Linkedin companies: take advantage of the network's potential for marketing

LinkedIn for companies offers opportunities that go far beyond recruiting candidates on this social network, but is also a channel for making business connections and generating business.  See in this text how having a corporate profile on the network can help promote the brand and attract good partnerships with good marketing strategies.  Why is it interesting to create a company profile on Linkedin?  Linkedin is a very promising channel when the intention is to look for B2B opportunities, although it is not just for companies.  This social network has decision-makers from different segments among its users, because they are executives within large corporations or owners of their own businesses.  Due to these characteristics, it is the social network with the greatest potential for generating leads, in addition to the fact that they tend to be more qualified, because when the user enters LinkedIn they are already focused on business.  Furthermore, due to the diversity of users -- in Brazil there are already more than 50 million --, the social network also allows for more in-depth segmentation.  Therefore, companies that want to do business with companies will already find a significant concentration of their target market on the social network.  But it is also a hotbed of opportunities for companies focused on B2C, because it is free of social posts related to personal life, so a company's marketing publications have a great chance of being noticed by network users.  So, the first step to taking advantage of the full potential of this network is to create a company page on Linkedin, that is, a Company Page.  What is Linkedin for companies for?  A LinkedIn company page serves numerous purposes beyond recruiting people for your team, such as establishing authority in your segment, establishing new connections with potential partners, acquiring new customers and strengthening relationships with already loyal customers.  For those who want to understand how to register a company on Linkedin, know that it is not complicated at all.  How to create a company on Linkedin?  To create a LinkedIn company profile, you must first have a personal account on the social network, but see how to do this with the step-by-step guide below: Log in to your personal account, click on “Solutions” in the upper right corner; Select “Create a LinkedIn Page”; Options such as “Small Business”, “Medium Business”, “Educational Institution” and “Show Case” will appear; Click on the type of company that best suits your brand; Enter the name of your company and the URL where users will find your corporate page; Select and fill in fields such as “External Website”, “Sector”, “Company Size”, “Type of Company”, etc. Insert the company logo and description in the fields; When filling in these fields, on the right side, you will already be able to see a preview of the page; Read the liability agreement and check the statement that you are an official representative of the organization; Click on “Create Page”.  Ready!  Your Linkedin company profile has been created.  What features will the social network offer to companies?  In addition to opening Linkedin for companies, it is important to remember that to maximize all the opportunities that the social network offers, it is important to take care of the visual identity, keep the page updated and have well-thought-out marketing and sales strategies.  To increase the potential of these strategies, it is essential to know your target audience and persona well, their purchasing journey and define the channels that will be used to achieve your objectives and goals.  When creating a company on Linkedin, a brand can use numerous resources to meet these objectives and generate opportunities, such as: Relating to new and existing customers; Promoting products and services (and job openings on your team); Presenting what your company does, with its mission, vision and values; Publishing relevant content for your leads; Using the “Content Suggestions” feature, which maps the most relevant content for page followers; Helping with SEO strategy, using keywords; Prospecting customers; Investing in ads like Linkedin Ads, to boost your chances of conversion and sales on Linkedin.  In addition, this tool offers several types of ads; Use Linkedin Sales Navigator, an important resource for prospecting, generating more leads and converting into sales; Use Linkedin Analytics to better understand the user profile through data; etc.; Use the “Show Case”, which is a showcase page.  How to have a good marketing strategy on Linkedin companies?  Take advantage of these resources to produce more engagement and generate more leads by increasing your company's visibility with content marketing.  These posts should be high quality and social media-focused on Linkedin Pulse, which will enable your brand to be seen as a reference in the sector and educate your audience.  Linking to your blog posts and using rich materials like e-books and infographics also offers great engagement opportunities.  But it is possible to go beyond that, offering content such as podcasts and videos, which also attract a lot of attention from users of this network.  In the case of live streams, for example, it is possible to broadcast company events in real time to your followers.  Another important point of the marketing strategy on Linkedin is to participate in the social network's groups, to increase networking in niches that may be interesting for your brand.  In these communities, you can check out trends and get ideas about content that will generate interest.  In addition, it is possible to take advantage of your own resources for sales, such as integrating with your CRM through Linkedin Sales, which will allow for much greater organization of the sales process.  Another interesting resource to be part of the marketing strategy is the “Show Case” for companies that operate in more than one niche.  This showcase page allows the company to better segment its offers by advertising specific products and services for each segment.  Conclusion Don't forget to learn more about the countless resources that Linkedin can offer your company, it can be a real showcase for your products and services.  It is important to remember that the number of users of this network has been growing continuously, today there are more than 722 million members worldwide.

Linkedin companies: take advantage of the network's potential for marketing

O Linkedin for companies offers opportunities that go far beyond recruiting candidates on this social network, but is also a channel for making business connections and generating business.

See in this text how having a corporate profile on the network can help promote the brand and attract good partnerships with good marketing strategies.

Why is it interesting to create a company profile on Linkedin?

LinkedIn is a very promising channel when it comes to seeking B2B opportunities, although it is not just for companies. This social network has decision-makers from various segments among its users, as they are executives within large corporations or owners of their own businesses.

Due to these characteristics, it is the social network with the greatest potential for generating leads, in addition to the fact that they tend to be more qualified, because when the user enters LinkedIn they are already focused on business.

Furthermore, due to the diversity of users — in Brazil there are already more than 50 million — the social network also allows for more in-depth segmentation. 

Therefore, companies that want to do business with companies will already find a significant concentration of their target market on the social network. But it is also a hotbed of opportunities for companies focused on B2C, because it is free of social posts related to personal life, so a company's marketing posts have a great chance of being noticed by the network's users.

So, the first step to taking advantage of the full potential of this network is to create a company page on Linkedin, that is, a Company Page.

LinkedIn for companies offers opportunities that go far beyond recruiting candidates on this social network, but is also a channel for making business connections and generating business.  See in this text how having a corporate profile on the network can help promote the brand and attract good partnerships with good marketing strategies.  Why is it interesting to create a company profile on Linkedin?  Linkedin is a very promising channel when the intention is to look for B2B opportunities, although it is not just for companies.  This social network has decision-makers from different segments among its users, because they are executives within large corporations or owners of their own businesses.  Due to these characteristics, it is the social network with the greatest potential for generating leads, in addition to the fact that they tend to be more qualified, because when the user enters LinkedIn they are already focused on business.  Furthermore, due to the diversity of users -- in Brazil there are already more than 50 million --, the social network also allows for more in-depth segmentation.  Therefore, companies that want to do business with companies will already find a significant concentration of their target market on the social network.  But it is also a hotbed of opportunities for companies focused on B2C, because it is free of social posts related to personal life, so a company's marketing publications have a great chance of being noticed by network users.  So, the first step to taking advantage of the full potential of this network is to create a company page on Linkedin, that is, a Company Page.  What is Linkedin for companies for?  A LinkedIn company page serves numerous purposes beyond recruiting people for your team, such as establishing authority in your segment, establishing new connections with potential partners, acquiring new customers and strengthening relationships with already loyal customers.  For those who want to understand how to register a company on Linkedin, know that it is not complicated at all.  How to create a company on Linkedin?  To create a LinkedIn company profile, you must first have a personal account on the social network, but see how to do this with the step-by-step guide below: Log in to your personal account, click on “Solutions” in the upper right corner; Select “Create a LinkedIn Page”; Options such as “Small Business”, “Medium Business”, “Educational Institution” and “Show Case” will appear; Click on the type of company that best suits your brand; Enter the name of your company and the URL where users will find your corporate page; Select and fill in fields such as “External Website”, “Sector”, “Company Size”, “Type of Company”, etc. Insert the company logo and description in the fields; When filling in these fields, on the right side, you will already be able to see a preview of the page; Read the liability agreement and check the statement that you are an official representative of the organization; Click on “Create Page”.  Ready!  Your Linkedin company profile has been created.  What features will the social network offer to companies?  In addition to opening Linkedin for companies, it is important to remember that to maximize all the opportunities that the social network offers, it is important to take care of the visual identity, keep the page updated and have well-thought-out marketing and sales strategies.  To increase the potential of these strategies, it is essential to know your target audience and persona well, their purchasing journey and define the channels that will be used to achieve your objectives and goals.  When creating a company on Linkedin, a brand can use numerous resources to meet these objectives and generate opportunities, such as: Relating to new and existing customers; Promoting products and services (and job openings on your team); Presenting what your company does, with its mission, vision and values; Publishing relevant content for your leads; Using the “Content Suggestions” feature, which maps the most relevant content for page followers; Helping with SEO strategy, using keywords; Prospecting customers; Investing in ads like Linkedin Ads, to boost your chances of conversion and sales on Linkedin.  In addition, this tool offers several types of ads; Use Linkedin Sales Navigator, an important resource for prospecting, generating more leads and converting into sales; Use Linkedin Analytics to better understand the user profile through data; etc.; Use the “Show Case”, which is a showcase page.  How to have a good marketing strategy on Linkedin companies?  Take advantage of these resources to produce more engagement and generate more leads by increasing your company's visibility with content marketing.  These posts should be high quality and social media-focused on Linkedin Pulse, which will enable your brand to be seen as a reference in the sector and educate your audience.  Linking to your blog posts and using rich materials like e-books and infographics also offers great engagement opportunities.  But it is possible to go beyond that, offering content such as podcasts and videos, which also attract a lot of attention from users of this network.  In the case of live streams, for example, it is possible to broadcast company events in real time to your followers.  Another important point of the marketing strategy on Linkedin is to participate in the social network's groups, to increase networking in niches that may be interesting for your brand.  In these communities, you can check out trends and get ideas about content that will generate interest.  In addition, it is possible to take advantage of your own resources for sales, such as integrating with your CRM through Linkedin Sales, which will allow for much greater organization of the sales process.  Another interesting resource to be part of the marketing strategy is the “Show Case” for companies that operate in more than one niche.  This showcase page allows the company to better segment its offers by advertising specific products and services for each segment.  Conclusion Don't forget to learn more about the countless resources that Linkedin can offer your company, it can be a real showcase for your products and services.  It is important to remember that the number of users of this network has been growing continuously, today there are more than 722 million members worldwide.

What is Linkedin for companies for? 

A LinkedIn company page serves numerous purposes beyond recruiting people for your team, such as establishing authority in your segment, establishing new connections with potential partners, acquiring new customers and strengthening relationships with already loyal customers.

For those who want to understand how to register a company on Linkedin, know that it is not complicated at all. 

How to create a company on Linkedin?

To create a company profile on Linkedin, you first need to have a personal account on the social network, but see how to do this with the step-by-step guide below:

  • Log in to your personal account, click on “Solutions” in the upper right corner;
  • Select “Create a Linkedin Page”;
  • Options such as “Small Company”, “Medium Company”, “Educational Institution” and “Show Case” will appear;
  • Click on the type of company that suits your brand;
  • Enter your company name and the URL where users will find your corporate page;
  • Select and fill in fields such as “External Site”, “Industry”, “Company Size”, “Company Type”, etc. 
  • Enter the company logo and description in the fields;
  • By filling in these fields, on the right-hand side, you will be able to see a preview of the page;
  • Read the liability agreement and check the statement that you are an official representative of the organization;
  • Click “Create Page”.

Done! Your Linkedin company profile has been created. 

What features will the social network offer to companies?

In addition to opening Linkedin for companies, it is important to remember that to maximize all the opportunities that the social network offers, it is important to take care of the visual identity, keep the page updated and have marketing and sales strategies well thought out.

To increase the potential of these strategies, it is essential to know your target audience and persona well, their purchasing journey and define the channels that will be used to achieve your objectives and goals.

When creating a company on Linkedin, a brand can use numerous resources to meet these objectives and generate opportunities, such as:

  • Engage with new and existing customers;
  • Promote products and services (and vacancies on your team);
  • Present what your company does, with its mission, vision and values; 
  • Publish relevant content for your leads;
  • Use the “Content Suggestions” feature, which maps the most relevant content for the page’s followers;
  • Help with SEO strategy, using keywords;
  • Dos prospecting clients;
  • Invest in ads like Linkedin Ads, to boost your conversion chances and your sales on Linkedin. In addition, this tool offers different types of ads;
  • Using Linkedin Sales Navigator is an important resource for prospecting, generating more leads and converting them into sales;
  • Use Linkedin Analytics to better understand the user profile through data; etc.;
  • Use the “Show Case”, which is a showcase page.
ebook wants to learn how to generate leads without headache

How to have a good marketing strategy on Linkedin companies?

Take advantage of these resources to produce more engagement and generate more leads by increasing your company's visibility with content marketing.

These posts should be high quality and social media-focused on Linkedin Pulse, which will enable your brand to be seen as a reference in the sector and educate your audience.

Linking to your blog posts and using rich materials like e-books and infographics also offers great engagement opportunities.

But it is possible to go beyond that, offering content such as podcasts and videos, which also attract a lot of attention from users of this network.

In the case of live streams, for example, it is possible to broadcast company events in real time to your followers.

Another important point of the marketing strategy on Linkedin is to participate in the social network's groups, to increase networking in niches that may be interesting for your brand.

In these communities, you can check out trends and get ideas about content that will generate interest.

In addition, it is possible to take advantage of your own resources for sales, such as integrating with your CRM through Linkedin Sales, which will allow for much greater organization of the sales process.

Another interesting resource to be part of the marketing strategy is the “Show Case” for companies that operate in more than one niche. This showcase page allows the company to better segment its offers by advertising specific products and services for each segment. 

Conclusion

Don't forget to learn more about the many resources that Linkedin can offer your company. It can be a real showcase for your products and services. 

It is important to remember that the number of users of this network has been growing continuously, today there are more than 722 million members worldwide.

Furthermore, content published consistently on this social network has a high chance of being viewed, which further increases your conversion opportunities.

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