Digital marketing tools to boost your strategy

Digital marketing tools: what are they and what are they for? Today, more than ever, companies are aware of the importance of marketing for their business. This is where digital marketing tools come into play, which are of utmost importance if you are looking for help organizing information and tasks. But what are digital marketing tools? They automate processes that normally take a lot of time when done manually, making room for you to focus on other tasks and boost your digital marketing strategies. Several market studies show that all tasks that can be automated will depend less and less on human intervention and that the most creative, relationship-building, and other skills will be handled by humans. This demonstrates the importance of digital marketing tools as a very important pillar in your planning. In other words, they make not only your life easier, but also the pursuit of achieving your company's goals, leveraging your business.

Digital marketing tools to boost your strategy

Digital, which once held great promise for the future of marketing, is now an indisputable reality, and to make everyday life easier for companies, manydigital marketing tools are available on the market. 

But do you know how to use them to help your business strategy? Read the text we prepared on the subject!

Digital marketing tools: what are they and what are they for?

Today, more than ever, companies know that importance of marketing for your business. With this, digital marketing tools come into play, which are of utmost importance if you are looking for help organizing information and tasks.

But what are digital marketing tools? They automate processes that normally take a lot of time when done manually, making room for you to focus on other tasks and boost your digital marketing strategies. 

Several market studies show that all tasks that can be automated will depend less and less on human intervention, and that the most creative, relationship-building, and other skills will be handled by humans. This demonstrates the importance of digital marketing tools as a very important pillar in your planning.

In other words, they make not only your life easier, but also your quest to achieve your company's goals, boosting your business.

Top Digital Marketing Tools

If you want to know what the best digital marketing tools are, know that it depends a lot on your needs and goals. However, there are some digital marketing management tools which are most widely used in the market, and which are worth checking out.

And the best part: most of them are very intuitive and easy to implement.

Free Digital Marketing Tools

There are some free digital marketing tools on the internet, but it is important to keep in mind that in a more robust strategy it may be necessary to acquire paid tools. But if you do the math, it will definitely be worth it. Check out some of them:

  • WordPress: WordPress is a content management system. You can create blogs, websites, e-commerce sites and much more.
  • Google Analytics: With it, you can track campaign metrics and indicators, as it integrates with social networks, websites, blogs and even other marketing tools. Installing Google Analytics is essential to track your website's metrics.
  • SEMRush: SEMRush is an SEO tool, with full functionality in the paid version. However, it also offers a free version, where you can do keyword research and also have a great 
  • MailChimp: MailChimp is an email marketing automation tool. It works in both paid and free versions. The free version has some limitations.
  • Canva: If you need a design tool, Canva can help you. With it, you can create designs from scratch, or even from pre-made templates, in different sizes and formats. It has a free version and a paid version. But the free version can already help you a lot in creating different creatives.
  • Trello: Digital post-its? Almost! Trello is perfect if you need a place to organize your tasks and to-dos! Like the others, it also has a paid version, but you can use some features of the free version. 

Digital Marketing Automation Tools

the tools of marketing automation digital tools help with launching campaigns, monitoring metrics and results, creating and launching email marketing and landing pages, as well as helping with the entire complexity of the sales funnel. 

There are on the market free digital marketing automation tools, like MailChimp. But if you want to invest in the subject, check out two that are successful in the market:

  • RD Station (paid version only): A reference when it comes to automation tools, it offers services such as: lead capture, conversions, sales, among others. Through the platform, you can send emails, create landing pages and manage all your leads. The tool starts with a very accessible light version so that you can implement the platform from the beginning of your marketing strategy.
  • HubSpot (paid version only): If you want a special focus on sales, this tool is also very well-known in the market – it is possible to organize leads and create a database of customers and potential customers.

Digital Marketing: Search Tools 

SEO tools help with organic traffic strategy and are essential for this goal. In addition to SEMRush, already listed above, there are also others like  Google KeyWord Tool.

It’s worth researching the subject and identifying the one that best meets your company’s needs and objectives!

Content Marketing Tools 

If you already know how it works, Inbound Marketing, you should know that content marketing is essential in this strategy. And of course, there are also excellent tools for this:

  • Harvest (paid version and free version): In addition to helping with organization, it also calculates how much time a given project took, improving team productivity. 
  • Headline Analyzer (paid version only): If you need a little help with the titles of your texts, this tool can help you, always thinking about the user who will read it and the SEO strategies.

Tools for social media management

Optimizing time, avoiding waste and building more assertive strategies has become a reality with the use of digital marketing tools. And of course, social media is no exception.

Today, it is possible to schedule posts in advance, where the content will be published, the best time, in addition to monitoring post metrics. 

A very famous example of a tool is the MLabs. Although it is paid, it is quite affordable, allowing you to manage Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google Analytics and Google My Business.

With so many tools available on the market, producing quality content that meets consumer expectations has become much easier. You can automate the part of the process that is possible and have more time to create an incredible strategy!

If you still have any questions about the subject, or need a little help with your company's digital marketing, get in touch with us! We will be happy to help you.

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1 comment

  • I read and really liked the digital marketing strategies.
    I have an Instagram and would like to learn how to create content to attract more people, for organic growth. How do I do it?

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