Difference between marketing and digital marketing: a guide to help you never get confused

Nowadays, any post on Instagram is seen as marketing, but do you know the real difference between marketing and digital marketing? It goes far beyond the pretty photo and omnipresence of your social networks. We are talking here about concept, strategy, objective and, of course, talent. Come and understand, read our article.

Difference between marketing and digital marketing: a guide to help you never get confused

Nowadays, any post on Instagram is seen as marketing, but do you know the real difference between marketing and digital marketing?

It goes far beyond the pretty picture and omnipresence of your social networks. We are talking here about concept, strategy, objective and of course, talent. 

Come and understand, read our article. 

What is the difference between marketing and digital marketing?

Marketing is a multifaceted discipline that encompasses all activities aimed at creating, communicating and delivering value to consumers. Basically, marketing is responsible for presenting and arousing desire and delivering the solution to the target audience. 

It encompasses a variety of practices including market research, product development, branding, advertising, public relations, sales, and customer service.

Thus, marketing aims to understand the needs and desires of the market and satisfy them profitably through intelligent strategies, generating value for the brand, product or service. 

Moreover, Digital marketing is a specific subcategory of marketing that focuses exclusively on promotional strategies and tactics executed on digital platforms.

Digital marketing encompasses a variety of activities, including online advertising, content marketing, SEO, email marketing, social media marketing, and more. Digital marketing leverages the internet and other digital technologies to reach and engage potential customers in a more targeted and measurable way.

Could we say that there is no such thing as digital marketing and that what exists is marketing, with digital being just a channel? It is a reflection worth making.

Traditional Marketing vs. Digital Marketing: Key Differences

Metrics and results analysis

In traditional marketing, measuring the success of a campaign can be challenging and even a little imprecise, since although we can evaluate audience numbers, the impact value is still not so exact.

In contrast, digital marketing offers highly measurable metrics such as click-through rates, conversion rates, time spent on site, and more.

These metrics provide valuable insights into campaign performance in real time, allowing for adjustments and reassessment of investment. 

Understand the differences: 

Scope

When it comes to the difference between digital and traditional marketing, traditional marketing tends to have a more localized reach, while digital marketing is not limited by geographical barriers.

This allows companies to reach global audiences quickly and efficiently. This is especially advantageous for companies looking to expand their international presence or target specific markets in different regions.

Targeting

One of the main advantages of digital marketing is the ability to segment and personalize marketing messages based on demographics, interests, purchasing behaviors, and other variables.

This allows businesses to reach the right customers at the right time with relevant, personalized messages, thereby increasing campaign effectiveness and engagement.

Traditional media, on the other hand, works better by distributing information uniformly, reaching those who are interested and those who are not. 

Engagement

Digital marketing promotes two-way communication between brands and consumers, allowing for greater engagement and interactivity.

Social media, for example, offers platforms where consumers can interact directly with brands, provide feedback, ask questions and share experiences.

This level of engagement is much harder to achieve in traditional marketing, which is often more one-directional and impersonal.

Cost

Traditional marketing, such as TV, radio or print ads, often requires a significant investment and may be out of reach for small businesses with limited budgets.

In contrast, digital marketing offers more affordable and scalable options, allowing businesses of all sizes to participate.

But it is important to remember that digital marketing, despite being more profitable, still requires a routine of investments, do not abandon the brand and much less the customers.  

Speed ​​of results

Digital marketing offers a significant advantage in terms of speed and agility in implementing and adjusting marketing strategies.

While traditional marketing can take weeks or months to plan, produce and deliver, with scheduling intermediaries involved, digital marketing allows companies to launch campaigns quickly. and make adjustments in real time based on customer feedback and data. 

Furthermore, with the resources of 100% online social networks, brands can still plan specific actions using trending topics within an acceptable timing. 

Does traditional marketing work?

While digital marketing has taken on an increasingly prominent role in companies' marketing strategies, this does not mean that traditional marketing has become obsolete.

Every time we discuss the difference between marketing and digital marketing, it is common for people to think that they compete with each other, but it is completely possible to develop strategies where they work together cooperatively. 

In fact, many companies still continue to use traditional marketing approaches as a complement to digital marketing, recognizing that both have their own strengths and can be effective in different contexts and for different target audiences.

GS2 Strategies Success Story

GS2 Marketing Agency

Therefore, the difference between marketing and digital marketing lies in the platforms, tactics and approaches used. At the end of the day, it’s all marketing!

But they can be used together for the success of an overall strategy, and the key is to understand the nuances of each and know when and how to apply them effectively to achieve the desired business objectives.

Here at GS2, we are attentive to market behavior and can put together a special strategy, combining the best of both worlds. 

We use the best digital marketing tools to produce assertive content for our clients, with creative and remarkable actions. 

This seriousness and intelligence in digital marketing provides recognition from many of our clients, for whom we have become a lead generation and conversion machine. 

Don't waste time! Increase your visibility on Instagram and reach your target audience through a strategic editorial line.

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