Digital Marketing Companies: The Focus Should Be on Sales

Digital marketing companies: the focus should be on sales There are those who think that digital marketing companies only serve to take care of the company's social networks, interact with customers and make posts.  In fact, for some companies, a good Instagram strategy can be enough to bring engagement to the brand.  What we cannot forget is that, regardless of the strategy, the objective of a digital marketing company must be to increase sales.  That's what they exist for: to connect the customer's desire with the solution that your product offers, through attraction and relationship strategies.  Do you want to know what the attributes of a good digital marketing company are and not make a mistake when choosing yours?  Follow our article and see: What does a digital marketing company do?  What are the strategic areas of a digital marketing company?  What should you consider when choosing a digital marketing company to take care of your business?  What do digital marketing companies do?  Digital marketing companies will be responsible for promoting your company, brand or services in the digital environment.  In other words, make your business visible to thousands of users on the internet.  And anyone who thinks that the service provided by digital marketing agencies is just operational is mistaken.  Planning digital marketing actions and constantly measuring results is what actually brings results for customers.  For this reason, a digital marketing company has strategic areas responsible for each stage of the relationship with the customer.  Let's get to know them?  Digital marketing companies in Brazil usually have the following areas: Inbound Marketing This area is responsible for attracting potential customers through digital marketing strategies.  Unlike traditional marketing, in Inbound Marketing the company does not go after customers, but explores existing channels to be found, such as: search engines, blogs and social networks.  When a reader searches for a topic of interest on the internet, they are impacted by the content created by the Inbound Marketing team, such as an e-book, for example.  From there, the persona is guided through a lead nurturing flow, and begins to receive specific content for each stage of their purchasing journey, such as: blog articles, newsletters, e-books, videos, podcasts, social media and webinars.  The goal is to create a trustworthy relationship with the lead by offering relevant content and showing that your company has the ideal solution for the problem they face.  Content production The content production area is one of the most strategic in a digital marketing company.  It is the content that attracts potential customers to the various channels the company is on, such as: website, blog or social networks.  It is also carefully produced according to the customer's purchasing journey and is part of a lead nurturing strategy, for example.  Professionals working in this area must be content experts and have a very good understanding of the client they are working with.  In addition to doing detailed research on the persona.  Design If content is a strategic part, design is what will give life and color to everything produced by the content area.  Make that boring, continuous text a pleasant read for the persona.  Using aesthetic techniques, designers decide the best format, color and layout for a given content.  In this case, knowing the client and creating a beautiful visual identity not only helps the content to be more attractive, but also gives the agency professionalism.  SEO (Search Engine Optimization) What's the point of your content team creating great content if it can't be found in search engines?  Did you know that there is a specific area in digital marketing companies just to take care of this?  The area uses keyword strategies and techniques that make the text relevant to the point of ranking in the top positions of search results.  This increases organic traffic to the company's website and the chance of attracting this potential customer to a content stream is even greater.  Paid traffic or online ad management Unlike organic traffic, this action aims for faster results and can be carried out through audience purchases on Google, Facebook Ads, Instagram Ads, LinkedIn Ads, YouTube, display networks, among others.  These are the famous sponsored ads.  In addition to being an optimized way to attract the target audience, the company can acquire very important data about its customers' behavior and improve its campaigns based on this.  This area of ​​digital marketing companies is generally made up of traffic managers and digital marketing specialists.  Its function is to produce paid campaigns on social networks, Google and YouTube, with the aim of attracting qualified leads for the company.  Social media management Research shows that 94% of companies are on social media and 85% indicate brand visibility as the main reason for establishing relationships with their consumers through these media.  However, good social media management is not just about publishing content.  It is necessary to choose the most relevant networks for the company's audience, know the audience, be consistent and produce relevant materials.  Therefore, the professional who manages social networks needs to have a good understanding of content and the client, as well as the needs of the public with which the company is interacting.  In addition, resolve users' queries kindly so as not to compromise the company's image on social media.  Website Creation What is the first thing consumers do when they want to know more about a company?  They go online and search for the website or pages and social networks to find out more about the company, right?  The website is the business card of every company on the internet, and for this reason it needs to have a modern layout, accessible information, as well as being responsive and providing a good user experience.  The person responsible for creating and optimizing websites in digital marketing companies is the web designer.  Customer Success CS is the professional who works with customer success.  Its function is to ensure that clients achieve success, in the case of marketing companies, through the creation of a marketing plan and the actions that will unfold from this planning.  CS works directly with the client, creating an action plan for each defined strategy.  He is also responsible for analyzing the performance of these actions and identifying when it is best to change the strategy.  A customer success needs to understand a lot about the client's niche and how the digital marketing company's solution can help that client succeed.  Be proactive in providing solutions that help the client achieve success.  Read more about Relationship Marketing Now that you know the most strategic areas of digital marketing companies, check out our tips for choosing an agency.  What to evaluate when choosing digital marketing companies?  If you are looking for digital marketing company names, you need to ask yourself these questions: Are the professionals experts in their field?  A team of qualified professionals and leaders focused on the client's objective is another important factor when choosing a digital marketing company.  When a professional is an expert in their field, they have a strategic perspective when performing their role.  The social media manager, for example, will never post content knowing that it could compromise the client's image.  The work then becomes less operational and more strategic as professionals become experts in what they do.  Regardless of the area in which these professionals work, the common objective is always the same: to generate revenue and increase customer sales.  And that's why the next question is crucial when hiring your digital marketing company: Does the digital marketing company invest in training and constant updating of the team?  Digital marketing is relatively new, and although digital marketing companies already have a modus operandi, it is essential to keep up to date.  Therefore, when choosing a digital marketing agency, analyze the digital marketing tools and methods used.  As everything changes all the time in this area, it is important that the agency has an effective training calendar and is always up to date with new transformations in the digital market.  What is the expertise of the digital marketing company?  Only those who experience the problems of the business on a daily basis become specialists.  And no matter how much the digital marketing company invests in training and constant team updates, it is necessary to get your hands dirty.  Therefore, evaluate the experience in what you do.  Does it already have a solid client base?  How many years have you been in the market?  Is it possible to evaluate the agency's results through success stories?  All of these questions are essential to know if the service you are hiring will bring results for your business.  And again, if when choosing your digital marketing company the objective of the partnership is not to increase your sales, move on to another one.  But if you don't want to waste a lot of time searching and need a digital marketing company in SP, get to know GS2 Marketing Digital.  Strategic digital marketing for your company to sell more Our successful strategy is based on the design of your persona's purchasing journey.  We gather data and analyze our successful clients from different segments to come up with a methodology that will increase your sales.  Our agency has the most strategic areas of digital marketing to make your business grow!  Meet some of our clients.  GS2 in numbers We are experts in digital marketing consultancy for companies.  There are more than 894 email campaigns sent, 136.324 lead conversions performed and 917 automations activated in 2021 alone.  Do you want to see your sales grow?  Count on GS2 Digital Marketing.

Digital Marketing Companies: The Focus Should Be on Sales

There are those who think that digital marketing companies they only serve to take care of the social networks of the company, interact with customers and make posts. 

In fact, for some companies, a good Instagram strategy can be enough to bring engagement to the brand.

What we cannot forget is that, regardless of the strategy, the objective of a digital marketing company must be to increase sales. 

That's what they exist for: to connect the customer's desire with the solution that your product offers, through attraction and relationship strategies.

Want to know what the attributes of a good digital marketing company and not make a mistake when choosing yours?

Follow our article and see:

  • What does a digital marketing company do?
  • What are the strategic areas of a digital marketing company?
  • What should you consider when choosing a digital marketing company to take care of your business?

ebook wants to learn how to generate leads without headache

What do digital marketing companies do?

Digital marketing companies will be responsible for promoting your company, brand or services in the digital environment. In other words, making your business visible to thousands of users on the internet.  

And anyone who thinks that the service provided by digital marketing agencies is just operational is mistaken.

Planning digital marketing actions and constantly measuring results is what actually brings results for customers.

For this reason, a digital marketing company has strategic areas responsible for each stage of the relationship with the customer. Let's get to know them.

Digital marketing companies in Brazil usually have the following areas:

Inbound Marketing

This area is responsible for attracting potential customers through marketing strategies digital. 

Unlike traditional marketing, in Inbound Marketing the company does not go after customers, but explores existing channels to be found, such as: search engines, blogs and social networks.

When a reader searches for a topic of interest on the internet, they are impacted by the content created by the Inbound Marketing team, such as an e-book, for example.

From there, the persona is guided through a lead nurturing flow, and begins to receive specific content for each stage of their purchasing journey, such as: blog articles, newsletters, e-books, videos, podcasts, social media and webinars.

The goal is to create a trustworthy relationship with the lead by offering relevant content and showing that your company has the ideal solution for the problem they face. 

Content production

The content production area is one of the most strategic in a digital marketing company. 

It is the content that attracts potential customers to the various channels the company is on, such as: website, blog or social networks. 

It is also carefully produced according to the customer's purchasing journey and is part of a lead nurturing strategy, for example.

Professionals working in this area must be content experts and have a very good understanding of the client they are working with, as well as conducting detailed research on the persona.

Design

If content is a strategic part, design is what will give life and color to everything produced by the content area. Making that boring, continuous text a pleasant read for the persona.

Using aesthetic techniques, designers decide the best format, color and layout for a given content. 

In this case, knowing the client and creating a beautiful visual identity not only helps the content to be more attractive, but also gives the agency professionalism.

SEO (Search Engine Optimization)

What's the point of your content team creating great content if it can't be found in search engines?

Did you know that there is a specific area in digital marketing companies just to take care of this?

The area uses keyword strategies and techniques that make the text relevant to the point of ranking in the top positions of search results.

This increases organic traffic to the company's website and the chance of attracting this potential customer to a content stream is even greater.

Paid traffic or online ad management

Unlike organic traffic, this action aims for faster results and can be carried out by purchasing audiences on Google, Facebook Ads, Instagram Ads, LinkedIn Ads, YouTube, display networks, among others.

These are the famous sponsored ads. In addition to being an optimized way to attract the target audience, the company can acquire very important data about the behavior of its customers and improve its campaigns based on this. 

This area of ​​digital marketing companies is generally made up of traffic managers and digital marketing specialists. Their role is to produce paid campaigns on social media, Google and YouTube, with the aim of attracting qualified leads to the company.

social media management

Research shows that 94% of companies are on social media and 85% indicate brand visibility as the main reason for establishing relationships with their consumers through these media.

However, good social media management is not just about publishing content. You need to choose the networks that are most relevant to your company's audience, know your audience, be consistent and produce relevant content.

Therefore, the professional who manages social networks needs to have a good understanding of content and the client, as well as the needs of the public with which the company is interacting. 

In addition, resolve users' queries kindly so as not to compromise the company's image on social media.

Website creation

What is the first thing consumers do when they want to know more about a company? They go online and search for the company's website or pages and social networks to learn more about the company, right?

The website is the business card of every company on the internet, and for this reason it needs to have a modern layout, accessible information, as well as being responsive and providing a good user experience.

The person responsible for creating and optimizing websites in digital marketing companies is the web designer. 

Customer Success

The CS is the professional who works with customer success. Their role is to ensure that customers achieve success, in the case of marketing companies, through the creation of a marketing plan and the actions that will unfold from this plan.

The CS works directly with the client, creating an action plan for each defined strategy. He is also responsible for analyzing the performance of these actions and identifying when it is best to change the strategy.

A customer success professional needs to understand a lot about the client's niche and how the digital marketing company's solution can help that client succeed. Be proactive when it comes to providing solutions that help the client achieve success.

Read more about Marketing of relationship 

Now that you know the most strategic areas of digital marketing companies, check out our tips for choosing an agency.

What to evaluate when choosing digital marketing companies?

If you are looking for digital marketing company names, you need to ask yourself these questions:

Are the professionals experts in their field?

A team of qualified professionals and leaders focused on the client's objective is another important factor when choosing a digital marketing company.

When a professional is an expert in their field, they have a strategic view when performing their role. A social media manager, for example, will never post content knowing that it could compromise the client's image.

The work then becomes less operational and more strategic as professionals become experts in what they do.

Regardless of the area in which these professionals work, the common objective is always the same: to generate revenue and increase customer sales. 

And that's why the next question is crucial when hiring your digital marketing company:

Do digital marketing companies invest in training and constant team updates?

Digital marketing is relatively new, and although digital marketing companies already have a modus operandi, it is essential to keep up to date.

Therefore, when choosing a digital marketing agency, analyze the digital marketing tools and the methods used. 

As everything changes all the time in this area, it is important that the agency has an effective training calendar and is always up to date with new transformations in the digital market.

What is the expertise of digital marketing companies?

Only those who experience the problems of the business on a daily basis can become experts. And no matter how much the digital marketing company invests in training and constant updating of the team, it is necessary to get your hands dirty.

Therefore, evaluate the experience in what it does. Does it already have a solid client portfolio? How many years has it been in the market? It is possible to evaluate the agency's results through success cases

All of these questions are essential to know if the service you are hiring will bring results for your business.

And again, if when choosing your digital marketing company the objective of the partnership is not to increase your sales, move on to another one.

But if you don't want to spend a lot of time searching and need one digital marketing company in SP, check out the GS2 Digital Marketing.

Strategic digital marketing for your company to sell more

Our success strategy is based on designing your persona's purchasing journey. 

We gather data and analyze our successful clients from different segments to come up with a methodology that will increase your sales. 

Our agency has the most strategic areas of digital marketing to help your business grow! Get to know some of our Clients

GS2 in numbers

We are experts in digital marketing consulting for companies. We have sent over 894 email campaigns, converted 136.324 leads and activated 917 automations in 2021 alone. 

Do you want to see your sales grow? Count on us GS2 Digital Marketing. Access our website and chat with our team!

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