Relationship Marketing: Understand Why It’s Important in Your Strategy

Relationship Marketing: Understand Why It’s Important in Your Strategy

Standing out in the market, among so many competitors, has never been so important! 

And marketing of relationship is fundamental to your strategy! Understand the subject.

Standing out in the market, among so many competitors, has never been so important!  And relationship marketing is fundamental to your strategy!  Understand the subject.  What is relationship marketing?  Relationship marketing strategies are all the company's efforts to ensure that its customer, or potential customer, has a positive experience with the brand.  This ranges from the way the brand disseminates its content, creating authority in the market, to the way it builds customer loyalty so that they become a “word spreader” for the brand.  With this, you can already see that the relationship is being built, from the consumer's first contact with your brand.  To do this, understanding how relationship marketing works is essential!  Relationship marketing actions should be aimed at understanding your persona's pain and delivering what they need, at the right time.  And this is fundamental to the success of your company.  After all, differentiated service, among so many competitors, makes any customer's eyes shine!  Benefits of relationship marketing for the customer Relationship marketing is extremely beneficial for customers and, consequently, for companies.  The current consumer, known as consumer 5.0, seeks a fully humanized brand experience.  He is no longer content with just the sale, but with the treatment offered by the company.  To do this, it is necessary to offer a unique experience, so that the customer cannot find it anywhere else, becoming a fan of your brand.  In this regard, Branding and Inbound Marketing must be very well worked on, so that every time the customer thinks about something related to your company, they remember you and recognize your value, and not just your price.  As already mentioned, in addition to being extremely beneficial for the customer, since everyone wants to be treated exclusively, it is also beneficial for the brand, which consequently starts to sell more by becoming a reference in the market.  Differentiated treatment could be what is needed to motivate customers to make a purchase.  And, we know that when we like a product or service, we end up recommending it to other people.  In other words, organic marketing, done by people who really like your service.  Relationship marketing: examples Thinking about examples of relationship marketing, some companies give a true lesson in relationship marketing, as is the case of Nubank, a Brazilian startup that is a pioneer in the financial services segment.  And for the company to have this marketing and customer relationship management, all employees need to be aligned with this culture.  One of the characteristics of relationship marketing is that the strategy must be adopted from the first contact, and not only at the time of sale.  It is a relationship that must be built, a kind of friendship with your client.  Returning to Nubank, customer service is the key word for them!  Whether on their app or on social media, such as Instagram and Linkedin, they provide a unique experience for customers, who have their problems resolved in a simpler and more practical way, without bureaucracy.  With adapted language, the bank already has a legion of fans, who use the hashtag #sounu.  In 2017, they won 3rd place in the customer service category, in the Exame/IBRC (Ibero-Brazilian Institute of Customer Relations) ranking.  Did you see how relationship marketing should be part of your digital marketing strategy?  What are the relationship marketing tools?  To know which tools or channels to use in your relationship marketing strategy, you need to know your audience.  Loyalty Program A well-known tool when we talk about relationships is the loyalty program.  For example, for every 10 products purchased, the customer earns a bonus.  The Pão de Açúcar chain invests heavily in this program and rewards customers with very interesting prizes for their consumer profile.  This way, he sees how much he benefits if he continues to buy from your company, as he receives differentiated treatment.  Relationship marketing research Conducting a satisfaction survey also helps you understand what your customer is feeling about your company and shows that you care about what they think.  By measuring the main points of the research, it is possible to invest in what customers like most, that is, in what they saw as most valuable in your brand and improve sensitive points identified in the research.  From this information collected, you can invest in some strategies such as congratulating your customer on special dates - such as their birthday - and even informing them about product offers that have to do with your customer's profile!  Having a digital marketing agency in this process can help your company stand out, creating personalized strategies focused on your customers, with an in-depth case study.  This way, you will get to know your customers better and be able to segment and personalize all your strategies, creating more assertive actions, with constant monitoring of results and changes in planning, when necessary.  Need help with your company's relationship marketing?  Contact us!

What is relationship marketing?

Relationship marketing strategies are all the company's efforts to ensure that its customer, or potential customer, has a positive experience with the brand.

This ranges from the way the brand disseminates its content, creating authority in the market, to the way it builds customer loyalty so that they become “word spreaders” for the brand. With this, you can already see that the relationship is being built, from the consumer’s first contact with your brand.

To do this, understanding how relationship marketing works is essential! 

Relationship marketing actions should be aimed at understanding your customer's pain. person and deliver what she needs, when she needs it. 

And this is essential for the success of your company. After all, differentiated service, among so many competitors, makes any customer's eyes shine!

Benefits of relationship marketing for the customer 

Relationship marketing is extremely beneficial for customers and, consequently, for companies. 

The current consumer, called consumer 5.0, seeks a fully humanized experience with the brand. He is no longer satisfied with just the sale, but with the treatment offered by the company.

To do this, it is necessary to offer a unique experience, so that the customer cannot find it anywhere else, becoming a fan of your brand. 

In this regard, the Branding and Inbound Marketing They must be very well crafted, so that every time the customer thinks about something related to your company, they remember you and recognize your value, and not just your price.

As already mentioned, in addition to being extremely beneficial for the customer, since everyone wants to be treated exclusively, it is also beneficial for the brand, which consequently starts to sell more by becoming a reference in the market.

Differentiated treatment could be what is needed to motivate customers to make a purchase. 

And we know that when we like a product or service, we end up recommending it to other people. In other words, organic marketing, done by people who really like your service.

Relationship Marketing: Examples 

Thinking about examples of relationship marketing, some companies give a true lesson in relationship marketing, as is the case of Nubank, a Brazilian startup that is a pioneer in the financial services segment. 

And for the company to have this marketing and customer relationship management, all employees need to be aligned with this culture..

One of the characteristics of relationship marketing is that the strategy must be adopted from the first contact, and not only at the time of sale. It is a relationship that must be built, a kind of friendship with your client.

Returning to Nubank, customer service is the key word for them! 

Whether on their app or on social media, such as Instagram and Linkedin, they provide a unique experience for customers, who have their problems resolved in a simpler and more practical way, without bureaucracy. 

With adapted language, the bank already has a legion of fans, who use the hashtag #sounu. In 2017, they won 3rd place in the customer service category, in the Exame/IBRC (Ibero-Brazilian Institute of Customer Relations) ranking.

Did you see how relationship marketing should be part of your digital marketing strategy?

ebook how to structure your company to be successful with digital marketing

What are the relationship marketing tools?

To know which tools or channels to use in your relationship marketing strategy, you need to know your audience.

Fidelity program

A well-known tool when it comes to relationships is the loyalty program. For example, for every 10 products purchased, the customer receives a bonus.

The Pão de Açúcar chain invests heavily in this program and rewards customers with very interesting prizes for their consumer profile.

This way, he sees how much he benefits if he continues to buy from your company, as he receives differentiated treatment.

Relationship Marketing Research

Conducting a satisfaction survey also helps you understand what your customer is feeling about your company and shows that you care about what they think. 

By measuring the main points of the research, it is possible to invest in what customers like most, that is, in what they saw as most valuable in your brand and improve sensitive points identified in the research.

From this information collected, you can invest in some strategies such as congratulating your customer on special dates – such as their birthday, for example – and even informing them about product offers that are related to your customer's profile! 

count on a digital marketing agency In this process, you can help your company stand out by creating personalized strategies focused on your customers, with an in-depth case study. 

This way, you will get to know your customers better and be able to segment and personalize all your strategies, creating more assertive actions, with constant monitoring of results and changes in planning, when necessary.

Need help with your company's relationship marketing? Contact us! We are ready to help you!

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