GPT vs Bard: Which is better? Advantages and risks of using it in marketing

Chat GPT is a language model developed by OpenAI, an Artificial Intelligence research company. It is part of the GPT (Generative Pre-trained Transformer) family, which uses neural networks to generate text autonomously.

GPT vs Bard: Which is better? Advantages and risks of using it in marketing

Two virtual copywriters are taking the marketing world by storm: the GPT and the Bard. But, after all, What are the advantages and risks of using these Artificial Intelligence tools in an area as dynamic as marketing?

Dive into this text with us. 

What is GPT Chat?

O GPT-chat is a language model developed by OpenAI, an Artificial Intelligence research company. It is part of the GPT (Generative Pre-trained Transformers), that uses neural networks to generate text autonomously.

This virtual writer is trained in a process called “supervised machine learning.” First, a large set of data is collected from a variety of sources, such as books, articles, blog posts, websites, and more.

This dataset is then fed to the model, which tries to predict the next word in a sequence of text. By performing this task repeatedly, the model learns to recognize patterns and generate coherent texts.

In this sense, Chat GPT is an adapted version of GPT, specially designed for interactive conversations, being a text-based Artificial Intelligence and does not have a complete understanding of the real world. 

It is trained to generate responses based on patterns found in the training data, but is not always able to provide up-to-date and accurate information. 

Additionally, we bring the model can generate creative answers, but it can also make mistakes or provide incorrect information.

According to OpenAI, GPT Artificial Intelligence continues to improve and update its language models, based on user feedback and needs to offer increasingly better and more reliable results.

O GPT-4, the latest version of OpenAI's bot, is only available in paid mode.

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What is Google Bard?

Bard is another virtual writer who is making waves. Google Bard is Google's AI chatbot. It is not yet possible to access Bard in Brazil or in Portuguese, and Google does not include its chatbot directly in the search engine.

Bard was specifically trained for the world of marketing, which makes it specialized in generating persuasive, convincing and SEO-optimized texts

So, if you need copy that sells your stuff and makes your target audience fall in love with your product or service, Bard is the right guy for the job.

Likewise, this virtual writer was created to be used free of charge on Google's search engine. This term “bard” can also refer to a software or system for generating text based on intelligence.

GPT vs Bard: the virtual writers' duel

Both GPT and Bard offer several benefits for marketers. Both can save time and effort when creating content.

After all, one of the main advantages of GPT and Bard is that you don't need to spend hours researching and writing, as they do the hard work for you. 

Furthermore, the quality of the texts generated is generally good, which often guarantees consistent and attractive material.

Main differences between Google Bard and ChatGPT

  1. Google Bard uses current information and Chat GPT is limited to content produced up to 2021;
  2. Google Bard provides the sources you search for, allowing you to check where the information comes from. Chat GPT does not provide the sources used in your searches;
  3. GPT Chat responds word by word, while Bard produces instant text blocks with multiple response options.
Differences between Google Bard and ChatGPT GPT: AI-based language model that can generate creative and coherent text; Provide a variety of ideas and content in a short time; Can be used as a versatile writing assistant in various areas; Does not specialize in marketing, but can be adapted for different purposes. Bard: Is a virtual writer specific to the world of marketing; Trained to generate persuasive, convincing and SEO-optimized texts; Has specific copywriting skills and can help sell products or services; Focuses on creating texts that captivate the target audience and increase conversion; Specializes in marketing strategies and can provide insights in the area.

Risks of using virtual copywriters in marketing

There are risks involved in using these virtual writers. One of the main ones is the lack of originality. Since these tools are fed with a large amount of pre-existing texts, you run the risk of having content that looks very similar to others already published on the web. 

After all, no one wants to be accused of plagiarism or have their brand seen as inauthentic, right?

Likewise, another risk is the loss of your brand’s personality. While GPT and Bard are great at creating persuasive copy, they may not be able to capture the essence of your brand, the specific tone of voice that sets it apart. This can lead to more generic communication that doesn’t connect with your target audience or persona.

Therefore, the best way is to use GPT and Bard as auxiliary tools, not as complete replacements. They can be a great way to generate ideas and provide a starting point, but it is essential to review and customize the content generated..

Our tip: add your creativity, add the human touch, your brand identity and make the text truly yours.

In short, both GPT and Bard are powerful tools, but their specialties and approaches are different. GPT is more comprehensive and versatile, while Bard is specifically focused on marketing and persuasive copywriting. Choosing between them depends on the specific needs and goals of each writing project.

GS2 Marketing Agency

If you are looking to build a successful business that really makes sense and brings value to your brand, get to know GS2 Marketing Digital, an agency specialized in inbound marketing, with a total focus on results. 

Above all, we use the best digital marketing tools to produce assertive content for our clients, with creative and remarkable actions. 

Therefore, this seriousness and intelligence in digital marketing provides recognition from many of our clients, for whom we have become a lead generation and conversion machine.

Contact Us.

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