Linkedin Sales Navigator: Use the tool to find customers

Do you know what Linkedin Sales Navigator is?  This is a social network feature that further enhances companies' lead generation and conversion chances.  Understand what this tool is and what its potential is for those closing sales on Linkedin.  What is Linkedin Sales Navigator?  Linkedin is a well-known networking tool and has incredible potential for lead generation.  A Hubspot study revealed that this social network generates a higher visitor-to-lead rate 3 times higher than Twitter and Facebook.  Furthermore, this social network conversion rate has also made Linkedin stand out as a general channel when it comes to sales.  This trend of using social media to generate sales was already growing, but after the pandemic, the process intensified, because this is an easier way to make connections and discover opportunities organically.  However, for those who want to further enhance the network's potential, a premium paid business solution from the social media itself is Linkedin Sales Navigator, which is a sales management platform created especially for generating leads and prospecting customers.  It is another technological resource that offers filters and tools that can help a company's sales team achieve its goals, by allowing them to find the right buyers, create a perfect list, prioritize and qualify leads, track important lead updates, integrate with other sales tools and interact in a more personalized way.  Additional Linkedin Sales features that add value This tool is based on Linkedin's own logarithms and offers several features that bring countless benefits to users who want to create and maintain relationships with business intelligence within the network, through a deeper understanding of leads and potential customers.  According to Linkedin itself, using Sales Navigator allows you to increase your pipeline by 15%; close 42% more deals and close 17% more deals.  With this data that makes the system intelligent, it is possible, for example, to search for accounts and users that may be potential customers for your company, create lists and try new sales opportunities.  Discover the features: Advanced search This is one of the most powerful features of Sales Navigator.  With this feature, it is possible to create multiple filters, more effectively directing the ideal leads to make important connections.  There are more than 20 search filters: keywords, type, size or name of companies, geographic location, knowledge levels, positions, etc.  A good tip is to click the “Save Search” button to revisit your search later and adjust criteria if necessary.  Integration with CRMs Anyone who is part of a sales team knows the importance of CRM.  Linkedin Sales Navigator allows joint action with this sales management platform.  This Linkedin tool works in conjunction with several CRMs, which allows integration of the social network's contact base and the CRM itself used by the company.  To do this, simply import the data from Linkedin Sales Navigator to the CRM that the user usually uses.  Sales Navigator Lists These are lists where the salesperson can add leads and accounts, with CRM data integration.  These lists allow collaboration with other team members by sharing notes.  Lead and prospect recommendations Linkedin Sales Navigator also allows you to select the network users who are most likely to do business with the salesperson's company.  The Lead Recommendations feature suggests relevant users based on various sales preferences indicated by the salesperson.  InMail Messages In general, a Linkedin user can only see profiles limited to their network.  But this is a relevant feature that allows the seller to contact any potential customer even if they are not connected to them.  With this feature, you can also find out the percentage of InMails that were accepted by the recipient within 30 days.  Alerts Sales Navigator sends email alerts to salespeople to track the results of saved searches or lead lists.  For example, you can see when a lead shared a job update or changed companies.  Sales funnel management Helps the salesperson to track each opportunity within the sales funnel and understand how close the lead is to closing the deal.  Linkedin Sales Navigator Plans: 3 Options This paid sales solution from Linkedin is available in 3 versions: Professional, Team and Enterprise.  In all versions, you can search within a 160 km radius of 2.500 profiles; unlimited number of searches and saved accounts.  In the Professional version, you can create advanced lead search filters, create personalized lists and receive alerts regarding your leads.  In the Team version, it is also possible to share content and monitor lead engagement and make personal presentations to teammates. In the Enterprise version, the user can also make CRM updates, with data validation and contact creation for Salesforce and Microsoft Dynamics 365 Sales; CRM contact integration and advanced corporate integrations (employee data integration).  At Sales Navigator, pricing starts with monthly plans starting at $79,90.  How to use Linkedin Sales Navigator?  To start using these features, you need to fill out the free information form, which is available with each plan type.  But before using, configure it according to your preferences.  Also remember that in the Sales Navigator navigation menu you can perform intelligent searches that will increase your chances of closing deals, by leading to leads that fit your profile.  But remember that it is always important to improve your profile, to attract more interest from your leads and potential customers; use SEO practices and also control your prospects with notes and tags, to better identify them and optimize your chances of a better relationship, based on regular monitoring of progress with a given account and documentation of conclusions.  Conclusion Linkedin Sales Navigator is a powerful resource to boost your sales.  The more you use this feature, the more data it can provide to gain important insights into your company's sales process.

Linkedin Sales Navigator: Use the tool to find customers

Do you know what Linkedin Sales Navigator is? This is a feature of the social network that further enhances companies' lead generation and conversion chances.

Understand what this tool is and what its potential is for those who close sales on Linkedin.

What is Linkedin Sales Navigator?

LinkedIn is a well-known networking tool and has incredible potential for lead generation. A Hubspot study revealed that this social network generates a higher visitor-to-lead ratio 3 times higher than Twitter and Facebook. In addition, this social network's conversion rate has also made LinkedIn outperform as a general sales channel.

This trend of using social media to generate sales was already growing, but after the pandemic, the process intensified, because this is an easier way to make connections and discover opportunities organically.

However, for those who want to further enhance the network's potential, a premium paid business solution from the social media itself is Linkedin Sales Navigator, which is a sales management platform created especially for lead generation and prospecting clients

It is another technological resource that offers filters and tools that can help a company's sales team achieve its goals, by allowing them to find the right buyers, create a perfect list, prioritize and qualify leads, track important lead updates, integrate with other sales tools and interact in a more personalized way.

Additional Linkedin Sales Resources That Add Value

This tool is based on Linkedin's own logarithms and offers several features that bring countless benefits to users who want to create and maintain relationships with business intelligence within the network, through a deeper understanding of leads and potential customers.

According to Linkedin itself, using the sales navigator  allows you to increase your pipeline by 15%; close 42% more deals and close 17% more deals. 

With this data that makes the system intelligent, it is possible, for example, to search for accounts and users that may be potential customers for your company, create lists and try new sales opportunities.

Discover the features:

Advanced Search

This is one of the most effective features of Sales Navigator. With this feature, you can create multiple filters, more effectively targeting the ideal leads to make important connections.

There are more than 20 search filters: keywords, type, size or name of companies, geographic location, knowledge levels, positions, etc.

A good tip is to click the “Save Search” button to revisit your search later and adjust criteria if necessary.

CRM Integration

Anyone who is part of a sales team knows that Importance of CRM. Linkedin Sales Navigator allows joint action with this sales management platform.

This Linkedin tool works in conjunction with several CRMs, which allows integration of the social network's contact base and the CRM itself used by the company.

To do this, simply import the data from Linkedin Sales Navigator to the CRM that the user usually uses.

Sales Navigator Lists

These are lists where the salesperson can add leads and accounts, with CRM data integration. These lists allow collaboration with other team members by sharing notes.

Lead and prospect recommendations

Linkedin Sales Navigator also allows you to select network users who are most likely to do business with the seller's company.

The Lead Recommendations feature suggests relevant users based on various sales preferences indicated by the salesperson.

InMail Messages

In general, LinkedIn users can only see profiles limited to their network. However, this is a relevant feature that allows the salesperson to contact any potential client even if they are not connected to them.

With this feature, you can also find out the percentage of InMails that were accepted by the recipient within 30 days.

Alerts

Sales Navigator sends email alerts to help salespeople track the results of their saved searches or lead lists. For example, you can find out when a lead has shared a job update or changed companies. 

Sales Funnel Management

It helps the salesperson to monitor each opportunity within the sales funnel and understand how close the lead is to closing the deal.

Did you know that investing in Linkedin Ads can be one of the most effective marketing strategies to boost your company's sales?  Read this text until the end to understand why it is worth advertising on Linkedin for those who want to sell to companies or to the professionals who work there.  What is Linkedin Ads?  First of all, let's explain: Linkedin Ads is the platform for creating ads and boosting content on this social network.  It is quite similar to Facebook Ads and Google Ads, however, Linkedin has its own particularities that make it especially promising.  LinkedIn ads will help companies attract potential buyers, making it easier to contact them for prospecting clients; achieve goals by promoting the brand and generating more qualified leads from different segmentations, with greater chances of content aimed at conversion.  Studies by HubSpot and Social Media Trends have already announced that Linkedin was already considered the best social network for lead generation, 277% more effective than Facebook and Twitter.  Therefore, when it comes to B2B interactions, the platform is unbeatable, also according to statistics from Foundation Inc.  One explanation is that, normally, when a person visits Linkedin, they are already focused on business.  But let's look at the numbers from these studies: Linkedin's volume has been growing systematically.  There are currently over 722 million members and 675 million monthly users; 70% of these users are outside the US.  In Brazil, there are more than 50 million members; 61 million of them are senior-level influencers and decision-makers in their companies; Of the 87 million Generation Y users, 11 million hold decision-making positions; 40% of active global users use the social network daily; 87 million millennials are on Linkedin; More than 50% of all social traffic to B2B websites and blogs comes from Linkedin.  Source: Foundation Inc Another fact that encourages the use of Linkedin Ads is that, every week, the social network's content is viewed 9 billion times, meaning that if the material is shared consistently, the chance of it being seen is immense.  Advertisement: Linkedin offers careful segmentation If the idea is to further qualify leads, there are several segmentations that can be carried out to optimize the results of your Linkedin ads.  For example, it is possible to combine several filters: Demographic characteristics: company location, age range and gender; Professional factors: academic background, professional experience, company worked for, position held, sector of activity, etc.; Activation of ads for different interests; Retargeting of website visitors; Selection of contacts based on actions taken by leads in relation to your brand, etc.  Linkedin Ads also has an audience expansion feature, which allows you to increase awareness about a brand among people who have a profile similar to what already works for the business.  And, in addition to allowing you to advertise on the network's website and app, it also takes ads to another 2.000 business-focused pages, through the Linkedin Audience Network.  How to advertise on Linkedin Ads?  To use Linkedin Ads, you need to create a company page, starting from your normal profile.  Learn how: In the top right corner of the Linkedin page, find the “Solutions” option; Scroll down and click on “Create a Company Page”; Fill in the requested data, create a URL and accept the official brand representation terms; Provide the requested data; Create a description and insert your brand logo; Click on “Get started now” and you can edit the page.  Next, you need to select the type of ad you want to make, segment the campaign using filters, define the investment value and the ad's display period.  Get to know the Linkedin categories with Ads There are four ways to boost your publication on Linkedin with ads: Sponsored Content This type of ad allows you to capture qualified leads, generate leads and increase brand consideration.  This category of Linkedin Ads appears with a “sponsored” tag in users’ feeds, mixed in with the content they follow.  There is also Sponsored in video format, which is quite interesting for creating awareness about your brand.  Below each video, you can associate a CTA button.  In addition to this, it is also possible to use the single image ad format, which works like a video ad, and CTAs are also allowed.  Another possibility is Sponsored in carousel format, similar to Instagram, with links, images and text.  You can use up to 10 cards in a single post and it works great for sales on Linkedin.  Sponsored InMail This announcement can be made on Linkedin's private communication channel, InMail.  It is very interesting to educate your brand's audience, promote events and even carry out free tests.  Furthermore, it allows the company to get to know its audience better, because it allows them to open conversations on topics that are interesting to the brand's potential consumer and create a relationship.  Ads (messages) can be sent in a conversation, offering useful content to the user, with CTA buttons and interactive content.  This format allows you to monitor whether the user interacted with the message and has an opening rate of over 50%, working better than a traditional email and allowing the public to move through the stages of the sales funnel.  Take advantage of this format to get feedback on your products and services.  Linkedin Text Ads In this format, the idea is to generate traffic to websites, the Linkedin page itself or other content.  These ads will appear in the right column of Linkedin, with a thumbnail image, headline and short text.  Dynamic Ads These ads serve a variety of purposes, such as promoting content or the brand, generating traffic, or converting new customers.  This format allows you to create large-scale advertising campaigns, you can track performance in the campaign manager and optimize your results.  It is also located in the right column and offers 4 subformats: Content ads: in this category you can offer downloadable materials, which can generate many leads.  However, you need to find a Linkedin representative to buy this type of ad; Spotlight Ads: aims to generate traffic by promoting events, courses or getting to know products on the website; Follow Ads: aims to gain new followers for your corporate page, so that posts start to appear organically in these people's feeds; Job Ads: used by employer brands.  Conclusion Now that you know the potential that Linkedin Ads bring, two tips are important: test different ads to understand which one works best for your audience.  Also, don’t forget to invest in retargeting, which can further increase your chances of conversion.

Linkedin Sales Navigator Plans: 3 Options

This paid sales solution from Linkedin is available in 3 versions: Professional, Team and Enterprise.

In all versions, you can search within a 160 km radius of 2.500 profiles; unlimited number of searches and saved accounts.

In the Professional version, you can create advanced lead search filters, create personalized lists and receive alerts regarding your leads.

In the Team version, it is also possible to share content and monitor lead engagement and make personal presentations to team colleagues. 

While in the Enterprise version, the user can also make CRM updates, with data validation and contact creation for Salesforce and Microsoft Dynamics 365 Sales; CRM contact integration and advanced corporate integrations (employee data integration). 

At Sales Navigator, pricing starts with monthly plans starting at $79,90.

How to use Linkedin Sales Navigator?

To start using these features, you need to complete the  free information form, which is available in each type of plan. But, before using it, configure it according to your preferences.

Also remember that in the Sales Navigator navigation menu you can perform intelligent searches that will increase your chances of closing deals, by leading to leads that fit your profile.

But remember that it is always important to improve your profile, to attract more interest from your leads and potential customers; use SEO practices and also control your prospects with notes and tags, to better identify them and optimize your chances of a better relationship, based on regular monitoring of progress with a given account and documentation of conclusions.

Conclusion

Linkedin Sales Navigator is a powerful resource for boosting your sales. The more you use this resource, the more data it can provide to gain important insights into your company's sales process.

After testing the free sales version on Linkedin, and realizing how much more sales it can generate, the next step could be Linkedin Sales, which will offer many more opportunities to close deals.

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