
It is a fact that to create digital marketing strategies in which potential customers go through the sales funnel, it is essential to know and understand what the personas and their examples. In fact, this information will be essential to help build a more structured avatar to use in brand planning.
It is worth noting that the persona serves as the basis for a business's marketing and sales actions. That said, it must be prepared in an organized manner to avoid errors that could be detrimental to the company's performance.
In order to help people who are looking for examples of personas, in this text, we have listed some that will help you understand how to create them for your marketing strategies. Enjoy your reading!

Personas: examples to inspire you
Below are some examples of brand personas. In fact, in this article, we will present four types of personas in a hypothetical way, with the aim of exemplifying what information can be extracted from each avatar and what digital marketing strategies may be suitable for each of them. So, keep reading to get inspired and remember to understand the structures of each persona to understand which ones make the most sense for your brand.
Example 1: Rafaela Mendes, high school student in São Paulo looking for a higher education institution

In this first issue, we will call this persona Rafaela Mendes, who is in her final year of high school in São Paulo.
She still has doubts about which career to pursue and what are the best course options to enter college, within these uncertainties, she needs to understand which is the ideal option, for this, it is necessary to analyze the local, regional and even national competition.
Information about the persona:
- Rafaela Mendes lives in the central region of São Paulo (SP), is 18 years old and is currently finishing the third year of high school;
- Its purpose is to discover the career and profession you want to pursue, in addition to choosing which educational institution best suits your reality and your budget;
- She is looking for a higher education institution, private college or public university;
- Rafaela finds it very difficult to legitimize her vocational orientation;
- Furthermore, she also has difficulty understanding which curriculum, program content and teaching method fits her profile and preferences;
- Your socioeconomic condition to invest in a degree is up to R$1.500 per month, it is worth mentioning that your parents will cover the costs;
- At the moment, your courses of interest are chemical engineering or production engineering.
In this case, the following content could be used in the marketing strategy to attract this persona:
- Content on social media about career guidance, teaching methodologies and curricula should attract this potential client to your company's website (if it is a university), where more complete information should be clearly available;
- Furthermore, free career tests can be used as digital bait through a landing page. It is a way for your persona to be nurtured digitally and better understand the course of interest;
- In the last stage of the funnel, after Rafaela has validated her desired career, it is necessary to work with materials that are more targeted at the institutional market, such as e-Books, webinars and infographics specifically for the chemical and production engineering field. Showing the advantages of your institution and being available to answer any questions is very important to convert this persona into a customer.
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Example 2: Guilherme Fagundes, persona looking for a basic cooking course

In the second example, we will call our persona Guilherme Fagundes. He has a degree in business administration and has just moved into his own home.
Tired of eating ready-made food and spending money on delivery, Guilherme decided he needed to learn how to cook without his mother's help, so he is looking for an online basic cooking course.
Information about the persona:
- Guilherme Fagundes lives in João Pessoa (PB), is 30 years old, single, and is a business administrator;
- Her goal is to learn to cook without the help of her mother or family, as she believes that home-cooked food is healthier;
- He is looking for a cooking school that provides a basic course for beginners in the kitchen;
- Your investment intention is up to R$250 per month, because with the other expenses of living alone, you are unable to invest much more towards this goal;
- His main interest is to find a school that is adaptable to his routine due to the rush of everyday life. After all, he values professional and personal balance.
For this type of persona, it is recommended to follow the following strategies:
- Some posts on social media about the wonderful dishes that the persona will learn and how easy it will be to produce them, the advantages of cooking at home and also the advantages of your course, can be essential to attract this persona to your business;
- E-Books and videos explaining the learning methodology that the course implements can be excellent rich materials focused on lead generation;
- Free classes made available through landing pages can undoubtedly help with purchasing decisions. This is how the persona can test the course model offered in practice;
- Finally, the brand needs to develop commercial strategies, offering exclusive discount coupons, especially on certain dates, as they will be fundamental for the purchasing decision.
In addition, see below two more examples of personas used in the same business and discover the difference between each one. Check it out!
Example 3: Paulo Dantas, persona looking for a marketing agency that brings results

In the third example, we will call our persona Paulo Dantas. He has a degree in business administration, is currently an entrepreneur and manages several businesses.
With the aim of making his companies grow in the digital environment, Paulo is looking for a marketing agency that can help him achieve better results through strategies.
Information about the persona:
- Paulo Dantas lives in the interior of São Paulo, is 50 years old, is married, has two children and is a business administrator;
- Your goal is to find a digital marketing agency that can help you with the best strategies to boost your company's results;
- Have you ever felt cheated by other agencies because you weren't able to see the results and deliverables;
- They don’t know how to connect the “loose” knowledge they have and think of a strategy that might work.
In this case of persona, it is recommended to follow the following strategies:
- Provide social media posts about marketing strategies and plans that the agency can offer to clients. In addition, content about the advantages of investing in digital marketing and, finally, the importance of a well-structured plan for a business;
- E-Books and podcasts with topics such as: “How to structure your company to be successful in digital marketing” or “Do you want to learn everything about marketing automation?” can be great rich materials to attract this lead;
- Free success stories from agency clients made available through landing pages can undoubtedly help you make your choice.
Example 4: Júlia Ribeiro, persona looking for a marketing agency that helps deliver results to her bosses

In the fourth and final example, we will call our persona Júlia Ribeiro. She has a degree in advertising and marketing and currently works at a bank, where she is the marketing director.
With the responsibility of delivering results through marketing actions, Júlia is looking for a marketing agency that can help her generate leads and sales, as she needs to show her superiors a well-structured social network, views on YouTube and beautiful materials. In addition, she needs to prove that marketing is not a cost center but rather a department that generates revenue for the company.
Information about the persona:
Júlia Ribeiro lives in a cool young neighborhood in the capital of São Paulo, is 34 years old, is married, has a daughter and is a marketing director;
- Your goal is to find a digital marketing agency that can help you with the best strategies so that you don't end up being replaced by someone with more up-to-date knowledge;
- Júlia knows a lot about theory, but lacks up-to-date knowledge of digital and how to put it into practice;
- She is looking to find a way to deliver results to her bosses;
- You have already made bad hires from other agencies.
In the last persona situation, the company is advised to implement the following strategies:
- Posting on social media about how to invest in a digital marketing agency is so important. In addition, showing the structures provided by this type of company, success stories and much more;
- Campaigns and advertisements about the relevance of Inbound marketing within a bank are essential for Júlia to better understand which decision to make between one agency and another;
- Free, rich marketing materials made available through landing pages can undoubtedly help potential customers make their decisions.
At the end of the explanation of what a persona is and its examples, it is possible to conclude that this avatar is an important element for all strategy definitions within a company. After all, it presents data that is fundamental to developing more efficient actions.

What is a persona?
The persona is characterized by the fictional representation of your ideal customer. It is based on real data on consumer behaviors and demographic characteristics. In addition, the persona also presents a creation of personal stories, motivations, goals, challenges and concerns.
The persona is not necessarily classified only by their gender, age or region, but rather by their consumption habits and personal priorities. Incidentally, this data goes beyond basic, numerical research.

Learn how to define your personas with GS2 Marketing
We are experts in creating and developing personas, as well as attracting visitors, generating leads and nurturing a good relationship with the customer until the moment of purchase.
Our success strategy is based on designing the purchasing journey of your ideal persona. We rely on the most strategic areas of digital marketing to make your business grow, such as: marketing consultancy.
Want to know more about how we can help you create your persona examples?
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