You can only manage what you can measure, this is when SEO performance tools (Search Engine Optimization) to monitor your website are essential to outline your strategies.
Only then will you know if your company is heading in the right direction by understanding the behavior of your target audience, the movements of your competition and the performance of your page.
This monitoring is so important because it allows route changes and even better planning to understand how to sell in the age of reputation. And what company doesn't want to appear at the top of Google searches and other search engines to generate more business and financial health?
To avoid getting sidetracked, several tools allow you to check your website’s performance for free or for a fee. Check out our article!
Discover the main SEO performance tools
After understanding the concept of SEO performance and how its strategies work, it’s time to learn about the main tools that can help every company on its digital journey. Check it out:
SEMrush
For those who work with SEO, SEMrush is an indispensable partner. This is a visibility analysis tool that provides consolidated data on user searches and positioning in Google's SERP.
With Semrush, you can:
- Research keywords relevant to your strategy;
- Know the positioning of your keywords in organic searches;
- Know which keywords your content is ranking for;
- Know the advertising strategies used by the competition;
- Number and analysis of backlinks;
- Estimated PPC cost according to organic traffic;
The tool is paid and offers several plans, but there is a free version of Semrush with limitations, such as, for example, limited searches per day, examination of only 10 results, that is, only the first 10 keywords listed in the search.
Google Analytics
Among SEO tools, this one could not fail to be one of the first to be listed in this text, because it is truly indispensable for companies and has the advantage of being free.
GA provides a very complete overview of the metrics needed to monitor your website and you must have it installed correctly on your website to be able to measure data, such as:
- Monitoring traffic and overall conversions (users, revenue, conversion rate and sessions);
- Traffic source;
- Volume of users per hour and day;
- Average time users spend on the page and the main URLs they access;
- Most accessed URLs in a given period;
- Average bounce rate and for top URLs.
Google Analytics also has other advantages such as: being very intuitive, having great graphs, providing comparative visualization over time and even setting goals.
Ahrefs
For SEO campaigns, Ahrefs offers a complete set of features. The tool’s possibilities include actions such as:
- Keyword research: volume, traffic value, keyword difficulty and overview reports;
- Competitor analysis: you can analyze your competitor's pages to outline link and content creation strategies;
- Content Analysis: with this tool you can also check behind-the-scenes metrics, such as links, social engagement, traffic and others, to discover better performance;
- Backlink Analysis: analysis of competitor profiles, backlink opportunities, domain metrics and even qualifying targets to reach content and links;
- Rank Tracking: allows you to track your competitors' and customers' keyword rankings on any device;
- Link Reports: monitoring new and old links, assessing anchor text distribution, finding suspicious link activity, analyzing backlinks and which topics generate the most link activity.
Google Search Console (formerly Google Webmaster Tools)
Also made available free of charge by Google, this tool allows you to understand the health of your website and also how the search engine (Google) understands the information contained on your website or blog.
With this tool, you can analyze your users' behavior and understand how they ended up on your domain. You can analyze the indexing of your pages on Google, whether the mobile version is OK, impressions vs. CTR, and thus analyze possible improvements in the meta description.
Some interesting features for monitoring:
- Accelerated Mobile Pages: report of pages that have been optimized for AMP;
- Site links: report of external links pointing to your domain;
- Web crawling: informs the errors found by the search engine on your page;
- Search queries: shows how users ended up on your blog.
Google DataStudio
This client reporting software for SEO agencies presents data in highly visual reports and interactive dashboards that encourage smarter decisions.
Agencies use it to correlate data from Google Analytics spreadsheets, Google Search Console, Google Ads, and other SEO tools.
With the tool, you can also monitor everything from traffic trends to website index issues.
Screaming Frog SEO Spider Tool
It works as a website crawler that allows you to effectively locate websites of any size.
Its action includes searching for technical data and important locations such as metadata, broken links, page titles, redirects and duplicate content.
Agencies often use it when they need a full SEO audit for new clients or even perform monthly or bi-monthly audits to detect technical issues and ensure immediate remediation.
Additionally, it also performs audits on competitor websites.
Google Sheets
This is a project management software for SEO agencies, which allows tracking and monitoring of client projects.
It is easy to use for all team members, allows reporting and data analysis, data filtering and real-time sharing.
supermetrics
This tool is a marketing add-on for Google Sheets and Data Studio. It lets you bring together all your PPC, SEO, social, and web analytics data into automated, customizable, and easy-to-use reports.
Sitebulb
It is an SEO campaign software for agencies that allows you to track websites with a very efficient reporting system.
It offers highly actionable data visualization and insights, with graphs that make it easier to understand what the data means. For example, issues are color-coded to prioritize tasks. With the software, you can produce excellent, highly digestible reports for your clients.
Majestic SEO
Focused on off-page, it produces reports related to a website's backlinks and keywords by entering just one URL.
Two metrics also allow you to know more about the quality of these backlinks: Citation Flow and Trust Flow.
The tool also allows:
- Check link profile diversity;
- Compare one URL with another to see how they compete for links;
- Know the anchor text of each link;
- Main referring domains;
The tool has a paid version and a free version, which operates with certain limitations. It may be interesting for those who want to analyze their own website.
MOZBar
Available for free for Chrome and Firefox, MOZBar monitors several aspects of SEO and presents very interesting data while you browse the internet.
It gives a score from 0 to 100 to specific domains and pages, with data based on several factors, such as:
- Page title;
- Page load time;
- Shares on social networks;
- Internal and external links.
Furthermore, MOZBar allows several actions such as:
- Quickly expose page elements;
- Create keyword searches;
- Highlight links and keywords;
- Compare results from different search engines;
- Access and compare link metrics;
Übersuggest
SEO monitoring tool now in the hands of digital marketing guru Neil Patel, Übersuggest 2.0 has undergone some changes for the better.
In fact, it has evolved into a complete keyword management platform that is free to use. What Patel has done is combine the best of Google Planner and Google Suggest.
The tool allows you to take actions such as finding out strategies that are working in your niche and using these same actions in an optimized way. In addition, it provides features such as discovering negative keywords to find the right ones.
With the platform it is possible to:
- Suggested keywords: As we have already said, the related options are for comparative purposes;
- Keyword Overview: such as search volume by period, interest in the keyword throughout the year and estimated cost of sponsored links;
- Keyword difficulty level: classifies the chance of achieving organic or paid results;
- SERP Analysis: details the results and actions of the competitors that appear in the top positions.
Pro-Rank Tracker
This tool is entirely focused on monitoring keywords.
Very accurate reports and very useful graphs will ensure a very refined analysis of the keywords for your blog. In addition to the Google, also allows monitoring of rankings in Bing and Yahoo.
What is SEO performance?
SEO (Search Engine Optimization) performance is a set of digital marketing strategies which aim to position websites, blogs, virtual stores or even applications in the first results of users' organic searches on search engines.
Therefore, when a user searches on Google for a specific topic, it is through SEO performance that your business will appear among the main results pages, causing this user to click on your website.
Remember that a page optimized for SEO performance makes Google, YouTube or other search engines understand that your business has the best solutions for the searches carried out by the user.
How does SEO performance work?
SEO performance works through algorithms that are responsible for deciphering the entire structure of websites. As a result, platforms are classified as more or less relevant according to user searches, also known as ranking.
The algorithms, in this case, organize the websites according to the most relevant ones being at the top of the search pages, and the less relevant ones being positioned further down, where no internet user reaches.
Generally, websites that rank in the top three positions in Google searches receive around 30% of clicks. Less significant pages receive only 0,78% of clicks.
That's why SEO performance serves to structure ideal content to be ranked by algorithms.
SEO Performance Ranking Factors
It is important to note that there are more than 200 ranking factors known to Google algorithm experts. In this case, we are talking about this platform that dominates more than 90% of searches, both in Brazil and internationally. The main factors include:
- SEO optimized content according to keywords, images and image alt tex, URL, title, subtitles and meta description;
- Internet users’ search intention;
- Domain authority;
- Direct searches by domain;
- Page updates;
- Backlinks;
- Referring domains;
- User interaction, such as number of clicks, visits and page views.
It is essential to study each of the ranking factors to create the ideal SEO strategies for your business.
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GS2 Digital Marketing
We are a digital marketing agency, specialized in inbound marketing, focused on results. Our services include: consulting, auditing and SEO performance, as well as content for blogs and e-commerce.
With creative and unusual actions, we use all available digital channels to produce a feasible difference for our clients with greater performance, promoting monitoring and differentiated results for your business to grow.
This seriousness and intelligence in digital marketing provides recognition from many of our clients, for which we have become a ranking machine on search pages.
Our success strategy is based on the design of your persona's purchasing journey. We gather data and analyze our successful clients from different segments to come up with a methodology that will increase your sales.
Want to know more about how GS2 Marketing can help you execute a SEO performance on your website?
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