Although everyone needs to go to the supermarket, this is a segment that is undoubtedly very competitive.
Therefore, investing in strategies Digital marketing for supermarkets is essential for the brand to stand out from its competitors. Keep reading and discover 6 surefire actions to put into practice this month!
Digital marketing: what is the advantage?
A report presented by We Are Social and Hootsuite in January 2021 indicates that there are 4,66 billion users on the network.
A 2021 survey, carried out by GWI (Global Web Index), showed that Brazilians spend more time on social media than on any other medium – like TV and radio.
That is, use digital marketing strategies It is essential for the brand not to fall behind in the face of so many competitors, especially when it comes to marketing for supermarkets, as we know that this niche is only growing in the world, with customers having a very wide range of choices and increasingly wanting more facilities and a good experience in the segment.
Given this, some steps are essential to ensure success in this area. Understand!
Marketing plan: supermarket
In this case, marketing actions seek to improve the brand's online presence, promoting the supermarket and strengthening the relationship with the consumer.
The result of this is that new people are getting to know the brand every day, and the number of customers increases, while current customers are retained so that they remain loyal to the brand.
However, before you start producing content, you need to think about an entire strategy so that it works and you don't waste time or money.
We have brought you some fundamental steps to help you put together a strategic marketing plan for your supermarket:
Study your niche and your competitors
Studying your market niche is important to know what to expect in the coming months and year.
Furthermore, observing what your competitors are doing in terms of marketing will also give you an idea of what works and what is not worth repeating.
Know your target audience and your persona
This step is very important! Knowing who will consume your content and, later, your products, will make your actions much more assertive.
In fact, knowing the person of your business – the ideal client – will provide you with a lot of information, such as: what language to use, what channels and types of content they consume and, most importantly: what is their “pain”/need? person and the paths it takes until the moment of purchase, which we call the customer's purchasing journey.
set your goals
What do you want to achieve with digital marketing right now? Do you want to make your brand better known? Do you want to attract new customers? Do you want to retain the ones you already have? What metrics will you analyze?
Set a target and work towards it!
Make a posting schedule and follow it consistently
When defining which channels will be used, it is important to remember the importance of consistency in publications.
It’s not worth producing content once every two weeks, you know?
To do this, a posting calendar can help you. Define the topics and dates on which they will be produced, and always keep your content up to date.
Supermarket strategies for selling: discover 6 surefire actions
Now that you know how to get started, we’ve brought you some tips on 6 surefire actions that will help you sell more. Check it out:
1- Work the Branding and Inbound Marketing of brand
Why should a customer buy from your supermarket and not from your competitor?
To answer this question, it is essential to work on the brand's branding, taking into account everything that generates value for the brand – be it its positioning, what the brand believes in, and the differentiated experience that it will provide to the customer.
This is where Inbound Marketing comes into play when it comes to content production. You must make your differences clear in the content you produce.
Some examples that can be good differentiators: delivery options; imported products; fair with organic products; loyalty program and many others.
2- Publish your offers daily
Most supermarkets have daily specials, usually displayed in flyers.
However, these prices can and should be publicized through social media, reaching a much larger audience.
3- Invest in sponsored ads
Investing in sponsored ads can bring excellent results for the company, if done correctly.
You can make offers for the entire city or even for a specific audience. It all depends, once again, on the goals you want to achieve.
4- Invest in relationship marketing
In terms of customer loyalty, betting on marketing of relationship it is an excellent choice.
Offer your customer a unique experience, so that they always want to come back to buy from your company.
You can bet on loyalty programs or even promotional emails at certain times of the year, such as birthdays.
5- Take advantage of special dates
Celebratory dates, such as Christmas, Easter, and even Valentine's Day, are an excellent opportunity to create campaigns and promotions.
6- Count on the help of a digital marketing agency
Count on the help of professionals specialized in the area, such as a digital marketing agency, will certainly enhance the results of the company's marketing actions.
This is because in the digital world everything changes very quickly, so it is necessary to always be up to date and take advantage of opportunities.
Is your supermarket's marketing a bit stagnant? Get in touch with us and let's chat!