What makes an email marketing layout impossible to ignore? It should be attractive and aesthetically pleasing.
Want to see how to create a layout that will capture the attention of your audience in your campaigns? Read the article and check out our tips.
Email marketing layout: what is it?
The layout refers to the aesthetics and appearance of the email, that is, the elements that will make up its content and make it more attractive to the reader. These are:
- Titles;
- Text;
- Images;
- buttons;
- lines;
- columns.
Ultimately, a good layout for email marketing should be well designed, with adequate spacing and the use of fonts and images that make reading fluid.
Email marketing layout is different from structure
The structure is the order in which these elements are organized within the email, such as:
- Subject;
- Greetings;
- Qualification;
- Email body;
- Call to action.
How to create an email marketing layout?
When creating a design or layout for email marketing, don't lose sight of the following elements:
Make a responsive design
A responsive design means your email will be easily viewed on any device without losing quality.
Organize your ideas
A confusing email that does not follow a harmonious sequence can overwhelm the reader and make them abandon reading your content.
Therefore, invest in a layout that enhances the user experience. Leave blank spaces so that the reader can rest their eyes while reading and insert images and text strategically.
Make an email scannable
Scannable text is text that allows the reader to get an idea of the content without having to read that content completely.
F-reading, as it is also known, is the way people read digital content on websites, blogs and emails.
It consists of concentrating the main information at the top of the email, always using left alignment.
Use the 60/40 rule
The 60/40 rule talks about the proportion of text and images you should use in your email.
To avoid making your reader bored and too lazy to read all the content, use 60% text and 40% images.
To bring more balance to your reading, incorporate images, GIFs, videos, anything that can make reading easier.
Read more about:
Use emojis without fear
Emojis may be seen by some readers as unprofessional, but did you know that they are responsible for increasing the email open rate?
One of the search from Return Path revealed that emojis increase email open rates when used in the subject line. But be careful, only use this strategy if you know exactly what each emoji means.
Have a good distribution of CTAs
Call-to-action buttons should be well distributed throughout your email. Therefore, use the first call-to-action just before the first fold of the email.
This way, you give an option to readers who don't want to waste a lot of time and are already hooked by the subject of the email.
See also:
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Now that you know how to make one email marketing layout, see other tips to use when creating your email marketing layout:
Extra tips to help you do well with your email marketing layout
- Write an attractive subject line;
- Don't forget the preheader;
- Be concise, less is more;
- Consider text and image;
- Humanize your email;
- Bet on emojis;
- Use responsive design;
- Invest in call to action customized;
- Give the option to “unsubscribe”.
Did you like our tips, but are having difficulty implementing email marketing strategies?
Meet one of the digital marketing companies that has had the best results with email marketing strategies:
GS2 Digital Marketing
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Our success strategy is based on the design of your persona's purchasing journey. We gather data and analyze our successful clients from different segments to come up with a methodology that will increase your sales.
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Want to know more about how GS2 Marketing can help you build an efficient email marketing strategy?
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