Do you know what Linkedin Sales Navigator is? This is a feature of the social network that further enhances companies' lead generation and conversion chances.
Understand what this tool is and what its potential is for those who close sales on Linkedin.
What is Linkedin Sales Navigator?
LinkedIn is a well-known networking tool and has incredible potential for lead generation. A Hubspot study revealed that this social network generates a higher visitor-to-lead ratio 3 times higher than Twitter and Facebook. In addition, this social network's conversion rate has also made LinkedIn outperform as a general sales channel.
This trend of using social media to generate sales was already growing, but after the pandemic, the process intensified, because this is an easier way to make connections and discover opportunities organically.
However, for those who want to further enhance the network's potential, a premium paid business solution from the social media itself is Linkedin Sales Navigator, which is a sales management platform created especially for lead generation and prospecting clients.
It is another technological resource that offers filters and tools that can help a company's sales team achieve its goals, by allowing them to find the right buyers, create a perfect list, prioritize and qualify leads, track important lead updates, integrate with other sales tools and interact in a more personalized way.
Additional Linkedin Sales Resources That Add Value
This tool is based on Linkedin's own logarithms and offers several features that bring countless benefits to users who want to create and maintain relationships with business intelligence within the network, through a deeper understanding of leads and potential customers.
According to Linkedin itself, using the sales navigator allows you to increase your pipeline by 15%; close 42% more deals and close 17% more deals.
With this data that makes the system intelligent, it is possible, for example, to search for accounts and users that may be potential customers for your company, create lists and try new sales opportunities.
Discover the features:
Advanced Search
This is one of the most effective features of Sales Navigator. With this feature, you can create multiple filters, more effectively targeting the ideal leads to make important connections.
There are more than 20 search filters: keywords, type, size or name of companies, geographic location, knowledge levels, positions, etc.
A good tip is to click the “Save Search” button to revisit your search later and adjust criteria if necessary.
CRM Integration
Anyone who is part of a sales team knows that Importance of CRM. Linkedin Sales Navigator allows joint action with this sales management platform.
This Linkedin tool works in conjunction with several CRMs, which allows integration of the social network's contact base and the CRM itself used by the company.
To do this, simply import the data from Linkedin Sales Navigator to the CRM that the user usually uses.
Sales Navigator Lists
These are lists where the salesperson can add leads and accounts, with CRM data integration. These lists allow collaboration with other team members by sharing notes.
Lead and prospect recommendations
Linkedin Sales Navigator also allows you to select network users who are most likely to do business with the seller's company.
The Lead Recommendations feature suggests relevant users based on various sales preferences indicated by the salesperson.
InMail Messages
In general, LinkedIn users can only see profiles limited to their network. However, this is a relevant feature that allows the salesperson to contact any potential client even if they are not connected to them.
With this feature, you can also find out the percentage of InMails that were accepted by the recipient within 30 days.
Alerts
Sales Navigator sends email alerts to help salespeople track the results of their saved searches or lead lists. For example, you can find out when a lead has shared a job update or changed companies.
Sales Funnel Management
It helps the salesperson to monitor each opportunity within the sales funnel and understand how close the lead is to closing the deal.

Linkedin Sales Navigator Plans: 3 Options
This paid sales solution from Linkedin is available in 3 versions: Professional, Team and Enterprise.
In all versions, you can search within a 160 km radius of 2.500 profiles; unlimited number of searches and saved accounts.
In the Professional version, you can create advanced lead search filters, create personalized lists and receive alerts regarding your leads.
In the Team version, it is also possible to share content and monitor lead engagement and make personal presentations to team colleagues.
While in the Enterprise version, the user can also make CRM updates, with data validation and contact creation for Salesforce and Microsoft Dynamics 365 Sales; CRM contact integration and advanced corporate integrations (employee data integration).
At Sales Navigator, pricing starts with monthly plans starting at $79,90.
How to use Linkedin Sales Navigator?
To start using these features, you need to complete the free information form, which is available in each type of plan. But, before using it, configure it according to your preferences.
Also remember that in the Sales Navigator navigation menu you can perform intelligent searches that will increase your chances of closing deals, by leading to leads that fit your profile.
But remember that it is always important to improve your profile, to attract more interest from your leads and potential customers; use SEO practices and also control your prospects with notes and tags, to better identify them and optimize your chances of a better relationship, based on regular monitoring of progress with a given account and documentation of conclusions.
Conclusion
Linkedin Sales Navigator is a powerful resource for boosting your sales. The more you use this resource, the more data it can provide to gain important insights into your company's sales process.
After testing the free sales version on Linkedin, and realizing how much more sales it can generate, the next step could be Linkedin Sales, which will offer many more opportunities to close deals.
