Looking for email tips to nurture your customer relationships?
The secret is in personalization! To do this, you need to know your persona very well and invest in relevant content.
Check out this article for tips on how to make your emails more attractive and get your message across efficiently.
Email Tips: How to Do It
What makes an email impossible to ignore? The subject line. That’s why this is the first on our list of professional email tips that you can’t miss:
Get the email subject title right
Would you open an email with the subject “Magazine issue #123”? Does that sound appealing to you?
And this one: “These email tips increased my open rate by 40%.”
The second one seems more appealing, right? After all, who doesn’t want to know how to increase their email open rate?
Understand that the subject of the email is what will determine whether people will open it or not, so it has to be attractive and generate curiosity in the persona.
So, invest time thinking:
- What topic is of interest to my persona?
- How can I attract your attention to my content?
- What are your pains and desires?
Professional Email Tips to Use in Your Subject Line
Email Tips: What to Use?
- Invest in copywriting techniques to generate identification;
- Use the social proof trigger to showcase your customers’ results;
- Use case studies to show practical results;
- Bet on numbers and percentages;
- Bring research data;
- Bet on emojis ????, they attract the reader's attention;
- Show the trends in your niche;
- If you are using automation, use variables and insert the customer's name in the subject, so it becomes more personal;
- Don't forget the pre-header or header, use it to give more details about the subject of the email or to close a loop, if you opened any.
Email Tips: What to Avoid?
- Words or the entire subject of the email in ALL CAPS;
- Subject text color in red;
- Words that SPAM loves: free, urgent, today only, 100% free, click now, etc.;
- Do not exceed the number of characters: from 20 to 41 for viewing on mobile and a maximum of 80 on desktop.
Also read about:
Consider text and image in your email
Forget about long texts in your email, unless you want to bore your reader. Instead, write short, objective paragraphs.
Another tip is, when you are writing an email you need to balance text and image, if you want to attract the reader's attention until the end.
So, think of the 60/40 ratio, that is, your text should have 60% text and 40% images. Here, the maxim applies: a picture is worth a thousand words, remember?
— Oh, but I'm not a designer and I don't know anything about images.
That's no longer an excuse when you have access to free tools like Canva, for example.
The watchword here is balance, not too much text, not too many images. Oh, and if you're going to use images, don't forget these email tips:
- Be careful with the size of the images, no one has the patience to wait for an image to load for a long time;
- Don't forget about alternative text for images, this helps people find your content through the images;
- Invest in links in your images, so the reader can read more of your content.
- Always configure the link to open on a new page, this prevents the reader from leaving the page before seeing the call to action;
— Call to action?
We’ll talk more about this strategy later. First, we need to talk more about the sender and the content of the email.
Humanize your email
In the age of automation, those who humanize their content come out ahead. After all, who likes talking to robots?
Even though we know that this email came from an automatic sending, when you personalize your content, you have a better chance of gaining the reader's attention. And this starts with choosing the sender.
So, don't let your company be the sender of the emails, okay? The reader wants to talk to real people, so give the senders names:
“Hello! This is Joana from company X”
“Hello, João, this is Daniel from marketing writing to you”
Is that all? No, the content also has to feel like a relaxed conversation and not a technical manual.
The content should sound like a friendly conversation
Still talking about humanizing your content, the text of your email should be a constant invitation to the reader to read the next paragraph. As if you were having a relaxed chat about a subject that interests you.
Check out these email tips for using content:
- Talk about the difficulties he goes through;
- How bad this can be;
- But also, how this can be easily resolved, if he reads your full content, or clicks the button to learn more about your solution.
The content has to be more about your audience's problem, the hustle of that problem and the solution, rather than about topics that are not relevant to your persona.
But it is worth remembering that all of this must be supported by your marketing strategies content, that is, the tone of voice that will be used, the problems that will be addressed, what, in fact, your product or service solves, etc.
But it should challenge the reader
Imagine that you wrote an email to a client, took great care with the subject, used images, brought relevant data, painted a negative or hopeful scenario in their head, that is, you did the lesson properly, but in the end, you didn't challenge them.
— What does that mean?
We're talking about the CTA or call to action. The call to action is the final card in your email. It's where you encourage the reader to think about whether they want to stay in this situation forever or whether they want to solve the problem.
So, before asking the reader to click anywhere on your page, challenge them by reinforcing the problem or what they really want. For example:
“If you can’t stand being ignored on social media anymore, click here and learn once and for all how to make an attractive post”
It's like you made a pact with him, you know?
Just be careful with your solution, it has to be a real solution to a problem he's going through. Don't frustrate him, okay?
And give him freedom to choose
What if your reader no longer wants to read your content? Have you given them the option to unsubscribe from your list? No? Then do it right now.
When a reader puts your email in SPAM, this harms its delivery to other customers, as the algorithm understands that your content is disturbing readers.
Therefore, always offer the option to unsubscribe at the end of each email. This is good for two reasons: first, because you only keep potential customers on your list who identify with your content.
Secondly, because canceling will help you understand more about your persona's preferences, the topics they like the most and those you should avoid.
Did you like ours? tips and how to create an email? But do you find it difficult to implement them all?
So, count on those who get real results with email marketing and have already helped clients from various segments to increase their sales with intelligent email marketing strategies.
Meet GS2 Marketing
We are a digital marketing agency, specialized in inbound marketing, focused on results.
With creative and unusual actions, we use the best digital marketing tools to produce a feasible difference for our clients with more performance, promoting monitoring and differentiated results.
This seriousness and intelligence in digital marketing provides recognition from many of our clients, for whom we have become a functioning lead generation machine.
Our success strategy is based on the design of your persona's purchasing journey. We gather data and analyze our successful clients from different segments to come up with a methodology that will increase your sales.
Our agency has the most strategic areas of digital marketing to make your business grow and help you sell more!
In addition, we offer digital marketing consulting to help you improve your digital marketing results at your company.
Want to know more about how GS2 Marketing can help you build an efficient email marketing strategy?
Talk with us!

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