The importance of Digital Marketing and 4 reasons why you should invest now!

Rodrigo
14/12/2020
Why is Digital Marketing so important for companies? Check out the main reasons why digital marketing is so important for companies: 1- It is the best way to ensure a strong presence on the internet When we have a question, we don't look it up in books and, most of the time, we don't ask a friend. We search on Google. And that is where the first benefit of Digital Marketing lies. Google searches don't only happen when a person has a question, but also when they want to buy something. Nowadays, this tool, along with social networks, has become the main way to find brands, products and services. However, if a company is not present in this search, it is very likely that it will fall into obscurity and not be recognized by new consumers. Therefore, having a digital presence today is essential. 2- It increases opportunities for companies Following the same line of the other advantage mentioned above, this reduction in the distance between the company and its consumer has helped a lot, since it becomes possible to reach people from other cities and countries all over the world with the campaigns carried out. This way, consumers also benefit, since they have more opportunities to learn about companies and choose the ones they identify with the most. The same goes for companies, which can then create a good online positioning, increasing their sales opportunities through different channels and without the limitations of physical distance! 3- Helps build a qualified audience Using Digital Marketing tools, it is possible to make company campaigns impact the public that is truly interested in the product/service in question, and even at the right time when they are in the sales funnel. And this is a great benefit, after all, in addition to saving money on people who are not interested in what the company has to offer, it is possible to get to know your persona better, making it much easier to win them over. 4- Allows you to get ahead of the competition Believe me, there are still many companies that do not believe in the potential of Digital Marketing. Therefore, if your company rushes to enter this world, it will certainly be way ahead of its competitors. This can be done through the use of Content Marketing, with the objective of helping the customer identify and solve their problems.

The importance of Digital Marketing and 4 reasons why you should invest now!

With digital transformation, many people who didn't have much knowledge about the subject discovered and understood the Importance of Digital Marketing to achieve the best results in a company.

After all, the digital world is everything nowadays, even more so at a time like the one we are living in, when visits to shopping centers and busy avenues have drastically decreased and that old visual advertising on billboards and posters no longer has much effect.

If you are resistant to the idea of ​​investing in Digital Marketing, read the text below and understand the power of this way of advertising!

Why is Digital Marketing so important for companies? Check out the main reasons why digital marketing is so important for companies: 1- It is the best way to ensure a strong presence on the internet When we have a question, we don't look it up in books and, most of the time, we don't ask a friend. We search on Google. And that is where the first benefit of Digital Marketing lies. Google searches don't only happen when a person has a question, but also when they want to buy something. Nowadays, this tool, along with social networks, has become the main way to find brands, products and services. However, if a company is not present in this search, it is very likely that it will fall into obscurity and not be recognized by new consumers. Therefore, having a digital presence today is essential. 2- It increases opportunities for companies Following the same line of the other advantage mentioned above, this reduction in the distance between the company and its consumer has helped a lot, since it becomes possible to reach people from other cities and countries all over the world with the campaigns carried out. This way, consumers also benefit, since they have more opportunities to learn about companies and choose the ones they identify with the most. The same goes for companies, which can then create a good online positioning, increasing their sales opportunities through different channels and without the limitations of physical distance! 3- Helps build a qualified audience Using Digital Marketing tools, it is possible to make company campaigns impact the public that is truly interested in the product/service in question, and even at the right time when they are in the sales funnel. And this is a great benefit, after all, in addition to saving money on people who are not interested in what the company has to offer, it is possible to get to know your persona better, making it much easier to win them over. 4- Allows you to get ahead of the competition Believe me, there are still many companies that do not believe in the potential of Digital Marketing. Therefore, if your company rushes to enter this world, it will certainly be way ahead of its competitors. This can be done through the use of Content Marketing, with the objective of helping the customer identify and solve their problems.

First of all, what is Digital Marketing?

If you've landed here by chance and don't know what Digital Marketing is about, or even importance of digital marketing, no problem, after all, this is a much simpler term than it appears. 

According to Philip Kotler, considered the father of Marketing, the concept of the word “Marketing” means: “social process through which people and groups of people satisfy desires and needs with the creation, offering and free negotiation of valuable products and services with others”.

However, over time, the ways of doing this have undergone several changes, which follow people's habits, making it impossible to ignore that the majority of the world's population is connected to the internet for very long periods of the day and makes purchases there.

Therefore, digital marketing is nothing more than one of these changes, being the main means of doing marketing today. In short, this term is used to summarize all marketing efforts and strategies developed in the digital environment.

Why is Digital Marketing so important for companies?

Check out the main reasons for importance of digital marketing for companies:

1- It is the best way to ensure a strong presence on the internet

When we have a question, we don't look it up in books and, most of the time, we don't ask a friend. We search on Google. And that's where the first benefit of Digital Marketing lies.

Google searches don't just happen when a person has a question, but also when they want to buy something. Nowadays, this tool, along with social networks, has become the main way to find brands, products and services. However, if a company is not present in this search, it is very likely that it will fall into obscurity and not be recognized by new consumers. Therefore, having a digital presence today is essential. 

2- Opportunities for companies increase

Following the same line of the other advantage mentioned above, this reduction in distances between the company and its consumer helped a lot, as it became possible to reach people from other cities and countries around the world with the campaigns carried out.

This way, consumers also benefit, as they have more opportunities to learn about companies and choose the ones they identify with the most. The same goes for companies, which can then create a good online positioning, increasing their sales opportunities through different channels and without the limitations of physical distance!

Along the same lines as the other advantage mentioned above, this reduction in distances between the company and its consumers has helped a lot, since it has become possible to reach people from other cities and countries around the world with the campaigns carried out. Thus, even consumers benefit, since they have more opportunities to get to know the companies and choose the one they identify with the most. The same goes for companies that can, from this, create a good online positioning, increasing their sales opportunities through different channels and without the limitation of physical distance!

3- Helps build a qualified audience

Using Digital Marketing tools, it is possible to make companies' campaigns impact the public that is really interested in the product/service in question and, even at the right time when they are in the market. sales funnel.

And this is a great benefit, after all, in addition to saving money on people who are not interested in what the company has to offer, it is possible to get to know your company better. person, making it very easy to conquer it.

4- Allows you to get ahead of the competition

Believe me, there are still many companies that do not believe in the potential of Digital Marketing. Therefore, if your company rushes to enter this world, it will certainly be far ahead of its competitors. This can be done through the use of Content Marketing, with the aim of helping the customer identify and solve their problems. 

Are you curious to know how Digital Marketing works? 

If you are curious and want to know more about the strategies that are making many companies grow, check out the other content on our blog and understand a little more about Digital Marketing!

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