Be present at google my business It is essential for potential customers to discover your brand and, consequently, your product and service.
Continue reading the post and check out 5 Google My Business setup tips that will help you sell more!
Google My Business: What is it?
Before we start giving you tips, it's important to understand what is google my business.
It is a Google tool in which a company, whether physical or digital, can register so that more people are aware of its existence. When a user searches for your company name, for example, a “card” appears with important information related to your business, as well as user comments.
It was launched in 2014 and is essential for business success.
After all, Google is the most accessed website in the world and also in Brazil, with the search engine being its most accessed service (99,48%).
But do you know how this tool works?
Google My Business: How does it work?
To answer this question, we leave you with the following reflection: if someone searches for your company on Google, will they find information such as telephone number, website, address and email?
If the answer is no, know that your brand is falling behind its competitors, especially if it is a local and physical business.
And look, this doesn't just apply to customers who already know your company. Imagine you have a business like a restaurant, and the customer is a few minutes away from your address, looking for a place to eat.
If someone searches for restaurants on Google, it is essential that your brand is present in the search results! This is because Google My Business makes your product or service also appear on Google Maps.
And here is some data from Google's own page: “Businesses verified on Google are twice as likely to be considered trustworthy by users.. "
Did you see how this tool strengthens the Branding and Inbound Marketing of your company and must be present in your marketing strategies for the success of your business?
It is a great organic attraction tool, as it is also possible to post reviews about the product or service provided by the company.
According to a study by BrightLocal, 97% of consumers read reviews of local businesses before making a purchase decision. The equation is simple: the better the review, the more confident a potential customer will be in buying from you.
Is Google My Business paid?
No! Google My Business is free. Companies can register without paying anything, achieving great results in the search engine and on Google Maps.
What can happen is, if you want to go further, you can invest in Google Ads and reach even more customers. This service is paid.
Google My Business: registering is the beginning of the step-by-step process
O My Google business starts with a registration, also called a form.
We have separated a step-by-step guide for those of you who still have questions about “how to put my business on Google”:
1- Google my business: enter
First of all, you must enter the page of Google My Business. Once done, click on “Manage now”.
2- Google my business: login
To access, you must be logged into your Google account. If you don't have one, you need to create one.
3- Enter the name of your business
Enter your business name. If it’s on Google Maps, it will appear in a drop-down list during signup. Just click to choose the suggestion if all the information matches!
4- Enter your business address and select your business category
Many people are unsure about How to put my business on Google Maps. This is the stage where this happens.
If you have a physical address, now is the time to enter it.
However, your business information may also appear on Google even without a physical address.
After this step, it's time to select the category of your business, such as hotel or restaurant.
5- Google my business: phone
Now, it's time to enter the company's phone number.
At this stage, you can – and should – also add your business website. If you don’t have a website, Google will automatically create one for your local business. It’s pretty basic, but it can be useful in the beginning.
In addition to information such as name, telephone number and address, you can also add opening hours and days, company photos and accepted payment methods, such as WhatsApp pay. Remember to frequently update your opening hours and days in case of any changes.
That's it! Your business is now registered with Google My Business. Now, you'll need to verify your business so that Google knows that you're the owner of the business.
To do this, Google will send you a postcard with a verification code for your local business address. Once this is done, you will need to validate your business profile.
My business on Google: discover 5 configuration tips to sell more
To help you boost your results on Google My Business, we have put together 5 configuration tips that will help you sell more. Check them out:
1- Fill in all available options in the forms and fields offered by the platform and keep them updated
The first tip for your company to stand out more in searches is to fill in all the information in the forms and fields offered by the platform and, of course, keep them updated.
Imagine how annoying it would be for your client to go to the address that was marked and, upon arriving there, you had changed location.
To find out How to change address on Google My Business, it's simple: log in to your account, click on “information” and then “address”. Just enter the new address and click “apply”.
2- Pay attention to opening hours on holidays
If your business will not be open on a special date, such as Christmas or Easter, for example, it is essential that you update your hours on Google My Business.
Once again: you don’t want your customer to “waste the trip” by going to your store and it being closed, do you?
3- Respond to all reviews
Don't leave anyone talking to themselves! Whether the review is positive or negative, respond politely and, if necessary, apologize and make amends in some way.
4- Post photos
Everyone likes to take a peek at products before they go, so post photos regularly.
5- Make posts that attract
Did you know that Google My Business allows brands to post on their business profile? Every month, in the reports we generate for our clients, we show the access data to Google My Business, with the number of clicks on images, posts and addresses. Please note that posts and images receive many clicks every month for the vast majority of our clients, from the most varied segments.
How about posting a promotion or new feature whenever it happens? Use a cool image and let it run.
Is your company already on Google My Business? If not, it's time to add it! If you need help, you can count on us!
1 comment
Claudiovane Francisco dos Santos Camilo
All the tips were super useful, with a super detailed step-by-step guide. I hope I can really improve my business.