many of our clients, for whom we have become a functioning lead generation machine.  Our success strategy is based on designing your persona's purchasing journey.  We gather data and analyze our successful clients from different segments to come up with a methodology that will increase your sales.  Our agency has the most strategic areas of digital marketing to make your business grow and help you sell more!  Additionally, we offer digital marketing consultancy to help you improve your company's digital marketing results.  Want to know more about how GS2 Marketing can help you build an efficient email marketing strategy?  Talk to us!

Email tips for an efficient and accurate message for your strategy

Looking for email tips to nurture your customer relationships?

The secret is in personalization! To do this, you need to know your persona very well and invest in relevant content.

Check out this article for tips on how to make your emails more attractive and get your message across efficiently.

Email Tips: How to Do It     

What makes an email impossible to ignore? The subject line. That’s why this is the first on our list of professional email tips that you can’t miss:

Get the email subject title right

Would you open an email with the subject “Magazine issue #123”? Does that sound appealing to you? 

And this one: “These email tips increased my open rate by 40%.”

The second one seems more appealing, right? After all, who doesn’t want to know how to increase their email open rate?

Understand that the subject of the email is what will determine whether people will open it or not, so it has to be attractive and generate curiosity in the persona.

So, invest time thinking: 

  • What topic is of interest to my persona?
  • How can I attract your attention to my content?
  • What are your pains and desires?

Professional Email Tips to Use in Your Subject Line

Email Tips: What to Use?

  • Invest in copywriting techniques to generate identification;
  • Use the social proof trigger to showcase your customers’ results;
  • Use case studies to show practical results;
  • Bet on numbers and percentages;
  • Bring research data;
  • Bet on emojis ????, they attract the reader's attention;
  • Show the trends in your niche;
  • If you are using automation, use variables and insert the customer's name in the subject, so it becomes more personal;
  • Don't forget the pre-header or header, use it to give more details about the subject of the email or to close a loop, if you opened any.

Email Tips: What to Avoid?

  • Words or the entire subject of the email in ALL CAPS;
  • Subject text color in red;
  • Words that SPAM loves: free, urgent, today only, 100% free, click now, etc.;
  • Do not exceed the number of characters: from 20 to 41 for viewing on mobile and a maximum of 80 on desktop.

Also read about:

Consider text and image in your email

Forget about long texts in your email, unless you want to bore your reader. Instead, write short, objective paragraphs.

Another tip is, when you are writing an email you need to balance text and image, if you want to attract the reader's attention until the end.

So, think of the 60/40 ratio, that is, your text should have 60% text and 40% images. Here, the maxim applies: a picture is worth a thousand words, remember? 

Oh, but I'm not a designer and I don't know anything about images. 

That's no longer an excuse when you have access to free tools like Canva, for example. 

The watchword here is balance, not too much text, not too many images. Oh, and if you're going to use images, don't forget these email tips:

  • Be careful with the size of the images, no one has the patience to wait for an image to load for a long time; 
  • Don't forget about alternative text for images, this helps people find your content through the images;
  • Invest in links in your images, so the reader can read more of your content. 
  • Always configure the link to open on a new page, this prevents the reader from leaving the page before seeing the call to action;

Call to action?

We’ll talk more about this strategy later. First, we need to talk more about the sender and the content of the email.

Humanize your email

In the age of automation, those who humanize their content come out ahead. After all, who likes talking to robots? 

Even though we know that this email came from an automatic sending, when you personalize your content, you have a better chance of gaining the reader's attention. And this starts with choosing the sender. 

So, don't let your company be the sender of the emails, okay? The reader wants to talk to real people, so give the senders names:

“Hello! This is Joana from company X”

“Hello, João, this is Daniel from marketing writing to you”

Is that all? No, the content also has to feel like a relaxed conversation and not a technical manual. 

The content should sound like a friendly conversation

Still talking about humanizing your content, the text of your email should be a constant invitation to the reader to read the next paragraph. As if you were having a relaxed chat about a subject that interests you.

Check out these email tips for using content: 

  • Talk about the difficulties he goes through;
  • How bad this can be;
  • But also, how this can be easily resolved, if he reads your full content, or clicks the button to learn more about your solution.

The content has to be more about your audience's problem, the hustle of that problem and the solution, rather than about topics that are not relevant to your persona.

But it is worth remembering that all of this must be supported by your marketing strategies content, that is, the tone of voice that will be used, the problems that will be addressed, what, in fact, your product or service solves, etc.

But it should challenge the reader

Imagine that you wrote an email to a client, took great care with the subject, used images, brought relevant data, painted a negative or hopeful scenario in their head, that is, you did the lesson properly, but in the end, you didn't challenge them. 

— What does that mean?

We're talking about the CTA or call to action. The call to action is the final card in your email. It's where you encourage the reader to think about whether they want to stay in this situation forever or whether they want to solve the problem.

So, before asking the reader to click anywhere on your page, challenge them by reinforcing the problem or what they really want. For example:

“If you can’t stand being ignored on social media anymore, click here and learn once and for all how to make an attractive post”

It's like you made a pact with him, you know?

Just be careful with your solution, it has to be a real solution to a problem he's going through. Don't frustrate him, okay?

And give him freedom to choose

What if your reader no longer wants to read your content? Have you given them the option to unsubscribe from your list? No? Then do it right now.

When a reader puts your email in SPAM, this harms its delivery to other customers, as the algorithm understands that your content is disturbing readers.

Therefore, always offer the option to unsubscribe at the end of each email. This is good for two reasons: first, because you only keep potential customers on your list who identify with your content.

Secondly, because canceling will help you understand more about your persona's preferences, the topics they like the most and those you should avoid.

Did you like ours? tips and how to create an email? But do you find it difficult to implement them all?

So, count on those who get real results with email marketing and have already helped clients from various segments to increase their sales with intelligent email marketing strategies. 

Meet GS2 Marketing

We are a digital marketing agency, specialized in inbound marketing, focused on results. 

With creative and unusual actions, we use the best digital marketing tools to produce a feasible difference for our clients with more performance, promoting monitoring and differentiated results.

This seriousness and intelligence in digital marketing provides recognition from many of our clients, for whom we have become a functioning lead generation machine. 

Our success strategy is based on the design of your persona's purchasing journey. We gather data and analyze our successful clients from different segments to come up with a methodology that will increase your sales. 

Our agency has the most strategic areas of digital marketing to make your business grow and help you sell more!

In addition, we offer digital marketing consulting to help you improve your digital marketing results at your company. 

Want to know more about how GS2 Marketing can help you build an efficient email marketing strategy?

Talk with us!

6 Email Tips for a Hit Message Get the Email Subject Right What to do Invest in copywriting techniques to generate identification; Show your clients' results; Bet on numbers and percentages; Bring research data; Bet on emojis ????, they attract the reader's attention; Use variables with the client's name in the subject, so it becomes more personal; Use the header to give more details about the email subject.  What not to do Words or the entire subject of the email in ALL CAPS; Subject text color in red; Use words that SPAM loves: free, urgent, today only, 100% free, click now; Exceed the maximum number of characters: from 20 to 41 for viewing on a cell phone and a maximum of 80 on a desktop.  2) Balance text and images What to do Use the 60/40 ratio: 60% text and 40% images; Invest in alternative text for images, this helps people find your content through images; Write short and objective paragraphs; Invest in links in your images, so the reader can read more of your content.  Always configure the link to open on a new page, this prevents the reader from leaving the page before seeing the call to action.  What not to do: No long texts, large blocks of text will make the reader give up reading to the end; Avoid very heavy images, no one has the patience to wait for an image to load for a long time.  3) Humanize your email What to do Give senders real names: “Hello, John, this is Daniel from marketing writing to you” or “Hello!  This is Joana from company X”; People like to know they are talking to other people.  What not to do: Leave the company as the sender of the email; Use very formal language; Remember: the language should be more about a conversation than a technical manual.  4) The content should sound like a friendly conversation What to do Imagine that you are in a relaxed chat about a subject that interests your persona; Talk about the difficulties they are facing; Mention how this can be bad; But also, how the problem can be solved, if they read your full content, or click on the button to learn more about your solution; Use the PAS technique of Copywriting: talk about your audience's problem, show the losses they will have if they do not solve this problem and then present the solution.  5) Challenge the reader ✅ You did a great job with the subject of the email; ✅ You used images; ✅ You made a good distribution (60% content/40% image); ✅ You brought data and evidence; ✅ You painted a negative scenario in your reader's head; ❌ But you didn't challenge them.  So what are you writing this email for anyway?  — What does that mean?  If you don't use a CTA at the end of your email, you'll be wasting time ⌛ What to do The call to action is the final card of your email, be sure to use it; Use a desire of your persona as the button text, such as: “I want to read the content now”, “Do you want to find out how to attract more leads?”; Encourage the reader to think about whether they will continue in this situation or if they will solve the problem; Challenge them: reinforce the problem or what they really want, such as: “If you can't stand being ignored on social media anymore, click here and learn once and for all how to write an attractive post.” 6) Give the reader freedom of choice What to do Offer the option to unsubscribe at the end of each email.  This way, you only keep people on your list who identify with your content; Do some research to understand the reason for unsubscribing, this helps you understand the topics that appeal most and those that you should avoid.

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