How a digital marketing company can help you sell more online

If you have a company, you must be tired of hearing that being present online is no longer a choice.  However, when faced with this “new world”, it is common for many doubts to arise.  At this point, how about counting on the help of a digital marketing company and boosting your sales?  Understand the subject!  What is Digital Marketing?  Before understanding the role of marketing companies, do you know what digital marketing is?  This term has been widely used and spoken around the world, and consists of a set of actions with the objective of virtually attracting new business, creating relationships and developing a brand identity, the so-called branding.  In short, it is marketing done in the digital environment, with new tools and a new environment, but with the same objective as always.  However, like most things in digital, things change very quickly!  Therefore, there is nothing better than having the help of an expert in this process, right?  Digital marketing company: what does it do?  Digital marketing companies provide marketing services to other companies - whether small, medium or large - providing all the necessary assistance, be it technical, creative or analytical.  First of all, she will look for ways to learn everything about the company she will be working with, and the market niche it is in.  For this, a good briefing meeting is necessary and in-depth planning will be essential for the success of this partnership.  It will be her responsibility to take care of the company's marketing actions previously agreed upon in a meeting, in aspects such as: Identifying the persona and target audience; Strategic planning, taking into account the company's objective and the best ways to achieve it; Production of quality content, focusing on the persona's needs; Analysis of results, to verify whether the strategies are having an effect; Constant focus on market trends, being aware of what will be advantageous or not for the client.  If you are wondering, at this moment, how a digital marketing company works to handle all this, know that they have several qualified professionals who are constantly updated, in different areas of activity, in order to guarantee good performance and good results for their clients: Content; Social Media; Designer; Programmer and Developer; Inbound Marketing Analyst; SEO Analyst; Traffic Analyst (Google Ads and Facebook Ads); Project Manager; Customer Success and Service.  The best digital marketing companies will be responsible for all these processes, which involve everything from the planning stage, attracting leads (potential customers), nurturing and conversion, creating rich content, managing social media, optimizing paid media campaigns and analyzing results.  Support from both sides is crucial in this process, whether it be participating in meetings, approving demands, or even thinking about the best strategy with the agency.  Is it more advantageous to hire a digital marketing consultancy for companies or an agency?  If you are considering hiring a digital marketing consultancy for your company, keep in mind that all the processes described above will not be carried out with this option.  Consultants will only analyze and advise on which strategies the company could use, but they will not solve the “problem”.  And, hiring all the professionals described above to carry out what was advised in the consultancy can be quite expensive!  With a quick search of average salaries, you will see that the cost is around more than R$20 thousand (average for the year 2020), excluding labor charges and refresher courses.  Digital marketing companies, in addition to analyzing and evaluating, will also carry out the execution part, since they already have all the professionals specialized in each segment, be it content, design, social networks, paid media, among many others, and who are constantly updating.  How can a digital marketing company help your brand sell more online?  The number of people using the Internet worldwide reached 4,66 billion, an increase of 316 million (7,3%) compared to the same period last year, according to a report produced by We Are Social and Hootsuite in January 2021.  It is certain that companies that are not digital will lose sales opportunities, since that is where most of their customers and potential customers are nowadays.  Whether digital marketing is for service companies, small or medium-sized companies or companies where the focus is on the product, having the help of a digital marketing company will make all the difference in creating new business opportunities.  Understand how: 1- A digital marketing company will identify your target audience and your persona Accurately identifying your business' target audience and your persona is key to the success of other strategies.  This is because you need to know who you are talking to, to define what to produce, when to produce, and which channels to use.  2- A digital marketing company will help you build your authority in the market If you know how Inbound Marketing works, you must have heard the famous phrase “content is king”.  And that is totally true!  Producing quality content, focused on the persona's pain, attracts many browsers, in addition to improving the positive perception of your brand, which increases your chances of sales.  Content marketing: examples Nothing better than an example to better understand what we are talking about.  If you have an e-commerce store selling healthy snacks, for example, your target audience probably really likes everything related to the fitness world.  However, no one likes to be bombarded with sales advertisements all the time.  But who said you have to do that?  A digital marketing company will help you produce content that will help your potential client, such as: tips for eating healthier, exercises to do at home, healthy recipes, and much more!  3- A digital marketing company will make your website responsive Whether it is a digital marketing agency for large companies or for small and medium-sized businesses, making your business website responsive is one of the most important tasks.  Nowadays, it is much more affordable to have a cell phone with an internet connection than it was in the past, so it is necessary to offer a positive experience to users who access your website from their cell phone. It must be easy to navigate and its loading must be fast, among other aspects that a marketing company can help you with.  After all, if your website doesn't load properly, you're leaving room for customers to access your competitor's website and make a purchase there.  4- A marketing company will optimize your content Optimizing content using SEO techniques is essential.  These techniques will be responsible for informing search engines about what you are talking about (keywords), and will position your website or blog among the first search results.  To do this, some digital marketing tools used in marketing agencies can help, such as SEMRush.  5- A digital marketing company understands different channels A company specialized in marketing will be able to manage a strategy focused on different channels.  Channels such as websites, email, social networks and others must “talk” to each other, they can and should have different content as they are connected to different moments in the customer’s purchasing journey and the user expects a different experience on each of the platforms.  Managing all channels strategically is work for those who are experts in the subject.  These are some of the advantages that a digital marketing company has and can help boost your business's sales.  Do you want to sell more on the web?  We are ready to help you!

How a digital marketing company can help you sell more online

If you have a company, you must be tired of hearing that being present online is no longer a choice. 

However, when faced with this “new world”, it is common for many doubts to arise. At this moment, How about counting on the help of a digital marketing company and boosting your sales? 

Understand the subject!

What is digital marketing?

Before understanding the role of marketing companies, you know what is digital marketing?

This term has been widely used and spoken about around the world, and consists of a set of actions with the objective of virtually attracting new business, creating relationships and developing a brand identity, the so-called Branding.

In short, it is marketing done in the digital environment, with new tools and a new environment, but with the same objective as always.

However, like most things in the digital world, things change very quickly! So, there's nothing better than having the help of an expert in this process, right?

Digital marketing company: what does it do?

Digital marketing companies provide marketing services to other companies. – whether small, medium or large – providing all the necessary assistance, whether technical, creative or analytical.

First of all, she will look for ways to learn everything about the company she will be working with, and the market niche it is in. 

For this, a good briefing meeting is necessary and in-depth planning will be essential for the success of this partnership.

It will be her responsibility to take care of the company's marketing actions previously agreed upon in the meeting, in aspects such as:

  • Identification of the persona and target audience;
  • Strategic planning, taking into account the company's objective and the best ways to achieve it;
  • Production of quality content, focusing on the needs of person;
  • Analysis of results, to check whether the strategies are having an effect;
  • Constant focus on market trends, paying attention to what will be advantageous or not for the client;
  • Creation and development of clear and transparent communication
  • Efficient management of financial resources allocated to campaigns, aiming to maximize return on investment (ROI);
  • Continuous monitoring of the competition, identifying opportunities and threats that may impact the client's marketing strategy;
  • Constant search for innovation and updating, adapting marketing strategies to changes in the market and target audience preferences.

If you are wondering, at this moment, how a digital marketing company works to handle all of this, know that they have several qualified professionals who are constantly updating their knowledge, in different areas of activity, in order to guarantee good performance and good results for their clients.

Understand the areas of activity:

  • Content;
  • Social media;
  • Designer;
  • Programmer and Developer;
  • Inbound marketing analyst;
  • SEO Analyst;
  • Traffic analyst (Google Ads and Facebook Ads);
  • Project manager;
  • Customer success and service.

The best digital marketing companies will be responsible for all these processes, which involve:

  • From the planning stage;
  • Attracting leads (potential customers);
  • Nutrition and conversion;
  • Creation of rich content;
  • Social media management;
  • Optimization of paid media campaigns;
  • Analysis of results. 

Support from both sides is crucial in this process, whether it be participating in meetings, approving demands, or even thinking about the best strategy with the agency.

Is it more advantageous to hire a digital marketing consultancy for companies or an agency?

If you are considering hiring a digital marketing consultancy for your company, keep in mind that all the processes described above will not be executed, with this option.

Consultants will only analyze and guide which strategies the company could use, but they will not solve the “problem”, nor provide long-term service, since consultancy is generally for specific solutions

And, hiring all the professionals described above to carry out what was advised in the consultancy can be quite expensive! 

With a quick search of average salaries, you will see that the cost is around more than R$30 thousand (average for the year 2024), excluding labor charges and refresher courses.

Digital marketing companies will, in addition to analyzing and evaluating, also do the execution part, since they already have all the specialist professionals in each segment:

  • Whether it be content, design, social networks, paid media, among many others, which are constantly updated. 
ebook wants to learn how to generate leads without headache

How can a digital marketing company help your brand sell more online?

The number of people using the Internet in the world has reached 5,3 billion, according to ONU an increase of 640 million (13,73%) compared to the previous period. Significant growth despite the pandemic and war scenarios faced in recent years. 

Certainly, companies that are not digital will lose sales opportunities, since that is where most of their customers and potential customers are nowadays.

Whether digital marketing is for service companies, small and medium-sized businesses or companies where the focus is on the product, having the help of a digital marketing company will make all the difference in creating new business opportunities. Understand how:

1- A digital marketing company identifies your target audience and persona

Accurately identifying your business' target audience and persona is key to the success of other strategies. 

This is because you need to know who you are talking to, to define what to produce, when to produce, and which channels to use. 

2- A digital marketing company helps you build your authority in the market

If you know How Inbound Marketing Works, you may have heard the famous phrase “content is king”. 

And this is totally true! Producing quality content, focused on the persona's pain, attracts many users, in addition to improving the positive perception of your brand, which increases your chances of sales.

Read also 

Content Marketing: Examples

There’s nothing better than an example to better understand what we’re talking about. If you have an e-commerce business selling healthy snacks, for example, your target audience probably really likes everything related to the fitness world. 

However, no one likes to be bombarded with sales pitches all the time. But who said you have to do that?

A digital marketing company will help you produce content that will help your potential client, such as: tips for eating healthier, exercises to do at home, healthy recipes, and much more!

3- A digital marketing company makes your website responsive

Whether you are a digital marketing agency for large companies or small and medium-sized businesses, making your business website responsive is one of the most important tasks.

Nowadays, it is much more affordable to have a cell phone with an internet connection than it was in the past, so it is necessary to offer a positive experience to users who access your website from their cell phone.

It should be easy to navigate and load quickly, among other aspects that a marketing company can help you with. 

After all, if your website doesn't load properly, you're leaving room for customers to access your competitor's website and make a purchase there. 

4- A marketing company will optimize your content

Optimize content using techniques SEO, it's essential.

These techniques will be responsible for informing search engines about what you are talking about (keywords), and will position your website or blog among the first search results.

For this, some digital marketing tools used in marketing agencies can help, such as SEMrush

5- A digital marketing company understands different channels

A company specialized in marketing will be able to manage a strategy focused on several channels.

Channels such as website, email, social networks and others must “talk” to each other, They can and should have different content as they are connected to different moments in the customer's purchasing journey and the user expects a different experience on each platform.

Managing all channels strategically is work for those who are experts in the subject.

6- A digital marketing company will create and manage online advertising campaigns

A company specializing in digital marketing will be responsible for creating and managing online advertising campaigns strategically and efficiently.

With in-depth knowledge of platforms such as Google Ads, Facebook Ads and others, professionals will direct ads to the right target audience, at the most opportune moments, maximizing return on investment.

Additionally, it is their responsibility to continually monitor campaign performance, adjusting them as necessary to ensure consistent and optimized results.

7- A digital marketing company will carry out periodic analyses and identify opportunities for improvement.

Hiring a digital marketing company means having access to regular, in-depth analysis of the performance of your marketing strategies.

These professionals will perform a careful assessment of essential metrics, on the table:

  • Conversion rate;
  • Click-through rate;
  • Engagement on social media, among others, to identify areas of opportunity and possible points for optimization.

Based on these analyses, continuous improvements will be proposed and implemented, ensuring that your marketing strategy is always aligned with the brand's objectives and adapted to changes in the market and consumer behavior.

Meet the GS2 Marketing agency

Now is the time to make a decision. If you need a digital marketing company to take care of your business, come and chat with our team! 

We use the best digital marketing tools to produce assertive content for our clients, with creative and remarkable actions. 

This seriousness and intelligence in digital marketing provides recognition from many of our clients, for whom we have become a lead generation and conversion machine. 

Don't waste time! Increase your visibility on Instagram and reach your target audience through a strategic editorial line. 

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