Using digital marketing today is no longer a choice, but a necessity. That's why many companies have been using it business marketing as a strategy to leverage your results and increase your sales.
The year 2022 is already halfway through and it's never too late to innovate and differentiate yourself in the market! Follow the text and understand the meaning of business marketing, business marketing tips, tools, strategies, in short: everything on the subject!
What is business marketing?
Marketing for companies consists of several actions that will be applied day after day in a business, aiming at its better positioning in the market, product promotion, connection with its consumers and customers, in short, the growth of the brand in general.
Once the objective has been defined, the strategies that best match the final result that we want to achieve will be analyzed, with business marketing being one of them.
To be successful in a company's marketing, all employees must be involved and focused, in pursuit of a common goal: the company's success. After all, marketing generates sales and sales are the fuel of every company.
And of course, more than ever, it must be aligned with the company's digital strategy, since with the evolution of consumer habits, consumer 5.0 became known for being a digital native, looking for the best experience the brand can offer.
How important is business marketing?
As already mentioned, consumer habits have changed and, today, consumers value the experience and connection with the brand. That is why it is so important to invest in marketing for companies of all sizes, whether they are micro, small, medium or large companies.
Your target audience no longer just cares about the final product or service, they want it to add value to their lives.
With corporate marketing, it becomes easier to understand your consumer's needs and pain points, aligning your brand with your audience's expectations.
For all of this to happen, and for the objectives to be achieved, it is necessary to define several strategies, break them down into a marketing plan and move on to action.
Companies can even suggest that an employee take a course and read articles on business marketing, as well as other books such as “Business Marketing from Customer Service to Customer Delight”, to better understand the subject.
But, to achieve effective results, it is best to invest in a company specialized in the segment so that it is developed a good business marketing plan.
Business Marketing Project
Each company has its own peculiarities, which is why industrial and service business marketing may end up differing from marketing in other segments, for example.
But to develop a good marketing project, it is essential to follow some steps, such as:
- Define the project objective and how you intend to achieve it;
- Create the SMART goal: This is a method for setting goals efficiently. It works as if it were a checklist and is based on 5 factors: S (specific), M (measurable), A (attainable), R (relevant) and T (Timely);
- Analysis of macro and microenvironments: In the analysis of macroenvironments, it is necessary to analyze external elements that are outside the company's control and that may somehow affect its performance economically, geographically and demographically. The analysis of microenvironments is an internal analysis, involving suppliers that are part of the entire process and an analysis of all internal sectors of the company;
- Analyze the market: check your understanding of the market, your customers and your main competitors:
- Define the target audience: basically, it is a group of consumers with characteristics in common with your company that your brand wants to reach, thus knowing who to direct your strategies and campaigns to;
- Perform a SWOT analysis: This is one of the best-known management tools in marketing, which is used to strategically plan new projects, giving the project a greater chance of success;
- Define your persona: is a character created to represent your business's ideal customer. It is based on data and characteristics of real customers, such as behavior, age, goals, demographics, problems and challenges;
- Purchase Journey: It is a method used to define and know which commercial stage the consumer is at, helping the marketing team to better know what content they will have to produce based on the consumer's desires and needs.
After these first steps, it is also important to know the 4Ps of marketing: product, price, place and promotion:
Product
Here, we are not necessarily talking about an object. It could be a product or a service sold by the company.
At this stage, it is extremely important to think about what sets your business apart, how it adds value to people's lives and why your brand is the best option compared to its competitors.
Price
The price must be fair for both parties, and generally depends on the value and importance that the product or service has in people's lives.
Square
The square is nothing more than the brand's commercial point. And it does not necessarily have to be a physical point.
Nowadays, for example, many businesses have migrated to the digital world, offering their products and services on e-commerce sites and social networks. That's why it's so important to know how to implement digital marketing in your company.
Promotion
Anyone who thinks that the fourth P, in promotion, means discount or offer is mistaken. Here, it takes on another meaning: that of advertising.
How will this disclosure be made? What communication channels will be used? A website? Blog? Social Networks?
This will all depend on your target audience and your persona, as there is no point in promoting your product or service on a channel that your ideal customer is not on.
Business marketing to increase company sales
We know that, at the end of the day, every company wants to sell more. And business marketing is an excellent strategy for this!
Using the 4Ps principle, combined with marketing in the digital environment, the brand can clearly understand what its consumer needs, in addition to the entire purchasing journey until the final product or service.
To put it plainly: planning and strategies become much more assertive, optimizing time, avoiding waste and moving towards the final objective – generating more sales!
To do this, we have put together some tips for you to start doing right now:
- Define your company's target audience and your persona (ideal customer);
- Use social media to promote your service or product;
- Invest in content marketing. Here, you can count on the help of excellent seo performance tools to attract organic traffic to your website (traffic coming from non-paid Google searches);
- Forget the old story that email is over: it continues to be a great way to maintain a relationship with your customers and potential customers, if done correctly;
- Much more than the product or service: deliver value and a solution to your persona's pain to differentiate yourself in such a competitive market.
Need and desire create demand
People buy out of necessity or desire. No one needs an iPhone to survive, but thousands of consumers around the world are waiting in line to buy the new iPhone. Is it because they want it?
On the other hand, the need for communication between people, anywhere, has always been a human need, and this explains why smartphones have become the great protagonist of modern times.
During 2020, notebook sales increased significantly. Social isolation led to a significant increase in online activities, with more meetings, home schooling and even virtual social events. This means that there was a huge demand for this consumer item.
What about your product or service? Is it a want or a need? Having this information structured makes all the difference in marketing planning.
Digital business marketing
Digital business marketing is another one of the marketing strategiesBasically, digital marketing is a way of advertising companies through digital channels to promote and make their services and products visible to more people.
Nowadays, there are some marketing strategies, get to know some that will help you attract customers and sell more:
inbound marketing strategy
The strategy of inbound marketing It is a bet to capture potential customers. In this way, the content is the main topic, since you will offer exactly what the potential customer needs, when they need it.
Content Marketing Strategy
Content marketing is responsible for creating and distributing content, with the aim of solving your pain. person at every moment of the purchasing journey.
It will also be responsible for ensuring that your company becomes an authority on the subject, since the objective is not only to talk about your product, but also to clarify doubts about your segment of activity.
This type of strategy is the main topic in the inbound marketing strategy as you can see right above.
Relationship Marketing Strategies
The strategy of marketing of relationship will be responsible for customer retention and loyalty. In this way, the experience offered to the customer will be of enormous importance and, in order for them to remain with your company, it is possible to offer benefits, loyalty programs, among many other options. Use your creativity and see what best suits your customers' profile.
Marketing Tools
After all these tips and information about what you need to increase your company's sales, you must be wondering: but what? marketing tools Can I use it to help me with all this change?
The first tip worth mentioning is that each tool will depend on the needs and objectives of your company, but there are some digital marketing management tools that work for the vast majority of people. It is worth getting to know them to understand why they can meet your needs.
WordPress: is a content management system, allowing you to create blogs, websites, e-commerces and much more.
Google Analytics: With it, you can monitor campaign metrics and indicators, as it integrates with social networks, websites, blogs and even other marketing tools.
SEMRush: SEMRush is an SEO tool that provides keywords for your strategies and shows you how your competitors are doing, etc. It works fully in the paid version. However, it also offers some advantages in the free version.
MailChimp: MailChimp is an email marketing automation tool. It works in both paid and free versions, but with some limitations.
Canva: With Canva, you can create designs from scratch, or even from pre-made templates, in different sizes and formats. It also has a free version and a paid version.
Trello: Trello is great if you need a place to organize your tasks and to-dos! Like the ones mentioned above, it also has a paid version, but you can use some features of the free version.
These are tips for free tools that are very easy and intuitive to use, but it is important to understand that depending on your strategy you may need to use paid tools.
Marketing plan: business consultancy
We know that at first glance it may be a little difficult to put all this information into practice, and you may need a business marketing consultancy.
Therefore, count on GS2 Marketing Digital to help you on this journey and make 2022 an even better year for your company!
