Digital marketing tips: 10 tips to avoid mistakes in your strategy

With online on the rise, searches for digital marketing tips have also grown.  But are they all effective?  To help you, we have separated some tricks to help you avoid making mistakes in your strategy.  Check it out!  Digital marketing: what are the benefits of investing in this strategy?  If you've made it this far, you probably already know what digital marketing is.  However, do you know what benefits this resource can bring to your company when the correct strategies are used?  In addition to increasing your brand's visibility and your company's authority, this tool helps build a qualified audience and strengthen relationships with your audience.  Another important point is the possibility of analyzing data with high precision.  Let us give you an example: when you create a billboard with your brand, do you know for sure how many people passed by the location?  Probably not.  But with digital marketing it’s different!  It is possible to measure campaign data, find out how many people opened the email, clicked on the link, visited your website and even made a purchase, in addition to being able to adjust what is not working so well before the campaign ends.  Did you see how many opportunities you could be missing out on by not investing correctly in digital marketing?  To help you, we have put together some quick digital marketing tips.  Check it out below.  Digital marketing tips: discover the best ones We know that, by doing a quick search, you will find several tips on the internet.  However, not all of them are really effective.  That's why we didn't just bring you 3 digital marketing tips or 5 digital marketing tips, but rather 10 digital marketing tips to help you rock and not make mistakes in your strategies!  1- Define your persona and your target audience Defining your persona (ideal customer) and your target audience is essential to producing more assertive content and getting it right when distributing it on specific channels.  After all, you need to be where your potential customers are, and produce what they want to consume.  2- Invest in content marketing Content marketing is one of the main strategies within Inbound Marketing.  It consists of creating relevant content aimed at the interests of your ideal client, that is, your persona, which can range from blog texts to e-books and even podcasts.  The great idea is to talk about your brand, product or service, but without doing so directly, demonstrating your company's authority on the subject, in addition to helping that customer solve their “pain”.  3- Optimize your website Investing in SEO is essential for more people to find your brand on the vastness of the internet.  After all, data from Google itself states that approximately 75% of users who perform a search do not go beyond the first search page.  Therefore, it is necessary to use strategies that help rank your content and place it among the best results, so that it can be found by potential customers.  4- Have a blog In addition to positioning your brand on Google, a blog helps your persona solve their pains and problems, advancing to the next stage of the sales funnel.  5- Invest in the social networks where your persona is present Social networks have already dominated the lives of people around the world.  So, not being there is practically like shooting yourself in the foot.  Just remember to do an analysis and find out which channels your persona is present on, so as not to create purposeless content.  6- Use email marketing Anyone who thinks email marketing is dead is wasting time and money.  A survey carried out by Statista (2019), an international company that presents market data, revealed that the number of people who have email accounts worldwide reached 3,9 billion.  And, according to projections, by 2024, that number will have increased to 4,48 billion.  Email remains strong and present in the lives of many people and, when used well, is an excellent digital marketing strategy.  7- Humanize your profile Don't be that brand that bombards its customers with advertisements all the time.  The sale should be seen as a consequence of the good relationship you have with the visitor or customer, showing that they can count on your brand to solve their problems.  After all, no one buys a product, but rather the solution it brings to our lives.  Show who your brand is, its purpose and values, and also that you care about your followers.  Invest in videos, polls, Reels, stories, and everything that brings the brand closer to the customer.  8- Use the CTA The call to action is essential to encourage the visitor to take a certain action that you expect from them.  It must be present in all your content.  Some examples are: Save this post; Like it; Leave your comment; Download it now; Subscribe to the channel, among many others; Click to buy Of course, everything will depend on your objective and the moment in the purchasing journey that the customer is at.  9- Have a posting schedule It's not enough to post once every two weeks and disappear, you know?  You need to have a specific frequency, as followers will start to expect your content.  Therefore, having a posting calendar is an excellent idea, as it is a tool to optimize your time and ensures that you always have content up your sleeve.  10- Don't forget about mobile According to the Webshoppers 43 report, from E-bit/Nielsen and Bexs bank, 194 million online sales were recorded in 2020, with mobile purchases alone accounting for 55,1% of transactions carried out.  In other words, all your content must be optimized for mobile as quickly as possible.  Digital marketing tips: Instagram The tips presented above are valid for Instagram, such as humanizing the profile, having a posting calendar, using CTA and, of course, knowing your persona.  However, there are other digital marketing tips on Instagram that should be considered: Change your profile to a business account, if it is not already one.  To do this, go to settings and click on “switch to business profile”; Use the latest tools that the app offers, such as Reels; Use stories to interact with your followers, with polls and question boxes; Analyze the metrics: Instagram itself provides several data such as growth rate and engagement rate; Make live videos and videos for IGTV; Write your information in your BIO correctly, in a way that attracts attention and is clear.  On your website, place a link so that visitors can contact your business; Use hashtags that are related to your content.  Digital Marketing Tips for Small Businesses Digital marketing for small businesses is also essential, especially since many local businesses have been affected by the pandemic.  In addition to the strategies already mentioned, it is very interesting to establish partnerships with local influencers, who are related to your business, and invest in relationship marketing, such as loyalty programs, in which the customer receives a bonus after a certain number of purchases.  And you, have you invested in marketing strategies for your business?

Digital marketing tips: 10 tips to avoid mistakes in your strategy

With online on the rise, searches for digital marketing tips also grew.

But are they all effective? To help you, we have put together some tricks to help you avoid making mistakes in your strategy. Check them out!

Digital marketing: what are the benefits of investing in this strategy?

If you've come this far, you probably already know what is digital marketing

However, do you know what benefits this resource can bring to your company when the correct strategies are used?

In addition to increasing your brand's visibility and your company's authority, this tool helps build a qualified audience and strengthen relationships with your audience.

Another important point is the possibility of analyzing data with high precision. Let's give you an example: when you put up a billboard with your brand, do you know for sure how many people passed by the location? Probably not.

But with digital marketing it’s different! 

 It is possible to measure campaign data, find out how many people opened the email, clicked on the link, visited your website and even made a purchase, in addition to being able to adjust what is not working so well before the campaign ends.

 Did you see how many opportunities you could be missing out on by not investing correctly in digital marketing?

To help you, we have put together some quick digital marketing tips. Check it out below. 

Digital marketing tips: discover the best ones

We know that if you do a quick search, you will find several tips on the internet. However, not all of them are really effective. 

That's why we didn't just bring 3 digital marketing tips or 5 digital marketing tips, but rather we separated 10 digital marketing tips so you can rock and not make mistakes in your strategies!

1- Define your persona and your target audience

Defining your persona (ideal customer) and your target audience is essential to producing more assertive content and getting it distributed on specific channels right.

After all, you need to be where your potential customers are, and produce what they want to consume.

2- Invest in content marketing

Content marketing is one of the main strategies within Inbound Marketing. 

It consists of creating relevant content aimed at the interests of your ideal client, that is, your persona, which can range from blog texts to e-books and even podcasts.

The great idea is to talk about your brand, product or service, but without doing so directly, demonstrating your company's authority on the subject, in addition to helping that customer solve their “pain”.

3- Optimize your website

Investing in SEO It is essential for more people to find your brand in the vastness of the internet. 

After all, data from Google itself states that approximately 75% of users who perform a search do not go beyond the first search page.

Therefore, it is necessary to use strategies that help rank your content and place it among the best results, so that it can be found by potential customers.

4- Have a blog

In addition to positioning your brand on Google, a blog helps your persona solve their pain points and problems, moving on to the next stage of the sales funnel.

5- Invest in the social networks where your persona is present

Social networks have already dominated the lives of people around the world.

So, not being there is practically like shooting yourself in the foot.

Just remember to do an analysis and find out which channels your persona is present on, so as not to create purposeless content.

6- Use email marketing

Anyone who thinks email marketing is dead is wasting time and money. 

A survey conducted by Statista (2019), an international company that presents market data, revealed that the number of people who have email accounts worldwide has reached 3,9 billion. And, according to projections, by 2024, this number will have increased to 4,48 billion. 

Email remains strong and present in the lives of many people and, when used well, is an excellent digital marketing strategy. 

7- Humanize your profile

Don't be that brand that bombards its customers with advertisements all the time.

The sale should be seen as a consequence of the good relationship you have with the visitor or customer, showing that they can count on your brand to solve their problems.

After all, no one buys a product, but rather the solution it brings to our lives. 

Show who your brand is, its purpose and values, and also that you care about your followers.

Invest in videos, polls, Reels, stories, and everything that brings the brand closer to the customer.

8- Use the CTA

The call to action is essential to encourage visitors to take a specific action that you expect from them. It should be present in all of your content. 

Some examples are:

  • Save this post;
  • Leave your like;
  • Leave your comment;
  • Download now;
  • Subscribe to the channel, among many others;
  • Click to buy

Of course, everything will depend on your objective and the stage of the purchasing journey that the customer is at.

9- Have a posting schedule

It's not enough to post once every two weeks and disappear, you know? 

You need to have a specific frequency, as followers will start to expect your content.

Therefore, having a posting calendar is an excellent idea, as it is a tool to optimize your time and ensures that you always have content up your sleeve.

10- Don't forget about mobile

According to the Webshoppers 43 report, from E-bit/Nielsen and Bexs bank, 194 million online sales were recorded in 2020, with mobile purchases alone accounting for 55,1% of transactions carried out.

In other words, all your content must be optimized for mobile as quickly as possible.

ebook how to structure your company to be successful with digital marketing

Digital Marketing Tips: Instagram 

The tips presented above are valid for Instagram, such as humanizing your profile, having a posting calendar, using CTAs and, of course, knowing your persona.

However, there are other digital marketing tips on Instagram that should be considered:

  • Switch your profile to a business account if it isn’t already. To do this, go to settings and click “switch to business profile”;
  • Use the latest tools the app has to offer, such as Reels;
  • Use stories to interact with your followers, with polls and question boxes;
  • Analyze the metrics: Instagram itself provides various data such as growth rate and engagement rate;
  • Be lives and videos for IGTV;
  • Write your information in your BIO correctly, in a way that is eye-catching and informative. On your website, include a link so that visitors can contact your business;
  • Use hashtags that relate to your content.

Digital Marketing Tips for Small Businesses 

Digital marketing for small businesses is also essential, especially since many local businesses have been affected by the pandemic.

In addition to the strategies already mentioned, it is very interesting to establish partnerships with local influencers, who are related to your business, and invest in relationship marketing, such as loyalty programs, in which the customer receives a bonus after a certain number of purchases.

And you, have you invested in marketing strategies for your business? Count on us in this process!

Read also How does Inbound Marketing work?

Leave the first comment

Contents