Did you know that investing in Linkedin Ads can be one of the marketing strategies more effective in boosting your company's sales?
Read this text until the end to understand why it is worth advertising on Linkedin for those who want to sell to companies or to the professionals who work there.
What is Linkedin Ads?
First of all, let's explain: Linkedin Ads is the platform for creating ads and boosting content on this social network. It is quite similar to Facebook Ads and Google Ads, however, Linkedin has its own particularities that make it especially promising.
Linkedin ads will help companies attract potential buyers, making it easier to contact them. prospecting clients; achieve goals by promoting the brand and generating more qualified leads from different segmentations, with greater chances of content aimed at conversion.
Estudos da HubSpot and Social Media Trends have already announced that Linkedin was already considered the best social network for lead generation, 277% more effective than Facebook and Twitter. Therefore, when it comes to B2B interactions, the platform is unbeatable, also according to statistics from Foundation Inc.
One explanation is that, normally, when a person visits LinkedIn, they are already focused on business. But let's look at the numbers from these studies:
- LinkedIn's volume has been growing steadily. There are currently over 722 million members and 675 million monthly users;
- 70% of these users are outside the US. In Brazil, there are more than 50 million members;
- 61 million of them are senior-level influencers and decision-makers in their companies;
- Of the 87 million Generation Y users, 11 million hold decision-making positions;
- 40% of active users worldwide use the social network daily;
- 87 million millennials are on Linkedin;
- Over 50% of all social traffic to B2B websites and blogs comes from Linkedin.
Source: Foundation Inc.
Another fact that encourages the use of Linkedin Ads is that, every week, the social network's content is viewed 9 billion times, meaning that if the material is shared consistently, the chance of it being seen is immense.

Announcement: Linkedin offers targeted targeting
If the idea is to further qualify leads, there are several segmentations that can be carried out to optimize the results of your Linkedin ads.. For example, you can combine multiple filters:
- Demographic characteristics: location of companies, age group and gender;
- Professional factors: academic background, professional experience, company worked for, position held, sector of activity, etc.;
- Activating ads for different interests;
- Retargeting website visitors;
- Selecting contacts based on lead actions taken in relation to your brand, etc.
Linkedin Ads also has an audience expansion feature, which allows you to increase awareness about a brand among people who have a profile similar to what already works for the business.
And, in addition to allowing you to advertise on the network's website and app, it also takes ads to another 2.000 business-focused pages, through the Linkedin Audience Network.
How to advertise on Linkedin Ads?
To use LinkedIn Ads, you need to create a company page from your regular profile. Here's how:
- In the top right corner of the Linkedin page, find the “Solutions” option;
- Scroll down and click on “Create a Company Page”;
- Fill in the requested data, create a URL and accept the brand's official representation terms;
- Provide the requested data;
- Create a description and insert your brand logo;
- Click “Get Started” and you can edit the page.
Next, you need to select the type of ad you want to make, segment the campaign using filters, define the investment value and the ad's display period.
Discover Linkedin categories with Ads
There are four ways to boost your LinkedIn post with ads:
Sponsored Content
This type of ad allows you to capture qualified leads, generate leads and increase brand awareness.
This category of Linkedin Ads appears with a “sponsored” tag in users’ feeds, mixed in with the content they follow.
There is also Sponsored in video format, which is very interesting for creating awareness about your brand. Below each video, you can associate a CTA button.
In addition to this, it is also possible to use the single image ad format, which works like a video ad, and CTAs are also allowed.
Another possibility is Sponsored in carousel format, similar to Instagram, with links, images and text. You can use up to 10 cards in a single publication and it works very well for sales on Linkedin.
Sponsored InMail
This announcement can be made on Linkedin's private communication channel, InMail. It is very useful for educating your brand's audience, promoting events and even conducting free trials.
Furthermore, it allows the company to get to know its audience better, because it allows them to open conversations on topics that are interesting to the brand's potential consumer and create a relationship.
Ads (messages) can be sent in a conversation, offering useful content to the user, with CTA buttons and interactive content.
This format allows you to monitor whether the user interacted with the message and has an opening rate of over 50%, working better than a traditional email and allowing the public to move through the stages of the sales funnel.
Take advantage of this format to get feedback on your products and services.
Linkedin Text Ads
In this format, the idea is to generate traffic to websites, the LinkedIn page itself or other content. These ads will appear in the right column of LinkedIn, with a thumbnail image, title and short text.
Dynamic Ads
These ads serve a variety of purposes, such as promoting content or the brand, generating traffic, or converting new customers.
This format allows you to create large-scale advertising campaigns, you can track performance in the campaign manager and optimize your results.
It is also located in the right column and offers 4 subformats:
- Content Ads: in this category you can offer downloadable materials, which can generate many leads. However, you need to find a LinkedIn representative to purchase this type of ad;
- Spotlight Ads: aims to generate traffic, through the promotion of events, courses or to learn about products on the website;
- Follow Ads: aim to gain new followers for your corporate page, so that posts appear organically in these people's feeds;
- Job postings: are used by employer brands.
Conclusion
Now that you know the potential that Linkedin Ads bring, two tips are important: test different ads to understand which one works best for your audience.
Also, don’t forget to invest in retargeting, which can further increase your chances of conversion.
This last tip is invaluable because the B2B purchasing process can be quite complex and long, requiring the buyer to consume more content before making their choice.
