Google Ranking: What are the Factors?

Google ranking factors: what are they?
Google ranking factors: what are they?

Google Ranking: What are the Factors?

Google Ranking Factors: What Are They?


Much is said about the Google ranking factors and the importance of investing in a strategy SEO to optimize them.

However, do you know what these factors are?

Follow the post and understand the subject!

Google Ranking Factors: What Are They?

First of all, it is worth recapping what the Google ranking factors

In short, these are criteria that the platform takes into account to position a website in the best possible way on the search results page, when a keyword is searched for by the user. 

And paying attention to this criterion is extremely important, mainly because of the organic searches.

A worldwide survey conducted by Sparktoro to Olos technology SimilarWeb analyzed approximately 5,1 trillion searches made, whether on mobile devices (iOS and Android) or desktop, and showed that 33,59% resulted in clicks on organic search results.

And here is some more data from Google itself: approximately 75% of users who perform a search do not go beyond the first search page.

Therefore, investing in correct SEO strategies is essential, since the highest concentration of clicks SERP (Search Engine Results Page, or page with search results) is in the first 3 results that appear in a search, so always look for the first positions. 

This puts your company ahead among so many competitors present on the web. 

The consequence, when the work is well done, is increased traffic and performance of your website through organic results from search engines like Google!

Google ranking factors: what are they?

The truth is that ranking factors are increasingly personalized, and there are countless of them! But Google makes a point of not disclosing this list! 

What it provides is a “SEO Guide for Beginners”, but making it clear that these are recommended practices, and not the answer that people are looking for. 

However, there are many people who study the subject and come up with some evidence of practices that are really worth following.

Check out the list below with some Google ranking factors that can increase the relevance of your website:

  • Keyword must be present in the first word in the domain;
  • Keyword must be present in the subdomain;
  • Keyword must be present in the text URL;
  • Keyword must be present in the title tag, especially if the beginning of it is the keyword;
  • Keyword must be present in H1 tag;
  • Content length – content with more words is preferred by the algorithm compared to shorter, more superficial articles;
  • HTML page load speed – yes, Google uses page speed as a ranking factor;
  • Optimized images – file name, alt text, title, description and caption;
  • It is also worth mentioning the use of the Alt Tag (alternative text), which is important for optimizing images;
  • Recently published or updated content is favored;
  • Page update frequency – the more frequently, the better;
  • Keyword prominence – the keyword must appear within the first 100 words of a page’s content;
  • Outbound link quality – you should use links to authority sites that are related to the main topic;
  • The content must be original and not copied. Otherwise, it may not even be indexed;
  • Websites must be mobile-friendly;
  • Having images, videos and other multimedia elements can send a signal of content quality;
  • HTML or coding errors can signal a low-quality website;
  • URL Length – Short URLs have more advantage in terms of search engine visibility of the page;
  • Page Category – The category in which the page appears must be indicated;
  • References and sources – Citing references and sources, as long as they are reliable, can be a sign of quality. In other words, be careful with external links;
  • Using bullets and numbered lists helps to divide the content;
  • Contact page – must be complete with all your contact information;
  • Terms of service and privacy pages help tell Google that your site is secure;
  • The website must be easy to use and navigate (user experience – UX), increasing the time the user spends on the page;
  • In fact, Google measures how much time users spend on your page. The more time spent, the better the ranking and the lower the bounce rate;
  • Excessive 301 redirects decrease website rankings;
  • Direct traffic – sites with a lot of direct traffic are considered to be of higher quality than sites that receive little direct traffic;
  • Pages with a significant amount of comments can help with rankings;
  • Full-page pop-ups – Google may penalize those sites that do this on mobile devices;

Check out another 170 factors on the Blog BackLinko.

Google ranking factors: count on experts in this process

Did you see how many factors need to be taken into consideration to rank a website?

Therefore, having experts in the field is essential to stand out in a sea of ​​companies. 

Is your company already paying attention to these details? You need to hurry up to avoid falling behind. 

Get in touch with us. We'll be happy to help!

ebook wants to learn how to generate leads without headache

Leave the first comment

Contents