How about learning about the 50 words that are powerful mental triggers?
Mental trigger is a very common term used in the digital marketing universe. It is a strategy capable of influencing the persona in decision-making. However, you need to know how to use the right words to get the desired results.
Check out the post for words that trigger emotions and some techniques for using this important strategy to attract new customers and, consequently, sell more!
50 mental triggers: words that help the customer take action
Mental triggers are words, or even phrases, that act directly on the brain and help stimulate immediate action. In this way, they are important for awakening emotions and influencing the consumer at the time of purchase.
Discover 50 words that are powerful mental triggers:
- Exclusive;
- Free;
- New;
- Limited;
- Proven;
- Safety;
- Results;
- Fast;
- Easy;
- Guarantee;
- Offer;
- Last chance;
- Economic;
- Innovative;
- Premium;
- Reliable;
- Tested;
- Buy now;
- Discount;
- Approved;
- Accessible;
- Exclusivity;
- Customized;
- Solution;
- Pioneer;
- Challenge;
- Luxurious;
- Specialist;
- Guaranteed;
- Popular;
- Effective;
- Experience;
- Recognized;
- Unpublished;
- Incomparable;
- Unsurpassed.
These words are powerful mental triggers for sales and can be used to formulate sentences that help to make an even greater impact and help the consumer make a quick decision.
We doubt you've ever come across any of these phrases! And look, they have the desired effect.

Check out some examples:
- “Few items left in stock”;
- “Hurry, there’s still time”;
- “Promotion ends in 8 hours”;
- “Only today”;
- “Talk to the expert”;
- “Subscribe and receive exclusive material”;
- “30% off your first purchase”;
- “New product, with limited edition”;
- “More than 10 years of tradition and experience”;
- “Subscribe and try it free for 30 days”;
- “The first 10 people who sign up for the course will have access to a completely free masterclass”;
- “Everyone is using it”;
- “I’ve had that problem too” (always followed by a solution);
- “10 mistakes you are making that are causing you to lose sales”;
- Among many other examples.
Also read about:
Types of mental triggers: discover the 10 most used
You may even know 50 words that are powerful mental triggers, but it won't do much good if you don't know the types and when to use them.
Therefore, we will help you understand the types of mental triggers:
1- Mental trigger of urgency
The mental trigger of urgency is widely used, as the name suggests, to create a sense of time urgency in the consumer who, as we know, tends to leave things until the last minute.
The example above of the “Last 8 hours of promotion” is an excellent way to use the mental trigger of urgency, which is often used in promotions that have a limited time.
A great date to use this trigger is on Black Friday, placing a clock with the time that those promotions will end.
2- Mental trigger of scarcity
The mental trigger of scarcity is similar to that of urgency. The big difference is that it is not about time, but rather about generating the feeling that something is running out, such as units of a product.
Above we also gave the example of “Only 2 products in stock”. This creates a feeling that you need to secure the product in question before it runs out and you run out, stimulating the impulse to buy.
Another example of this trigger is “limited vacancies” or a “special bonus for the first 50 customers”.
3- Mental trigger of pleasure x pain
Everyone seeks pleasure over pain, right?
And to use this trigger you need to know your pain very well. person. After all, you will only be able to show “pleasure” by knowing what needs to be resolved.
A good example of the use of this trigger are those advertisements for real estate developments with the slogan “Get out of rent”, “No down payment”, “Unmissable financing conditions…”, because for the person The biggest problem with this company is having to pay rent every month.
4- Mental trigger of authority
The authority mental trigger makes a lot of sense if you know How Inbound Marketing Works, where content marketing is essential to achieving success.
And blogs are widely used for this. You need to create content consistently, answering the questions of your persona and your target audience, to gradually gain your authority.
If you are a doctor, for example, it is very interesting to have a website with a blog full of content in your field, so that users understand that you are an authority on that subject.
To do this, use techniques of SEO and some digital marketing tools, like Semrush, is essential for your content to stand out on the first page of Google and for more people to know who you are.
5- Social proof mental trigger
In addition to our emotions, the social context is used a lot by the brain to make any decision. This is because we want to feel part of a group, included in society.
The social proof mental trigger makes extensive use of testimonials from customers who have already consumed a brand's product or service to generate trust, so that new customers can become consumers as well.
Do you know the rating of a restaurant on iFood? This is an excellent example of social proof, since you feel more confident ordering from a restaurant that has good reviews, rather than one with bad reviews.
6- Mental trigger of reciprocity
When someone does you a favor, you probably feel obligated to return the favor.
And the reciprocity trigger basically works like this.
You know that brand that is always helping you with benefits and cool content, like e-books, infographics, lives and the like?
In return, the company will likely ask the visitor to leave data such as e-mail, name, telephone number, among others, which may be relevant to the sales team.
This is reciprocity! An exchange between the brand and the visitor to that page.
Today, most companies use this, whether in funnel top, in the middle or at the bottom of the sales funnel, to achieve more direct contact with that potential customer.
7- Mental trigger of anticipation
The anticipation trigger sharpens the consumer's desire for something that is yet to come.
Apple does this very well at its annual events, when it shows upcoming releases and stimulates the consumer's desire to have that innovation.
8- Mental trigger of “why”
To use the “why” mental trigger you must also know your pain well. person.
This is because you must show the customer the solution to the question he/she has.
Once again, investing in content is a great idea. Here’s an example: “Understand why you should have life insurance.”
If you are an insurance broker, this is probably a very common question among your target audience. However, this idea can be used for different segments, you just need to know what your potential client wants to consume.
9- Common enemy mental trigger
Here, once again, comes the human need to feel part of a group.
And there’s nothing better for that than having a “common enemy”.
A digital bank, for example, may have as a common enemy with society the high fees charged by traditional banks, offering a solution for users.
10 – Mental trigger of curiosity
If you don’t know how to use this trigger, you will lose a lot of sales…
Are you curious? This is one of the triggers that most motivates the customer to take action.
A great tip is to use the curiosity trigger in blog post and email marketing titles, whetting the user's desire to open your content.
Now that you know the main types of triggers, it's much easier to think of phrases with mental triggers for sales, right?
Mental triggers in digital marketing: learn 4 techniques on how to use them to sell more
It's time to learn some techniques for using mental triggers. Because at the end of the day, it's not enough to just know the 50 words that are powerful mental triggers if you don't know how and where to use them.
Check out some techniques to use in your brand:
In email marketing
Email marketing is still a very strong tool in digital marketing.
But we know that, with so many emails in the inbox, you need to stand out so that the customer opens your message.
Therefore, using the mental trigger as a technique for this is essential, especially in the email subject and in the CTA (call to action) at the end of the text, calling the user to take action.
In contents
It is worth reinforcing once again the importance of using mental triggers in content.
Whether it's blog posts or social media posts, it's important to find the one that best fits the action you expect from the customer.
On landing pages
Want a great place to get potential customer data for your sales team? Use landing pages!
But for this to have an effective return for your brand, using the correct mental triggers is essential.
Here, the trigger of reciprocity is very important, offering rich materials such as ebooks and infographics in exchange for data collection.
On the sales pages
Want to know how to sell more?
Don't forget about mental triggers on your sales pages!
These are crucial tools for giving consumers the impetus to make a purchase. A good example here are scarcity and urgency triggers.
Know more about:
Advantages of digital marketing
Mental triggers: learn more about this strategy
Let's understand a little more about the meaning of mental triggers?
You know those impulse purchases that you might think were made rationally at first, but in the end they weren't so logical? Emotional triggers can play a big role in this.
This is because they are agents capable of generating stimuli that act directly on the brain and provoke a reaction in people, making them make a decision. And, generally, it is the decision that the brand wants.
Marketing has been using this for a long time, long before it migrated to digital. Remember that Mickey and Minnie Mouse (Worldwide) ad from the 90s, where a child kept saying “I have it, you don’t”?
This idea is somewhat controversial today, but it already made use of mental triggers. After all, no one wants to be left out of a trend that everyone is using.
Of course, today, mental triggers have been “honed” and must be used responsibly and ethically, after all, they must provoke good feelings in people. But the fact is that the basis of all this remains the same: psychology and the study of neuromarketing.
What are mental triggers in psychology?
Our lives are made up of decisions, from the simplest, like what to eat for breakfast, to the most complex, like choosing a car model when changing yours.
And believe me: most of these choices are not made rationally. After all, that would cause enormous exhaustion. So, how are they made?
It’s simple: our mind makes decisions on “autopilot”, based on the emotional and social aspects and activated by mental triggers. The rational part, to justify these choices, only comes later.
You've already noticed the importance of mental triggers for sales, right? This is an effective persuasion technique that leads the consumer to make the decision that the brand expects of them.

GS2 Marketing Agency
Have you realized that it is not enough to use the 50 words that are powerful mental triggers? It is important to define strategies that will really make sense for your company and segment..
GS2 Marketing Digital is an agency specialized in inbound marketing, with a total focus on results. We use the best digital marketing tools to produce assertive content for our clients, with creative and remarkable actions.
This seriousness and intelligence in digital marketing provides recognition from many of our clients, for whom we have become a lead generation and conversion machine.
Don't waste time! Increase the visibility of your business on digital platforms and reach your target audience.

1 comment
Paulo
Assertive and smooth development of the statement. Congratulations to the GS2 team