Google Page Experience: understand the new update

It's no secret that Google releases updates all the time.  Google Page Experience is one of them!  And you need to pay attention to it if you don't want your page's ranking to be affected!  Continue reading the text and understand everything about the subject!  Google Page Experience: What is it?  Google is always innovating and looking for ways to deliver the best possible user experience.  And Google Page Experience is just about that!  It arrives as a new update scheduled between June and August 2021, and basically measures a user's perception when interacting with a website.  Initially, it will be released first for mobile devices, and later for desktop.  We always emphasize the importance of using SEO strategies to optimize your company's website and ensure a good ranking among so many competitors.  We have also talked several times here about the issue of loading speed, use of keywords and responsive content for mobile.  Now, Google's new update arrives as a new ranking factor and puts at risk those websites that do not comply with UX (User Experience) measures.  Understand the term UX (User Experience) User Experience (UX) is an English term used to define the entire user experience with a brand, product or service.  It is important to remember that it concerns everything from the first contact with the brand, to after-sales and customer loyalty.  This entire journey must be pleasant, preparing the visitor for the ideal moment to make a purchase.  And of course, the better the user experience, the more likely they are to buy from a particular company and recommend it to people close to them.  In other words, the user (or customer) must be the focus of the brand's attention, and deliver an unforgettable experience to that visitor.  Because we know that people are not just looking for a product or service, but rather the solution it brings to their lives.  Therefore, it is essential to know your target audience and your persona, understand their pain points and what they want to consume, and then deliver this to them in the best possible way.  A classic example is when the user accesses a web page and the warning “404 Error – page not found” appears.  It is very likely that he will not contact this company again, since the first experience was not very pleasant, right?!  Now that you understand a little more about UX, it's time to understand how Google's new update works.  Come on?  Google Page Experience: How does it work?  To evaluate the user experience on the page, Google will use Core Web Vitals, a set of metrics that analyze the user experience on your website, in addition to other guidelines already existing on the platform.  It takes into account 3 criteria: Largest Contentful Paint (LCP), that is, the page loading speed; First Input Delay (FID), which measures interactivity (it calculates how long it takes for the user to get a response from the website after they perform their first action); Cumulative Layout Shift (CLS), which measures the visual stability of the page (appearance of pop-ups, gifs, etc., which make it difficult to access the content).  In addition, Google Page Experience will also take into account other guidelines already existing on the platform and that we always talk about here, such as: responsive content for mobile; Safe-browsing (safe and appropriate content for access); Secure connection and Intrusive interstitials (or intrusive interstitials), which are the use of banners or pop-ups that interfere with viewing the page.  Google Page Experience: How does it affect my website?  Since it is a very important new ranking factor, you need to be careful, as the reduction in organic traffic means less chance of being found on the web and, consequently, converting into sales.  Knowing this, it is important to prepare yourself by paying attention to aspects such as: Optimize your website speed; Reduce 404 errors - page not found; Improve the page design; Understand what your competitors are doing and learn lessons from what works and what doesn't work so well.  And it is always worth remembering that a good user experience involves understanding what the user wants to consume and producing content geared towards the needs of your persona, always delivering the best information that is relevant to the page's visitors.  Is your company ready for this update?  Having professionals specialized in the subject has never been so important!
Google Page Experience: understand Google's new update

Google Page Experience: understand the new update

Google Page Experience: understand the new update

It's no secret that Google releases updates all the time.

O Google Page Experience is one of them! And you need to pay attention to it if you don't want your page's ranking to be affected!

Continue reading the text and understand everything about the subject!

It's no secret that Google releases updates all the time.  Google Page Experience is one of them!  And you need to pay attention to it if you don't want your page's ranking to be affected!  Continue reading the text and understand everything about the subject!  Google Page Experience: What is it?  Google is always innovating and looking for ways to deliver the best possible user experience.  And Google Page Experience is just about that!  It arrives as a new update scheduled between June and August 2021, and basically measures a user's perception when interacting with a website.  Initially, it will be released first for mobile devices, and later for desktop.  We always emphasize the importance of using SEO strategies to optimize your company's website and ensure a good ranking among so many competitors.  We have also talked several times here about the issue of loading speed, use of keywords and responsive content for mobile.  Now, Google's new update arrives as a new ranking factor and puts at risk those websites that do not comply with UX (User Experience) measures.  Understand the term UX (User Experience) User Experience (UX) is an English term used to define the entire user experience with a brand, product or service.  It is important to remember that it concerns everything from the first contact with the brand, to after-sales and customer loyalty.  This entire journey must be pleasant, preparing the visitor for the ideal moment to make a purchase.  And of course, the better the user experience, the more likely they are to buy from a particular company and recommend it to people close to them.  In other words, the user (or customer) must be the focus of the brand's attention, and deliver an unforgettable experience to that visitor.  Because we know that people are not just looking for a product or service, but rather the solution it brings to their lives.  Therefore, it is essential to know your target audience and your persona, understand their pain points and what they want to consume, and then deliver this to them in the best possible way.  A classic example is when the user accesses a web page and the warning “404 Error – page not found” appears.  It is very likely that he will not contact this company again, since the first experience was not very pleasant, right?!  Now that you understand a little more about UX, it's time to understand how Google's new update works.  Come on?  Google Page Experience: How does it work?  To evaluate the user experience on the page, Google will use Core Web Vitals, a set of metrics that analyze the user experience on your website, in addition to other guidelines already existing on the platform.  It takes into account 3 criteria: Largest Contentful Paint (LCP), that is, the page loading speed; First Input Delay (FID), which measures interactivity (it calculates how long it takes for the user to get a response from the website after they perform their first action); Cumulative Layout Shift (CLS), which measures the visual stability of the page (appearance of pop-ups, gifs, etc., which make it difficult to access the content).  In addition, Google Page Experience will also take into account other guidelines already existing on the platform and that we always talk about here, such as: responsive content for mobile; Safe-browsing (safe and appropriate content for access); Secure connection and Intrusive interstitials (or intrusive interstitials), which are the use of banners or pop-ups that interfere with viewing the page.  Google Page Experience: How does it affect my website?  Since it is a very important new ranking factor, you need to be careful, as the reduction in organic traffic means less chance of being found on the web and, consequently, converting into sales.  Knowing this, it is important to prepare yourself by paying attention to aspects such as: Optimize your website speed; Reduce 404 errors - page not found; Improve the page design; Understand what your competitors are doing and learn lessons from what works and what doesn't work so well.  And it is always worth remembering that a good user experience involves understanding what the user wants to consume and producing content geared towards the needs of your persona, always delivering the best information that is relevant to the page's visitors.  Is your company ready for this update?  Having professionals specialized in the subject has never been so important!
Google Page Experience: understand Google's new update

Google Page Experience: What is it?

Google is always innovating and looking for ways to deliver the best possible user experience.

And Google Page Experience that's exactly what it's about!

It arrives as a new update scheduled between June and August 2021, and basically measures a user's perception when interacting with a website. 

Initially, it will be released first for mobile devices, and later for desktop.

We always emphasize the importance of using strategies to SEO to optimize your company's website and ensure a good ranking among so many competitors.

We have also talked several times here about the issue of loading speed, use of keywords and responsive content for mobile.

Now, Google's new update arrives as a new ranking factor and puts at risk those sites that do not comply with the measures. UX (User Experience).

Understand the term UX (User Experience)

Understand the term UX (User Experience) is an English term used to define the entire user experience with a brand, product or service. It is important to remember that it refers to everything from the first contact with the brand, to after-sales and customer loyalty. This entire journey must be pleasant, preparing the visitor for the ideal moment to purchase. And of course, the better the user experience, the more likely they are to buy from a certain company and recommend it to people close to them. In other words, the user (or customer) must be the focus of the brand's attention, and deliver an unforgettable experience to that visitor. After all, we know that people are not just looking for a product or service, but rather the solution that it brings to their lives. Therefore, it is essential to know your target audience and your persona, understand their pain points and what they want to consume, and then deliver this in the best possible way to them. A classic example is when the user accesses a web page and the warning “404 Error – page not found” appears. It's very likely that he won't get back in touch with this company, since the first experience wasn't very pleasant, right?! Now that you understand a little more about UX, it's time to understand how Google's new update works. Let's go!

User Experience (UX) is an English term used to define the entire user experience with a brand, product or service.

It is important to remember that it concerns everything from the first contact with the brand, to after-sales and customer loyalty.

This entire journey must be pleasant, preparing the visitor for the ideal moment to make a purchase.

And of course, the better the user experience, the more likely they are to buy from a particular company and recommend it to people close to them.

In other words, the user (or customer) must be the focus of the brand's attention, and deliver an unforgettable experience to that visitor.

Because we know that people are not just looking for a product or service, but rather the solution it brings to their lives.

Therefore, it is essential to know your target audience and your person, understand her pain and what she wants to consume, and then deliver it to her in the best possible way.

A classic example is when the user accesses a web page and the warning “404 Error – page not found” appears.

It is very likely that he will not contact this company again, since the first experience was not very pleasant, right?!

Now that you understand a little more about UX, it's time to understand how Google's new update works. Let's go!

Google Page Experience: How does it work?

To evaluate the user experience on the page, Google will use the Core Web Vitals, a set of metrics that analyze the user experience on your website, in addition to other guidelines already existing on the platform.

It takes into account 3 issues:

  • Largest Contentful Paint (LCP), that is, the page loading speed;
  • First Input Delay (FID), which measures interactivity (it calculates how long it takes for the user to get a response from the website after he performs his first action);
  • Cumulative Layout Shift (CLS), which measures the visual stability of the page (appearance of pop-ups, gifs, etc.; which make it difficult to access the content).

In addition, Google Page Experience will also take into account other guidelines that already exist on the platform and that we always talk about here, such as:

  • Responsive content for mobile; 
  • Safe browsing (secure and appropriate content for access);
  • Secure connection and Intrusive Interstitials (or intrusive interstitials), which are the use of banners or pop-ups that interfere with viewing the page.

Google Page Experience: How does it affect my website?

Since it is a very important new ranking factor, you need to be careful, as the reduction in organic traffic means less chance of being found on the web and, consequently, converting into sales.

Knowing this, it is important to prepare yourself by paying attention to aspects such as:

  • Optimize your website speed;

  • Reduce 404 errors – page not found;

  • Improve the page design;

  • Understand what your competitors are doing and learn lessons from what works and what doesn't work so well.

And it is always worth remembering that a good user experience involves understanding what the user wants to consume and producing content geared towards the needs of your persona, always delivering the best information that is relevant to the page's visitors.

Is your company ready for this update?

Having professionals specialized in the subject has never been so important! If you need help, get in touch with us!

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