Generation C inspires strategy changes

For some time now, people have been hearing about Generations X, Y or Z, Millennials or Alpha.  But now, more than ever, the term Generation C is beginning to gain prominence, but it no longer has the same characteristics as other groups.  Read this post and understand what’s new, what characterizes Generation C and what strategies are necessary to reach it.  But what does Generation C mean?  Generation C is no longer like other groups, classified based on the time in which people were born.  In fact, it has much more to do with people's behavior.  Groups of people classified by date of birth emerged after the end of the Second World War.  People born from that moment onwards became known as Baby Boomers, because with the end of the Great War, there was an explosion in birth rates.  Check out the generations Baby Boomers: born after the end of World War II; X: born between the years 1960 and 1980; Y (Millenials): born after the years 1980; Z: born after the years 1990; Alpha: born from 2010 onwards; Generation C: people of all ages who have embraced digital connection.  Generation C was created to designate the emergence of a group of all ages, who are connected by a mindset that values ​​digital connection.  Generation C gained strength with Covid-19, they are people from all generations who experienced together the same global panorama in which isolation and growth of digital connection occurred equally for everyone.  Although, some international studies already pointed to the emergence of this group almost 10 years ago, long before any health threat.  However, before Covid-19, it had much more to do with digital natives, but the global panorama has changed that.  The pandemic has brought much more frequent use of cell phones, more use of social media and online shopping not only for Millennials, but for all generations.  OC defines four common characteristics in this generation: Creativity: this generation wants to express creativity through communication, sending a message to the public.  Therefore, we see the expressive growth of blogs, live broadcasts, videos, influencers; Curation: is the way they relate to the content.  When they like something, they share it (recommend it) on social media, blogs, live streams, and e-commerce comments; Community: they don't just follow a single leader, they make connections on social media; Connectivity: it's essential in the process, to send the message and expand it, the internet is the way, because it allows sharing on different channels, such as social media.  Technologies like 5G promise quantum leaps in this regard.  Generation P?  In other analyses, one of them born in Israel, it was pointed out that today's children and adolescents should be known as Generation P, alluding to the pandemic itself, because they will carry these marks of social isolation throughout their lives: They are young people and children who, for the first time, have their parents at home, helping with the online learning process; They have witnessed technological changes in the family; they have even helped parents and grandparents make this digital transition; They will experience an important change in pedagogical processes: hybrid teaching.  Study points to changes in mentality But returning to Generation C (which also includes Generation P), an unprecedented study, “Gen C: New Virtual Sense”, carried out by the global PR company, FleishmanHillard”, explained how people in this group began to think.  The survey revealed that 73% of respondents indicated that the pandemic changed the way they see the world; 52% stated that they intend to maintain their changes in terms of consumption, even after the end of the pandemic; 70% will continue to order delivery after the pandemic; 68% reveal that the pandemic changed the services and products that they considered important.  This research reinforced that there was a cultural, social and consumer change as a result of the pandemic, which encouraged the acceleration of digital connection among all age groups, some of them, much more out of necessity, such as the elderly.  How to think about strategies for Generation C?  It's an undeniable fact: online shopping has grown a lot with the pandemic.  Younger people were already more likely to purchase products and services online, but social isolation has expanded the age range that has changed mentalities and consumption habits in this regard.  Therefore, quality and relevant content needs to be better targeted and is more important than ever to meet what people want to know, because Covid has made everyone relearn how they relate to consumption.  FleishmanHillard's research found that 1 in 5 posts on social media contained tips on information about new rules on store capacity, mask use and distancing, how to shop safely, etc.  For 70% of global consumers, this is what they expect from brands at the moment: care and attention.  See some more precautions: It is necessary to attribute value Brands need to be much more attentive also because these consumers have become more demanding.  If they can't find the products they want from a brand, they'll look for others that do.  It is also necessary to think about strategies that highlight the value of products and services.  FleishmanHillard research reveals that there was a 306% increase in a greater perception of value with customers who have an emotional connection to the brand.  Social consciousness Gen C consumers also notice brands’ social concerns.  According to the same survey, 62% consider the behavior of brands in relation to gender or racial inequalities.  There has been a huge increase in the number of influencers who carry the banner of representation.  Local shopping Another factor that has changed with the pandemic is the issue of globalization.  In terms of consumption, people became much more likely to explore offers close to their homes, giving more strength to local businesses.  Strategies for each moment A survey by Sebrae showed that, in July 2020, some items were in high demand: food, products for general health and well-being maintenance, products for containing the virus, etc.  Now, with the easing of restrictions, we need to focus on what is trending, with the “new normal”.  Many people are returning to their routines, but they still show renewed caution about their health, which is also a finding of the Sebrae survey.  However, during the pandemic, purchases of beauty and cosmetic products, books and e-books, online and electronic courses also increased significantly.  It is necessary to understand what will still continue.  Will so many live broadcasts be necessary after the easing of restrictions?  This is a relevant reflection to be made.  It is important to find harmony with the desires of Generation C, which is why influencer marketing also needs to be on the rise.  It is necessary to adapt speeches, bring content within protocols, and decentralize communication to create new relationships with the consumer.  It is necessary to understand this search by consumers to be included in this network formed by communities and understand them in a more profound way, so that the customer's products and services can be included in this curation carried out by Generation C.  Social networks and Generation C People continue to have a strong need for social interaction, which is why many social networks have boomed and continue to boom, such as Instagram, which was the darling network during the pandemic.  However, YouTube has grown a lot, people have started watching a lot more live streams during the pandemic, both to learn how to do things, like cooking, and to have fun, like watching shows, etc.  To use networks in strategies, you need to think about each audience.  For example, strategies to reach younger people should focus on Tik Tok.  Baby Boomers, on the other hand, interact much more on Facebook.  The public that searches for “how to do it” is very connected to Pinterest.  Now, in this new moment, brands need more than ever to continue investing in their digital presence and test new tools and strategies, to generate lasting relationships with their audience, showing usefulness and relevance to the consumer.

Generation C inspires strategy changes

For some time now, people have been hearing about Generations X, Y or Z, Millennials or Alpha.  But now, more than ever, the term Generation C is beginning to gain prominence, but it no longer has the same characteristics as other groups.  Read this post and understand what’s new, what characterizes Generation C and what strategies are necessary to reach it.  But what does Generation C mean?  Generation C is no longer like other groups, classified based on the time in which people were born.  In fact, it has much more to do with people's behavior.  Groups of people classified by date of birth emerged after the end of the Second World War.  People born from that moment onwards became known as Baby Boomers, because with the end of the Great War, there was an explosion in birth rates.  Check out the generations Baby Boomers: born after the end of World War II; X: born between the years 1960 and 1980; Y (Millenials): born after the years 1980; Z: born after the years 1990; Alpha: born from 2010 onwards; Generation C: people of all ages who have embraced digital connection.  Generation C was created to designate the emergence of a group of all ages, who are connected by a mindset that values ​​digital connection.  Generation C gained strength with Covid-19, they are people from all generations who experienced together the same global panorama in which isolation and growth of digital connection occurred equally for everyone.  Although, some international studies already pointed to the emergence of this group almost 10 years ago, long before any health threat.  However, before Covid-19, it had much more to do with digital natives, but the global panorama has changed that.  The pandemic has brought much more frequent use of cell phones, more use of social media and online shopping not only for Millennials, but for all generations.  OC defines four common characteristics in this generation: Creativity: this generation wants to express creativity through communication, sending a message to the public.  Therefore, we see the expressive growth of blogs, live broadcasts, videos, influencers; Curation: is the way they relate to the content.  When they like something, they share it (recommend it) on social media, blogs, live streams, and e-commerce comments; Community: they don't just follow a single leader, they make connections on social media; Connectivity: it's essential in the process, to send the message and expand it, the internet is the way, because it allows sharing on different channels, such as social media.  Technologies like 5G promise quantum leaps in this regard.  Generation P?  In other analyses, one of them born in Israel, it was pointed out that today's children and adolescents should be known as Generation P, alluding to the pandemic itself, because they will carry these marks of social isolation throughout their lives: They are young people and children who, for the first time, have their parents at home, helping with the online learning process; They have witnessed technological changes in the family; they have even helped parents and grandparents make this digital transition; They will experience an important change in pedagogical processes: hybrid teaching.  Study points to changes in mentality But returning to Generation C (which also includes Generation P), an unprecedented study, “Gen C: New Virtual Sense”, carried out by the global PR company, FleishmanHillard”, explained how people in this group began to think.  The survey revealed that 73% of respondents indicated that the pandemic changed the way they see the world; 52% stated that they intend to maintain their changes in terms of consumption, even after the end of the pandemic; 70% will continue to order delivery after the pandemic; 68% reveal that the pandemic changed the services and products that they considered important.  This research reinforced that there was a cultural, social and consumer change as a result of the pandemic, which encouraged the acceleration of digital connection among all age groups, some of them, much more out of necessity, such as the elderly.  How to think about strategies for Generation C?  It's an undeniable fact: online shopping has grown a lot with the pandemic.  Younger people were already more likely to purchase products and services online, but social isolation has expanded the age range that has changed mentalities and consumption habits in this regard.  Therefore, quality and relevant content needs to be better targeted and is more important than ever to meet what people want to know, because Covid has made everyone relearn how they relate to consumption.  FleishmanHillard's research found that 1 in 5 posts on social media contained tips on information about new rules on store capacity, mask use and distancing, how to shop safely, etc.  For 70% of global consumers, this is what they expect from brands at the moment: care and attention.  See some more precautions: It is necessary to attribute value Brands need to be much more attentive also because these consumers have become more demanding.  If they can't find the products they want from a brand, they'll look for others that do.  It is also necessary to think about strategies that highlight the value of products and services.  FleishmanHillard research reveals that there was a 306% increase in a greater perception of value with customers who have an emotional connection to the brand.  Social consciousness Gen C consumers also notice brands’ social concerns.  According to the same survey, 62% consider the behavior of brands in relation to gender or racial inequalities.  There has been a huge increase in the number of influencers who carry the banner of representation.  Local shopping Another factor that has changed with the pandemic is the issue of globalization.  In terms of consumption, people became much more likely to explore offers close to their homes, giving more strength to local businesses.  Strategies for each moment A survey by Sebrae showed that, in July 2020, some items were in high demand: food, products for general health and well-being maintenance, products for containing the virus, etc.  Now, with the easing of restrictions, we need to focus on what is trending, with the “new normal”.  Many people are returning to their routines, but they still show renewed caution about their health, which is also a finding of the Sebrae survey.  However, during the pandemic, purchases of beauty and cosmetic products, books and e-books, online and electronic courses also increased significantly.  It is necessary to understand what will still continue.  Will so many live broadcasts be necessary after the easing of restrictions?  This is a relevant reflection to be made.  It is important to find harmony with the desires of Generation C, which is why influencer marketing also needs to be on the rise.  It is necessary to adapt speeches, bring content within protocols, and decentralize communication to create new relationships with the consumer.  It is necessary to understand this search by consumers to be included in this network formed by communities and understand them in a more profound way, so that the customer's products and services can be included in this curation carried out by Generation C.  Social networks and Generation C People continue to have a strong need for social interaction, which is why many social networks have boomed and continue to boom, such as Instagram, which was the darling network during the pandemic.  However, YouTube has grown a lot, people have started watching a lot more live streams during the pandemic, both to learn how to do things, like cooking, and to have fun, like watching shows, etc.  To use networks in strategies, you need to think about each audience.  For example, strategies to reach younger people should focus on Tik Tok.  Baby Boomers, on the other hand, interact much more on Facebook.  The public that searches for “how to do it” is very connected to Pinterest.  Now, in this new moment, brands need more than ever to continue investing in their digital presence and test new tools and strategies, to generate lasting relationships with their audience, showing usefulness and relevance to the consumer.

For ages, people have heard about Generations X, Y or Z, Millennials or Alpha. But now, more than ever, the term Generation C is beginning to gain prominence, but it no longer has the same characteristics as other groups.

Read this post and understand what’s new, what characterizes Generation C and what strategies are necessary to reach it.

But what does Generation C mean?

Generation C is no longer like other groups, classified based on the time in which people were born. In fact, it has much more to do with people's behavior.

Groups of people classified by date of birth emerged after the end of World War II. People born after that time became known as Baby Boomers, because with the end of the Great War, there was an explosion in birth rates.

For some time now, people have been hearing about Generations X, Y or Z, Millennials or Alpha.  But now, more than ever, the term Generation C is beginning to gain prominence, but it no longer has the same characteristics as other groups.  Read this post and understand what’s new, what characterizes Generation C and what strategies are necessary to reach it.  But what does Generation C mean?  Generation C is no longer like other groups, classified based on the time in which people were born.  In fact, it has much more to do with people's behavior.  Groups of people classified by date of birth emerged after the end of the Second World War.  People born from that moment onwards became known as Baby Boomers, because with the end of the Great War, there was an explosion in birth rates.  Check out the generations Baby Boomers: born after the end of World War II; X: born between the years 1960 and 1980; Y (Millenials): born after the years 1980; Z: born after the years 1990; Alpha: born from 2010 onwards; Generation C: people of all ages who have embraced digital connection.  Generation C was created to designate the emergence of a group of all ages, who are connected by a mindset that values ​​digital connection.  Generation C gained strength with Covid-19, they are people from all generations who experienced together the same global panorama in which isolation and growth of digital connection occurred equally for everyone.  Although, some international studies already pointed to the emergence of this group almost 10 years ago, long before any health threat.  However, before Covid-19, it had much more to do with digital natives, but the global panorama has changed that.  The pandemic has brought much more frequent use of cell phones, more use of social media and online shopping not only for Millennials, but for all generations.  OC defines four common characteristics in this generation: Creativity: this generation wants to express creativity through communication, sending a message to the public.  Therefore, we see the expressive growth of blogs, live broadcasts, videos, influencers; Curation: is the way they relate to the content.  When they like something, they share it (recommend it) on social media, blogs, live streams, and e-commerce comments; Community: they don't just follow a single leader, they make connections on social media; Connectivity: it's essential in the process, to send the message and expand it, the internet is the way, because it allows sharing on different channels, such as social media.  Technologies like 5G promise quantum leaps in this regard.  Generation P?  In other analyses, one of them born in Israel, it was pointed out that today's children and adolescents should be known as Generation P, alluding to the pandemic itself, because they will carry these marks of social isolation throughout their lives: They are young people and children who, for the first time, have their parents at home, helping with the online learning process; They have witnessed technological changes in the family; they have even helped parents and grandparents make this digital transition; They will experience an important change in pedagogical processes: hybrid teaching.  Study points to changes in mentality But returning to Generation C (which also includes Generation P), an unprecedented study, “Gen C: New Virtual Sense”, carried out by the global PR company, FleishmanHillard”, explained how people in this group began to think.  The survey revealed that 73% of respondents indicated that the pandemic changed the way they see the world; 52% stated that they intend to maintain their changes in terms of consumption, even after the end of the pandemic; 70% will continue to order delivery after the pandemic; 68% reveal that the pandemic changed the services and products that they considered important.  This research reinforced that there was a cultural, social and consumer change as a result of the pandemic, which encouraged the acceleration of digital connection among all age groups, some of them, much more out of necessity, such as the elderly.  How to think about strategies for Generation C?  It's an undeniable fact: online shopping has grown a lot with the pandemic.  Younger people were already more likely to purchase products and services online, but social isolation has expanded the age range that has changed mentalities and consumption habits in this regard.  Therefore, quality and relevant content needs to be better targeted and is more important than ever to meet what people want to know, because Covid has made everyone relearn how they relate to consumption.  FleishmanHillard's research found that 1 in 5 posts on social media contained tips on information about new rules on store capacity, mask use and distancing, how to shop safely, etc.  For 70% of global consumers, this is what they expect from brands at the moment: care and attention.  See some more precautions: It is necessary to attribute value Brands need to be much more attentive also because these consumers have become more demanding.  If they can't find the products they want from a brand, they'll look for others that do.  It is also necessary to think about strategies that highlight the value of products and services.  FleishmanHillard research reveals that there was a 306% increase in a greater perception of value with customers who have an emotional connection to the brand.  Social consciousness Gen C consumers also notice brands’ social concerns.  According to the same survey, 62% consider the behavior of brands in relation to gender or racial inequalities.  There has been a huge increase in the number of influencers who carry the banner of representation.  Local shopping Another factor that has changed with the pandemic is the issue of globalization.  In terms of consumption, people became much more likely to explore offers close to their homes, giving more strength to local businesses.  Strategies for each moment A survey by Sebrae showed that, in July 2020, some items were in high demand: food, products for general health and well-being maintenance, products for containing the virus, etc.  Now, with the easing of restrictions, we need to focus on what is trending, with the “new normal”.  Many people are returning to their routines, but they still show renewed caution about their health, which is also a finding of the Sebrae survey.  However, during the pandemic, purchases of beauty and cosmetic products, books and e-books, online and electronic courses also increased significantly.  It is necessary to understand what will still continue.  Will so many live broadcasts be necessary after the easing of restrictions?  This is a relevant reflection to be made.  It is important to find harmony with the desires of Generation C, which is why influencer marketing also needs to be on the rise.  It is necessary to adapt speeches, bring content within protocols, and decentralize communication to create new relationships with the consumer.  It is necessary to understand this search by consumers to be included in this network formed by communities and understand them in a more profound way, so that the customer's products and services can be included in this curation carried out by Generation C.  Social networks and Generation C People continue to have a strong need for social interaction, which is why many social networks have boomed and continue to boom, such as Instagram, which was the darling network during the pandemic.  However, YouTube has grown a lot, people have started watching a lot more live streams during the pandemic, both to learn how to do things, like cooking, and to have fun, like watching shows, etc.  To use networks in strategies, you need to think about each audience.  For example, strategies to reach younger people should focus on Tik Tok.  Baby Boomers, on the other hand, interact much more on Facebook.  The public that searches for “how to do it” is very connected to Pinterest.  Now, in this new moment, brands need more than ever to continue investing in their digital presence and test new tools and strategies, to generate lasting relationships with their audience, showing usefulness and relevance to the consumer.

Generation C was created to designate the emergence of a group of all ages, who are connected by a mindset that values ​​digital connection.

Generation C has gained strength with Covid-19. They are people from all generations who have experienced the same global panorama together, in which isolation and the growth of digital connection occurred equally for everyone. Although, some international studies had already pointed to the emergence of this group almost 10 years ago, long before any health threat. However, before Covid-19, it had much more to do with digital natives, but the global panorama has changed that.

The pandemic has brought much more frequent use of cell phones, more use of social media and online shopping not only for Millennials, but for all generations.

OC defines four common characteristics in this generation:

For some time now, people have been hearing about Generations X, Y or Z, Millennials or Alpha.  But now, more than ever, the term Generation C is beginning to gain prominence, but it no longer has the same characteristics as other groups.  Read this post and understand what’s new, what characterizes Generation C and what strategies are necessary to reach it.  But what does Generation C mean?  Generation C is no longer like other groups, classified based on the time in which people were born.  In fact, it has much more to do with people's behavior.  Groups of people classified by date of birth emerged after the end of the Second World War.  People born from that moment onwards became known as Baby Boomers, because with the end of the Great War, there was an explosion in birth rates.  Check out the generations Baby Boomers: born after the end of World War II; X: born between the years 1960 and 1980; Y (Millenials): born after the years 1980; Z: born after the years 1990; Alpha: born from 2010 onwards; Generation C: people of all ages who have embraced digital connection.  Generation C was created to designate the emergence of a group of all ages, who are connected by a mindset that values ​​digital connection.  Generation C gained strength with Covid-19, they are people from all generations who experienced together the same global panorama in which isolation and growth of digital connection occurred equally for everyone.  Although, some international studies already pointed to the emergence of this group almost 10 years ago, long before any health threat.  However, before Covid-19, it had much more to do with digital natives, but the global panorama has changed that.  The pandemic has brought much more frequent use of cell phones, more use of social media and online shopping not only for Millennials, but for all generations.  OC defines four common characteristics in this generation: Creativity: this generation wants to express creativity through communication, sending a message to the public.  Therefore, we see the expressive growth of blogs, live broadcasts, videos, influencers; Curation: is the way they relate to the content.  When they like something, they share it (recommend it) on social media, blogs, live streams, and e-commerce comments; Community: they don't just follow a single leader, they make connections on social media; Connectivity: it's essential in the process, to send the message and expand it, the internet is the way, because it allows sharing on different channels, such as social media.  Technologies like 5G promise quantum leaps in this regard.  Generation P?  In other analyses, one of them born in Israel, it was pointed out that today's children and adolescents should be known as Generation P, alluding to the pandemic itself, because they will carry these marks of social isolation throughout their lives: They are young people and children who, for the first time, have their parents at home, helping with the online learning process; They have witnessed technological changes in the family; they have even helped parents and grandparents make this digital transition; They will experience an important change in pedagogical processes: hybrid teaching.  Study points to changes in mentality But returning to Generation C (which also includes Generation P), an unprecedented study, “Gen C: New Virtual Sense”, carried out by the global PR company, FleishmanHillard”, explained how people in this group began to think.  The survey revealed that 73% of respondents indicated that the pandemic changed the way they see the world; 52% stated that they intend to maintain their changes in terms of consumption, even after the end of the pandemic; 70% will continue to order delivery after the pandemic; 68% reveal that the pandemic changed the services and products that they considered important.  This research reinforced that there was a cultural, social and consumer change as a result of the pandemic, which encouraged the acceleration of digital connection among all age groups, some of them, much more out of necessity, such as the elderly.  How to think about strategies for Generation C?  It's an undeniable fact: online shopping has grown a lot with the pandemic.  Younger people were already more likely to purchase products and services online, but social isolation has expanded the age range that has changed mentalities and consumption habits in this regard.  Therefore, quality and relevant content needs to be better targeted and is more important than ever to meet what people want to know, because Covid has made everyone relearn how they relate to consumption.  FleishmanHillard's research found that 1 in 5 posts on social media contained tips on information about new rules on store capacity, mask use and distancing, how to shop safely, etc.  For 70% of global consumers, this is what they expect from brands at the moment: care and attention.  See some more precautions: It is necessary to attribute value Brands need to be much more attentive also because these consumers have become more demanding.  If they can't find the products they want from a brand, they'll look for others that do.  It is also necessary to think about strategies that highlight the value of products and services.  FleishmanHillard research reveals that there was a 306% increase in a greater perception of value with customers who have an emotional connection to the brand.  Social consciousness Gen C consumers also notice brands’ social concerns.  According to the same survey, 62% consider the behavior of brands in relation to gender or racial inequalities.  There has been a huge increase in the number of influencers who carry the banner of representation.  Local shopping Another factor that has changed with the pandemic is the issue of globalization.  In terms of consumption, people became much more likely to explore offers close to their homes, giving more strength to local businesses.  Strategies for each moment A survey by Sebrae showed that, in July 2020, some items were in high demand: food, products for general health and well-being maintenance, products for containing the virus, etc.  Now, with the easing of restrictions, we need to focus on what is trending, with the “new normal”.  Many people are returning to their routines, but they still show renewed caution about their health, which is also a finding of the Sebrae survey.  However, during the pandemic, purchases of beauty and cosmetic products, books and e-books, online and electronic courses also increased significantly.  It is necessary to understand what will still continue.  Will so many live broadcasts be necessary after the easing of restrictions?  This is a relevant reflection to be made.  It is important to find harmony with the desires of Generation C, which is why influencer marketing also needs to be on the rise.  It is necessary to adapt speeches, bring content within protocols, and decentralize communication to create new relationships with the consumer.  It is necessary to understand this search by consumers to be included in this network formed by communities and understand them in a more profound way, so that the customer's products and services can be included in this curation carried out by Generation C.  Social networks and Generation C People continue to have a strong need for social interaction, which is why many social networks have boomed and continue to boom, such as Instagram, which was the darling network during the pandemic.  However, YouTube has grown a lot, people have started watching a lot more live streams during the pandemic, both to learn how to do things, like cooking, and to have fun, like watching shows, etc.  To use networks in strategies, you need to think about each audience.  For example, strategies to reach younger people should focus on Tik Tok.  Baby Boomers, on the other hand, interact much more on Facebook.  The public that searches for “how to do it” is very connected to Pinterest.  Now, in this new moment, brands need more than ever to continue investing in their digital presence and test new tools and strategies, to generate lasting relationships with their audience, showing usefulness and relevance to the consumer.

  • Creativity: This generation wants to express their creativity through communication, sending a message to the public. That is why we see the significant growth of blogs, live broadcasts, videos, and influencers;
  • Curatorship: is the way they relate to the content. When they like it, they share it (recommend it) on social networks, blogs, live streams, and e-commerce comments;
  • Community: they don't just follow a single leader, they make connections on social media;
  • Connectivity: is essential in the process, to send the message and expand it, the internet is the way, because it allows sharing on various channels, such as social networks. Technologies such as 5G promise quantum leaps in this regard.

Generation P?

In other analyses, one of them born in Israel, it was pointed out that today's children and adolescents should be known as Generation P, alluding to the pandemic itself, because they will carry these marks of social isolation throughout their lives:

  • They are young people and children who, for the first time, have their parents at home, helping in the online learning process;
  • Witnessed technological changes in the family; they even helped parents and grandparents make this digital transition;
  • They will experience an important change in pedagogical processes: hybrid teaching.

Study points to changes in mentality

But returning to Generation C (which also includes Generation P), a new study, “Gen C: New Virtual Sense”, carried out by the global PR company, FleishmanHillard”, explained how people in this group began to think.

  • The survey revealed that 73% of respondents indicated that the pandemic changed the way they see the world;
  • 52% said they intend to maintain their changes in terms of consumption, even after the end of the pandemic;
  • 70% will continue with delivery orders after the pandemic;
  • 68% reveal that the pandemic changed the services and products they considered important.

This research reinforced that there was a cultural, social and consumer change as a result of the pandemic, which encouraged the acceleration of digital connection among all age groups, some of them, much more out of necessity, such as the elderly. 

For a long time, people have heard about Generations X, Y or Z, Millennials or Alpha. But now, more than ever, the term Generation C is gaining prominence.

How to think about strategies for Generation C?

It is an undeniable fact: online shopping has grown a lot with the pandemic. Younger people were already more likely to purchase products and services online, but social isolation has expanded the age range that has changed mentalities and consumption habits in this regard.

Therefore, quality and relevant content needs to be better targeted and is more important than ever to meet what people want to know, because Covid has made everyone relearn how they relate to consumption. For some time now, people have been hearing about Generations X, Y or Z, Millennials or Alpha.  But now, more than ever, the term Generation C is beginning to gain prominence, but it no longer has the same characteristics as other groups.  Read this post and understand what’s new, what characterizes Generation C and what strategies are necessary to reach it.  But what does Generation C mean?  Generation C is no longer like other groups, classified based on the time in which people were born.  In fact, it has much more to do with people's behavior.  Groups of people classified by date of birth emerged after the end of the Second World War.  People born from that moment onwards became known as Baby Boomers, because with the end of the Great War, there was an explosion in birth rates.  Check out the generations Baby Boomers: born after the end of World War II; X: born between the years 1960 and 1980; Y (Millenials): born after the years 1980; Z: born after the years 1990; Alpha: born from 2010 onwards; Generation C: people of all ages who have embraced digital connection.  Generation C was created to designate the emergence of a group of all ages, who are connected by a mindset that values ​​digital connection.  Generation C gained strength with Covid-19, they are people from all generations who experienced together the same global panorama in which isolation and growth of digital connection occurred equally for everyone.  Although, some international studies already pointed to the emergence of this group almost 10 years ago, long before any health threat.  However, before Covid-19, it had much more to do with digital natives, but the global panorama has changed that.  The pandemic has brought much more frequent use of cell phones, more use of social media and online shopping not only for Millennials, but for all generations.  OC defines four common characteristics in this generation: Creativity: this generation wants to express creativity through communication, sending a message to the public.  Therefore, we see the expressive growth of blogs, live broadcasts, videos, influencers; Curation: is the way they relate to the content.  When they like something, they share it (recommend it) on social media, blogs, live streams, and e-commerce comments; Community: they don't just follow a single leader, they make connections on social media; Connectivity: it's essential in the process, to send the message and expand it, the internet is the way, because it allows sharing on different channels, such as social media.  Technologies like 5G promise quantum leaps in this regard.  Generation P?  In other analyses, one of them born in Israel, it was pointed out that today's children and adolescents should be known as Generation P, alluding to the pandemic itself, because they will carry these marks of social isolation throughout their lives: They are young people and children who, for the first time, have their parents at home, helping with the online learning process; They have witnessed technological changes in the family; they have even helped parents and grandparents make this digital transition; They will experience an important change in pedagogical processes: hybrid teaching.  Study points to changes in mentality But returning to Generation C (which also includes Generation P), an unprecedented study, “Gen C: New Virtual Sense”, carried out by the global PR company, FleishmanHillard”, explained how people in this group began to think.  The survey revealed that 73% of respondents indicated that the pandemic changed the way they see the world; 52% stated that they intend to maintain their changes in terms of consumption, even after the end of the pandemic; 70% will continue to order delivery after the pandemic; 68% reveal that the pandemic changed the services and products that they considered important.  This research reinforced that there was a cultural, social and consumer change as a result of the pandemic, which encouraged the acceleration of digital connection among all age groups, some of them, much more out of necessity, such as the elderly.  How to think about strategies for Generation C?  It's an undeniable fact: online shopping has grown a lot with the pandemic.  Younger people were already more likely to purchase products and services online, but social isolation has expanded the age range that has changed mentalities and consumption habits in this regard.  Therefore, quality and relevant content needs to be better targeted and is more important than ever to meet what people want to know, because Covid has made everyone relearn how they relate to consumption.  FleishmanHillard's research found that 1 in 5 posts on social media contained tips on information about new rules on store capacity, mask use and distancing, how to shop safely, etc.  For 70% of global consumers, this is what they expect from brands at the moment: care and attention.  See some more precautions: It is necessary to attribute value Brands need to be much more attentive also because these consumers have become more demanding.  If they can't find the products they want from a brand, they'll look for others that do.  It is also necessary to think about strategies that highlight the value of products and services.  FleishmanHillard research reveals that there was a 306% increase in a greater perception of value with customers who have an emotional connection to the brand.  Social consciousness Gen C consumers also notice brands’ social concerns.  According to the same survey, 62% consider the behavior of brands in relation to gender or racial inequalities.  There has been a huge increase in the number of influencers who carry the banner of representation.  Local shopping Another factor that has changed with the pandemic is the issue of globalization.  In terms of consumption, people became much more likely to explore offers close to their homes, giving more strength to local businesses.  Strategies for each moment A survey by Sebrae showed that, in July 2020, some items were in high demand: food, products for general health and well-being maintenance, products for containing the virus, etc.  Now, with the easing of restrictions, we need to focus on what is trending, with the “new normal”.  Many people are returning to their routines, but they still show renewed caution about their health, which is also a finding of the Sebrae survey.  However, during the pandemic, purchases of beauty and cosmetic products, books and e-books, online and electronic courses also increased significantly.  It is necessary to understand what will still continue.  Will so many live broadcasts be necessary after the easing of restrictions?  This is a relevant reflection to be made.  It is important to find harmony with the desires of Generation C, which is why influencer marketing also needs to be on the rise.  It is necessary to adapt speeches, bring content within protocols, and decentralize communication to create new relationships with the consumer.  It is necessary to understand this search by consumers to be included in this network formed by communities and understand them in a more profound way, so that the customer's products and services can be included in this curation carried out by Generation C.  Social networks and Generation C People continue to have a strong need for social interaction, which is why many social networks have boomed and continue to boom, such as Instagram, which was the darling network during the pandemic.  However, YouTube has grown a lot, people have started watching a lot more live streams during the pandemic, both to learn how to do things, like cooking, and to have fun, like watching shows, etc.  To use networks in strategies, you need to think about each audience.  For example, strategies to reach younger people should focus on Tik Tok.  Baby Boomers, on the other hand, interact much more on Facebook.  The public that searches for “how to do it” is very connected to Pinterest.  Now, in this new moment, brands need more than ever to continue investing in their digital presence and test new tools and strategies, to generate lasting relationships with their audience, showing usefulness and relevance to the consumer.

FleishmanHillard's research found that 1 in 5 posts on social media contained tips on information about new rules on capacity in establishments, mask use and distancing, how to shop safely, etc. For 70% of global consumers, this is what they expect from brands at the moment: care and attention.

See some more precautions:

It is necessary to assign value

Brands need to be much more attentive, too, because these consumers have become more demanding. If they can't find the products they want from a brand, they'll look for others that do. 

It is also necessary to think about strategies that highlight the value of products and services. FleishmanHillard's research reveals that there was a 306% increase in a greater perception of value with customers with an emotional connection to the brand.

Social consciousness

Generation C consumers also notice brands’ social concerns. According to the same research, 62% consider the behavior of brands in relation to gender or racial inequalities.

There has been a huge increase in the number of influencers who carry the banner of representation.

Local shopping

Another factor that has changed with the pandemic is the issue of globalization. In terms of consumption, people have become much more likely to explore offers near their homes, giving more strength to local businesses.

Strategies for every moment

A survey by Sebrae showed that, in July 2020, some items were on the rise: food, products for general health and well-being maintenance, products for containing the virus, etc.

Now, with the easing of restrictions, we need to focus on what is trending, with the “new normal”. Many people are returning to their routines, but they still show signs of renewed caution about health, which is also a finding of the Sebrae survey.

However, during the pandemic, purchases of beauty products and cosmetics, books and e-books, online courses and electronics also increased significantly. It is important to understand what will continue to happen. Will so many live broadcasts be necessary after the easing of restrictions? This is a relevant consideration.For some time now, people have been hearing about Generations X, Y or Z, Millennials or Alpha.  But now, more than ever, the term Generation C is beginning to gain prominence, but it no longer has the same characteristics as other groups.  Read this post and understand what’s new, what characterizes Generation C and what strategies are necessary to reach it.  But what does Generation C mean?  Generation C is no longer like other groups, classified based on the time in which people were born.  In fact, it has much more to do with people's behavior.  Groups of people classified by date of birth emerged after the end of the Second World War.  People born from that moment onwards became known as Baby Boomers, because with the end of the Great War, there was an explosion in birth rates.  Check out the generations Baby Boomers: born after the end of World War II; X: born between the years 1960 and 1980; Y (Millenials): born after the years 1980; Z: born after the years 1990; Alpha: born from 2010 onwards; Generation C: people of all ages who have embraced digital connection.  Generation C was created to designate the emergence of a group of all ages, who are connected by a mindset that values ​​digital connection.  Generation C gained strength with Covid-19, they are people from all generations who experienced together the same global panorama in which isolation and growth of digital connection occurred equally for everyone.  Although, some international studies already pointed to the emergence of this group almost 10 years ago, long before any health threat.  However, before Covid-19, it had much more to do with digital natives, but the global panorama has changed that.  The pandemic has brought much more frequent use of cell phones, more use of social media and online shopping not only for Millennials, but for all generations.  OC defines four common characteristics in this generation: Creativity: this generation wants to express creativity through communication, sending a message to the public.  Therefore, we see the expressive growth of blogs, live broadcasts, videos, influencers; Curation: is the way they relate to the content.  When they like something, they share it (recommend it) on social media, blogs, live streams, and e-commerce comments; Community: they don't just follow a single leader, they make connections on social media; Connectivity: it's essential in the process, to send the message and expand it, the internet is the way, because it allows sharing on different channels, such as social media.  Technologies like 5G promise quantum leaps in this regard.  Generation P?  In other analyses, one of them born in Israel, it was pointed out that today's children and adolescents should be known as Generation P, alluding to the pandemic itself, because they will carry these marks of social isolation throughout their lives: They are young people and children who, for the first time, have their parents at home, helping with the online learning process; They have witnessed technological changes in the family; they have even helped parents and grandparents make this digital transition; They will experience an important change in pedagogical processes: hybrid teaching.  Study points to changes in mentality But returning to Generation C (which also includes Generation P), an unprecedented study, “Gen C: New Virtual Sense”, carried out by the global PR company, FleishmanHillard”, explained how people in this group began to think.  The survey revealed that 73% of respondents indicated that the pandemic changed the way they see the world; 52% stated that they intend to maintain their changes in terms of consumption, even after the end of the pandemic; 70% will continue to order delivery after the pandemic; 68% reveal that the pandemic changed the services and products that they considered important.  This research reinforced that there was a cultural, social and consumer change as a result of the pandemic, which encouraged the acceleration of digital connection among all age groups, some of them, much more out of necessity, such as the elderly.  How to think about strategies for Generation C?  It's an undeniable fact: online shopping has grown a lot with the pandemic.  Younger people were already more likely to purchase products and services online, but social isolation has expanded the age range that has changed mentalities and consumption habits in this regard.  Therefore, quality and relevant content needs to be better targeted and is more important than ever to meet what people want to know, because Covid has made everyone relearn how they relate to consumption.  FleishmanHillard's research found that 1 in 5 posts on social media contained tips on information about new rules on store capacity, mask use and distancing, how to shop safely, etc.  For 70% of global consumers, this is what they expect from brands at the moment: care and attention.  See some more precautions: It is necessary to attribute value Brands need to be much more attentive also because these consumers have become more demanding.  If they can't find the products they want from a brand, they'll look for others that do.  It is also necessary to think about strategies that highlight the value of products and services.  FleishmanHillard research reveals that there was a 306% increase in a greater perception of value with customers who have an emotional connection to the brand.  Social consciousness Gen C consumers also notice brands’ social concerns.  According to the same survey, 62% consider the behavior of brands in relation to gender or racial inequalities.  There has been a huge increase in the number of influencers who carry the banner of representation.  Local shopping Another factor that has changed with the pandemic is the issue of globalization.  In terms of consumption, people became much more likely to explore offers close to their homes, giving more strength to local businesses.  Strategies for each moment A survey by Sebrae showed that, in July 2020, some items were in high demand: food, products for general health and well-being maintenance, products for containing the virus, etc.  Now, with the easing of restrictions, we need to focus on what is trending, with the “new normal”.  Many people are returning to their routines, but they still show renewed caution about their health, which is also a finding of the Sebrae survey.  However, during the pandemic, purchases of beauty and cosmetic products, books and e-books, online and electronic courses also increased significantly.  It is necessary to understand what will still continue.  Will so many live broadcasts be necessary after the easing of restrictions?  This is a relevant reflection to be made.  It is important to find harmony with the desires of Generation C, which is why influencer marketing also needs to be on the rise.  It is necessary to adapt speeches, bring content within protocols, and decentralize communication to create new relationships with the consumer.  It is necessary to understand this search by consumers to be included in this network formed by communities and understand them in a more profound way, so that the customer's products and services can be included in this curation carried out by Generation C.  Social networks and Generation C People continue to have a strong need for social interaction, which is why many social networks have boomed and continue to boom, such as Instagram, which was the darling network during the pandemic.  However, YouTube has grown a lot, people have started watching a lot more live streams during the pandemic, both to learn how to do things, like cooking, and to have fun, like watching shows, etc.  To use networks in strategies, you need to think about each audience.  For example, strategies to reach younger people should focus on Tik Tok.  Baby Boomers, on the other hand, interact much more on Facebook.  The public that searches for “how to do it” is very connected to Pinterest.  Now, in this new moment, brands need more than ever to continue investing in their digital presence and test new tools and strategies, to generate lasting relationships with their audience, showing usefulness and relevance to the consumer.

It is important to find harmony with the desires of Generation C, which is why influencer marketing also needs to be on the rise.

It is necessary to adapt speeches, bring content within protocols, and decentralize communication to create new relationships with the consumer.

It is necessary to understand this search by consumers to be included in this network formed by communities and understand them in a more profound way, so that the customer's products and services can be included in this curation carried out by Generation C.

Social media and Generation C

People continue to have a strong need for social interaction, which is why many social networks have taken off and continue to take off, such as Instagram, which was the darling network during the pandemic.

However, YouTube has grown a lot, people have started watching a lot more live streams during the pandemic, both to learn how to do things, like cooking, and to have fun, like watching shows, etc.For some time now, people have been hearing about Generations X, Y or Z, Millennials or Alpha.  But now, more than ever, the term Generation C is beginning to gain prominence, but it no longer has the same characteristics as other groups.  Read this post and understand what’s new, what characterizes Generation C and what strategies are necessary to reach it.  But what does Generation C mean?  Generation C is no longer like other groups, classified based on the time in which people were born.  In fact, it has much more to do with people's behavior.  Groups of people classified by date of birth emerged after the end of the Second World War.  People born from that moment onwards became known as Baby Boomers, because with the end of the Great War, there was an explosion in birth rates.  Check out the generations Baby Boomers: born after the end of World War II; X: born between the years 1960 and 1980; Y (Millenials): born after the years 1980; Z: born after the years 1990; Alpha: born from 2010 onwards; Generation C: people of all ages who have embraced digital connection.  Generation C was created to designate the emergence of a group of all ages, who are connected by a mindset that values ​​digital connection.  Generation C gained strength with Covid-19, they are people from all generations who experienced together the same global panorama in which isolation and growth of digital connection occurred equally for everyone.  Although, some international studies already pointed to the emergence of this group almost 10 years ago, long before any health threat.  However, before Covid-19, it had much more to do with digital natives, but the global panorama has changed that.  The pandemic has brought much more frequent use of cell phones, more use of social media and online shopping not only for Millennials, but for all generations.  OC defines four common characteristics in this generation: Creativity: this generation wants to express creativity through communication, sending a message to the public.  Therefore, we see the expressive growth of blogs, live broadcasts, videos, influencers; Curation: is the way they relate to the content.  When they like something, they share it (recommend it) on social media, blogs, live streams, and e-commerce comments; Community: they don't just follow a single leader, they make connections on social media; Connectivity: it's essential in the process, to send the message and expand it, the internet is the way, because it allows sharing on different channels, such as social media.  Technologies like 5G promise quantum leaps in this regard.  Generation P?  In other analyses, one of them born in Israel, it was pointed out that today's children and adolescents should be known as Generation P, alluding to the pandemic itself, because they will carry these marks of social isolation throughout their lives: They are young people and children who, for the first time, have their parents at home, helping with the online learning process; They have witnessed technological changes in the family; they have even helped parents and grandparents make this digital transition; They will experience an important change in pedagogical processes: hybrid teaching.  Study points to changes in mentality But returning to Generation C (which also includes Generation P), an unprecedented study, “Gen C: New Virtual Sense”, carried out by the global PR company, FleishmanHillard”, explained how people in this group began to think.  The survey revealed that 73% of respondents indicated that the pandemic changed the way they see the world; 52% stated that they intend to maintain their changes in terms of consumption, even after the end of the pandemic; 70% will continue to order delivery after the pandemic; 68% reveal that the pandemic changed the services and products that they considered important.  This research reinforced that there was a cultural, social and consumer change as a result of the pandemic, which encouraged the acceleration of digital connection among all age groups, some of them, much more out of necessity, such as the elderly.  How to think about strategies for Generation C?  It's an undeniable fact: online shopping has grown a lot with the pandemic.  Younger people were already more likely to purchase products and services online, but social isolation has expanded the age range that has changed mentalities and consumption habits in this regard.  Therefore, quality and relevant content needs to be better targeted and is more important than ever to meet what people want to know, because Covid has made everyone relearn how they relate to consumption.  FleishmanHillard's research found that 1 in 5 posts on social media contained tips on information about new rules on store capacity, mask use and distancing, how to shop safely, etc.  For 70% of global consumers, this is what they expect from brands at the moment: care and attention.  See some more precautions: It is necessary to attribute value Brands need to be much more attentive also because these consumers have become more demanding.  If they can't find the products they want from a brand, they'll look for others that do.  It is also necessary to think about strategies that highlight the value of products and services.  FleishmanHillard research reveals that there was a 306% increase in a greater perception of value with customers who have an emotional connection to the brand.  Social consciousness Gen C consumers also notice brands’ social concerns.  According to the same survey, 62% consider the behavior of brands in relation to gender or racial inequalities.  There has been a huge increase in the number of influencers who carry the banner of representation.  Local shopping Another factor that has changed with the pandemic is the issue of globalization.  In terms of consumption, people became much more likely to explore offers close to their homes, giving more strength to local businesses.  Strategies for each moment A survey by Sebrae showed that, in July 2020, some items were in high demand: food, products for general health and well-being maintenance, products for containing the virus, etc.  Now, with the easing of restrictions, we need to focus on what is trending, with the “new normal”.  Many people are returning to their routines, but they still show renewed caution about their health, which is also a finding of the Sebrae survey.  However, during the pandemic, purchases of beauty and cosmetic products, books and e-books, online and electronic courses also increased significantly.  It is necessary to understand what will still continue.  Will so many live broadcasts be necessary after the easing of restrictions?  This is a relevant reflection to be made.  It is important to find harmony with the desires of Generation C, which is why influencer marketing also needs to be on the rise.  It is necessary to adapt speeches, bring content within protocols, and decentralize communication to create new relationships with the consumer.  It is necessary to understand this search by consumers to be included in this network formed by communities and understand them in a more profound way, so that the customer's products and services can be included in this curation carried out by Generation C.  Social networks and Generation C People continue to have a strong need for social interaction, which is why many social networks have boomed and continue to boom, such as Instagram, which was the darling network during the pandemic.  However, YouTube has grown a lot, people have started watching a lot more live streams during the pandemic, both to learn how to do things, like cooking, and to have fun, like watching shows, etc.  To use networks in strategies, you need to think about each audience.  For example, strategies to reach younger people should focus on Tik Tok.  Baby Boomers, on the other hand, interact much more on Facebook.  The public that searches for “how to do it” is very connected to Pinterest.  Now, in this new moment, brands need more than ever to continue investing in their digital presence and test new tools and strategies, to generate lasting relationships with their audience, showing usefulness and relevance to the consumer.

To use social media in strategies, you need to think about each audience. For example, strategies to reach younger people should focus on TikTok. Baby Boomers, on the other hand, interact much more on Facebook. The audience that searches for “how to do it” is very connected to Pinterest.

Now, in this new moment, brands need more than ever to continue investing in their digital presence and test new tools and strategies, to generate lasting relationships with their audience, showing usefulness and relevance to the consumer. 

It's time to embrace change and seek continuous improvement from it.

 

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