Infographics are an ally in Content Marketing

Infographics are an ally in Content Marketing

Infographics are an ally in Content Marketing

Infographics are an ally in Content Marketing

When browsing the web, it is very common to come across some infographic which, in turn, when compared to a long explanatory text, is much more visually appealing, in addition to transmitting the message in an objective, dynamic, easy to understand and quick way.

Nowadays, when people no longer have much time to read long texts, infographics have become great allies in marketing strategies. Content Marketing.

Read on and find out why!

Read also 5 Digital Marketing Trends for 2020

First of all, what are infographics?

If you still don't know what infographics are, know that they are visual representations of information, ideas or knowledge, beautiful text, illustrations and graphics.

When applied well, they accelerate perception, lead to action and encourage sharing, that is, they attract, are useful and very valuable for those who want a greater movement of users consuming the content in question.

Historically, infographics began to appear in offline media such as newspapers, magazines, technical and educational manuals to share, in a personalized way, data obtained through studies and research. Given their success and level of recommendation, they were quickly adopted by companies on web platforms, where vertical reading is privileged.

In information technology, infographics are very useful for simplifying concepts, giving dynamism to more complex messages and demonstrating practical results of use, being very important for a good Content Marketing strategy.

Why do infographics work in Content Marketing today?

With the rise of content marketing strategies in recent years, there is a lot of content to consume. Social media timelines are constantly updated with more content for people to read.

To top it off, most people these days don't have enough time to read most things. So they try to consume as much information as possible by simply scrolling through the screen.

Therefore, for professionals to Digital marketing To reach this audience, they need to adopt different methods of sharing information. For this reason, infographics are a great option to increase engagement with your content.

After all, they are easy to understand and, as previously mentioned, they are capable of transmitting complete information in a very short period of time, ideal for today's times.

They are also easily shareable and have the potential to go viral. Infographics can be posted individually on social media or blogs, and can also be combined with existing posts.

The way infographics combine data visualization and the power of storytelling makes them a great tool for promoting content in today's marketing landscape.

How to create high quality infographics?

What we see most these days are poorly made infographics that don't end up producing the expected results. There are a few ways to produce quality content.

Using well-defined and attractive templates, for example, not only makes it easier for marketing professionals to create infographics quickly, but also ensures that quality is not compromised.

Colors are also important, but they should not be chosen based on their appeal. They should be chosen taking into account the theme of the infographic in question.

Fonts are also important for creating a quality infographic. You can use up to three fonts in your material: one for the header, one for the subtitles, and one for the body text.

These are the basic principles of creating a high-quality infographic. However, it all comes down to presenting the content in a way that is easy to understand. Quality, not quantity, is the key to creating great content!

Infographics are an ally in Content Marketing

 

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