Email marketing layout: how to hook your audience in your campaigns

What makes an email marketing layout impossible to ignore?  It should be attractive and aesthetically pleasing.  Want to see how to create a layout that will hook your audience in your campaigns?  Read the article and check out our tips.  Email marketing layout: what is it?  The layout refers to the aesthetics and appearance of the email, that is, the elements that will make up its content and make it more attractive to the reader.  They are: Titles; Text; Images; Buttons; Lines; Columns.  Ultimately, a good layout for email marketing should be well designed, with adequate spacing and the use of fonts and images that make reading fluid.  Email marketing layout is different from structure. Structure is the order in which these elements are organized within the email, such as: Subject; Greetings; Title; Email body; Call to action.  How to create an email marketing layout?  When creating a design or layout for email marketing, don't lose sight of the following elements: Create a responsive design A responsive design means that your email will be easily viewed on any device, without losing quality.  Organize your ideas A confusing email that does not follow a harmonious sequence can overwhelm the reader and make them abandon reading your content.  Therefore, invest in a layout that enhances the user experience.  Leave blank spaces so the reader can rest their eyes while reading, and insert images and text strategically.  Make an email scannable Scannable text is text that allows the reader to get an idea of ​​the content without having to read that content completely.  F-reading, as it is also known, is the way people read digital content on websites, blogs and emails.  It consists of concentrating the main information at the top of the email, always using left alignment.  Use the 60/40 rule The 60/40 rule talks about the proportion of text and images you should use in your email.  To avoid making your reader bored and too lazy to read all the content, use 60% text and 40% images.  To bring more balance to your reading, incorporate images, GIFs, videos, anything that can make reading easier.  Read more about: How to create creative posts Marketing 5.0 Use emojis without fear Emojis may be seen by some readers as unprofessional, but they are responsible for increasing the email opening rate, did you know?  Research from Return Path found that emojis increase email open rates when used in the subject line.  But be careful, only use the strategy if you know exactly what each emoji means.  Have a good distribution of CTAs Call to action buttons should be well distributed throughout your email.  Therefore, use the first call to action right before the first fold of the email.  This way, you give an option to readers who don't want to waste a lot of time and are already hooked by the subject of the email.  Now that you know how to create an email marketing layout, here are some other tips to use when creating an email marketing layout: Extra tips to help you create a great email marketing layout Write an attractive subject line; Don't forget the preheader; Be concise, less is more; Consider text and images; Humanize your email; Use emojis; Use responsive design; Invest in personalized calls to action; Provide the option to "unsubscribe".  Did you like our tips, but are having difficulty implementing email marketing strategies?  Meet one of the digital marketing companies that has achieved the most results with email marketing strategies: GS2 Marketing Digital We are a digital marketing agency, specialized in inbound marketing, focused on results.  With creative and unusual actions, we use the best digital marketing tools to produce a feasible difference for our clients with greater performance, promoting monitoring and differentiated results.  This seriousness and intelligence in digital marketing provides recognition from many of our clients, for whom we have become a functioning lead generation machine.  Our success strategy is based on designing your persona's purchasing journey.  We gather data and analyze our successful clients from different segments to come up with a methodology that will increase your sales.  Our agency has the most strategic areas of digital marketing to make your business grow and help you sell more!  Additionally, we offer digital marketing consultancy to help you improve your company's digital marketing results.  Want to know more about how GS2 Marketing can help you build an efficient email marketing strategy?

Email marketing layout: how to hook your audience in your campaigns

What makes an email marketing layout impossible to ignore? It should be attractive and aesthetically pleasing.

Want to see how to create a layout that will capture the attention of your audience in your campaigns? Read the article and check out our tips.

Email marketing layout: what is it?

The layout refers to the aesthetics and appearance of the email, that is, the elements that will make up its content and make it more attractive to the reader. These are:

  • Titles;
  • Text;
  • Images;
  • buttons;
  • lines;
  • columns.

Ultimately, a good layout for email marketing should be well designed, with adequate spacing and the use of fonts and images that make reading fluid. 

Email marketing layout is different from structure

The structure is the order in which these elements are organized within the email, such as: 

  • Subject;
  • Greetings;
  • Qualification;
  • Email body;
  • Call to action.

How to create an email marketing layout?

When creating a design or layout for email marketing, don't lose sight of the following elements:

Make a responsive design

A responsive design means your email will be easily viewed on any device without losing quality. 

Organize your ideas

A confusing email that does not follow a harmonious sequence can overwhelm the reader and make them abandon reading your content.

Therefore, invest in a layout that enhances the user experience. Leave blank spaces so that the reader can rest their eyes while reading and insert images and text strategically. 

Make an email scannable

Scannable text is text that allows the reader to get an idea of ​​the content without having to read that content completely.

F-reading, as it is also known, is the way people read digital content on websites, blogs and emails.

It consists of concentrating the main information at the top of the email, always using left alignment.

Use the 60/40 rule 

The 60/40 rule talks about the proportion of text and images you should use in your email. 

To avoid making your reader bored and too lazy to read all the content, use 60% text and 40% images.

To bring more balance to your reading, incorporate images, GIFs, videos, anything that can make reading easier.

Read more about: 

Use emojis without fear 

Emojis may be seen by some readers as unprofessional, but did you know that they are responsible for increasing the email open rate?

One of the search from Return Path revealed that emojis increase email open rates when used in the subject line. But be careful, only use this strategy if you know exactly what each emoji means. 

Have a good distribution of CTAs

Call-to-action buttons should be well distributed throughout your email. Therefore, use the first call-to-action just before the first fold of the email. 

This way, you give an option to readers who don't want to waste a lot of time and are already hooked by the subject of the email.

See also:

If you want to check out exclusive material on how to structure your company to be successful in digital marketing, download our exclusive material:

ebook How to structure your company to be successful in Digital Marketing

Now that you know how to make one email marketing layout, see other tips to use when creating your email marketing layout:

Extra tips to help you do well with your email marketing layout

  • Write an attractive subject line;
  • Don't forget the preheader; 
  • Be concise, less is more;
  • Consider text and image;
  • Humanize your email;
  • Bet on emojis;
  • Use responsive design;
  • Invest in call to action customized;
  • Give the option to “unsubscribe”.

Did you like our tips, but are having difficulty implementing email marketing strategies?

Meet one of the digital marketing companies that has had the best results with email marketing strategies:

GS2 Digital Marketing

We are a digital marketing agency, specialized in inbound marketing, focused on results. 

With creative and unusual actions, we use the best digital marketing tools to produce a feasible difference for our clients with more performance, promoting monitoring and differentiated results.

This seriousness and intelligence in digital marketing provides recognition from many of our clients, for whom we have become a functioning lead generation machine. 

Our success strategy is based on the design of your persona's purchasing journey. We gather data and analyze our successful clients from different segments to come up with a methodology that will increase your sales. 

Our agency has the most strategic areas of digital marketing to make your business grow and help you sell more!

In addition, we offer digital marketing consulting to help you improve your digital marketing results at your company. 

Want to know more about how GS2 Marketing can help you build an efficient email marketing strategy?

Talk with us!

Leave the first comment

Contents